Big Motive
Understanding Users, Persona Creation and User Journey Mapping Support
We begin user-centred design programmes by building empathy with users. This work leads to the co-creation of user personas and the development of user or customer journey maps. This approach provide invaluable insights into user goals, pain points, and interactions, focusing the design and development process on specified outcomes.
Features
- Collation of multiple user reference points into actionable information
- Translation of research findings into illustrated personas that build empathy
- Identification of user goals, influences and motivations
- Analysis of how users behave and interact across various channels
- illustration of typical interactions in various scenarios
- Surfacing of user/customer pain points and moments of truth
- Understanding Users
- Customer Journey Maps
- User Touchpoints
Benefits
- Deep understanding of user/customer needs, behaviours, and preferences
- Improved decision-making based on user-centric research and insights
- Shared understanding of users across teams, enabling effective collaboration
- Tailored products and services that meet specific user expectations effectively
- Truly customer-centric services aligned with user goals and motivations
- Custom User Journey Maps
- Custom User Personas
Pricing
£475 to £1,350 a unit a day
Service documents
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Framework
G-Cloud 14
Service ID
2 2 1 3 3 5 6 8 9 6 6 3 5 9 6
Contact
Big Motive
Damian Cranney
Telephone: 028 9531 3837
Email: gcloud@bigmotive.com
Planning
- Planning service
- Yes
- How the planning service works
-
Big Motive's user-centred product and service design is enabled by experienced business analysts and project managers expert in Agile and Lean methodologies.
Our team has planned and delivered services solutions reviewed and approved by NCSC and independent cyber-security organisations.
We are international leaders and in privacy by design for children having acted as lead consultants to the ICO Children's code design guidance. We understand how to integrate age-appropriate design into a service design roadmap, alongside related accessibility and inclusive design considerations.
Our planning and project management is aligned with GDS standards, including adherence to Agile, Scrum and Lean methodologies. - Planning service works with specific services
- No
Training
- Training service provided
- No
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
-
We employ a structured methodology based on the Design Councils Double Dimond approach for setup and migration, ensuring a smooth transition. Here's how we do it:
Gain insight into your Cloud migration strategy. Create and navigate through your Cloud Migration Checklist systematically, following these steps: Step 1: Discovery. Step 2: Design. Step 3: Migration. Step 4: Deployment. Step 5: Continuous Support. - Setup or migration service is for specific cloud services
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
-
We offer comprehensive auditing of product and service accessibility against WCAG 2.1 accessibility guidelines and legislation, and bespoke heuristics matrices. These audits are performed by a team of designers with a track record of expertise in accessible design.
We have found that accessibility assessment, quality assurance, and performance testing strongly benefits from the inclusion of individuals with lived experience of relevant conditions, providing performance metrics within the user's context. As a result, we have established a continually growing diverse network of advocacy and support groups, assisting with the recruitment of representative individuals for usability testing.
For each project, we tailor a bespoke research plan incorporating a range of appropriate qualitative and quantitative research methods and recruit a representative group of users through our network. We have expertise in the use of a wide range of research methods, including: Interviews, Focus Groups, Unmoderated or Moderated Usability Testing (lab setting / field setting), A/B Testing, Diary Study, Contextual Inquiry, Direct Observation, Guerrilla Research, Survey, and many more.
By deploying appropriate research methodologies, we can provide comprehensive measures of quality and performance in real-world settings. Results are distilled into reports containing succinct, evidence-based, actionable insights.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
-
Expertise in accessibility legislation is limited to UK jurisdictions.
Additional expenses may be incurred for research participant incentives. Every service will be customised to fulfil the specific support needs of the client and will be priced accordingly.
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Response times and support levels provided will be agreed according to the nature of our clients' requirements and Order form. Normally, our team maintains regular communication and collaboration throughout an engagement, setting up a steady cadence of briefings, review meetings and daily standups. Our team works within UK GMT office hours 9-5pm Monday-Friday, but can be available outside of this timeframe should exceptional circumstances arise.
