Emergn

Praxis

Praxis is a SaaS platform combining AI-powered coaching with interactive product management tools. It enables teams to define and execute strategy, validate assumptions through experiments and build capabilities in a unified workspace. The embedded AI coach, Stella, provides contextual guidance based on proven product management methodologies.

Features

• AI product coach providing contextual, step-by-step guidance on product work
• Continuous AI recommendations based on product context and work history
• Interactive product tools for strategy, personas, experiments and delivery planning
• Unified workspace connecting product discovery, delivery and strategy
• Experiment management to validate assumptions before committing resources
• Product portfolio capabilities with actionable insights for each product
• Dynamic learning modules tailored to user context and skill gaps
• Collaboration features enabling team alignment on product decisions
• Integration-ready architecture connecting to existing delivery tools
• Role-based access controls supporting team and enterprise deployments

Benefits

• Faster product decisions through AI-assisted guidance and structured frameworks
• Reduced risk by validating assumptions before full investment
• Consistent product practices scaled across teams and portfolios
• Improved stakeholder alignment through shared product visibility
• Accelerated capability building with embedded just-in-time learning
• Better outcomes focus - value delivery over feature output
• Reduced tool fragmentation via unified strategy and execution workspace
• Evidence-based prioritisation connecting customer insights to roadmap decisions
• Increased team productivity through AI-supported tool drafting
• Enterprise-ready scalability from individual users to large organisations

• Education pricing available
• Free trial available

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at go@emergn.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 15

Service ID

161479191303269

Contact

Jonathan Vince
+44 (0)7738 000863
go@emergn.com

About the service

• Service categories:

  Applications

  Enterprise resource management

  • Project and portfolio management
• Multi cloud support: No

Service scope

• Software add-on or extension: No
• Cloud deployment model: Public cloud
• Service constraints: Praxis is provided as a multi-tenant public cloud SaaS only. On-premise, private cloud, and customer-managed infrastructure deployments are not available. Custom cloud hosting arrangements may be considered for Enterprise customers by prior agreement.; ; The platform requires a modern web browser (Chrome, Firefox, Safari, Edge) and continuous internet connectivity; offline access is not supported. Native mobile applications are not currently available.; ; Scheduled maintenance is communicated at least 5 business days in advance and typically performed outside UK business hours. Emergency maintenance is communicated as soon as practicable.; ; Praxis complements but does not replace delivery tools such as Jira or Azure DevOps.
• System requirements:
  • Modern browser required: Chrome, Firefox, Safari, or Edge
  • Stable internet connection required for all features including AI
  • No additional software licences required; fully browser-based SaaS
  • No client-side installation or hardware requirements
  • Corporate firewall must allow HTTPS traffic to Praxis domains
  • Email access required for account activation and notifications
  • JavaScript and cookies must be enabled in browser
  • Screen resolution of 1280x720 or higher recommended
  • Enterprise SSO (SAML/OIDC) available for compatible identity providers
  • Third-party integrations subject to customer configuration requirements

User support

• Email or online ticketing support: Yes
• Support response times: Support Hours: 9:00-17:00 UK time, Monday to Friday; ; Target Response Times:; ; P1 (Service unavailable): 4 hours; P2 (Significant impact): 8 business hours; P3 (Minor impact): 2 business days
• User can manage status and priority of support tickets: No
• Phone support: No
• Web chat support: No
• Onsite support: No
• Support levels: Standard Support (included in all tiers); - Email ticketing via support@praxisbyemergn.com; - Automatic ticket creation and status updates via email; - Response times: P1: 4 hours, P2: 8 hours, P3: 2 days (business hours, Mon-Fri 09:00-17:00 UK); - No additional cost; ; Enterprise Support (included in Enterprise tier); - All Standard Support features; - Onboarding guidance, rollout, and adoption support; - Named Customer Success Manager; - No additional cost for Enterprise customers; ; Premium Support (available on request); - Enhanced SLAs and dedicated support arrangements; - Priced based on customer requirements
• Support available to third parties: Yes

Onboarding and offboarding

• Getting started: Praxis is designed for immediate productivity with no installation required. Users sign in via Microsoft account or email and can begin working within minutes.; ; Pro and Team tiers:; - In-application guidance and contextual help; - Stella AI coach provides step-by-step assistance for all platform features; ; Enterprise tier (included at no extra cost):; - All of the above, plus; - Dedicated onboarding guidance and rollout support
• Service documentation: No
• End-of-contract data extraction: Users can request a full export of their data by contacting support@praxisbyemergn.com. Data is provided in standard formats (CSV, JSON) within a reasonable timeframe. Self-service export functionality is planned for a future release. Data remains accessible during any notice period to allow users to retrieve their information before account closure.
• End-of-contract process: Included in the contract price:; ; Data export upon request in standard formats (CSV, JSON); Continued access during notice period; Secure deletion of customer data from active systems upon request; Written confirmation of data deletion available on request; ; Timelines:; ; Cancellation takes effect at end of current billing period; Data export requests fulfilled promptly; Encrypted backups automatically purged within 365 days of account deletion; ; No additional costs for standard contract termination.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
  • Other
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: Some resources within the application require large displays to interact with. Users will be notified of this limitation when accessing these resources on their mobile device.
• Service interface: No
• User support accessibility: None or don’t know
• API: No
• Customisation available: No

Scaling

• Independence of resources: Praxis is hosted on Cloudflare infrastructure with built-in traffic management and DDoS protection. AI processing requests are rate-limited per tenant to ensure fair resource allocation. Customer data is logically separated using row-level security at the database level.

