Digital Marketing Strategy for Enhanced Online Growth
DBaaS as your best digital marketing partner brings you the difference in making your website rank in the popular search engines,SM followers,sales.We make sure that each campaign is positioned to gain high results through our regular digital marketing activities.Clients choose us because of the invincible digital marketing services we provide.
Features
- Search engine optimisation implementation
- Onsite content production
- Local and mobile optimisation
- Technical SEO audits
- SEO keyword research and analysis
- Link building
- Google Analytics and Search Console optimisation
- SEO migration strategy
- SEO Reporting
- Competitor analysis
Benefits
- Ensure search engines can read and access your site
- Improve visibility for target keywords
- Increase traffic to your website from search engines
- Attract targeted traffic
- Generate leads
- Optimise your online positioning
- Improve content quality
- Understand how your audience searches online
- Avoid traffic drops during site migration
- Understand potential issues preventing search engines from indexing
Pricing
- Education pricing available
- Free trial available
Service documents
Request an accessible format
Framework
G-Cloud 15
Service ID
1 2 5 0 7 3 3 1 8 1 2 2 2 6 2
Contact
DBAAS LTD
DBaaS Ltd
Telephone: +44 7480 080202
Email: admin@dbaasltd.com
About your service
- Service categories
-
Application Development and Deployment
Application platforms
- Model driven application platforms
- Robotic process automation
- Multi cloud support
- Yes
Service scope
- Software add-on or extension
- Yes
- What software services is the service an extension to
- Our SaaS extends to CRM platforms (Salesforce, HubSpot), analytics tools (Google Analytics, Adobe Analytics), CMS systems (WordPress, Drupal), and marketing automation suites (Mailchimp, Marketo). It integrates seamlessly to enhance campaign management, customer engagement, and performance tracking, while remaining fully functional as a standalone cloud-hosted solution.
- Cloud deployment model
- Public cloud
- Service constraints
- Our service is delivered via a secure public cloud and is accessible across standard web browsers. Planned maintenance may occur outside UK business hours with prior notice to minimise disruption. Support is provided remotely and is limited to supported operating systems and browsers (latest versions of Chrome, Edge, Firefox, and Safari). Integration requires API-compatible platforms. Internet connectivity is essential for access, and performance may vary depending on local network conditions. No specialised hardware is required, but buyers should ensure compliance with organisational IT policies and security standards when deploying and using the service.
- System requirements
-
- Modern web browser: Chrome, Edge, Firefox, Safari latest versions.
- Reliable internet connection: minimum 10 Mbps recommended for performance
- Operating system: Windows 10+, macOS 11+, Linux distributions supported
- JavaScript enabled in browser for full SaaS functionality
- Cookies permitted for secure authentication and session management
- API-compatible platforms required for optional third-party integrations
- No specialized hardware; standard desktop or laptop sufficient
- Mobile access supported on iOS 14+ and Android 11+
- Regular browser updates required to maintain security compliance standards
- Organizational firewall must allow HTTPS traffic on port 443
User support
- Email or online ticketing support
- Yes
- Support response times
- We aim to respond to all questions as quickly and efficiently as possible. Our standard response time during business days (Monday to Friday) is within 2–4 working hours for general queries and within 1 hour for urgent or time-sensitive issues. For more complex requests requiring investigation, we provide an initial acknowledgment within 2 hours and a full response within the agreed timeframe. At weekends and public holidays, response times may be slightly longer, typically within 6–12 hours, depending on the nature of the query. However, urgent issues reported through our dedicated support channels are always prioritised.
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), 7 days a week
- Web chat support
- Yes
- Web chat support availability
- 9 to 5 (UK time), 7 days a week
- Web chat support accessibility standard
- WCAG 2.2 AA
- Web chat accessibility testing
- We have not carried out any formal testing with assistive technology users for our web chat solution. At this stage, no dedicated accessibility user-testing sessions have been conducted.
- Onsite support
- Yes, at extra cost
- Support levels
-
We provide tiered support levels to meet buyer needs:
Standard Support (included)
Remote helpdesk available during UK business hours (email, phone, portal).
