BT Active Intelligence
Active Intelligence helps organisations optimise services, improve outcomes, and enhance customer experiences through advanced location and movement intelligence, GeoMND (Mobile Network Data); 25bn daily data points - anonymised and aggregated - representing 33% of the UK population.
The solution includes: Location Insights, Origin Destination Insights, Journey Insights, and Audience Insights.
Features
- Insights derived from Geo Mobile Network Data
- Historic and real time insights
- Data sample of 24 million devices
- Multi modal insights across road, rail and active travel
- Fully anonymised and aggregated insights
- 48+ months of data available
- Demographic insights
- Location and weblog insights
Benefits
- Flexibility on scale from LSOA to full UK
- GeoMND – triangulated insights improving the accuracy from cell insights
- Large sample – 24m devices allowing full UK population expansion
Pricing
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 15
Service ID
3 6 1 9 7 8 8 9 5 4 7 6 8 0 2
Contact
BRITISH TELECOMMUNICATIONS LIMITED
Frameworks Team
Telephone: 0800 328 8077
Email: ccsframeworks@bt.com
About your service
- Service categories
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Application Development and Deployment
Analytics and business intelligence
- Business Intelligence
- Advanced and predictive analytics
- Location and geospatial data management and analytics
- Multi cloud support
- Yes
Service scope
- Software add-on or extension
- No
- Cloud deployment model
- Hybrid cloud
- Service constraints
-
The service has monthly planned maintenances for security patching with duration between 2 hours and 1 day. In addition, that are service improvements outages twice a year between 1 to 4 days. In the case of instability of urgent security vulnerabilities identified, there might be urgent unplanned maintenance that we will communicate prior to implementation.
All maintenance or patching works are communicated to our customers, for unplanned downtime we provide email or API communications. - System requirements
- None
User support
- Email or online ticketing support
- Yes
- Support response times
- Email response within five working days
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Onsite support
- No
- Support levels
- We have a support inbox that is monitored 9-5. We response withing five working days. Depending on the support request we will resolve my email, or call.
- Support available to third parties
- No
Onboarding and offboarding
- Getting started
- We provide online training and user documentation for each of our products. In depth deep dives and use case workshops can be arranged too.
- Service documentation
- Yes
- Documentation formats
-
- HTML
- End-of-contract data extraction
- We only store user access data to allow access to our insights platform. There is no additional data store. At the time of the end of the contract, the user is deleted and their preferences.
- End-of-contract process
- Customers have to provide a data deletion certificate if that’s agreed in the contract. If they have access to the platform, the access is revoked.
- Documentation accessibility standard
- WCAG 2.2 AA
Using the service
- Web browser interface
- Yes
- Supported browsers
-
- Microsoft Edge
- Chrome
- Safari
- Other
- Application to install
- No
- Designed for use on mobile devices
- Yes
- Differences between the mobile and desktop service
- No difference
- Service interface
- No
- User support accessibility
- None or don’t know
- API
- Yes
- What users can and can't do using the API
- Access data feeds. Users can integrate APIs with their systems. Users can’t make changes through the APIs, it’s read only.
- API documentation
- Yes
- API documentation formats
- Open API (also known as Swagger)
- API sandbox or test environment
- No
- Customisation available
- Yes
- Description of customisation
- Each data delivery is designed to a buyer's specific requirements at project inception stage.
Scaling
- Independence of resources
- As a B2B service, our products are designed to accommodate expected demand.
Analytics
- Service usage metrics
- No
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Conforms to BS7858:2019
- Government security clearance
- Developed Vetting (DV)
Asset protection
- Knowledge of data storage and processing locations
- Yes
- Data storage and processing locations
- United Kingdom
- User control over data storage and processing locations
- No
- Datacentre security standards
- Supplier-defined controls
- Penetration testing frequency
- At least once a year
- Penetration testing approach
- In-house
- Protecting data at rest
-
- Physical access control, complying with SSAE-18 / ISAE 3402
- Encryption of all physical media
- Data sanitisation process
- Yes
- Equipment disposal approach
- In-house destruction process
- Data sanitisation type
- Deleted data can’t be directly accessed / Cryptographic Erasure
Data importing and exporting
- Data export approach
- Data downloads through the platform. CVS or JSON
- Data export formats
-
- CSV
- Other
- Other data export formats
- JSON
- Data import formats
- Other
- Other data import formats
- JSON
Data-in-transit protection
- Data protection between buyer and supplier networks
-
- Private network or public sector network
- TLS (version 1.2 or above)
- Data protection within supplier network
- TLS (version 1.2 or above)
Availability and resilience
- Guaranteed availability
- SLAs for data availability will be agreed with the customer on contract signature.