- User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.1 AAA
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
- Response times and support levels provided will be agreed according to the nature of our clients' requirements. Our team works within UK GMT office hours 9-5pm Monday-Friday, but can be available outside of this timeframe should exceptional circumstances arise. Costs for support are based on the day rate of the person required to deliver it. This service does not require the provision of a technical account manager or cloud support engineer.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Up to Baseline Personnel Security Standard (BPSS)
Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- Yes
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Covid-19 recovery
- Tackling economic inequality
- Equal opportunity
- Wellbeing
Fighting climate change
Big Motive is dedicated to combating climate change, viewing it as an urgent challenge that demands immediate action. Our firm commitment lies in supporting environmental protection and enhancement, leveraging the collective efforts of our employees, suppliers, customers, and communities, aligning with the principles of the Social Value Act 2012.
As part of our environmental strategy, we are implementing targeted measures aimed at reducing our carbon footprint per employee, sponsoring carbon offsetting projects, and fostering a 'Green Motive' community dedicated to environmental education and initiatives. Accountability is paramount, with regular monitoring and reporting of our strategy's outcomes at quarterly board meetings, ensuring transparency and alignment with our goals.
Our environmental strategy includes:
Sustainable business travel practices, such as remote work arrangements and the use of public transport
Environmentally conscious policies for our business premises, striving for paperless operations where possible
Choosing green energy sources to power our operations
Encouraging staff participation and engagement through improvement initiatives and creative workshops
Incorporating sustainable design principles into our technology projects, prioritising energy-efficient solutions
Providing comprehensive information, training, and communication efforts to educate stakeholders on the environmental impact of our processes and technologies
In line with our commitment to social value, our leadership team has established targets and metrics for our programme, based on a proportion of the overall contract value, ensuring alignment and agreement with our partners. These targets undergo collective review and adjustment through ongoing evaluation.
Big Motive remains committed to achieving a reduction in carbon emissions. To progress towards this objective, we actively advocate for carbon reduction initiatives and allocate resources to carbon offsetting projects.Covid-19 recovery
Big Motive is dedicated to aiding local communities in navigating and rebounding from the repercussions of COVID-19. We pledge to enact comprehensive measures targeting employment, training, community integration, and mental health support. Our approach is in harmony with the principles of the Good Work Plan and adheres to the benchmarks set forth in the Mental Health at Work commitment.
Employment and Training: Recognising the vital need to facilitate job opportunities for those affected by the pandemic, Big Motive will roll out re-training programs, work placements, and apprenticeships to bridge skills gaps and assist individuals in re-entering the workforce. These efforts will prioritise marginalised groups and individuals encountering employment barriers, particularly in disadvantaged areas, to ensure inclusivity and equitable access to opportunities.
Good Work Plan Principles: We are dedicated to upholding the five fundamental principles of the Good Work Plan, encompassing fair and dignified employment, transparency, flexibility, and avenues for employee participation and representation. By embracing these principles, Big Motive endeavours to cultivate a nurturing and empowering work atmosphere conducive to employee well-being and effectiveness.
Mental Health Support: Acknowledging the exacerbated mental health challenges stemming from the pandemic, Big Motive will implement the six standards delineated in the Mental Health at Work commitment. This entails raising awareness, offering training, delivering support services, and fostering a culture of openness and assistance to prioritise the mental well-being of our workforce.
Community Integration: Big Motive is dedicated to bolstering community integration through volunteering and community-led endeavours associated with COVID-19 recovery. We will actively collaborate with local communities to comprehend their requirements and preferences, ensuring that our strategies and undertakings are shaped by their insights and contribute to the overall welfare of the community.Tackling economic inequality
Big Motive recognises the urgent need to address economic inequality through proactive policies and actions. Our commitment is to foster a thriving ecosystem that generates new businesses, jobs, and skills while enhancing supply chain resilience and capacity. Here's our policy outcome:
Engagement for Inclusive Supply Chains: We will actively engage with Small and Medium Enterprises (SMEs), Voluntary, Community and Social Enterprises (VCSEs), and Mutuals to diversify and strengthen our supply chain. By fostering partnerships with a range of stakeholders, we aim to create opportunities for all and stimulate economic growth across diverse communities.
