CONTENT SQUARE LTD

Digital Experience Analytics SaaS platform

Outcome: understand service users digital journeys and experience.
Our analytics platform analyses billions of digital behaviours, providing session replay, unique metrics, journey maps, visualisations, and recommendations to increase engagement, reduce costs to serve, improve user experience and identify issues / errors / bugs / frustration / fraud.

Features

  • Digital user Journey Analysis
  • Zone based Heatmaps
  • Session recording/replay
  • Mobile App Analysis
  • Struggle Analysis
  • Impact Quantification
  • AI Insights
  • API's & Integrations
  • Freedom from tagging
  • Complete data capture. 100% of everything, always.

Benefits

  • Map visitors progress through website from entry to exit
  • Visualise users interaction and behaviour
  • Reconstruct individual visitor sessions on your website or app
  • Comprehensive insights into your mobile app experiences
  • Find friction and errors that impact service-user journeys
  • Prioritise issues based on impact to costs, revenue, or conversion
  • Surface issues and anomalies automatically
  • Connect directly with your web analytics, VOC, personalisation tools
  • No sampling, trust your data to make decisions
  • Deploy single tag once, never need to tag assets again

Pricing

£40,000 a licence a year

  • Education pricing available
  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at philip.cook@contentsquare.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 13

Service ID

1 2 4 4 7 1 6 2 3 6 0 0 5 1 8

Contact

CONTENT SQUARE LTD Philip Cook
Telephone: 07932 437729
Email: philip.cook@contentsquare.com

Service scope

Software add-on or extension
No
Cloud deployment model
Public cloud
Service constraints
None
System requirements
Web access for users as SaaS product

User support

Email or online ticketing support
Email or online ticketing
Support response times
All support inquiries can be made through Zendesk
User can manage status and priority of support tickets
No
Phone support
No
Web chat support
No
Onsite support
No
Support levels
We have a single premium support level that all our customers are provided access to. By doing this we are able to provide every customer with a Customer Success Manager, and access to technical support teams to resolve issues. This support cost is included as part of the annual contract and means we are able to provide all customers with the highest level of support and help/guidance.
Support available to third parties
Yes

Onboarding and offboarding

Getting started
We organize training workshops (onsite or remote), webinars and offer a rich library of functional online training resources, part of the Contentsquare University, to ensure that new users can identify and prioritize actions, focus on improving their business KPIs, master the Contentsquare platform and extract value very quickly.

In parallel, our Solution Experts regularly reach out to users to ensure they are happy & comfortable with the foundational usage of the tool.

Finally, we also provide a purpose built forum (Contentsquare Community) where clients regularly exchange ideas & use cases with their peers to enhance their own knowledge of the tool.
Service documentation
Yes
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
There is a pre-agreed time in the contracts to extract the data, this can be done via the data extraction API that exists.
End-of-contract process
The contract covers the SaaS software component and data storage, so once the contract ends then the ex-customer will have the extent of the pre-agreed time to extract their data via the approved method and then store that elsewhere at their own cost.

Using the service

Web browser interface
Yes
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
Application to install
No
Designed for use on mobile devices
No
Service interface
No
User support accessibility
WCAG 2.1 AA or EN 301 549
API
Yes
What users can and can't do using the API
We offer 5 APIs to our clients:
1 - Web Tracking Tag: Implement the Contentsquare Tag on your website
2 - Mobile SDK: Implement Contentsquare in Android, iOS or React Native
3 - Metrics API: Expose Contentsquare metrics in your own applications
4 - Raw Data API: Retrieve the raw data flat files exported from Contentsquare
5 - Third Party Integrations: Assistance to connect the Contentsquare solution to third-party tools

All the APIs are documented and user firendly.

Please find all the relevant information on the API documentation website: https://docs.contentsquare.com/
API documentation
Yes
API documentation formats
HTML
API sandbox or test environment
No
Customisation available
Yes
Description of customisation
Data anonymization options can be customized. The end user is in control of assigning privileged access and authentication.

Scaling

Independence of resources
Contentsquare is an enterprise grade platform designed specifically for large scale usage. Huge investment has been put into the underlying infrastructure and architecture to ensure that we operate well below technical capacity - this ensures that we are always able to appropriately service our customers of any size and with any spike in demand.