- Approach to resilience
-
BT Active Intelligence uses several data feeds to generate mobility and footfall insights. BT Active Intelligence undertakes significant DQ (data quality) assessments on those feeds and post processing insights to ensure that the best data quality can be reached, but the following should be noted:
GeoMND – GeoMND provides better spatial accuracy and more data points than traditional mobile data, but there is still uncertainty around the geolocation and this varies by area and time of day, thus whilst our algorithms try to address these, any numbers provided are not exact and subject to some level of error.
Cell configuration – As the EE mobile network is continuously improved, the cell network evolves, with cells constantly added and removed as part of optimisation..
Data outages – Data feeds are maintained to ensure they are robust, but they may fail from time to time, leading to localised or global outages.
Continuous improvement and release versions – BT Active Intelligence is continuously working on improving insights through improving algorithms used on the data. This means that from time to time, a new version may be released. - Outage reporting
- We provide access to an Outage Monitoring tool in the platform and/or access to our Outage APIs so users can identify where data has been affected by localised or global outages.
Identity and authentication
- User authentication needed
- Yes
- User authentication
- Multi-Factor Authentication (MFA)
- Access restrictions in management interfaces and support channels
- Users are required to register their credentials. This is crucial in establishing a secure baseline for access management.
- Access restriction testing frequency
- At least every 6 months
- Management access authentication
- Multi-Factor Authentication (MFA)
Audit information for users
- Access to user activity audit information
- No audit information available
- Access to supplier activity audit information
- No audit information available
- How long system logs are stored for
- User-defined
Security governance
- Named board-level person responsible for service security
- Yes
- Security governance certified
- Yes
- Security governance standards
- ISO/IEC 27001
- Information security policies and processes
- ISO:27001 and Cyber Security Essentials
- Software Security Code of Practice
- Yes
Operational security
- Configuration and change management standard
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Configuration and change management approach
- Configuration and change management are built into the product process and service designs. These are also audited.
- Vulnerability management type
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Vulnerability management approach
- Our security processes are regularly reviewed and updated to adapt to the evolving cyber threat landscape. This includes security passport assessments, vulnerability checks, and penetration testing to identify and mitigate potential security risks.
- Protective monitoring type
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Protective monitoring approach
- The service is monitored by a Security Operations Centre, 24 x 7 x 365, and reported internally.
- Incident management type
- Complies with a recognised standard, for example, CSA CCM v4.0 or ISO/IEC 27035:2011 or SSAE-18 / ISAE 3402
- Incident management approach
- There is a 7-stage incident management process operated by BT's Security Operation Centre and reported internally. The service is monitored 24 x 7 x 365.
- Post-quantum cryptography secure
- Yes
Secure development
- Approach to secure software development best practice
- Supplier-defined process
Public sector networks
- Connection to public sector networks
- No
Pricing
- Discount for educational organisations
- Yes
- Free trial available
- No
Discount percentage by annual call-off contract value (excluding VAT)
- Less than £250,000
- 0%
- Between £250,000 and £500,000
- 0%
- Between £500,001 and £1,000,000
- 0%
- Between £1,000,001 and £2,500,000
- 0%
- Between £2,500,001 and £5,000,000
- 0%
- Over £5,000,001
- 0%
Non-mandatory Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- LQRA Limited
- ISO/IEC 27001 accreditation date
- Friday 16 January 2026
- What the ISO/IEC 27001 doesn’t cover
- This covers our published service offers
- ISO 28000:2022 certification
- No
- ISO 9001 certification
- Yes
- Who accredited the ISO 9001 certification
- LRQA Limited
- ISO 9001 accreditation date
- Tuesday 19 August 2025
- What the ISO 9001 doesn’t cover
- This covers our published service offers
- Quality management systems (QMS)
- Yes
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Please provide your Cyber Essentials Certificate Number
- 30d49a42-7676-4f9e-ba34-05a211d0dd04
- Cyber essentials plus
- Yes
- Please provide your Cyber Essentials Plus Certificate Number
- 31cf450d-d8be-4c72-9251-45f5a9a4025a
- Other security certifications
- No
Social value
- Section B - Commitment for Future: Delivery
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-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority
- New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
- Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
- Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
- Volunteering opportunities for staff
- Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
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Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.
- Activities to support relevant sector related skills growth and sustainability in the contract workforce. Illustrative examples: careers talks, curriculum support, literacy support, safety talks and volunteering
-