Measurement effectiveness and Business intelligence dashboard development
We help businesses improve performance from their marketing activities to deliver increased business value. Manage the complete process from development of the marketing effectiveness and roadmap through to the cycle of delivering increased marketing intelligence, to decision making, activation of marketing activities, measurement, and improved business results.
Features
- Data strategy consultancy to support strategic planning activity.
- Unlock intelligence to inform strategy.
- Consumer journey mapping to improve consumer experience.
- Activation and optimisation of marketing strategy to personalise consumer experience.
- Measurement framework consultancy, defining measures of success.
- Test design to optimise learn and optimise performance.
- Dashboard design and development in visualisation tools.
Benefits
- Improves prospect marketing and customer acquisition.
- Improves customer retention and loyalty.
- Improves marketing effectiveness and ROI.
- Unlock business intelligence to improve the identification of business opportunities.
- Improve data and technical capabilities.
- Free up valuable analyst resource.
- Develop a test and learn culture.
- Continuous optimisation of marketing performance.
- Self-serve access to intelligence.
- Assess brand performance relative to competitors.
Pricing
£880 to £2,800 a unit a day
Service documents
Request an accessible format
Framework
G-Cloud 14
Service ID
2 1 7 8 4 5 6 2 9 8 3 2 9 2 0
Contact
MMT LTD
Lorna Foott
Telephone: 0800 320 2626
Email: Lorna.Foott@26-dx.com
Planning
- Planning service
- Yes
- How the planning service works
-
We help our customers plan the best digital solutions by taking a comprehensive, human-centric approach that prioritises real-world customer outcomes.
26 DX's immersive digital strategy process includes workshops to dive deep into business goals, user research, channel objectives and existing insights. This enables us to craft a guiding vision statement and experience principles that serve as strategic guardrails for our solutions.
By leveraging our expertise and proven methodologies, 26 DX helps clients plan digital solutions that drive business results while delivering optimal, value-creating customer experiences. - Planning service works with specific services
- No
Training
- Training service provided
- Yes
- How the training service works
- Bespoke training is developed and delivered for each client to aid in the adoption of our data strategy, marketing effectiveness and insight solutions. The training can be delivered in documentation format and/or presentation format.
- Training is tied to specific services
- Yes
- Services the training service works with
-
- Dashboard training
- Strategy development workshops and training
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
- We take a comprehensive approach to helping our clients successfully transition to our marketing effectiveness services. We collaborate with you to create a detailed roadmap that outlines each step of the migration process and clearly communicates the business value that will be achieved, ensuring organizational alignment by defining roles, responsibilities, and the path forward. Our team works closely with leadership to gain buy-in and support for the migration, addressing any resistance to change head-on through transparent communication and training on the capabilities and benefits of our solutions. We help you develop an integrated marketing effectiveness ecosystem within your organization, implementing the tools, processes, and data flows to generate increasingly relevant and impactful marketing intelligence, fueled by quality, accurate, and timely data. Throughout the migration process, we maintain a focus on continuous learning and improvement, working alongside your team to refine the effectiveness ecosystem and unlock even greater value over time. By guiding you through each step of this migration, we can ensure a seamless transition to our marketing effectiveness services and help you realize the full potential of these solutions.
- Setup or migration service is for specific cloud services
- Yes
- List of supported services
- Migration of dashboards into client environment
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
- We take pride in delivering high-quality, reliable results through comprehensive testing processes embedded throughout our project lifecycle. Our ISTQB-certified QA team creates extensive test cases, often exceeding 5,000 per project, to ensure maximum coverage. Automated testing is leveraged where possible for efficiency. 26 DX's quality assurance encompasses thorough functional testing across backend systems, frontend functionality, design and usability. We employ a range of manual and automated techniques and tools to verify accessibility and compatibility across devices, browsers and software versions. Performance and load testing is a core capability, utilising industry tools like JMeter to identify issues and recommend optimisations. Our robust processes, skilled testers and attention to detail minimise defects before UAT, resulting in smooth, high-performing implementations.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- Yes
- Types of service supported
- Hosting or software provided by a third-party organisation
- How the support service works
- We offer flexible website support and managed services tailored to each client's needs. Our support packages encompass both reactive issue resolution based on agreed SLAs and proactive strategic guidance. 26 DX provides a dedicated client team for continuity, with ticketed triage and escalation processes for prompt issue resolution. Proactive services include annual strategic roadmap planning, regular progress meetings, and access to 26 DX's full-service expertise for ongoing enhancements. Technical maintenance, performance audits, and content management are expertly handled. We also deliver comprehensive training support. With 24/7 support options and transparent reporting, clients can trust 26 DX to keep their websites running optimally while continuously evolving their digital presence.