Analytics

Service usage metrics
No

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2019
Government security clearance
Up to Security Clearance (SC)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
Other locations
User control over data storage and processing locations
Yes
Datacentre security standards
Managed by a third party
Penetration testing frequency
At least once a year
Penetration testing approach
Another external penetration testing organisation
Protecting data at rest
Other
Other data at rest protection approach
We use AES-256 for encryption at rest, in CBC mode
Data sanitisation process
Yes
Data sanitisation type
  • Explicit overwriting of storage before reallocation
  • Deleted data can’t be directly accessed
Equipment disposal approach
Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

Data export approach
Users can export their data using our Metrics API and Raw data API. Both APIs are organized around REST. The APIs have predictable resource-oriented URLs, accept form-encoded request bodies, return JSON-encoded responses, and use standard HTTP response codes, authentication, and verbs.
> The Contentsquare Metrics API include mapping, page, zoning, goal segment and more.
> The Contentsquare Raw Data API allows for drilling through all the created export jobs, and to download the files generated by those jobs.
Users can extract raw data at the pageview or session level.
Data export formats
CSV
Data import formats
CSV

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
The infrastructure is designed for resilience or restoration in case of service-impacting events. Contentsquare provides disaster recovery and business continuity through multiple means :

Use of several Availability Zones in the region

Use of an "infrastructure as code" paradigm which allows rebuilding a full platform form scratch

Replication of data in a backup region

Contentsquare main data are replicated into an other region that is fully segregated from the Ireland production region. This backup region is part of our Disaster Recovery Plan and comes with the following security feature:

Backup data are located in an isolated region that is not the same geographical location as the production one

All data kept in the backup region are stored within encrypted (AES-256) S3 buckets.

The Disaster Recovery Plan is tested at least annually and RTO/RPO are compared with the below objectives:

RTO

Tag delivery = 1 hour

Data collection = 1 day

Data ingestion = 3 days

Application = 3 days

RPO

Tags delivery = N/A

Data collection = 1 day

Data ingestion = N/A

Application = N/A
Approach to resilience
The infrastructure is designed for resilience or restoration in case of service-impacting events. Contentsquare provides disaster recovery and business continuity through multiple means :

Use of several Availability Zones in the region

Use of an "infrastructure as code" paradigm which allows rebuilding a full platform form scratch

Replication of data in a backup region

Contentsquare main data are replicated into an other region that is fully segregated from the Ireland production region. This backup region is part of our Disaster Recovery Plan and comes with the following security feature:

Backup data are located in an isolated region that is not the same geographical location as the production one

All data kept in the backup region are stored within encrypted (AES-256) S3 buckets.

The Disaster Recovery Plan is tested at least annually and RTO/RPO are compared with the below objectives:

RTO

Tag delivery = 1 hour

Data collection = 1 day

Data ingestion = 3 days

Application = 3 days

RPO

Tags delivery = N/A

Data collection = 1 day

Data ingestion = N/A

Application = N/A
Outage reporting
Email Alerts

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Username or password
Access restrictions in management interfaces and support channels
Two-factor authentication is enabled and mandatory for administrators. Contentsquare technical administrators can also connect to production servers via a unique SSH gateway, which is the entry point the the VPC. Server accesses are performed via 4096 bits RSA keys (private key protected by a passphrase). These accesses are only provided following an internal validation workflow that focuses on need-to-know and need-to-use principles. Furthermore, all sensitive accesses are reviewed every 6 months.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
No audit information available
Access to supplier activity audit information
No audit information available
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
Yes
Who accredited the ISO/IEC 27001
BSI Assurance
ISO/IEC 27001 accreditation date
4/4/2019
What the ISO/IEC 27001 doesn’t cover
We have complete coverage
ISO 28000:2007 certification
No
CSA STAR certification
Yes
CSA STAR accreditation date
9/4/2022
CSA STAR certification level
Level 1: CSA STAR Self-Assessment
What the CSA STAR doesn’t cover
Not applicable
PCI certification
No
Cyber essentials
No
Cyber essentials plus
No
Other security certifications
Yes
Any other security certifications
ISO 27701

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
ISO/IEC 27001
Information security policies and processes
Contentsquare's ISMS is ISO 27001 and ISO 27701 certified.

Operational security

Configuration and change management standard
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Configuration and change management approach
Infrastructure changes including configuration changes are managed as code modification and follow the SDLC workflow (peer-review, traceability, etc.)
Vulnerability management type
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Vulnerability management approach
An annual penetration test targeting our infrastructure and public facing services is conducted annually by external security specialists. Monthly automated vulnerability scans and cloud compliance assessments (following the Foundations Benchmark) are also performed. As well, a private bug bounty program is in place.
Protective monitoring type
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Protective monitoring approach
Systems configuration are managed as code with Ansible. Weekly, systems are monitored with OpenSCAP and CIS benchmark to ensure compliance with security best-practices and that systems are free of vulnerabilities. Contentsquare leverages "unattented-upgrade" to perform daily check for new security patch and ensure that our systems are always up-to-date. A Host-based Intrusion Detection System (Wazuh - OSSEC fork) is implemented on all sensitive systems in order to monitor all aspects of system activity with file integrity monitoring, log monitoring, rootcheck, and process monitoring. All security events are then pushed to a SIEM
Incident management type
Conforms to a recognised standard, for example, CSA CCM v3.0 or ISO/IEC 27035:2011 or SSAE-16 / ISAE 3402
Incident management approach
A security incident management process is established to timely respond incidents. Contentsquare’s Security Incident Response Plan is made available on the intranet. Employees are made aware of how to report a potential security incident. Specifically, the incident response plan defines and documents types of incidents that need to be managed, tracked and reported, and includes the following:

