Scroll

Digital campaigns

We have worked on digital campaigns and projects for marketing and communications teams in government departments, charities and other public sector partners. We research, plan and develop content strategies and messaging that meet business objectives and user needs. We have also worked on campaign sites on the GOV.UK platform.

Features

• We bridge the gap between business objectives and user needs
• We can write content for a range of digital formats
• We can plan campaigns across social media channels
• We put user needs at the heart of the process
• Creating a campaign style guide or writing to existing guidelines
• In-depth stakeholder interviews to ensure we understand your business goals
• Developing a content strategy, plan and benchmarking goals
• We collaborate with graphic and interaction designers on campaigns

Benefits

• User-first approach ensures content resonates with your intended audience
• Building relationships with stakeholders to balance user and business needs
• Content can be monitored, benchmarked and iterated
• Increases the reach and impact of content
• We can work flexibly and provide a temporary campaign team

£520 to £720 a unit a day

• Education pricing available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tenders@scroll.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

123394596908367

Contact

Hetty Meyric Hughes
020 3318 1828
tenders@scroll.co.uk

Planning

• Planning service: Yes
• How the planning service works: Scroll can help you plan across all stages of digital projects from discovery to live. We work collaboratively with clients and stakeholders, conducting user research to determine user needs. We establish a user-centred approach to design solutions, testing and iterating as we go to avoid costly delays and pitfalls. We work to the GDS and NHS Service Standards, GOV.UK Service Manual and GOV.UK style guide, involving users throughout. ; ; We collaborate at every step stage, integrating our people seamlessly into multidisciplinary teams. We can supply individuals or whole teams, and we’re experienced in working across multiple delivery teams simultaneously.; ; Scroll’s approach is open and transparent. We will agree user-centred KPIs with you and regularly update on progress, holding ourselves accountable and reporting against KPIs in the public domain as required.; ; We can help to optimise your content ahead of a move to cloud hosting or before creating a new cloud service. We can support innovation in cloud and AI services by ensuring your source content is fit for purpose and suitably structured. ; ; We design practical, lean governance processes and provide a comprehensive knowledge transfer so that you can run your project autonomously after we finish working with you.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: We provide modular and bespoke training in content design and strategy. Our training is tailored to your needs and includes modules on accessibility, user research, working with stakeholders, pair writing and how to manage content over its lifecycle.; ; We tailor our training to suit different audiences, and have worked with policy makers, content teams, senior management and practitioners. Options include in-house training, online remote training, or a blend of the two. We also offer mentoring, ad-hoc content crits, shadowing and support. ; ; We are flexible and creative in responding to your requirements and budget. Our large library of past assets and courses minimises tailoring costs. We make sure that knowledge transfer is built into everything we do, and we offer comprehensive reference materials when we leave a project.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Scroll has helped a number of government departments and councils migrate their content and services. We worked on the GOV.UK launch, supporting content owners across government to redesign content for the new platform. More recently, we transitioned 9 research councils’ websites into one site with UK Research and Innovation (UKRI). This was a large, complex project that involved content audits, user research, stakeholder management, standardising content and creating page templates. The result was a sharp improvement in performance on the Sitemorse benchmarking site and the successful closure of all the legacy websites. ; ; We have also helped clients migrate from legacy systems to new digital platforms, providing content and UX expertise to ensure user-focused services that are easy to use. ; ; We can help to optimise your content ahead of a move to cloud hosting or between cloud services. Optimisation may include reviewing and restructuring your source content and purging it of duplicated or outdated material, as well as testing migrated content iteratively to ensure it is still correct and user-centred in its new context.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: Scroll has extensive experience in quality assurance for content, and can design and manage processes for customers, or supply specialists to run 2i to GOV.UK style. ; ; We are experienced in the performance testing of digital content, and have established, proven methods of ensuring the quality of the work we deliver. We adopt an agile methodology, monitoring usage metrics and other data to improve and iterate content continually. In line with the GDS and NHS Service Standards, we take an outcomes-based approach to user research and user-centred design. ; ; Scroll prides itself on the quality of its content services, and we have a member of the team dedicated to developing and maintaining quality standards.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported:
  • Buyer hosting or software
  • Hosting or software provided by a third-party organisation
• How the support service works: We provide content-related support for the services we help you build by ensuring robust knowledge before we roll off your project. We design practical and effective governance processes and can provide ongoing ad-hoc support on a retainer or part-time basis at the end of the contract.

