BT PLC

Personalised Video from BT

Personalised Video offers a Video as a Service (VaaS) platform for generating millions of tailor-made, high-quality, and professional video scenes. Changing the way brands and healthcare organisations communicate with customers and patients - addressing them individually with a personalised video uniquely tailored to their needs.

Features

• Customer Data Integration
• Personalised Video Landing Page
• Personalised Video Factory Setup
• Personalised Videos Mass Generation
• Sharing of measurable results and analysis
• AB Testing and Continuous improvement
• Purpose built rendering engine to enable personalisation with cinematic quality

Benefits

• Increase conversion and engagement across the entire customer journey
• Real-time rendering via APIs
• Most relevant and latest data is incorporated into messages
• View reports to better understand how your campaign is working
• Enterprise Grade solution: real-time, secure with unlimited scalability

£10,000 an instance

• Free trial available

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at ccsframeworks@bt.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

171810734759056

Contact

Frameworks Team
0800 3288077
ccsframeworks@bt.com

Service scope

• Software add-on or extension: Yes, but can also be used as a standalone service
• What software services is the service an extension to: BT Smart Messaging ; Integrated in Salesforce and a Facebook Marketing Partner
• Cloud deployment model: Public cloud
• Service constraints: Recommended that first or second campaign is managed but can be self-serve
• System requirements:
  • SaaS that offers a turnkey solution for generating Personalised Videos
  • Customer should allow transfer of data required for generating videos

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: 24 hour support on offer through the platform or via email
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: None or don’t know
• Phone support: No
• Web chat support: No
• Onsite support: No
• Support levels: We have 24 hour support on offer through the platform or via email
• Support available to third parties: Yes

Onboarding and offboarding

• Getting started: There is a comprehensive guide to the platform on our Academy for self serve and dedicated project management for full service
• Service documentation: Yes
• Documentation formats:
  • HTML
  • PDF
• End-of-contract data extraction: We do not hold any personal or sensitive data.
• End-of-contract process: The user won’t be able to render any more videos once the contract ends.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: The personalised video files can be viewed by the end-users from any platform and web browser. The video file is accessed via a regular web browsing.
• Service interface: Yes
• User support accessibility: None or don’t know
• Description of service interface: The end-user access their personal video via a web based landing page (html) where a video player is embedded.
• Accessibility standards: None or don’t know
• Description of accessibility: The end-user access their personal video via a web based landing page (html) where a video player is embedded.
• Accessibility testing: The end-user standard landing page has been tested for cross-platform and cross-browser functionality
• API: Yes
• What users can and can't do using the API: The video generation process is initiated by the client who sends the data via API or by uploading a data file into a dedicated SFTP account on the platform. The platform automatically identifies the incoming data and starts processing the data according to a set of predefined business rules defined by the client. The data is processed and the personalized video file is created accordingly. The video files and other outputs such as thumbnails are uploaded to the video storage. The data is deleted after the video generation process is done.The client receives back the video URL.
• API documentation: Yes
• API documentation formats: HTML
• API sandbox or test environment: Yes
• Customisation available: Yes
• Description of customisation: The personalised video project can be tailor made according the brand’s business case and requirements. A fully functional web-based GUI enables controlling and managing anything related to the project including look and fill, business logics, assets management and more.

Scaling

• Independence of resources: Platform architecture takes advantage of AWS Availability Zones architecture. Implemented a multi-layer, clustered, scalable architecture which practically having each layer's instances spread over AWS availability zones and significantly increase the platform resilience and high availability. The system automatically scales up-down and fits itself to the changes in demand.

Analytics

• Service usage metrics: Yes
• Metrics types: Being able to view data
• Reporting types:
  • Real-time dashboards
  • Regular reports
  • Reports on request

Resellers

• Supplier type: Reseller providing extra features and support
• Organisation whose services are being resold: Idomoo

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: None

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: European Economic Area (EEA)
• User control over data storage and processing locations: No
• Datacentre security standards: Managed by a third party
• Penetration testing frequency: At least once a year
• Penetration testing approach: Another external penetration testing organisation
• Protecting data at rest: Physical access control, complying with another standard
• Data sanitisation process: Yes
• Data sanitisation type: Explicit overwriting of storage before reallocation
• Equipment disposal approach: A third-party destruction service

Data importing and exporting

• Data export approach: Analytics reports can be exported as csv.
• Data export formats: CSV
• Data import formats: Other
• Other data import formats: PDF

Data-in-transit protection

• Data protection between buyer and supplier networks: TLS (version 1.2 or above)
• Data protection within supplier network: TLS (version 1.2 or above)

Availability and resilience

• Guaranteed availability: Currently no guaranteed service levels
• Approach to resilience: Platform architecture takes advantage of AWS Availability Zones architecture. Implemented a multi-layer, clustered, scalable architecture which practically having each layer's instances spread over AWS availability zones and significantly increase the platform resilience and high availability.
• Outage reporting: Incidents are reported through an email address provided by the client for this purpose.