Response within 4 business hours.
No additional cost.
Enhanced Support (extra cost)
Extended hours coverage, including evenings and weekends.
Priority response within 1 hour for critical issues.
Access to a knowledge base and proactive monitoring.
Priced as a monthly subscription, based on user volume.
Premium Support (extra cost)
24/7 coverage with guaranteed SLA response times.
Dedicated technical account manager for strategic guidance.
Cloud Support Engineer available for complex integrations and performance tuning.
Includes quarterly service reviews and optimisation reports.
Cost tailored to contract size and complexity.
👉 In summary:
Standard support is free and included.
Enhanced and premium support are available at extra cost.
A technical account manager and cloud support engineer are provided at the premium level.
This structure ensures buyers can choose the right level of support depending on their operational needs and budget. - Support available to third parties
- Yes
- AI chatbot
- Yes
Onboarding and offboarding
- Getting started
-
We help users start using the service through a combination of training, documentation, and support resources.
Onboarding support includes:
Online training: Interactive webinars and self-paced tutorials guide users through setup, campaign creation, and reporting features.
User documentation: Comprehensive guides, FAQs, and step‑by‑step instructions are available via the dashboard, covering both basic and advanced functionality.
Onsite training (optional): For larger buyers or those with complex requirements, onsite workshops can be arranged to provide tailored guidance.
Dedicated support: A helpdesk and customer success team assist with initial configuration, integrations, and troubleshooting.
This blended approach ensures that users can quickly adopt the service, whether they prefer structured training sessions, self-service documentation, or direct support. - Service documentation
- Yes
- Documentation formats
-
- HTML
- End-of-contract data extraction
-
When the contract ends, users can securely extract all of their data from the service. Data export options are provided through the web interface and API, allowing users to download records, reports, and campaign information in open formats such as CSV, JSON, or PDF. Administrators can initiate full account exports, ensuring that all user‑generated content, configuration settings, and performance data are included.
For technical teams, the API supports automated extraction workflows, enabling bulk downloads and integration with external storage or analytics systems. Role‑based permissions ensure that only authorised users can perform data exports, maintaining security and compliance.
Limitations include restrictions on proprietary features that cannot be transferred outside the platform, and certain integrations may require reconfiguration in a new environment. However, all core user data remains accessible and portable.
This approach ensures buyers retain ownership of their information and can transition smoothly at the end of the contract. - End-of-contract process
-
At the end of the contract, buyers retain full ownership of their data and can securely export it using the web interface or API in open formats such as CSV, JSON, or PDF. Once data extraction is complete, account access is deactivated, and all stored information is deleted in line with compliance and security policies.
Included in the price of the contract:
Access to the core SaaS platform and its standard features.
User accounts with role‑based permissions.
Standard integrations with common CRM and analytics tools.
Online training resources, user documentation, and helpdesk support.
Regular updates, security patches, and accessibility compliance.
Additional costs may apply for:
Onsite training or tailored workshops.
Advanced or custom integrations beyond standard connectors.
Premium support packages (e.g., dedicated account manager, 24/7 response).
Extended data storage or archiving beyond contract end.
Optional professional services such as campaign strategy consulting.
This structure ensures transparency: buyers know what is included in the base price and can choose additional services if required. - Documentation accessibility standard
- WCAG 2.2 AA
Using the service
- Web browser interface
- Yes
- Supported browsers
-
- Microsoft Edge
- Firefox
- Chrome
- Safari
- Opera
- Other
- Application to install
- No
- Designed for use on mobile devices
- Yes
- Differences between the mobile and desktop service
- The mobile service offers a streamlined, responsive interface optimised for smaller screens, with core features such as campaign monitoring, analytics dashboards, and notifications fully accessible. Some advanced configuration options and detailed reporting tools are simplified for usability on mobile devices. The desktop service provides the full feature set, including complex integrations, advanced analytics, and administrative controls. While mobile access supports quick actions and on‑the‑go management, desktop access is recommended for comprehensive strategy planning, bulk data handling, and in‑depth reporting. Both experiences are secure, synchronised, and designed to ensure continuity across devices.
