eLignum

Web Analytics Support

Web Analytics Support for Google Analytics (both Universal Analytics (UA) and Google Analytics 4 (GA4), Google 360, Google BigQuery, Google Tag Manager, Search Console, Technical Search Engine Optimisation (SEO), OneTrust.

Business Requirements, Governance , Audit, Optimisation, Product Migration, Tagging, Report Configuration, Attribution Analysis, Testing, Data Studio, Knowledge Transfer and Training.

Features

• Google Analytics & Google Tag Manager Audit, Optimisation and Training
• Google Analytics to BigQuery Setup and Reporting
• Advise on Data Governance, Developer Guidelines and Best Practice
• ROI Analysis and Integration with Google Ads, Facebook Ads, etc.
• OneTrust and Google Consent Mode integration
• Data Studio / Dashboard Setup and Optimisation
• Data Extraction, Integration with External data e.g. CRM, Sales systems
• Search Console (Webmaster Tools) Setup and Monitoring
• Search Engine Optimisation (SEO) Technical Audits, Issue Lists & Recommendations
• Migration (from UA to GA4)

Benefits

• Speeds up learning curve
• Reduces business risk
• Reduces deployment times
• Ensures deployed personnel are kept suitably qualified
• Provides highly experienced personnel backup capability

£575.00 to £995.00 a unit a day

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at john.wood@elignum.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 13

Service ID

153867802799816

Contact

John Wood
07957 733657
john.wood@elignum.co.uk

Planning

• Planning service: Yes
• How the planning service works: For buyers that want to implement web analytics, we perform the following tasks:; 1) analyse and document their business requirements; 2) provide a Scoping Document ; 3) provide a Data Collection Plan; 4 ) provide a Tagging Specification Document; 5) provide a Report Testing Matrix
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Google Marketing Platform / Google 360
  • Google Analytics
  • Google Tag Manager
  • BigQuery
  • OneTrust
  • Webtrends Analytics

Training

• Training service provided: Yes
• How the training service works: We provide User, Technical and Administrator training for both Google Analytics / 360 and Webtrends.; ; These are standard courses which we tailor so that all examples use the customer's own data in order to make them more meaningful.
• Training is tied to specific services: Yes
• Services the training service works with:
  • Google Analytics
  • Webtrends Analytics

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: GA4 is a different paradigm to Universal Analytics. Elignum inspects the current tracking and determines how the current data layer and configuration can be leveraged to fit the new model. Because GA4 is Event based rather than Session based and new Engagement metrics are available, we look at possible KPI changes. We will build new Collections and Reports where necessary so that the new interface gives Users exactly what they need, and can migrate all reporting/integration (e.g. Data Studio) to GA4 data streams. Finally, we can provide training to the Users so that they maximise their insights from the new platform.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Google Analytics - Universal Analytics (UA)
  • Google Analytics 4 (GA4)

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We only provide quality assurance services:; ; On implementation we produce a Report Testing Matrix which documents the expected results of all events on the website.; ; We agree this with the buyer and then test the implementation against the expected results.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: We provide 1st line support for all typical Helpline queries including User Management.

Service scope

• Service constraints: We require Administrator level access to your accounts.

User support

• Email or online ticketing support: Yes, at extra cost
• Support response times: Support will be initiated within 8 core hours from notification (or such shorter time as shall be agreed at point of notification) to resolve a problem within the hours of 09:00 and 17:00 (Monday to Friday) excluding UK Bank Holidays and Public Holidays).
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: Critical / Urgent: includes activities or issues that restrict the performance so that core use may be affected: Support will be initiated within 12 core hours from notification (or such shorter time as shall be agreed at point of notification) to resolve a problem within the hours of 09:00 and 17:00 (Monday to Friday) excluding UK Bank; Holidays and Public Holidays); Routine: any issue that does not directly affect the core use and will not adversely affect perception of The Customer: Support will be initiated with 24 core hours from notification (or such shorter time as shall be agreed at point of notification) to resolve a problem within the hours of 09:00 and 17:00 (Monday to Friday) excluding UK Bank Holidays and Public Holidays); Non-standard maintenance requests: involving configuration changes: Scheduled promptly and notification of initial analysis and/or action taken (or to be taken) forwarded to the Customer within 8 core hours of receipt wherever possible. Such requests may be the subject of a quotation for services, depending on level of complexity.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: None

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: No
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Covid-19 recovery:

  Covid-19 recovery

  Without a good understanding of exactly what customers want and how they use the company’s services via the web, no organisation is going to be able to recover effectively from what they have faced under Covid. We help organisations move services such as training courses and exams online, so that face-to-face meetings are no longer so necessary in the post-Covid world.
• Wellbeing:

  Wellbeing

  As an important tactic and part of a holistic marketing strategy, this makes the whole business more effective, efficient, profitable and resilient.; Inside the organisation, this makes people's jobs easier to do, reducing their stress levels.; It also provides them with insight into how their website is used so that it can be improved, making the experience of the website Users (their customers) much easier and more enjoyable.

Pricing

• Price: £575.00 to £995.00 a unit a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at john.wood@elignum.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.