Analytics

• Service usage metrics: No

Supplier type

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Developed Vetting (DV)

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: Other locations
• User control over data storage and processing locations: No
• Datacentre security standards: Managed by a third party
• Penetration testing frequency: At least once a year
• Penetration testing approach: Another external penetration testing organisation
• Protecting data at rest: Encryption of all physical media
• Data sanitisation process: Yes
• Equipment disposal approach: A third-party destruction service
• Data sanitisation type: Data Erasure

Data importing and exporting

• Data export approach: Users can request a full export of their data by contacting support@praxisbyemergn.com
• Data export formats:
  • CSV
  • Other
• Other data export formats: JSON
• Data import formats:
  • CSV
  • Other
• Other data import formats:
  • MD
  • TXT
  • PPT
  • DOC
  • PDF
  • PNG
  • JPEG
  • GIF
  • SVG

Data-in-transit protection

• Data protection between buyer and supplier networks: TLS (version 1.2 or above)
• Data protection within supplier network: TLS (version 1.2 or above)

Availability and resilience

• Guaranteed availability: Contractual SLAs are negotiable for Enterprise licenses.
• Approach to resilience: Emergn designs its services with resilience built in at both technical and operational levels. Services are hosted on enterprise-grade cloud platforms with built-in redundancy across availability zones and resilient network and storage architectures. Datacentre resilience is provided by the cloud service provider and includes redundant power, cooling, and connectivity. Detailed infrastructure design information is available on request.; Operational resilience is supported through monitoring, incident management, and defined escalation procedures to ensure rapid response to service issues. Regular backups are performed and tested, and business continuity and disaster recovery plans are maintained and reviewed to support timely service restoration.; Resilience controls are reviewed as part of risk management, change management, and periodic testing to ensure services continue to meet availability and recovery objectives.
• Outage reporting: Emergn reports service outages through defined operational and customer communication processes. Service availability is continuously monitored, and outages or service degradation are logged and managed through the ServiceDesk and incident management process.; There is no public status dashboard or external API for outage reporting. Customers are notified directly via email and through their designated Delivery Manager in line with contractual SLAs. For major incidents, customers receive timely updates during the incident and a post-incident summary once service is restored.; Internal stakeholders are informed through incident escalation procedures, ensuring coordinated response and clear communication throughout the outage lifecycle.

Identity and authentication

• User authentication needed: Yes
• User authentication:
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
• Access restrictions in management interfaces and support channels: We restrict access through role and permission allocation.
• Access restriction testing frequency: At least every 6 months
• Management access authentication:
  • Multi-Factor Authentication (MFA)
  • Identity federation with existing provider (for example Google Apps)
  • Username or password

Audit information for users

• Access to user activity audit information: No audit information available
• Access to supplier activity audit information: No audit information available
• How long system logs are stored for: Between 6 months and 12 months

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards: ISO/IEC 27001
• Information security policies and processes: Emergn operates an Information Security Management System aligned with ISO/IEC 27001. The ISMS is supported by a set of formal policies and procedures covering areas such as information security governance, risk management, access control, incident management, vulnerability and patch management, change and configuration management, business continuity, data protection, and supplier security.; Information Security is led by the Head of Information Security, who reports into senior management and oversees policy implementation and compliance. Key risks, incidents, and compliance status are reviewed through regular management and ISMF reviews.; Policy compliance is enforced through mandatory training, technical controls, monitoring, and internal audits. Policies are reviewed at least annually, approved by management, and communicated to employees and relevant third parties. Non-compliance is investigated and addressed through corrective actions.
• Software Security Code of Practice: Yes

