InsightAI is a conversational AI tool that enables qualitative and quantitative problem sourcing at scale. It helps you identify "unknown unknowns" in your organisation and ensures you are working on problems that really matter as well as asking the right questions. Ideal for innovation, transformation, and change leaders.


  • Intuitive, engaging User Interface
  • Machine learning and AI categorise and make sense of conversations
  • Deployable for mobile and desktop
  • Natural Language Processing chatbot understands free text responses
  • Realtime reporting and dashboard functionality
  • Activity report generation on the fly
  • Secure storage of organisational data, GDPR compliant, highly secure
  • Problem and solution database
  • Sentiment and emotion analysis
  • Easy drill down from problem topics to detailed user feedback


  • Discover the unknown unknowns in your organisation
  • Identify the most impactful problems to work on
  • Increase effectiveness of innovation to adoption and scale
  • Connect people with similar problems for co-creation and testing
  • Build scalable and repeatable innovation patterns
  • Quickly connect problems with known solutions
  • Store data around successes and failures
  • Access problem and solution data from anywhere
  • Manage Problem Portfolios
  • Find the best/viable solutions to problems


£150,000 to £250,000 a unit

Service documents

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G-Cloud 13

Service ID

2 1 8 4 2 1 2 5 6 2 8 5 5 0 8


BMNT LTD Kevin Nicholas
Telephone: 07946114281

Service scope

Software add-on or extension
Cloud deployment model
  • Public cloud
  • Private cloud
Service constraints
System requirements
  • Windows 10 or Mac OS X 10.13 or higher
  • IOS 12, Android 10, or higher
  • Safari, Chrome, Firefox or Edge browser (latest version)
  • Public internet connectivity (Firewalls may restrict access)

User support

Email or online ticketing support
Email or online ticketing
Support response times
Standard response times are with 1 business day.
User can manage status and priority of support tickets
Phone support
Web chat support
Onsite support
Yes, at extra cost
Support levels
Standard: email reply within 2 business days, fielded by on-duty technical account manager. Cost: included with license.

Premium: email reply within 2 hours, dedicated technical account manager. Cost: £2,500/mo
Support available to third parties

Onboarding and offboarding

Getting started
Users contact us at a designated email address to request an InsightAI account for their organization. Included as part of this request is a list of initial users.

We provide documentation and online training, as well as onboarding webinars.
Service documentation
Documentation formats
End-of-contract data extraction
The organization's point of contact may request a .csv download of that organization's user data.
End-of-contract process
The customer organization is provided an export of their data upon request, and their user accounts are closed. There are no additional costs.

Using the service

Web browser interface
Supported browsers
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
We provide a mobile interface when InsightAI applications are used with mobile browsers. Certain features and applications are also accessible via SMS. Full functionality is available to mobile devices.
Service interface
User support accessibility
None or don’t know
What users can and can't do using the API
Authorised users can access all stored information via an API. Users can request access credentials and are provided secret and public use keys. The API service allows for all standard CRUD functionality with respect to data associated with people, organisations, problems, and solutions. Users are not permitted to edit existing user permissions via the API.
API documentation
API documentation formats
API sandbox or test environment
Customisation available


Independence of resources
The InsightAI platform is hosted in Amazon's public cloud, behind an intelligent services that pro-actively allocates additional resources when certain system parameters achieve defined thresholds.


Service usage metrics
Metrics types
We provide usage metrics for most activities within the InsightAI system, surrounding people, organizations, problems and solutions. We track changes to attributes of each of these entities as part of our active metrics approach. We include usage metrics such as: Campaign reach, number of interactions, duration, user role, user attributes, topic modelling, sentiment analysis, topic priority and response drill down
Reporting types
  • API access
  • Real-time dashboards
  • Regular reports
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2019
Government security clearance
Up to Developed Vetting (DV)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
Another external penetration testing organisation
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Physical access control, complying with SSAE-16 / ISAE 3402
  • Physical access control, complying with another standard
Data sanitisation process
Equipment disposal approach
In-house destruction process

Data importing and exporting

Data export approach
Only an organisation's main point of contact can request data export. This will be provided via downloadable .csv file of the raw data
Data export formats
Data import formats

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway

Availability and resilience

Guaranteed availability
In order to enable the client to do business effectively, Vendor guarantees that certain items will be available for a certain percentage of time.

