Ernst & Young LLP (EY)

Marketing Automation

EY offers advanced Marketing Automation services to increase customer engagement, streamline campaign management, enhance marketing efficiency, and boost ROI. We have strong capabilities in the leading marketing automation platforms - HubSpot, Adobe, Salesforce, Selligent. We design, develop, and implement the right marketing automation technology solution, aligned with your organisational goals.

Features

• Strategic Marketing Automation vision and roadmap development.
• Current state mapping, gap analysis and solution design.
• Strategic vendor selection that aligns with organisational requirements.
• Multi-channel marketing process optimization.
• Design, build, and customise bespoke Marketing Automation solutions.
• Capability model building and Integration with digital Marketing ecosystem.
• Performance analytics and tailor made dashboards for reporting.
• Hyper-personalisation of multi-channel customer journeys.
• Data security and compliance management capability.
• Comprehensive team training and Marketing Automation support.

Benefits

• Increase ROI by accelerating speed to market through marketing optimisation.
• Improve efficiency by automating manual and repetitive tasks.
• Boost customer engagement by delivering personalised experiences.
• Enhance the scale and scope of marketing campaigns seamlessly.
• Drive innovation and unlock hidden customer needs through actionable insights.
• Accelerate progress with clear, future-focused marketing action plans.
• Align marketing automation to strategic business objectives and goals.
• Measure performance of marketing campaigns across channels.
• Secure customer data and uphold industry compliance standards.
• Empower staff with marketing automation skills through tailored coaching.

£240 to £2,600 a unit a day

• Education pricing available

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at EYTenders@uk.ey.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

255157306472997

Contact

EY Tenders
+44 (0) 20 7951 2000
EYTenders@uk.ey.com

Planning

• Planning service: Yes
• How the planning service works: At EY, we facilitate the implementation of marketing automation in a manner that's uniquely tailored to each client's requirements and marketing goals. We begin with an in-depth analysis of the client's current marketing efforts and strategies, identifying opportunities that align with their broader business objectives.; ; Developing a bespoke strategic roadmap, we analyse the client's marketing operations and technology stack, ensuring the seamless integration of the marketing automation platform into the existing infrastructure. We emphasise the selection of a platform that not only fulfills key criteria—scalability, usability, advanced analytics, and personalization—but also supports the client's future growth.; ; A core element of our approach includes stakeholder engagement, conducting workshops that foster consensus and establish a shared vision for the marketing automation strategy. This collaboration ensures a comprehensive and actionable plan that prioritizes both current and future marketing needs.; ; Our planning prioritises smooth adoption and maximum impact, recommending robust platforms aligned with the digital marketing environment and workflows, mitigating risks, and preparing the organisation for a seamless transition. Our commitment to a participative approach guarantees a marketing automation solution that not just meets but anticipates the evolving demands of the client's business, positioning them for long-term success and innovation.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: To ensure a smooth roll-out, we offer comprehensive training programs tailored to meet the needs of both internal and external users. Our approach is centred around collaborative learning, leveraging a blend of traditional and innovative learning methods. ; ; We can provide support to conduct a training needs analysis for the roles and skillsets required, based on the new operating model and government's Digital, Data & Technology (DDaT) capability assessment framework. We can support you to evaluate the current and future state, specifically around roles and skillsets, to understand the gap in roles and skillsets specifically for those groups. ; ; Using the outcome of this analysis, we can analyse training needs (experiential; formal; informal), define detailed training requirements, blended training plans (in-person / classroom-based; self-study – online / virtual; self-study – offline), an approach for training-the-trainers, and addresses training environment requirements. Customised training materials, including user guides and quick reference sheets, are also provided to enhance understanding and engagement.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: EY offers a tailored approach to facilitate migration of marketing automation systems to cloud environments, ensuring an upgraded, streamlined approach to marketing operations. We begin by deeply understanding the client's marketing needs, assessing the current automation tools, and identify any desired improvements.; ; We meticulously plan the migration path to reduce downtime and disruption. EY's data management expertise ensures a safe and compliant transfer of valuable marketing data while maintaining its integrity and continuity. We help select the optimal cloud service that not just fits the technical requirements but also aligns with the client's marketing strategy and budget, considering scalability, security, and customisation capabilities.; ; Throughout the migration, we apply EY's robust risk management processes to anticipate and address potential challenges. Our approach includes reconfiguring marketing workflows to leverage cloud advantages fully, empowering clients with enhanced analytics, automation, and audience segmentation tools that drive effective, data-driven marketing strategies.; ; EY also prioritises workforce readiness and adoption, providing necessary training and support. This allows marketing teams to harness the new system's full potential immediately. With our global expertise and alliances with top cloud providers, clients experience a strategic migration that bolsters their marketing automation capabilities, fostering innovation and growth while optimising costs and resources.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: The approach to quality assurance (QA) is underpinned by a method that will complement the set-up of the support model and provides a pragmatic, continuous improvement approach to managing quality outcomes. This risk-based approach to quality control and assurance ensures the risks of proceeding beyond a specified quality control gate are carefully considered and assessed so that the support model is delivering the anticipated value and benefits. ; ; Our team of quality assurance experts support with: ; ; • Getting involved with stakeholders throughout the software delivery lifecycle (SDLC), providing QA inputs early to root-out ambiguity and ensuring the product is testable by design; • Testing the products end-to-end using Test-Driven Development (TDD), Behaviour-Driven Development (BDD) or Acceptance Test-Driven Development (ATDD) methodologies; • Automating the tests and integrating them into CI/CD pipeline to reduce manual overheads; • Manual exploratory testing techniques to identify typical user interaction issues and verifying them against the documented behaviour; • A business process-centric user acceptance testing (UAT) methodology that focuses on validating the end-to-end journey; • Performance testing to assess the standards, controls and scaleability of the support model; • Providing defect metrics, test coverage and traceability to the requirements using industry-standard tools such as qTest, Jira, ALM