- Service interface
- Yes
- User support accessibility
- WCAG 2.2 AA
- Description of service interface
- The service interface is a secure, browser‑based dashboard designed for ease of use. It provides intuitive navigation with clear menus for campaign management, analytics, integrations, and support. Buyers can access real‑time performance data, configure marketing workflows, and manage user roles through role‑based access controls. The interface includes customisable dashboards, reporting tools, and API management options. Notifications and alerts are integrated to keep users informed of key events. The design is responsive, ensuring consistent functionality across desktop and mobile devices, with accessibility features to meet compliance standards and support diverse user needs.
- Accessibility standards
- WCAG 2.2 AAA
- Accessibility testing
- We have conducted interface testing with users of assistive technologies to ensure accessibility and compliance with WCAG 2.2 AA standards. Testing included screen reader compatibility (NVDA, JAWS, VoiceOver) to validate clear navigation, proper labelling of interactive elements, and accurate reading of dynamic content. Keyboard-only navigation was tested to confirm that all functions are accessible without a mouse, including form inputs and dashboard controls. High-contrast mode and zoom features were evaluated to ensure readability for users with visual impairments. Mobile accessibility testing was performed on iOS and Android devices with built-in assistive tools. Feedback from test participants guided improvements such as clearer button labels, simplified workflows, and enhanced error messaging. These measures ensure the interface is usable by individuals relying on assistive technologies, supporting inclusivity and compliance with government accessibility requirements.
- API
- Yes
- What users can and can't do using the API
-
Users can set up the service through the API by generating secure API keys from the service dashboard and using standard REST endpoints. Initial setup includes authentication, defining user roles, and configuring integrations with external systems such as CRMs or analytics platforms.
Through the API, users can make changes, including creating, updating, or deleting campaigns, adjusting configuration settings, retrieving performance data, and managing user permissions. The API supports JSON payloads and HTTPS requests, ensuring secure and reliable communication.
Limitations include restrictions on bulk data uploads to prevent performance issues, rate limits to ensure fair usage, and access controls that require administrative authorisation for sensitive changes (e.g., billing or account-level settings). Some advanced features, such as complex reporting or custom workflow automation, may only be available through the web interface rather than the API.
This approach ensures flexibility for technical teams while maintaining security and compliance standards. - API documentation
- Yes
- API documentation formats
-
- Open API (also known as Swagger)
- HTML
- API sandbox or test environment
- Yes
- Customisation available
- Yes
- Description of customisation
-
Users can customise the service in several ways.
What can be customised:
Campaign settings (targets, budgets, schedules, channels).
Dashboards and reports (metrics displayed, frequency, format).
Branding elements (logos, colour themes, templates).
Integrations with external systems (CRM, analytics, marketing tools).
User roles and permissions.
How users can customise:
Via the web interface with intuitive configuration menus.
Through the API for automated workflows and advanced integrations.
By uploading custom assets such as logos or templates.
Using role-based access controls to tailor permissions.
Who can customise:
Administrators can configure global settings, integrations, and user roles.
Marketing teams can customise campaigns, dashboards, and reporting.
Developers can extend functionality through the API.
This ensures flexibility for different organisational needs while maintaining secure, role-based control.
Scaling
- Independence of resources
- We guarantee performance isolation through a multi‑tenant cloud architecture with automatic scaling. Each customer’s workloads are separated using containerisation and resource quotas, ensuring that heavy demand from one tenant does not impact others. Load balancing distributes traffic evenly across servers, while elastic scaling provisions additional compute and storage as needed. Continuous monitoring detects spikes and reallocates resources in real time. Service Level Agreements (SLAs) back this with guaranteed uptime and performance thresholds. This approach ensures fairness, reliability, and consistent service quality regardless of demand placed by other users.
Analytics
- Service usage metrics
- Yes
- Metrics types
-
We provide detailed service usage metrics to help buyers monitor and optimise performance. Metrics include:
User activity logs (logins, actions, API calls).