Service scope

• Service constraints: No

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: The same working day if received by noon; otherwise, by 10:00 the next working day. By 10:00 on the Monday morning for requests received over the weekend. We also have a support ticketing system available.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AAA
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: Web chat
• Web chat support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support accessibility standard: WCAG 2.1 AAA
• Web chat accessibility testing: We've not yet had the call for it but would welcome the opportunity to refine it.
• Support levels: There is an out of hours phone support service 24/7 for emergencies. We use web chat during normal working hours and also set up Slack channels and Trello boards for clients, as well as using any other collaborative tools you find helpful. There is no additional cost for this level of support.; ; All projects will be assigned a Scroll account manager so you have a named point of contact, but we also provide details for emails and channels that are monitored by our wider admin team, so that all queries are seen.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Security Clearance (SC)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: Yes
• Any other security certifications: ICO Tier 2

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Scroll strives to minimise the impact of its activities on the environment. We are committed to the government’s plans to transition to a low-carbon economy. It has pledged to reduce carbon emissions by 68% by 2030 compared to 1990 levels. To support this, we have engaged Positive Planet as our sustainability partner and were certified Carbon Neutral in 2022.; ; Our social value strategy includes:; ; minimise waste by evaluating operations and ensuring they are as efficient as possible; actively promote recycling, both internally and amongst our customers and suppliers; meet or exceed all the environmental legislation that relates to the company; reduce the need to travel where possible, limiting travel to walking, cycling and otherwise public transport; promote the use of travel alternatives, like email or video conferencing; evaluate the environmental impact of any new products we intend to purchase, and favour environmentally friendly products; make sure all workers are aware of our environmental obligations; monitor and review our environmental performance; ; We run our admin totally paper-free, and contribute the value of what we’d normally have spent each month on paper and print ink to the Woodland Trust. In order to be paper-free, we: ; ; use online signing apps in place of printed contracts; do all our accounts and VAT online; use online accounting software to avoid any printed invoices; opt for online bank statements and documentation

  Covid-19 recovery

  Scroll expanded rather than contracted during the pandemic because competent content services were in demand. We have further expanded since then, employing 4 new people in 2023–2024.; ; We developed new ways of working during Covid. We had already adopted remote-working practices, but we refined these to retain staff, service our client accounts and win new contracts. ; ; We also formalised our protocols for contacting team members. We increased the number of meetings, including weekly whole-staff meetings, weekly surgeries project-by-project for contractors, and weekly one-to-one calls with any staff who were off sick or suffering mental or physical long-Covid. We supported staff and contractors in the transition to remote working through help with software, equipment and a big increase in (remote) contact. ; ; The extra support and new processes during Covid were well received by our workforce, so we developed them further beyond Covid, so that team members still benefit from this additional support, eg to manage long-Covid, anxiety or Covid-associated caring responsibilities. Those with neurodivergence, some of whom were particularly vulnerable to the isolation and anxiety lockdown caused, also find these supports incredibly beneficial. ; ; During Covid we created a suite of online training materials to replace our in-person training, and used them to upskill our teams. We also used lockdown to broaden our talent pool, testing, vetting and training new content experts. ; ; The legacy is that no staff were lost – all adapted to remote working; we expanded our pool of experts and our geographic reach, as people working in locations that aren’t within commuting distance of our clients (who are mainly in Whitehall) could join the Scroll network for the first time. We developed online training resources for use with clients and staff and refined streamlined, efficient processes.