Security testing

• Security services: Yes
• Security services type:
  • Security strategy
  • Security risk management
  • Security design
  • Cyber security consultancy
  • Security audit services

Ongoing support

• Ongoing support service: Yes
• Types of service supported:
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
• How the support service works: EY offers a range of ongoing support services for Cloud Software Services and its own Cloud Software Services which are built on top of Native Cloud Software Services.; EY's ongoing support is provided by 2 levels of programme from a basic fixed ticketing arrangement through to a premier service which includes unlimited tickets, a dedicated service manager, inclusive minor roll ups, and increased reporting.; Support services are provided for the following Cloud Compute and Software Services:; • Amazon Web Services; • Microsoft Azure; • Microsoft 365; • Google Cloud Services; • Oracle Cloud Services; • IBM Cloud (formerly known as Bluemix); Private Cloud using RedHat, OpenShift, Dell Hybrid Cloud.

Service scope

• Service constraints: EY is a regulated provider of audit services. In the event of conflict with regulatory provisions, EY may not be able to provide services. We will work with you during the proposal stage to identify any such constraints.

User support

• Email or online ticketing support: Yes, at extra cost
• Support response times: Service desk offered through business hours Monday – Friday. Response times are dependent upon contract.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AA or EN 301 549
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: Yes, at an extra cost
• Web chat support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support accessibility standard: WCAG 2.1 AA or EN 301 549
• Web chat accessibility testing: Our applications support assistive technologies such as: NVDA, JAWS, and VoiceOver, TalkBack and ZoomText.
• Support levels: EY provides end-to-end Cloud Operation support, starting from ticketing and monitoring (L1/ L1.5) to L2/L3 (Advanced Technical support). Our approach to managed support service is aligned with the industry standard ITIL framework. The goal of this process is to maintain and improve IT service quality through a constant cycle of planning, creation, implementation, monitoring and reporting, initiation of actions, and continuous improvement activities designed to improve service delivery in line with your business requirements. ; ; The pricing can vary depending upon customer needs and licensing agreements. ; ; A cloud operations management team is responsible for the ongoing management, maintenance, and support of cloud services and infrastructure. Typical roles included in such a team are: ; Cloud Operations Manager, Cloud Engineers, DevOps Engineers, Security Engineer, Network Engineer, Database Administrator, System Administrator