Identity and authentication

• User authentication needed: Yes
• User authentication:
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Dedicated link (for example VPN)
  • Username or password
• Access restrictions in management interfaces and support channels: Access to the production environment is limited to the Support Team and System Administrator only on a need-to-know basis and least privilege principle. Access is done using personal account and credential level as reviewed and approved by our Security Officer. Access rights are reviewed on a regular basis and are updated immediately upon change in role or position. The access is done using secure protocol only and for the support and maintenance purpose only.
• Access restriction testing frequency: At least once a year
• Management access authentication:
  • 2-factor authentication
  • Dedicated link (for example VPN)

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: At least 12 months
• Access to supplier activity audit information: Users contact the support team to get audit information
• How long supplier audit data is stored for: At least 12 months
• How long system logs are stored for: At least 12 months

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: ANAB
• ISO/IEC 27001 accreditation date: 19/12/2020
• What the ISO/IEC 27001 doesn’t cover: Any service element not defined as within the scope of the ISO certification
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards: ISO/IEC 27001
• Information security policies and processes: BT's Security Policies and processes are modelled against ISO27001

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: Established and implemented the "Change Control Management” policy to maintain the security of application system software and information, and to ensure that changes to production information systems and applications are applied in a controlled manner, so that the stability and security of systems are not compromised. Patches will be deployed and tested on a staging environment prior to production environment deployment.
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: Security vulnerabilities remediation timing deployment is done according to their severity. High severity security patches will be deployed ASAP and according to the Change Management procedure.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: Monitoring of any information processing is done on a regular basis. With established and implemented automatic log scanning and alert system for the ongoing system ‘babysitting’. The monitoring system will alert the support team for any case of potential problem. Logs are monitored by a log monitoring system (i.e. Logstash) that alerts for faults.
• Incident management type: Supplier-defined controls
• Incident management approach: ISO-27001 certified since January 2015. Established and implemented “Information Security Incident Management Procedures” to ensure security incidents are handled, documented, and reported. The policy defines the incident escalation process. ; ; A security breach and incident are handled according to the “Incident Management” policy.

Secure development

• Approach to secure software development best practice: Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

• Connection to public sector networks: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  BT Group has been a leader on climate action for over 30 years. We have been tracking our carbon reductions since 1992 and become one of the first companies in the world to set a science-based target in 2008. Our networks and buildings are all powered by renewable electricity, and we are aiming to transition majority of our fleet to electric or zero-emission vehicles by 2030 (now over 2,400 in total). To date, our electric fleet has travelled more than 7.9 million miles, saving over 2,200 tonnes of CO2e, which helps us transition to a net zero economy much faster. ; ; We are investing in full fibre broadband and 5G networks that will pave the way for lower-carbon ways of life and work. We believe to reach Net Zero renewable energy, low-emission vehicles and technology hardware are important, which the Crown Commercial Services also believe. Due to our solutions for Carbon reduction aligning, BT can consider setting a workshop with CCS to share ideas and objectives on how to achieve net zero.; ; We have pledged to become a net zero business by the end of March 2031, and we are targeting net zero for our supply chain and customer emissions by the end of March 2041.We have also set a target to help customers avoid 60 million tonnes of CO2e by the end of March 2030. We aim to contribute to a circular economy by reducing waste and enhancing opportunities to repair, refurbish and recycle. This year, our customers returned more than 1.8 million home hubs and set-top boxes to us and through our refurbishment operation, we reused 83% and recycled the rest. We also collected over 190,000 mobile devices through trade-in schemes, all of which were reused (97%) or recycled

  Covid-19 recovery

  At BT we understand the important of showing support to others, especially those who are in vulnerable situations. To show our support, BT has launched the award-winning Care Companions initiative during Covid – matching BT volunteers with residents in care homes, providing a befriending service with weekly calls brightening someone’s day. From those humble beginnings there are now around 400 BT volunteers from 29 contact centres across the UK making weekly calls to around 15,000 care home residents. As well as befriending residents, tackling loneliness and isolation, BT volunteers have also continued to support the care homes with fundraising and gardening.; ; We also work closely with Home-Start. A local community network of trained volunteers and expert support, helping families with young children through challenging times. Our partnership helps people improve their digital skills, whilst opening fantastic fundraising and volunteering opportunities for our colleagues. ; ; Our partnership aims to support Home-Start families with: ; · Digital Confidence ; · Data Connectivity ; · Access to devices ; ; Staff will use their volunteering hours to help support families with digital support. We will be teaching families basic digital skills such as using a laptop, tablet, or mobile phones. Also, we would use these hours to help families apply for schools, colleges, and jobs to put them in a position for a better future. ; ; We also offer flexible working. Since Covid people have been through demanding situations, and now going through cost-of-living issues. Giving our employees the chance to work from home twice a week, allows them to save on expenditures traveling from and to the office including spending while within the office. We also understand how covid affected many people through losing loved ones. We hope flexibility allows employees to be more around their loved ones and support each other after going through such tough times.