Campaign performance (impressions, clicks, conversions, ROI).
System usage (storage, bandwidth, processing volumes).
API metrics (request counts, error rates, latency).
Support metrics (tickets raised, resolution times).
These metrics are accessible via dashboards and exportable through the API, giving administrators visibility into adoption, efficiency, and compliance. This transparency ensures organisations can track usage, evaluate ROI, and make informed decisions about service optimisation. - Reporting types
-
- API access
- Real-time dashboards
- Regular reports
- Reports on request
- Resource tagging
- Yes
- FOCUS resource tagging
- Yes
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Conforms to BS7858:2019
- Government security clearance
- Developed Vetting (DV)
Asset protection
- Knowledge of data storage and processing locations
- Yes
- Data storage and processing locations
-
- United Kingdom
- European Economic Area (EEA)
- User control over data storage and processing locations
- Yes
- Datacentre security standards
- Complies with a recognised standard (for example CSA CCM version 4.0)
- Penetration testing frequency
- At least every 6 months
- Penetration testing approach
- ‘IT Health Check’ performed by a CREST-approved service provider
- Protecting data at rest
-
- Physical access control, complying with CSA CCM v4.0
- Encryption of all physical media
- Scale, obfuscating techniques, or data storage sharding
- Data sanitisation process
- Yes
- Equipment disposal approach
- Complying with a recognised standard, for example CSA CCM v4.0, CAS (Sanitisation) or ISO/IEC 27001
- Data sanitisation type
-
- Deleted data can’t be directly accessed / Cryptographic Erasure
- Data Erasure
- Explicit overwriting of storage before reallocation / Secure Erase
- Physical Destruction / Hardware containing data is completely destroyed
Data importing and exporting
- Data export approach
- Users can export their data through the web interface or API. Administrators can initiate full account exports, downloading campaign records, reports, and configuration settings in open formats such as CSV, JSON, or PDF. The API supports automated workflows for bulk extraction and integration with external systems. Role‑based permissions ensure only authorised users can perform exports, maintaining security. Proprietary features or third‑party integrations may not be transferable, but all core user data remains accessible and portable, ensuring buyers retain ownership and can transition smoothly at the end of the contract.
- Data export formats
-
- CSV
- ODF
- Data import formats
-
- CSV
- ODF
Data-in-transit protection
- Data protection between buyer and supplier networks
-
- TLS (version 1.2 or above)
- IPsec or TLS VPN gateway
- Data protection within supplier network
-
- TLS (version 1.2 or above)
- IPsec or TLS VPN gateway
Availability and resilience
- Guaranteed availability
-
We guarantee 99.9% service availability as part of our SLA. Our platform is built on a resilient, multi‑tenant cloud infrastructure with redundancy across data centres in the UK and EEA. Continuous monitoring and automated failover ensure minimal disruption.
If availability falls below the guaranteed level, buyers are entitled to service credits. Credits are calculated based on the percentage of downtime against the monthly subscription fee. For example, if uptime drops below 99.9% but remains above 99.0%, buyers receive a 10% credit; if uptime falls below 99.0%, a 25% credit applies.
This SLA provides assurance that users can rely on consistent access and compensates them fairly if guaranteed levels are not met. - Approach to resilience
-
Our service is designed with resilience at its core, ensuring continuous availability and protection of customer data. The platform operates on a multi‑region cloud infrastructure with redundancy across UK and EEA data centres. Each data centre is accredited to recognised standards (CSA CCM v4.0, ISO/IEC 27001) and implements strict physical and logical security controls.
Resilience is achieved through:
High availability architecture: load balancing and automatic failover between nodes and regions.
Redundant systems: Power, cooling, and network connectivity are duplicated to prevent single points of failure.
Data replication: Customer data is synchronised across multiple sites to ensure durability and rapid recovery.
Disaster recovery planning: Regularly tested procedures guarantee recovery within defined RTO/RPO targets.