The InsightAI system is guaranteed to have a 99.9% uptime.

Uptime is measured over each calendar month. It is calculated to the nearest minute, based on the number of minutes in the given month (for instance, a 31-day month contains 44,640minutes).

If uptime for any item drops below the relevant threshold, a penalty will be applied in the form of a credit for the client. This means the following month’s fee payable by the client will be reduced on a sliding scale.
The level of penalty will be calculated depending on the number of hours for which the service was unavailable, minus the downtime permitted by the SLA:

Important notes:
• Uptime penalties in any month are capped at 50% of the total monthly fee
• Uptime measurements exclude periods of routine maintenance. These must be agreed between Vendor and client in advance.
Approach to resilience
We rely on Amazon's native hardware and network resiliency plan. The Insight system is load balanced across multiple availability zone to ensure application resiliency.
Outage reporting
We plan on publishing a public status dashboard within the next six months.

Identity and authentication

User authentication needed
User authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password
Access restrictions in management interfaces and support channels
Management interfaces and support channels are IP-restricted and require authenticated VPN to access.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Dedicated link (for example VPN)
  • Username or password

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
How long system logs are stored for

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications
Any other security certifications
Cyber Essentials Certification

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance standards
Other security governance standards
Information security policies and processes
The company shall provide all employees and contracted third parties with access to the information they need to carry out their responsibilities as effectively and efficiently as possible.


a. Each user shall be identified by a unique user ID so that individuals can be held accountable for their actions.

b. The use of shared identities is permitted only where they are suitable, such as training accounts or service accounts.

c. Each user shall read this data security policy and the login and logoff guidelines, and sign a statement that they understand the conditions of access.

d. Records of user access may be used to provide evidence for security incident investigations.

e. Access shall be granted based on the principle of least privilege, which means that each program and user will be granted the fewest privileges necessary to complete their tasks.

Access Control Authorization

Access to company IT resources and services will be given through the provision of a unique user account and complex password. Accounts are provided by the IT department based on records in the HR department.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Core components of the InsightAI system are version numbered and routinely refactored and updated as part of our ongoing development process. All changes to the system are monitored for security compliance as part of our general deployment procedures.
Vulnerability management type
Supplier-defined controls
Vulnerability management approach
We actively perform dynamic and static vulnerability testing on our services.

We aim to deploy security-related updates as soon as the updates to the affected packages are made available by the authors/contributors.

We regularly monitor vulnerability reporting forums and services to keep abreast of the latest vulnerability alerts that may affect the InsightAI system.
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
We maintain intrusion detection system and active analytics of user behavior in the system. We have developed custom alerts that trigger when non-standard user behavior is detected.

We respond to incidents within 4-hours of detection.
Incident management type
Supplier-defined controls
Incident management approach
We monitor for common events within our systems and also provide users the ability to alert our team of incidents via email.

We provide incident details and status notifications via our public dashboard.

Secure development

Approach to secure software development best practice
Supplier-defined process

Public sector networks

Connection to public sector networks

Social Value

Fighting climate change

Fighting climate change

Covid-19 recovery

Covid-19 recovery

Tackling economic inequality

Tackling economic inequality

Equal opportunity

Equal opportunity



Our tool is used to identify and understand problems that your team faces. The area(s) explored are determined during the discovery/scripting phase of a campaign, and can focus on staff well-being just as well as it can focus on operational issues- and, of course, these can be linked. The campaign be set to run anonymously, and a range of options exist to enable you to pinpoint specific areas (roles, departments, geos, operations, tasks) that are causing staff well-being issues, and then use conversational AI to dive deeper in the discussion with each team member, allowing you to gain highly actionable insight into what you might do to improve your staff's wellbeing.


£150,000 to £250,000 a unit
Discount for educational organisations
Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.