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FEEL CREATED LIMITED

Information Architecture & Content Strategy Advisory

Our advisory service helps organisations improve information architecture and content strategy for WordPress websites and digital services. We review existing content, navigation and user journeys, identify issues and provide clear recommendations, structures and governance guidance to support usable, accessible and well-organised content.

Features

  • Independent review of existing content, navigation and page structures
  • Evaluation of user journeys and organisational content needs
  • Analysis of headings, taxonomy, naming and labelling patterns
  • Recommendations for improved information architecture and structure
  • Content strategy guidance informed by user needs and accessibility principles
  • Creation of page-type definitions and content models
  • Support with menu structures, navigation patterns and wayfinding
  • Content governance advice, including roles and workflow considerations
  • Prioritised roadmap for restructuring or improving content
  • Clear documentation of findings and recommended next steps

Benefits

  • Clearer, more intuitive navigation for users
  • Improved content structure aligned to user needs
  • Stronger consistency across pages and templates
  • Better organisational understanding of content priorities
  • Reduced content duplication and complexity
  • Improved accessibility through clearer structure
  • More effective long-term content governance
  • Better editor confidence and workflow clarity
  • Prioritised roadmap for focused content improvements
  • Independent guidance supporting strategic decision-making

Pricing

  • Education pricing available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@feelcreated.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 15

Service ID

1 1 4 7 8 0 3 6 2 6 3 0 5 6 3

Contact

FEEL CREATED LIMITED Ian Long
Telephone: 01924 802 185
Email: hello@feelcreated.com

About your service

Service categories

Cloud Support Services

Cloud Migration Planning

  • Capability analysis
  • Delivery Road-mapping
  • Other

Service scope

Service constraints
This service is delivered remotely and focuses on advisory guidance rather than content creation or full development work. We may need access to existing content, analytics, navigation documentation and any materials that support decision-making. Timelines may be affected by the volume and complexity of your content and your team’s availability to share information or clarify requirements. The service does not include rewriting content or implementing major structural changes; however, minor adjustments needed to validate recommendations or support CMS usability can be made through our maintenance service. We will highlight any limitations early and agree the best way forward.

User support

Email or online ticketing support
Yes
Support response times
Support is available by email and through our ticketing system, and we keep things straightforward so you can get help without any fuss. You can also raise a ticket directly from your website, which sends it straight to our team for assignment.

For urgent issues, we respond within 2 to 4 working hours. General questions are usually answered within one working day (Mon–Fri, 9am–5pm). If something serious happens out of hours, we provide an emergency contact. Weekend replies may take longer, but we won’t leave you stuck.
User can manage status and priority of support tickets
Yes
Online ticketing support accessibility
WCAG 2.2 AA
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Support levels
All support levels include access to our ticketing system, a named expert familiar with your organisation, and specialist input as required. Support for this service focuses on clarification of findings, discussion of information architecture and content strategy recommendations, and guidance relating to proposed structures, models and governance approaches.

Core Support covers day-to-day clarification and follow-up queries during the working week (Monday to Friday, 9am–5pm).

Enhanced Support provides quicker responses, priority access to specialists, and structured guidance when refining IA structures, content models or prioritisation, including a quarterly check-in if required.

Premium Support offers extended availability, faster response and resolution times for critical queries, an emergency out-of-hours contact for clarification requests, monthly review sessions and a more proactive advisory approach.

Ongoing maintenance, platform updates, content implementation or structural changes are not included within this service and can be provided separately under a maintenance agreement if required. Costs depend on the chosen tier and agreed level of cover and are outlined in the pricing document.

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Baseline Personnel Security Standard (BPSS)

Pricing

Discount for educational organisations
Yes

Architecture roles

Technical architect
Role level UK Rate Offshore Rate
Lead technical architect £763.00
Principal technical architect £900.00

Data roles

Data analyst
Role level UK Rate Offshore Rate
Data analyst £590.00
Principal data analyst £1,000.00
Performance analyst
Role level UK Rate Offshore Rate
Performance analyst £590.00
Lead performance analyst £763.00

Software development roles

Frontend developer
Role level UK Rate Offshore Rate
Frontend developer £590.00
Lead frontend developer £763.00
Software developer
Role level UK Rate Offshore Rate
Developer £590.00
Lead developer £763.00
Principal developer - management £1,000.00

User-centred design roles

Content designer
Role level UK Rate Offshore Rate
Content designer £694.00
Head of content design £763.00
Content strategist
Role level UK Rate Offshore Rate
Content strategist £694.00
Graphic designer
Role level UK Rate Offshore Rate
Graphic designer £694.00
Head of graphic design £763.00
Interaction designer
Role level UK Rate Offshore Rate
Interaction designer £694.00
Head of interaction design £763.00
User researcher
Role level UK Rate Offshore Rate
User researcher £694.00
Head of user research £763.00

Non-mandatory Standards and certifications

ISO/IEC 27001 certification
No
ISO 28000:2022 certification
No
ISO 9001 certification
No
Quality management systems (QMS)
Yes
CSA STAR certification
No
PCI certification
No
Cyber essentials
Yes
Please provide your Cyber Essentials Certificate Number
0d20625a-5717-4004-8514-eefef8b6a97e
Cyber essentials plus
No
Cyber Essentials Alternative
None of the criteria
Other security certifications
No

Social value

Section B - Commitment for Future: Delivery

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority

    • New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
    • New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
    • Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
    • Plans to engage the contract workforce in deciding the most important workplace issues to address
    • Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
    • Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
    • Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
    • Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
    • Activities to cascade good practice on fair working conditions throughout the supply chain
    • Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
    • Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
    • Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
    • Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
    • How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.

    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises

    • Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
    • Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
    • Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract

  • Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero

    Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.

    • Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
    • Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it

  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 6: Employment and training: For those who face barriers to employment

    • Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
    • Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
    • Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
    • Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Working conditions which promote an inclusive working environment and promote retention and progression
    • Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
    • Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition

  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.

    • Understanding of the issues affecting the development of new skills by target cohort
    • Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
    • Understanding of issues relating to entering the contract workforce
    • Creation of outreach activities to create a pipeline of employees for the future contract delivery
    • Content of the outreach activity is designed to suit the target cohort

  • Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.

    Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.

    • Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
    • Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
    • Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@feelcreated.com. Tell them what format you need. It will help if you say what assistive technology you use.