  Tackling economic inequality

  At BT we are aware, in the UK there are skill shortages for many people who face multiple barriers into employment for several reasons out of their control. This is why we have supported more than 51,000 people with employability guidance and work life digital skills since 2014. Our aim is to boost social mobility and economic productivity by helping young people succeed in an increasingly digital world of work.; ; We are committed to being responsible, sustainable, and inclusive. It is fundamental to our purpose that we ‘connect for good’. BT is one of the largest employers of apprentices in the UK. In 2022, we ranked third place in the top 100 Apprenticeship employers in the UK and recruited more than 2,600 apprentices and graduates over the past four years. An addition to this, we hired 400 apprentices and graduates in 2023 in different cities across the UK such as London, Birmingham, Manchester, and Bristol and more. ; As well as employment schemes, BT have delivered over 185 workshops reaching over 4900 pupils aged between 11 and 19. Our employees share their work skills and experiences with this next generation of employees and drive aspirations to work in engineering, innovation, and technology industries. ; Our 5-hour workshops: ; ; • Give young people the opportunity to explore their individuality, skills and interests through group activities and challenges, supporting their careers education at school. ; • Align with the Gatsby Benchmarks to support schools to deliver great careers education across the UK and Northern Ireland and work towards their quality education standards e.g. OFSTED Inspections ; • Feature STEM (science, technology, engineering, maths) activities that link curriculum-based learning to the skills employers are looking for in areas such as Software Design and Engineering, Fibre Network Build and Cybersecurity Planning and Solutions.

  Equal opportunity

  Everyone, regardless of background, experience, or their place in society, should be afforded opportunities to help them learn and grow. This is the foundation upon which a modern, progressive, and inclusive society functions. In achieving this, we all benefit. We benefit from talent, no matter from where it comes; being able to grow, mature and prosper. This is BT’s philosophy.; ; We have set out some 2030 ambitions relating to gender, ethnicity, and disability. By 2030, our workforce will be; ; • 50% Gender (we want 50% of BT Group colleagues (excl. Openreach) to be women); • 25% Ethnicity (we want 25% of BT Group colleagues (UK workforce, excl. Openreach) to be Black, Asian or from an ethnic minority background); • 17% Disability (we want 17% of BT Group colleagues (UK workforce ex Openreach); • ; We have partnerships with different agencies which we work with to support equal opportunity. Such is Purple Goat, which is one of the UK’s only communications agencies run by disabled people. We partnered with them to deliver a series of videos highlighting the experiences of colleagues with a range of disabilities – including diabetes, autism, and visual and hearing impairments. ; We have also built relationships with Code First Girls, Women Returners, Black Girls Tech Summit, and Girls Talk London. These initiatives help delegates develop their skills and network with peers, creating more opportunities for women to move into technology careers. ; And as lead sponsor of the Avado FastFutures programme, we are helping upskill over 7,000 18–24-year-old learners from ethnically diverse backgrounds. We want to help them develop digital and data skills to unlock opportunities and launch their careers.

  Wellbeing

  At BT, we always put wellbeing and safety first. For us, there are no shortcuts in keeping everyone safe. We work on creating fulfilled, safe, happy, and healthy employees in a culture where everyone can thrive. BT’s supporting wellbeing in the workplace includes: ; ; SilverCloud, which provides programmes designed to help improve and maintain wellbeing by addressing core underlying issues that can have a negative impact on how employees live their lives. We will ensure that all our staff within the contract are aware of this support option if needed. These include modules on stress, money worries, perinatal wellbeing, anxiety and more. Users would usually be recommended to complete one module of their choice within a week period. ; ; We will measure the mental health in respect of the contract using a ‘YourSay’ survey, published annually, of: ; · No. of individuals are aware of the support services. ; · No. of individuals have participated in mental health awareness events. ; · No. of managers who completed the mandatory training. ; · Additionally, managers that qualified mental health first aiders. ; ; BT also provide their Employee Assistance Programmes (EAP). EAP's provide a range of services, notably employee counselling, but also legal advice, practical financial information, and advice on dealing with debts. BT's EAP includes a comprehensive range of personal and group services to help our people deal with worrying or tricky situations. It is entirely free of charge for users. ; The EAP is delivered by Optum - our Occupational Health & Wellbeing Centre of Expertise makes sure the services are delivered to the highest standards to meet our people's needs. You can contact the EAP, in confidence, 24 hours a day, 7 days a week, 365 days a year so that help is available whenever it is needed. Assistance can be provided face-to-face basis or via telephone.

Pricing

• Price: £10,000 an instance
• Discount for educational organisations: No
• Free trial available: Yes
• Description of free trial: Customers can access the platform and use a test template to trial and render test videos of up to 100 minutes of video time. This does not include distribution

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at ccsframeworks@bt.com. Tell them what format you need. It will help if you say what assistive technology you use.