MMT LTD

Conversion Rate Optimisation (CRO)

A data-driven, test and learn approach to website optimisation, improving your customer journey and conversation rate. We offer comprehensive CRO services, from strategy, hypothesis building and prioritisation to test planning, build and analysis. Services include A/B and multivariate tests, form and app store optimisation, and CRO consultancy and training.

Features

• Data driven hypothesis creation and prioritisation.
• Offline user testing.
• Visual intelligence (heat mapping, click maps, session recording) analysis.
• CRO tool implementation and onboarding.
• Customer journey analysis using analytics software.
• Online user polling.
• Ongoing reporting, analysis, insights and dashboarding.
• Training and consultancy services.
• Highly experienced CRO team.

Benefits

• Improves user experience/customer journey.
• Increases conversion rate.
• Mitigates risk from website changes.
• Improves the effectiveness of marketing budget.
• Reduces developer bottlenecks.
• Provides hard data on impact of website updates.
• Reduces purchase/lead funnel drop out.
• Increases overall conversions (purchases, leads, calls, applications, downloads etc.)

£880 to £2,800 a unit a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Lorna.Foott@26-dx.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

121831149159616

Contact

Lorna Foott
0800 320 2626
Lorna.Foott@26-dx.com

Planning

• Planning service: Yes
• How the planning service works: We help our customers plan the best digital solutions by taking a comprehensive, human-centric approach that prioritises real-world customer outcomes. ; ; 26 DX's immersive digital strategy process includes workshops to dive deep into business goals, user research, channel objectives and existing insights. This enables us to craft a guiding vision statement and experience principles that serve as strategic guardrails for our solutions.; By leveraging our expertise and proven methodologies, 26 DX helps clients plan digital solutions that drive business results while delivering optimal, value-creating customer experiences.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: Bespoke training is developed and delivered for each client to aid in the adoption of our data strategy, marketing effectiveness and insight solutions. The training can be delivered in documentation format and/or presentation format.
• Training is tied to specific services: Yes
• Services the training service works with:
  • Dashboard training
  • Strategy development workshops and training

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: We can help you on-board and set up new CRO software or migrate between tools. ; We typically expect set up and onboarding to be 8-12 weeks but this can be delivered in 4 weeks if required.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We can provide full training in CRO processes to in-house CRO teams. We can support new practitioners in learning the basics of test and learn frameworks or how to utilise new CRO software through to providing ongoing learning to experienced teams utilising our wide experience across a range of industries, software and CRO goals.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: We offer flexible website support and managed services tailored to each client's needs. Our support packages encompass both reactive issue resolution based on agreed SLAs and proactive strategic guidance. 26 DX provides a dedicated client team for continuity, with ticketed triage and escalation processes for prompt issue resolution. Proactive services include annual strategic roadmap planning, regular progress meetings, and access to 26 DX's full-service expertise for ongoing enhancements. Technical maintenance, performance audits, and content management are expertly handled. We also deliver comprehensive training support. With 24/7 support options and transparent reporting, clients can trust 26 DX to keep their websites running optimally while continuously evolving their digital presence.

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Our standard SLA support Levels:; ; P1 - CRITICAL: Response Time: 30 minutes, Incident Owner Updated Every Hour, Target Resolution Time: 2 hours; P2 - HIGH: Response Time: 1 hour, Incident Owner Updated Every Hour, Target Resolution Time: 4 hours; P3 - MEDIUM: Response Time: 4 hours, Incident Owner Updated Every 2 hours, Target Resolution Time: Next business day; P4 - LOW: Response Time: 24 hours, Target Resolution Time: 5 business days; ; Where weekend or extended out of office coverage applies, our standard out of hours package would include coverage of critical support issues or priority 1 (P1) tickets.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AA or EN 301 549
• Phone support: Yes
• Phone support availability: 24 hours, 7 days a week
• Web chat support: Yes, at an extra cost
• Web chat support availability: 24 hours, 7 days a week
• Web chat support accessibility standard: WCAG 2.1 AA or EN 301 549
• Web chat accessibility testing: This is something that we are happy to offer if a client requires it but we have not provided to date.
• Support levels: Typically, our support is delivered within 26 DX’s UK office hours (9AM to 5:30PM, Monday to Friday). We offer both scalable reactive and proactive support packages. ; Support costs are as per our rate card. Out of hours, extended and 24/7 coverage can be provided - negotiated on a case-by-case basis.; ; Our standard SLA support Levels:; ; P1 - CRITICAL: Response Time: 30 minutes, Incident Owner Updated Every Hour, Target Resolution Time: 2 hours; P2 - HIGH: Response Time: 1 hour, Incident Owner Updated Every Hour, Target Resolution Time: 4 hours; P3 - MEDIUM: Response Time: 4 hours, Incident Owner Updated Every 2 hours, Target Resolution Time: Next business day; P4 - LOW: Response Time: 24 hours, Target Resolution Time: 5 business days; ; All support accounts have a designated Project Manager and Client Services representative, along with direct access to developers as needed.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Developed Vetting (DV)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: LRQA
• ISO/IEC 27001 accreditation date: 19/07/2022
• What the ISO/IEC 27001 doesn’t cover: Any services outside of the following: Web design and build, ecommerce, user experience, optimisation of websites, content and digital asset creation, mobile applications, SEO, PPC, performance marketing and social media strategies in accordance with Statement of Applicability v7
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: Yes
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  As a certified B Corp Group, 26 DX is committed to environmental sustainability and fighting climate change. We strive to minimise our environmental footprint by adopting sustainable practices throughout our operations, including reducing waste, conserving energy and water, promoting recycling, and responsibly managing our supply chain. 26 DX also explores opportunities to use renewable energy sources and invest in eco-friendly technologies.

  Tackling economic inequality

  We work to tackle economic inequality by actively engaging with local organisations and initiatives that address community needs and contribute to social development. This includes supporting educational programs, volunteering efforts, charitable donations, and collaborating with non-profit organisations to address social challenges such as access to health and wellbeing activities.

  Equal opportunity

  26 DX is committed to providing a safe and inclusive work environment that promotes equal opportunity, diversity, and work-life balance. We prioritise health and safety measures and invest in training and development programs to enhance the skills and capabilities of our workforce. 26 DX also works with local schools and education providers, giving talks on careers in digital marketing/HR and supporting student work placements and experience to help make a difference to people's employment opportunities.

  Wellbeing

  26 DX supports staff wellbeing in several ways. Managers have regular 1-to-1s to check in on employees' wellbeing. We offer an employee assistance scheme, private medical and medical cash plan to all employees. We run engagement surveys that include wellbeing questions to understand areas requiring more support. 26 DX holds regular online meditation sessions and events like "Money Matters" week to support employees' financial wellbeing. We also have trained mental health first aiders who provide confidential peer support and signposting to additional resources.

Pricing

• Price: £880 to £2,800 a unit a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Lorna.Foott@26-dx.com. Tell them what format you need. It will help if you say what assistive technology you use.