YOUGOV PLC

YouGov Profiles

YouGov Profiles is audience understanding and planning platform. It's an ever-growing source of living consumer data, with 2 million+ data variables from YouGov’s 17 million+ global panel members in 49 markets.

Covering demographic, psychographic, attitudinal and behavioral consumer metrics, our data is collected daily and updated weekly.

Features

• Weekly Updates
• 300,000 GB Panelists
• 250,000 Profiling Variables
• Simple users interface
• Segmentation Analysis
• Market Sizing
• 24hr cloud platform
• Customisable
• Training

Benefits

• Greater understand audiences and segments attitudes and behaviors
• Effective targeting via comprehensive media consumption and behaviors
• Recontact audience or segment groups
• Deeper understanding lets you plan more effective campaigns
• Plug in you existing Segmentation for a dynamic view
• Pre loaded segmentations, Mosaic and Acorn maximize existing data

£35,000 to £88,000 a licence a year

• Education pricing available

Service documents

• Pricing document

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at andrew.murgatroyd@yougov.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 13

Service ID

302983987209635

Contact

Andrew Murgatroyd
075 5115 8091
andrew.murgatroyd@yougov.com

Service scope

• Software add-on or extension: No
• Cloud deployment model: Private cloud
• Service constraints: Licences are based per organisation.
• System requirements:
  • Internet Access
  • Supported browsers Google Chrome, Firefox and Microsoft Edge

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Questions are responded to within 24 hours during working week.
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Onsite support: Onsite support
• Support levels: Support levels extend to onsite or virtual training sessions. Account Management quarterly review meetings.
• Support available to third parties: No

Onboarding and offboarding

• Getting started: Expectation call is booked once contract has been signed. This details how, why and who will use the tool. Training is provided onsite or virtually. Video training courses and users guides are provided.
• Service documentation: Yes
• Documentation formats: PDF
• End-of-contract data extraction: Profiles is a dynamic platform and is updated on a weekly basis. Data can be exported from the tool into Excel of CSV.
• End-of-contract process: Profiles is based on a 12 month licence per organisation. There is no limit to users of the tool. Cost is for access to the Profiles platform, with unlimited usage. ; ; There would be an additional cost to recontact audience groups or segments via the YouGov RealTime Omnibus.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Microsoft Edge
  • Firefox
  • Chrome
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: No differences.
• Service interface: No
• User support accessibility: None or don’t know
• API: No
• Customisation available: Yes
• Description of customisation: Customisation can be done by done by creating your own audiences/segments and saving or sharing them. Audiences groups can be shared cross team. All users have this ability, however groups can be set to edit or read only.; Asking questions to audience or segments can be done via YouGov RealTime Omnibus.

Scaling

• Independence of resources: Profiles hosted software is used simultaneously by many users at many client organizations. We set performance goals for API responses, cube queries, etc, and proactively monitor our API response times with system alerts in the event of any abnormalities.

Analytics

• Service usage metrics: Yes
• Metrics types: Total number of users; Total number of sessions
• Reporting types: Reports on request

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations:
  • United Kingdom
  • European Economic Area (EEA)
• User control over data storage and processing locations: No
• Datacentre security standards: Complies with a recognised standard (for example CSA CCM version 3.0)
• Penetration testing frequency: Less than once a year
• Penetration testing approach: In-house
• Protecting data at rest:
  • Physical access control, complying with another standard
  • Encryption of all physical media
  • Scale, obfuscating techniques, or data storage sharding
• Data sanitisation process: Yes
• Data sanitisation type: Deleted data can’t be directly accessed
• Equipment disposal approach: A third-party destruction service

Data importing and exporting

• Data export approach: Easy to use export feature to .CSV viewable in Microsoft Excel.
• Data export formats: CSV
• Data import formats: Other
• Other data import formats: None, users cannot upload data to tool.

Data-in-transit protection

• Data protection between buyer and supplier networks: TLS (version 1.2 or above)
• Data protection within supplier network:
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway

Availability and resilience

• Guaranteed availability: Service will be available at least 99.5% of the time each month, excluding only:; ; 1. scheduled downtime occurring during all planned maintenance between the UTC hours of 0000 to 0800 Monday through Friday, and ; ; 2. any unavailability caused by circumstances beyond Crunch’s reasonable control, including without limitation, acts of God, acts of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labour problems, Internet service provider failures or delays, or the unavailability or modification by third parties of third party offerings required to provide Subscription Services.; ; Service availability calculation will be measured on a calendar month basis, shall exclude Excused Downtime from the calculation, and shall be made by dividing the total number of minutes in a month in which the service was available, by the total number of minutes in a month and converting the result to a percentage. ; ; If the Service Availability level for a given month should fall below the 99.5% threshold, then this shall be considered a Service Level Failure and a Service Credits structure shall apply. This is a sliding scale based on downtime Vs Monthly fee. Structure available on request.
• Approach to resilience: Available on request.
• Outage reporting: Email sent to users with an alert if the tool is suffering some downtime.