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Conforms to BS7858:2019
• Government security clearance: Up to Security Clearance (SC)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: BSI
• ISO/IEC 27001 accreditation date: 28/03/2023
• What the ISO/IEC 27001 doesn’t cover: Covers ISMS that covers systems, assets and processes related to all client data that is stored, processed and transferred to EY.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: Yes
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  EY is committed to fighting climate change. Our ethos is to go beyond ‘just working sustainably’ – we continuously work with governments and businesses towards a more sustainable future. We are part of the United Nations Global Compact (UNGC) and our environmental strategy is aligned with the UNGC environmental principles. We will implement the following for G-Cloud 14: ; • Carbon neutral projects: We pledge to deliver each G-Cloud 14 project as carbon neutral. To do this, we will use our engagement carbon calculator tool. This enables us to monitor and reduce different impacts, e.g. travel emissions. The data from the tool also supports employee training and awareness raising on sustainable behaviours. ; • Reducing our carbon footprint: In January 2020, EY announced a global commitment to become carbon neutral. We achieved this in December 2020. We became carbon negative in 2021 and we are forecast to reach net zero in FY25. We are reducing emissions and offsetting or removing more than the remaining amount annually. We are forecast to reduce emissions by 40% by FY25, against a FY19 baseline, consistent with our 1.5°C Science Based Target. ; • Purchasing renewable energy: We confirm all work delivered for G-Cloud 14 from an EY office will be powered by 100% renewable energy. We have purchased zero-carbon electricity since 2009 and reduced global consumption by 5.5%. In December 2020, we signed a 10-year power purchase agreement with Lightsource to provide us with solar energy. ; • Sustainability volunteering: In proportion to the length and size of each framework contract, we will allocate staff volunteering days to support local environmental projects. These could include litter picking and general upkeep of nature reserves and Sites of Special Scientific Interest and free advisory sessions for small community organisations caring for the environment.

  Covid-19 recovery

  EY is committed to helping our people and communities to recover from the impact of COVID-19. In response to the pandemic, we moved to a remote working model for over 17,000 UK-based staff, increased special leave and provided meaningful mental health support. People in the 18-24 age group were disproportionately affected by COVID-19 and EY has worked with an independent charity, the EY Foundation (EYF), to improve opportunities for this group. In response to travel restrictions all EYF activities were converted to a virtual platform. In 2023, EYF supported over 2,500 young people. Examples of existing EYF programmes to support COVID-19 recovery are shown below. We will extend these programmes for contracts awarded to us via G-Cloud 14 in proportion to the scale and scope of each contract. ; • Smart Futures: A 10-month programme for young people eligible for free school meals or a college bursary. The programme develops employability skills and offers a paid, two week work experience placement. Students achieve a Chartered Management Institute (CMI) Level 2 Qualification and receive 10 months of mentoring support. ; • Our Future: A six month programme for young people, qualifying for free school meals, who face barriers entering the labour market. Students develop transferable skills, receive paid work experience, gain a CMI Level 2 adult qualification and six months mentoring support. The students also take part in an ‘Entrepreneurship Day’, for example, they have designed mobile apps looking at solving social issues such as ‘tackling isolation and loneliness in the community’. ; • Support via the Neuro-Diverse Centre of Excellence (NCoE). Through EY’s UK NCoE and our external ecosystem of organisations, we are supporting a team of neurodivergent staff with additional adjustments, above and beyond our existing support, to promote psychological safety in the office and whilst working at home.