Continuous monitoring: 24/7 monitoring detects anomalies and triggers proactive remediation.
This design ensures that even in the event of hardware failure, network disruption, or regional outage, services remain available and data remains protected. Detailed data centre resilience documentation is available to buyers on request. - Outage reporting
-
Our service reports outages through multiple transparent channels to ensure customers are informed quickly and clearly.
Public dashboard: A real‑time status page is available online, showing current system health, active incidents, and historical uptime data.
API: Customers can integrate with our status API to automatically monitor availability and receive outage information directly into their own systems.
Email alerts: Subscribed users receive immediate notifications via email when an outage is detected, including updates on progress and resolution.
These mechanisms provide visibility and assurance, enabling customers to track service health and plan accordingly during any disruption.
Identity and authentication
- User authentication needed
- Yes
- User authentication
-
- Multi-Factor Authentication (MFA)
- Public key authentication (including by TLS client certificate)
- Identity federation with existing provider (for example Google Apps)
- Dedicated link (for example VPN)
- Username or password
- Access restrictions in management interfaces and support channels
- Access to management interfaces and support channels is restricted through role‑based access control (RBAC) and multi‑factor authentication (MFA). Only authorised personnel with defined roles can access administrative functions. All access is logged, monitored, and subject to regular audits. Support channels are segregated, with privileged actions limited to vetted staff. Sensitive operations require just‑in‑time access approval and are automatically revoked after use. Network restrictions, including VPN and IP whitelisting, further secure management interfaces. Continuous monitoring ensures any anomalous access attempts are detected and responded to promptly, maintaining strict control and accountability.
- Access restriction testing frequency
- At least every 6 months
- Management access authentication
- Multi-Factor Authentication (MFA)
Audit information for users
- Access to user activity audit information
- Users have access to real-time audit information
- How long user audit data is stored for
- At least 12 months
- Access to supplier activity audit information
- Users have access to real-time audit information
- How long supplier audit data is stored for
- At least 12 months
- How long system logs are stored for
- At least 12 months
Security governance
- Named board-level person responsible for service security
- Yes
- Security governance certified
- Yes
- Security governance standards
-
- CSA CSM version 4.0
- ISO/IEC 27001
- Information security policies and processes
-
We follow a comprehensive set of information security policies and processes aligned with ISO/IEC 27001 and CSA CCM v4.0 standards. These policies cover data protection, access control, incident management, vulnerability management, and secure software development practices.
Key Policies and Processes
Access Control: Role‑based access with multi‑factor authentication and least‑privilege principles.
Data Protection: Encryption of data at rest and in transit, with strict key management.
Incident Management: Documented procedures for detection, reporting, and resolution of security incidents, including post‑incident reviews.
Change Management: All system changes undergo risk assessment, approval, and testing before deployment.
Audit & Compliance: Regular internal audits and external certification reviews ensure adherence to standards.
Reporting Structure
A board‑level Chief Information Security Officer (CISO) is accountable for overall security governance.
The Information Security Team reports directly to the CISO, ensuring independence and authority.
Departmental security leads enforce policies locally and escalate issues through a defined chain of command.
Ensuring Compliance
Mandatory staff training and awareness programmes.
Continuous monitoring and automated compliance checks.
Regular penetration testing and vulnerability assessments.
This framework ensures policies are consistently applied and security risks are effectively managed. - Software Security Code of Practice
- Yes
Operational security
- Configuration and change management standard
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Configuration and change management approach
-
Our configuration and change management processes comply with ISO/IEC 27001 and CSA CCM v4.0 standards. All service components are tracked throughout their lifecycle using a centralised configuration management database (CMDB), ensuring accurate records of assets, versions, and dependencies.
Changes follow a formal change control process:
Each request is logged, categorised, and reviewed.
Security impact assessments are performed to evaluate risks, including potential vulnerabilities or compliance issues.
Approved changes undergo testing in controlled environments before deployment.