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: Emergn operates a formal configuration and change management process aligned with ISO/IEC 27001. Service components, including infrastructure, applications, and configuration items, are recorded in central asset and configuration registers and tracked throughout their lifecycle, from deployment to retirement.; All changes are raised, documented, and approved through a controlled change process. Changes are assessed for security, availability, and business impact prior to implementation. Security-impacting changes require review by Information Security and are tested before release. Post-implementation reviews confirm successful deployment and identify any issues requiring remediation.
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: Emergn follows vulnerability management process aligned with ISO27001. Threats are assessed through continuous review of vendor security advisories, vulnerability databases, security monitoring outputs, and SDLC. The SDLC includes security controls and reviews to ensure vulnerabilities are identified/mitigated during development and prior to production release.; Identified vulnerabilities are evaluated for severity, exploitability, and business impact to determine remediation priority. Patches are deployed following defined timelines. Critical and high-risk vulnerabilities are remediated 14 days or sooner, with emergency patching and compensating controls applied for zero-day threats.; Threat intelligence is sourced from vendors, national CERT advisories, vulnerability databases, and security community alerts.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: Complies with a recognised standard. Emergn’s protective monitoring and incident management processes are aligned with recognised international standards, including ISO/IEC 27001 and ISO/IEC 27035 for incident management. Monitoring, detection, response, escalation, and continual improvement are formally defined, documented, and operated as part of the ISMS, rather than being ad-hoc or supplier-defined.
• Incident management type: Complies with a recognised standard, for example, CSA CCM v4.0 or ISO/IEC 27035:2011 or SSAE-18 / ISAE 3402
• Incident management approach: Emergn operates a formal incident management process aligned with ISO/IEC 27001 and ISO/IEC 27035. Pre-defined procedures exist for common security and service incidents, including system outages, security events, and data protection incidents, supported by documented response playbooks.; Users report incidents via the ServiceDesk, dedicated incident email address, or 24×7 phone hotline. Incidents are logged, classified by severity, and handled by the Incident Response Team in line with defined response and escalation timelines.; Incident reports and updates are provided to customers and stakeholders in line with SLAs, with post-incident summaries and lessons learned shared where appropriate.
• Post-quantum cryptography secure: No

Secure development

• Approach to secure software development best practice: Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v4.0)

Public sector networks

• Connection to public sector networks: No

Pricing

• Discount for educational organisations: Yes
• Free trial available: Yes
• Description of free trial: Currently, full access for three days.
• Link to free trial: https://praxisbyemergn.com

Discount percentage by annual call-off contract value (excluding VAT)

• Less than £250,000: 0%
• Between £250,000 and £500,000: 0.5%
• Between £500,001 and £1,000,000: 0.75%
• Between £1,000,001 and £2,500,000: 1%
• Between £2,500,001 and £5,000,000: 2.5%
• Over £5,000,001: 5%

Standards and certifications

• ISO/IEC 27001 certification: Yes
• ISO/IEC 27001 accredited by: Bureau Veritas - LATTAK
• ISO/IEC 27001 accreditation date: Friday 1 December 2023
• What the ISO/IEC 27001 doesn’t cover: No exceptions listed on certification.
• ISO 28000:2022 certification: No
• ISO 9001 certification: Yes
• ISO 9001 certification accredited by: Bureau Veritas - LATTAK
• ISO 9001 accreditation date: Friday 1 December 2023
• What the ISO 9001 doesn’t cover: No exceptions listed on certification.
• Quality management systems (QMS): Yes
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber Essentials Certificate Number: Cf4cc33c-660d-41b0-b1a1-61a1e6b61f8c
• Cyber essentials plus: No
• Cyber Essentials Alternative: In relation to the services you do not have a current and valid Cyber Essentials Plus certificate which has been awarded by one of the government approved Cyber Essentials accreditation bodies but you are working towards gaining it, and will be in a position to confirm that you have been awarded a current and valid Cyber Essentials Plus certificate by one of the government approved accreditation bodies within 12 months of the date of award.
• Other security certifications: No

Social value

• Mission: Kick start economic growth:

  To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

  Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority

  • Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
  • Ensuring new workers are informed of their right to join a trade union
  • Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
  • Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
  • Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
  • Activities to cascade good practice on fair working conditions throughout the supply chain
  • Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
  • Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
  • Measures to support in-work progression to help people in the contract workforce, to move into higher paid work by developing new skills relevant to the contract
  • Volunteering opportunities for staff
  • Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
  • Measures to identify, mitigate and manage modern slavery risks relating to the contract and how these will be implemented
  • Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
  • How to ensure business decisions re: price/cost, short lead times, payment timescales do not create modern slavery risks in the supply chain

  Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.

  • Understanding of employment and relevant skills issues, and of the education and training issues relating to the contract. Illustrative examples: demographics, skills shortages, new opportunities in high growth sectors, geographic/local community and skills/employment challenges

  Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises

  • Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
  • Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
• Mission: Make Britain a clean energy superpower:

  To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero

  Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.

  • Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
  • Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
• Mission: Break down barriers to opportunity:

  By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

  Policy Outcome 6: Employment and training: For those who face barriers to employment

  • Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
  • Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
  • Inclusive and accessible recruitment practices, and retention-focused activities, including those provided in the Guide for line managers on recruiting, managing and developing people with a disability or health condition
  • Working conditions which promote an inclusive working environment and promote retention and progression
  • Understanding of the issues affecting inequality in employment, skills and pay in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors. Measures to tackle inequality in employment, skills and pay in the contract workforce
  • Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition

  Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.

  • Understanding of issues relating to entering the contract workforce
• Mission: Build an NHS fit for the future:

  That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.

  Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.

  • Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
  • Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
  • Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at go@emergn.com. Tell them what format you need. It will help if you say what assistive technology you use.