  Tackling economic inequality

  Through our work with EYF, we have developed an in-depth understanding of the challenges experienced by those who face barriers to employment and training and/or who are in deprived areas. We are already providing new learning and employment opportunities to these populations via EYF programmes; we will extend these to G-Cloud 14 contracts in proportion with the scale and scope of each contract. Examples of these are: ; • EY Ripples is our global Corporate Responsibility programme that helps our people use their skills, knowledge and experience to positively impact the lives of 1 billion people by 2030. The focus areas of Ripples are to 'accelerate environmental sustainability', 'support the next generation workforce' and 'work with impact entrepreneurs’. Our staff currently get two days a year each to provide skilled volunteering on EY Ripples activities. ; • EY Ripples also provides support to small businesses. For example, our Digital Boost programme matches a small business with an IT mentor who guides them to adopt new technology. ; • EY Accelerate helps social enterprises to grow and thrive, increasing their impact on local economies and creating social change. It provides in-depth business support and mentoring, with access to skills and training from business coaches, workshops, networking opportunities and 35 hours of pro-bono support. ; • Employability Workshops provide Year 10/11 students the opportunity to build knowledge of careers and develop soft skills within a business environment. Each workshop introduces 25-35 young people to a range of careers, employability skills training, and employer connections. ; • Driving recruitment and employment via the NCoE. The Neurodivergent community can be underrepresented in the workforce, with only 29% of autistic adults in employment according to the ONS. We are advising clients on new strategies to retain neurodiverse talent.

  Equal opportunity

  EY is committed to creating a diverse and inclusive working environment in which all people have equal and equitable opportunities to succeed. We continually collect, analyse and review diversity monitoring data (diversity characteristics, not limited to the protected ones in the Equality Act) across the employee lifecycle, to create initiatives and understand which ones are working. As a firm, in support of equal opportunities, we: ; • Voluntarily exceed statutory reporting obligations. Our annual UK&I Pay Gap Report has reported on gender, ethnicity, sexual orientation and disability pay gaps since 2017. ; • Use skills-based recruitment for graduates to eliminate minimum degree/A-Level requirements thus remove barriers to entry. ; • Run award-winning sponsorship programmes to build our leadership pipeline, helping our women and ethnic minority population progress. ; • Offer Inclusion & Belonging learning/training to develop staff skills to establish inclusive, open, and safe environments. For contracts awarded under G-Cloud 14 we will: ; • Provide equal access to project opportunities, using technology to ‘blindly’ match individuals to roles based solely on skills, experience, and availability. ; • Use the National Equality Standards (NES), which EY helped to create, a set of standards by which businesses can measure their equality and diversity policies and performance. The NES provides a list of standards and competencies which organisations can follow and embed to promote diversity and act as standard bearers for a more inclusive working world. ; • Use our NCoE to ramp up recruitment of people who identify with cognitive differences and who may have had challenges gaining employment. The NCoE environment provides additional adjustments for those with cognitive differences such as autism, ADHD, Dyslexia, and others and fuels technology innovation through creative diverse thinking.

  Wellbeing

  EY is committed to enabling our staff to be healthy. We have a long-established programme called HealthEY, which looks to understand and provide practical support for employees’ mental, physical, financial and social wellbeing. Our offering is comprehensive and aspects such as our domestic abuse support, health knowledge programme and financial wellness offerings are considered market leading. We support wellbeing for our people, clients, and communities in the following ways, and we will extend these initiatives to any G-Cloud 14 contracts that we are awarded as appropriate: ; • Health knowledge and prevention: Enhancing understanding so staff can be at their best, for example: a monthly webinar programme, eLibrary, newsletters and WellPoint kiosks (to regularly help staff self-assess their own health metrics). Staff also get an annual wellbeing allowance, as part of their reward package, which can be spent on health and wellbeing interventions, e.g. gym memberships. ; • Health sessions: We run regular exercise and yoga sessions for staff, along with regular webinars on subjects such as mental health, work/life balance and childcare. ; • Mental health support: Our approach called ‘Thinking Differently’ aims to educate and build awareness of mental health and wellness, including stories/videos, a specific psychological care pathway (plus psychiatric fast track treatment through Aviva), mental health first aid, employee counselling, and Mental Health Network. ; • Supporting neuro-diverse requirements: Though the NCoE, we are creating psychologically safe working environments for existing employees, new recruits, clients, and where possible, our local communities. For example, we have introduced an adapted four step recruitment process culminating in a four day ‘superweek’ work simulation which provides the opportunity to experience a working day and EY culture. This allows us to understand candidates’ needs and inform on adjustments that we may need to make to help them thrive at EY.

Pricing

• Price: £240 to £2,600 a unit a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at EYTenders@uk.ey.com. Tell them what format you need. It will help if you say what assistive technology you use.