Post‑implementation reviews confirm effectiveness and ensure no adverse impact on security or availability. - Vulnerability management type
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Vulnerability management approach
- Our vulnerability management process follows ISO/IEC 27001 and CSA CCM v4.0 standards. Potential threats are assessed through continuous monitoring, automated vulnerability scans, and risk analysis to determine severity and impact. Patches for critical vulnerabilities are deployed within 24–72 hours, while lower‑risk issues follow scheduled release cycles. Threat intelligence is sourced from trusted providers, including NCSC advisories, vendor security bulletins, CVE databases, and CREST‑approved penetration testing reports. This ensures timely identification, prioritisation, and remediation of vulnerabilities, maintaining the resilience and security of our services.
- Protective monitoring type
- Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
- Protective monitoring approach
-
Our protective monitoring processes use continuous logging, automated alerts, and threat intelligence feeds to identify potential compromises. Suspicious activity is detected through anomaly detection, intrusion detection systems, and correlation of security events across networks and applications.
When a potential compromise is found, the Security Operations Centre (SOC) investigates immediately, escalating incidents according to severity. Containment, eradication, and recovery steps are executed following documented incident response procedures.
We respond to critical incidents within one hour, ensuring rapid mitigation. Lower‑severity events are addressed within defined SLA timeframes, with post‑incident reviews conducted to strengthen resilience and prevent recurrence. - Incident management type
- Complies with a recognised standard, for example, CSA CCM v4.0 or ISO/IEC 27035:2011 or SSAE-18 / ISAE 3402
- Incident management approach
-
Our incident management processes comply with ISO/IEC 27035:2011 and CSA CCM v4.0 standards. We maintain predefined playbooks for common events such as malware detection, phishing attempts, and service outages, ensuring rapid and consistent response.
Users can report incidents via a dedicated support portal, email, or 24/7 service desk hotline. All reports are logged, triaged, and escalated according to severity.
Incident reports are provided to affected users through the portal and email, including details of the event, impact assessment, remediation steps taken, and preventive measures to reduce recurrence. Regular summaries are also shared for transparency. - Post-quantum cryptography secure
- Yes
Secure development
- Approach to secure software development best practice
- Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v4.0)
Public sector networks
- Connection to public sector networks
- No
Pricing
- Discount for educational organisations
- Yes
- Free trial available
- Yes
- Description of free trial
- The free version includes core features such as secure authentication, data storage, and real‑time audit access, with standard support and documentation. Advanced analytics, integrations, priority support, and dedicated infrastructure are excluded. It is available as a 30‑day trial, enabling buyers to evaluate suitability before purchase.
Discount percentage by annual call-off contract value (excluding VAT)
- Less than £250,000
- 0%
- Between £250,000 and £500,000
- 1%
- Between £500,001 and £1,000,000
- 2%
- Between £1,000,001 and £2,500,000
- 3%
- Between £2,500,001 and £5,000,000
- 4%
- Over £5,000,001
- 5%
Non-mandatory Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- British Assessment Bureau
- ISO/IEC 27001 accreditation date
- Friday 5 September 2025
- What the ISO/IEC 27001 doesn’t cover
- Not Applicable
- ISO 28000:2022 certification
- No
- ISO 9001 certification
- Yes
- Who accredited the ISO 9001 certification
- British Assessment Bureau
- ISO 9001 accreditation date
- Friday 5 September 2025
- What the ISO 9001 doesn’t cover
- Not Applicable
- Quality management systems (QMS)
- Yes
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Please provide your Cyber Essentials Certificate Number
- 6e047eb3-459e-4edf-9ddd-c1125e3f7dba
- Cyber essentials plus
- Yes
- Please provide your Cyber Essentials Plus Certificate Number
- 5e571ec8-9407-499e-826f-6c7e456c241b
- Other security certifications
- No
Social value
- Section B - Commitment for Future: Delivery
-
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority
- New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
- Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
- Plans to engage the contract workforce in deciding the most important workplace issues to address
- Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
- Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
- Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
- Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
- Activities to cascade good practice on fair working conditions throughout the supply chain
- Offer a pay and leave entitlement to all eligible staff who become kinship carers, ideally equivalent to statutory adoption pay and leave
- Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
- Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
- Entitlement to sick pay for the contract workforce, with provision in place for any staff who do not meet the earnings threshold for statutory sick pay, payment of sick pay from day one of absence and payment of staff on the contract workforce who are off sick a replacement income of 100% of their usual earnings for as long as possible
- Plans for an appropriate income replacement policy for staff who are required to spend time away from work to care for a sick dependent or close relative
- Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Measures to support in-work progression to help people in the contract workforce, to move into higher paid work by developing new skills relevant to the contract
- Support for the contract workforce by providing career advice, and providing opportunities for staff working on the contract with in-work progression career development into known skills shortages or high growth areas
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Volunteering opportunities for staff
- Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
- Measures to identify, mitigate and manage modern slavery risks relating to the contract and how these will be implemented
- Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
- How these flow down the supply chain and are monitored Illustrative examples include reporting, site visits, audits, etc.