Procedures for the identification, management, and resolution of security incidents

List of relevant authorities' contact information

Process for notifying customers (48 hours notification commitment upon discovery of a confirmed security incident impacting customer

Process for learning from the incidents

Process for safeguarding evidence

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks
No

Social Value

Fighting climate change

Fighting climate change

We already know that the cloud-based solutions we use allow us to consistently reduce energy consumption related to servers operation and servers cooling.

Numerous scientific studies have shown that cloud solutions can reduce energy consumption by around 70% compared to traditional installations that host their own IT services leading to redundancy to guard against failure and excess server capacity to handle spiky demand.

We have also just launched a carbon assessment of our emissions on scopes 1, 2 and 3. This detailed diagnosis will enable us to identify our main areas of action to reduce our emissions as much as possible and aim for Net Zero as soon as possible.

Contentsquare will make a climate commitment by the end of the year and will make its carbon accounting public in order to obtain a Science Based Target (SBTi) certification.
Covid-19 recovery

Covid-19 recovery

For Theny

How contentsquare helped the french government in times of COVID:
- https://contentsquare.com/blog/contentsquare-helping-the-french-government-fight-covid-19/

For our employees
- Strict respect of national guidelines (presence at the office, social distancing, mask etc.)
- Set up of a company policy allowing for hybrid ways of working between remote and in-person
- Allowance for each employee to purchase home office furnitures
Tackling economic inequality

Tackling economic inequality

Contentsquare's model is to contribute to building a more human digital world by improving the experience of web users. The reduction of economic inequalities is thus part of our DNA.

Our services are aimed at large corporations as well as SMEs. To use them, you don't need a dedicated digital team. Whether you sell homemade cupcakes online or millions of smartphones, our tools will help you grow.
Our services are also aimed at the public sector, which uses our tools to make public services more inclusive by bridging the digital divide. For example, simplifying the process for users to obtain public aid allows many more citizens to benefit from it.

Fighting against economic inequalities also means facilitating the integration of people who are in a situation of exclusion. People with disabilities are for example excluded from the majority of digital services, widening the gap in opportunities for meaningful employment, learning and personal growth. That's why, the Contentsquare Foundation is dedicated to supporting innovators in digital accessibility.

As a company, Contentsquare is mobilized to accept and support talents from disadvantaged backgrounds. We have set up a mentorship program which aims to hire from diverse and unprivileged backgrounds .
Equal opportunity

Equal opportunity

Contentsquare is an equal opportunity employer and we are investing in Diversity, Equity and Inclusion overall.

Ensuring equal opportunity starts at the recruitment stage where candidates are assessed based on their skill set and competencies only thanks to a structured recruitment process. Qualified applicants receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Our teams have also been trained on unconscious biases and we have specific training on inclusive hiring.

Moreover, we also ensure equal opportunity thanks to :
- equal access to learning & development
- a transparent and standardized process of objectives setting and performance assessment.

Finally, we are also investing in DE&I dashboards (based on geographical permissions) to assess our efforts with data and implement corrective actions where and when necessary (gender equality etc).
Wellbeing

Wellbeing

The well-being of our teams is very important to us.

As our employees are working hard to achieve success, we are fully aware of the significance of putting their mental well-being at the core.

We are committed to properly equipping our teams to better cope with what life throws at them and always make the most of their potential. Moreover, we are checking on our teams regularly with engagement surveys to support our teams the best possible and improve where needed.

In this context, we have built a well-being program for our employees including::
- a 500 GBP wellbeing allowance to invest in self-care
- a dedicated all-in-one mental health app that combines a healing approach with ultra-personalized prevention tools
- a dedicated webinar for Manager on Psychosocial risks prevention
- monthly webinars for all on various well-being topics

Pricing

Price
£40,000 a licence a year
Discount for educational organisations
Yes
Free trial available
Yes
Description of free trial
In some instances, for larger engagements, we are able to deploy for free as we run a Proof of Value engagement for 1-4 weeks.

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at philip.cook@contentsquare.com. Tell them what format you need. It will help if you say what assistive technology you use.