Identity and authentication

• User authentication needed: Yes
• User authentication: Username or password
• Access restrictions in management interfaces and support channels: Access to system is password protected. Email address checked against users for access only via that organisation.
• Access restriction testing frequency: At least once a year
• Management access authentication: Username or password

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: User-defined
• Access to supplier activity audit information: Users contact the support team to get audit information
• How long supplier audit data is stored for: At least 12 months
• How long system logs are stored for: At least 12 months

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: BSI
• ISO/IEC 27001 accreditation date: 2019-06-12
• What the ISO/IEC 27001 doesn’t cover: Certificate defines the scope which includes client confidential information in market research activities.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: Yes
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards: ISO/IEC 27001
• Information security policies and processes: We have a Group Information Security Policy and an Information Security Management System certified to ISO27001. This is supplemented by a suite of information security policies. Staff are also required to attest to the GroupIT Security and Acceptable Use Policy

Operational security

• Configuration and change management standard: Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
• Configuration and change management approach: We have change management policies and procedures that are audited internally and externally. Procedures include documentation, approval, CAB review as well as regular security testing and remediation procedures.
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: We have at least monthly scheduled internal scans using Rapid7 with remediation prioritised by criticality based on our vulnerability management policy. We also run annual external penetration tests using a CREST accredited third party organisation.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: We have internal monitoring tools set to identify incidents and potential malicious activity, we have IT Ops team reviewing incidents on a daily basis with identification and remediation normally within 24 hours.
• Incident management type: Supplier-defined controls
• Incident management approach: We have a security incident management policy and procedure as well as application incident response protocols. Incidents are managed based on criticality/severity with PIR's carried out for high severity incidents with reporting.

Secure development

• Approach to secure software development best practice: Supplier-defined process

Public sector networks

• Connection to public sector networks: No

Social Value

• Fighting climate change:

  Fighting climate change

  While we are a naturally low-impact business due to the nature of our operations, we take a proactive approach to mitigating our environmental impact. Our Group Environmental Policy defines our commitment to operate as an environmentally responsible business. This policy sets expectations for efficient use of resources in our offices and our Global Facilities team works with individual office managers globally to ensure compliance.
• Covid-19 recovery:

  Covid-19 recovery

  YouGov is an online business as such we transitioned quickly into operating remotely during the COVID-19 pandemic. Our results in FY21 demonstrate that we were able to continue operating as normal with very little impact from the pandemic. ; ; We have a Group Crisis Management Policy in place which is supplemented by disaster recover and business continuity plans for specific functions and regions. These are well established and are regularly tested. ; ; In respect to COVID-19 response specifically, we are now moving towards our post-pandemic position as our offices are reopening at fuller capacities.
• Tackling economic inequality:

  Tackling economic inequality

  Our operations are predominantly office or home working based and here we try to minimise our impacts where practicable. In the UK, where our head office is located, we are pleased to have participated in Environment Savings Opportunities Scheme (“ESOS”) scheme this year. Our report was published by December 2019 and we plan to report on any opportunities for improvement identified by the ESOS report in our 2019/20 Annual Report and Accounts. Our key environmental principles are that: all waste is stored and disposed of responsibly, and recycled where possible; that paper comes from reputable managed forests; that we comply with the relevant packaging and waste regulations; and minimise air travel by utilising conference and video-calling technology when appropriate.
• Equal opportunity:

  Equal opportunity

  YouGov is a Disability Confident Committed employer and Stonewall Diversity Champion. We published our first gender pay gap report in 2018 and each year we publish a report and provide an update on the actions we have taken to tackle the gender pay gap at YouGov.; In response to the Black Lives Matter social movement, employees at YouGov set up an internal Diversity & Inclusion (“D&I”) Task Force, consisting of members from across all regions and functions. The Task Force is looking into ways of removing barriers to diversity not only within the workplace, but also within our panel, product and research methodologies.
• Wellbeing:

  Wellbeing

  We are committed to ensuring that our employees have a strong sense of support and wellbeing at work. It is our mission to achieve a workplace culture where each employee feels valued and supported and where they can fulfil and maximise their potential. ; We have an Employee Assistance Programme with Health Assured, a Wellbeing Portal, a virtual library of information and guidance, discounted gym membership and a flexible working policy. By partnering with Start Within we offer regular sessions on mental health self-care. We have live sessions including meditation, Body Weight HiiT, yoga, quizzes and roundtable discussions. A number of staff have been supported with training to be certified as Mental Health First Aiders (MHFA).

Pricing

• Price: £35,000 to £88,000 a licence a year
• Discount for educational organisations: Yes
• Free trial available: No

Service documents

• Pricing document

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at andrew.murgatroyd@yougov.com. Tell them what format you need. It will help if you say what assistive technology you use.