- How to ensure business decisions re: price/cost, short lead times, payment timescales do not create modern slavery risks in the supply chain
- How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk
- Means of influencing staff, suppliers, customers, communities and/or any other appropriate stakeholders with respect to modern slavery risks relating to the contract
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.
- Understanding of employment and relevant skills issues, and of the education and training issues relating to the contract. Illustrative examples: demographics, skills shortages, new opportunities in high growth sectors, geographic/local community and skills/employment challenges
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Activities to support relevant sector related skills growth and sustainability in the contract workforce. Illustrative examples: careers talks, curriculum support, literacy support, safety talks and volunteering
- Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises
- Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Plans for engaging a diverse range of businesses in engagement activities prior to appointing subcontractors (including activities prior to award of the main contract and during the contract term)
- Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
- Advertising of supply chain opportunities openly and to ensure they are accessible to a diverse range of businesses, including advertising all subcontracting opportunities on Contracts Finder
- Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
- Structuring of the supply chain selection process to ensure fairness (e.g. anti-corruption) and encourages participation by a diverse range of businesses, including with regard to new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutual
- Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
- Methods for engaging with different parts of the community (including the education system and charities representing the community) and how communities come together to inform decisions, strategy and projects to leave a positive legacy for future generations
- Measures to involve local stakeholders and/or users in design (e.g. in the design of services, systems, products or buildings)
- Plans for positive actions with community groups.
- Measures for making facilities used in the delivery of the contract available for community groups, education or training
- Measures to engage users and communities and build relationships to increase community integration build trust and influence how the contract is delivered
- Plans to respond flexibly and adapt approaches to community engagement and initiatives
- Support for community-led initiatives relevant to the contract. Illustrative examples: improving transport links; reducing loneliness; helping with English language proficiency; and facilitating social mixing among people with different backgrounds
- Collaborating with anchor institutions and community groups to make facilities available for education, training or community events
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Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero
Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.
- Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
- Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it
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Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 6: Employment and training: For those who face barriers to employment
- Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
- Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
- Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
- Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
- Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Collection of the views and expertise of disabled people and their representative organisations on successfully supporting disabled employees or applicants
- Inclusive and accessible recruitment practices, and retention-focused activities, including those provided in the Guide for line managers on recruiting, managing and developing people with a disability or health condition
- Introducing transparency to pay and reward processes
- Offering a range of quality opportunities with routes of progression if appropriate, e.g. T Level industry placements, students supported into higher level apprenticeships.
- Working conditions which promote an inclusive working environment and promote retention and progression
- Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
- Understanding of the issues affecting inequality in employment, skills and pay in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors. Measures to tackle inequality in employment, skills and pay in the contract workforce
- Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition
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Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.
- Understanding of the issues affecting the development of new skills by target cohort
- Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
- Other measures to offer development opportunities for the target cohort(s) in the contract workforce
- Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
- Understanding of issues relating to entering the contract workforce
- Creation of outreach activities to create a pipeline of employees for the future contract delivery
- Content of the outreach activity is designed to suit the target cohort
- Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
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Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.
Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.
- Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
- Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
- Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
- Actions to invest in the physical and mental health and wellbeing of the contract workforce
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