Supplier Diversity and Fair Relationships: Big Motive will prioritise supplier diversity within our supply chain, ensuring fair and responsible relationships. This entails implementing the five foundational principles of the Good Work Plan, promoting inclusivity, and supporting the development of our suppliers.
Career Development and Training Support: We are committed to supporting our contract workforce by providing avenues for career development and relevant training. Special emphasis will be placed on addressing skill shortages and empowering individuals to thrive in a rapidly evolving job market.
Innovation and Productivity: Big Motive will invest in innovative technologies and methods to modernise delivery processes and boost productivity. Through continuous organisational learning and improvement, we will adapt to emerging trends and seize opportunities for growth.
Cybersecurity Resilience: Recognising the importance of cybersecurity, we will manage risks throughout our supply chain. This includes engaging with stakeholders to identify and mitigate cybersecurity threats, raising awareness, and adhering to established standards and best practices.
Compliance and Legal Obligations: We will ensure full compliance with statutory arrangements under Section 75 of the Northern Ireland Act 1998, underscoring our commitment to equality and non-discrimination in all aspects of our operations.Equal opportunity
At Big Motive, we are committed to fostering an inclusive and diverse workplace where every individual, regardless of their background, disability, or personal circumstances, has an equal opportunity to thrive. Our Equal Opportunity Policy Outcome aims to reduce the disability employment gap and tackle workforce inequality by implementing targeted strategies and initiatives.
To achieve this, we:
Increase Representation: Implement initiatives to increase the representation of disabled individuals within our workforce through targeted recruitment efforts, partnerships with disability organisations, and inclusive hiring practices.
Reduce Barriers: Identify and address barriers that prevent disabled individuals from securing employment, such as inaccessible job application processes or workplace environments. Implement reasonable accommodations and accessibility measures to create a supportive and inclusive workplace for all.
Skill Development: Provide support and resources for disabled employees to develop new skills and enhance their professional capabilities. This includes access to training programs, mentorship opportunities, and tailored career development plans.
Tackle Inequality: Implement measures to address inequality in employment skills, such as providing inclusive training programs, apprenticeships, and internships that prioritise diversity and equal opportunity.
Progression Opportunities: Offer a range of progression opportunities to all employees, including disabled individuals, to ensure they have the chance to advance and grow within the organisation based on their skills, performance, and potential.
Inclusive Development Practices: Foster an inclusive and accessible work environment by implementing inclusive development practices that support in-work progression for all employees. This includes providing support, resources, and accommodations as needed to enable career advancement.
Modern Slavery Risk Management: We identify and manage the risks of modern slavery within our supply chain and operations to ensure that all individuals, including those with disabilities, are treated with dignity and respect.Wellbeing
At Big Motive, we recognise that fostering a culture of wellbeing not only benefits our employees but also enriches the communities in which we operate. Our Wellbeing Policy Outcome is designed to improve health and wellbeing while promoting community integration. We commit to:
Accessible Recruitment and Development: We implement inclusive practices to accommodate individuals with long-term health conditions, ensuring equal opportunities for all prospective employees.
Investment in Physical and Mental Health: We prioritise the wellbeing of our contract workforce by investing in programs and resources that support both physical and mental health. This includes providing access to counselling services, wellness programs, and promoting work-life balance.
Mental Health at Work Commitment: We adhere to the six standards outlined in the Mental Health at Work commitment, fostering a supportive and understanding environment where mental health is prioritised and destigmatised.
Responsive Issue Management: We have established processes for promptly addressing any wellbeing concerns identified within our workforce. This includes providing avenues for reporting issues confidentially and implementing effective solutions in a timely manner.
Community Engagement: We actively engage with local communities and stakeholders to ensure our operations align with their needs and priorities. Through regular communication and collaboration, we seek input to inform our practices and contribute positively to the communities we serve.
Supporting Community-Led Initiatives: We support community-led initiatives that address key social issues such as homelessness, poverty, loneliness, and cultural integration. By partnering with local organisations and initiatives, we aim to make meaningful contributions to these causes and promote social cohesion.
Pricing
- Price
- £475 to £1,350 a unit a day
- Discount for educational organisations
- No
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at gcloud@bigmotive.com.
Tell them what format you need. It will help if you say what assistive technology you use.