Service scope
- Service constraints
- None
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
-
Our standard SLA support Levels:
P1 - CRITICAL: Response Time: 30 minutes, Incident Owner Updated Every Hour, Target Resolution Time: 2 hours
P2 - HIGH: Response Time: 1 hour, Incident Owner Updated Every Hour, Target Resolution Time: 4 hours
P3 - MEDIUM: Response Time: 4 hours, Incident Owner Updated Every 2 hours, Target Resolution Time: Next business day
P4 - LOW: Response Time: 24 hours, Target Resolution Time: 5 business days
Where weekend or extended out of office coverage applies, our standard out of hours package would include coverage of critical support issues or priority 1 (P1) tickets. - User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.1 AA or EN 301 549
- Phone support
- Yes
- Phone support availability
- 24 hours, 7 days a week
- Web chat support
- Yes, at an extra cost
- Web chat support availability
- 24 hours, 7 days a week
- Web chat support accessibility standard
- WCAG 2.1 AA or EN 301 549
- Web chat accessibility testing
- This is something that we are happy to offer if a client requires it but we have not provided to date.
- Support levels
-
Typically, our support is delivered within 26 DX’s UK office hours (9AM to 5:30PM, Monday to Friday). We offer both scalable reactive and proactive support packages.
Support costs are as per our rate card. Out of hours, extended and 24/7 coverage can be provided - negotiated on a case-by-case basis.
Our standard SLA support Levels:
P1 - CRITICAL: Response Time: 30 minutes, Incident Owner Updated Every Hour, Target Resolution Time: 2 hours
P2 - HIGH: Response Time: 1 hour, Incident Owner Updated Every Hour, Target Resolution Time: 4 hours
P3 - MEDIUM: Response Time: 4 hours, Incident Owner Updated Every 2 hours, Target Resolution Time: Next business day
P4 - LOW: Response Time: 24 hours, Target Resolution Time: 5 business days
All support accounts have a designated Project Manager and Client Services representative, along with direct access to developers as needed.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Up to Developed Vetting (DV)
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- LRQA
- ISO/IEC 27001 accreditation date
- 19/07/2022
- What the ISO/IEC 27001 doesn’t cover
- Any services outside of the following: Web design and build, ecommerce, user experience, optimisation of websites, content and digital asset creation, mobile applications, SEO, PPC, performance marketing and social media strategies in accordance with Statement of Applicability v7
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- Yes
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Tackling economic inequality
- Equal opportunity
- Wellbeing
Fighting climate change
As a certified B Corp Group, 26 DX is committed to environmental sustainability and fighting climate change. We strive to minimise our environmental footprint by adopting sustainable practices throughout our operations, including reducing waste, conserving energy and water, promoting recycling, and responsibly managing our supply chain. 26 DX also explores opportunities to use renewable energy sources and invest in eco-friendly technologies.Tackling economic inequality
We work to tackle economic inequality by actively engaging with local organisations and initiatives that address community needs and contribute to social development. This includes supporting educational programs, volunteering efforts, charitable donations, and collaborating with non-profit organisations to address social challenges such as access to health and wellbeing activities.Equal opportunity
26 DX is committed to providing a safe and inclusive work environment that promotes equal opportunity, diversity, and work-life balance. We prioritise health and safety measures and invest in training and development programs to enhance the skills and capabilities of our workforce. 26 DX also works with local schools and education providers, giving talks on careers in digital marketing/HR and supporting student work placements and experience to help make a difference to people's employment opportunities.Wellbeing
26 DX supports staff wellbeing in several ways. Managers have regular 1-to-1s to check in on employees' wellbeing. We offer an employee assistance scheme, private medical and medical cash plan to all employees. We run engagement surveys that include wellbeing questions to understand areas requiring more support. 26 DX holds regular online meditation sessions and events like "Money Matters" week to support employees' financial wellbeing. We also have trained mental health first aiders who provide confidential peer support and signposting to additional resources.
Pricing
- Price
- £880 to £2,800 a unit a day
- Discount for educational organisations
- No