User research
User research helps you understand what your users want and how they want to engage with you: it informs the development of effective cloud-based digital services. We tailor our approach using a range of tried and tested qualitative and quantitative research methods to surface rich insight into user needs.
Features
- Qualitative and quantitative research to identify target user needs
- Planning meeting to agree project objectives, approach, respondents, timescales
- Qualitative: interviews, usability testing, focus groups
- Quantitative: analytics, surveys
- Respondent recruitment and management by our in-house team
- Discussion guide to explore user goals, context, motivations, pain points
- Use client and competitor digital assets as stimulus material
- Workshops with client to discuss insight and implications
- Outcomes detail insights, recommendations, personas, journey maps, user stories
- All documentation and session videos accessed through Cloud
Benefits
- Projects tailored to client context and goals
- Provides in-depth insight into user attitudes, behaviours, goals, context, motivations
- Provide objective evidence based on user needs for decision-making
- Helps develop shared view of issues and buy-in to actions
- Inform design, features and functionality development throughout Alpha/Beta/Live.
- Inform content development/management – what and how it is written
- Set priorities for development
- Effective respondent participation due to in-house recruitment/management
- Improve the user experience, task success and brand perception
- Provides evidence to support GDS service assessments
Pricing
£600 to £1,050 a unit
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 14
Service ID
1 5 7 3 2 8 0 7 5 8 6 2 9 5 3
Contact
THE WEB USABILITY PARTNERSHIP LIMITED
Lucy Collins
Telephone: 01249 444757
Email: info@webusability.co.uk
Planning
- Planning service
- Yes
- How the planning service works
-
Web Usability works closely with the client project manager throughout a project to ensure that the process and outcomes meet, or exceed, the client requirements; this enables Web Usability to keep the project manager advised of progress against plan and to be responsive to the project manager’s requirements if these change through the project.
We tailor every project to the client’s needs and allocate resources accordingly; this would normally involve one of our directors, at least one of our user experience consultants and our recruitment manager. There will be a dedicated project manager. We work collaboratively with all our clients involving you in understanding the insight and co-creating outcomes for cloud-based digital services. All Web Usability consultants are experienced at managing projects from inception through to the project completion. Contacts are by email, telephone and face to face meetings as required. We follow the Government Service Manual.
At the start of the project Web Usability would hold a meeting with the client project manager to confirm:
• The objectives and desired outcomes of the project
• The research methodology
• The project timescales and milestones
• The respondent/tester profiles and numbers, and recruitment screener
• Inputs required from the client - Planning service works with specific services
- No
Training
- Training service provided
- No
Setup and migration
- Setup or migration service available
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
-
We operate strict internal quality procedures in accordance with ISO20252:2019. We undertake all research activities in accordance with the Market Research Society (MRS) Code of Conduct and the User Experience Professionals Association (UXPA) code of conduct. We are DPA and GDPR compliant.
In order to ensure high quality work a Web Usability director independently reviews all elements of work undertaken by other staff or directors. Such reviews assess the quality of data collection (including sources and methodology), the quality and rigour of data analysis, the quality and relevance of external data used to inform and contextualise the analysis, the quality of any conclusions and recommendations, and how well the project outputs and outcomes meet the project brief and enable the client to proceed appropriately.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
- None
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Email support offered 9–5 Monday to Friday, response normally within 24 hours.
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
- We provide email and telephone support to help you implement our recommendations. Costs are dependent on the amount of support required.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Staff screening not performed
- Government security clearance
- Up to Baseline Personnel Security Standard (BPSS)
Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- No
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
Equal opportunityEqual opportunity
Making the site easy to use and accessible, through relevant research, testing and auditing, will ensure that the site is usable by the broadest population of target user groups, irrespective of disability or digital competence.
Pricing
- Price
- £600 to £1,050 a unit
- Discount for educational organisations
- Yes