  Tackling economic inequality

  Scroll expanded rather than contracted during the pandemic because competent content services were in demand. We have further expanded since then, employing 4 new people in 2023–2024.; ; We developed new ways of working during Covid. We had already adopted remote-working practices, but we refined these to retain staff, service our client accounts and win new contracts. ; ; We also formalised our protocols for contacting team members. We increased the number of meetings, including weekly whole-staff meetings, weekly surgeries project-by-project for contractors, and weekly one-to-one calls with any staff who were off sick or suffering mental or physical long-Covid. We supported staff and contractors in the transition to remote working through help with software, equipment and a big increase in (remote) contact. ; ; The extra support and new processes during Covid were well received by our workforce, so we developed them further beyond Covid, so that team members still benefit from this additional support, eg to manage long-Covid, anxiety or Covid-associated caring responsibilities. Those with neurodivergence, some of whom were particularly vulnerable to the isolation and anxiety lockdown caused, also find these supports incredibly beneficial. ; ; During Covid we created a suite of online training materials to replace our in-person training, and used them to upskill our teams. We also used lockdown to broaden our talent pool, testing, vetting and training new content experts. ; ; The legacy is that no staff were lost – all adapted to remote working; we expanded our pool of experts and our geographic reach, as people working in locations that aren’t within commuting distance of our clients (who are mainly in Whitehall) could join the Scroll network for the first time. We developed online training resources for use with clients and staff and refined streamlined, efficient processes.

  Equal opportunity

  Scroll’s team includes practitioners with disabilities, neurodiversity and minoritised backgrounds. We are certified Disability Confident and signed up to the Mental Health at Work commitment. We have started accreditation with Investors in People; we align with the priorities of the Civil Service Diversity and Inclusion Strategy.; ; We actively encourage applications from people with a diverse range of backgrounds and working patterns and try to attract workers from the community. Scroll is based in Brixton/Tulse Hill, and a third of the account-management team were recruited locally. All our management and core team are women, most of them parents or carers for elderly relatives.; ; Recruitment: we include women and others with protected characteristics in our selection panels, using skill-based assessment tasks (written tests where we don’t give the candidate’s identity nor CV to the assessor so they’re not biased by the candidate’s previous experience). We use structured interviews based on a common set of questions. ; ; We have a policy of facilitating flexible working for roles at all levels and have enabled carers and practitioners with disabilities to re-enter the workforce. We refined flexible and remote-working processes through covid, using accessible and efficient communication tools, team working and human-resources apps. These modifications made it possible to recruit and retain people with a range of abilities.; ; Scroll’s main activity is content design. We advocate for accessibility in content creation, through shaping branding and style guidelines with clients. We design content that’s user-centred, accessible and based on evidence around user experience so we can meet all users’ needs. ; ; We worked with the Cabinet Office’s Race Disparity Unit on removing bias from government content, refining the GOV.UK style guide to be more inclusive, and then worked with their disability team. We know how to promote diversity and inclusion to ensure our content is unbiased and representative.

  Wellbeing

  We have designed our working environment to be inclusive and nurturing. We have a very low turnover among employees, and several associates have been with us for over 18 years. We promote wellbeing and progression. ; ; Scroll pays for fees and time off for all employees to follow a course of their choosing once a year, on top of vocational CPD. The courses can relate to a hobby, wellbeing, health or general interest (it needn't be tied to their profession). This results not only in a more skilled workforce, but is a significant contribution to the welfare of staff. It also recognises their individuality and celebrates the variety of skills and interests in our community.; ; Staff are encouraged to spend one week each per year (at Scroll’s expense) volunteering. Scroll also holds ‘Meetups’ to spread knowledge about the content profession and increase awareness of this profession locally. It gives entrants to government work a chance to gain insights into the work (eg through case studies and testimonials).; ; Our staff have short working hours (7.5/day) and we encourage the use of time off in lieu (TOIL). We also give unpaid leave for staff wanting sabbaticals. We grant paid compassionate leave (eg time off for family sickness and bereavement) and extend sick-leave payments beyond the statutory minimum. ; ; We are motivated by making a difference: creating good content means meeting user needs and can reduce disadvantage due to disability, gender or ethnicity. Public-service projects account for over 90% of our work and have allowed our practitioners to develop specialist skills in research and design for diverse users. Scroll is a member of the Living Wage Foundation, has Good Business Charter and Disability Confident certifications. We have started accreditation with Investors in People. We are signed up to the Mental Health at Work commitment.

Pricing

• Price: £520 to £720 a unit a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tenders@scroll.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.