Meltwater

Klear: Influencer Marketing Platform

Klear is an end-to-end influencer marketing platform that helps brands and agencies build and execute successful influencer marketing programs.
Data is updated in real-time and includes all leading social media networks (Instagram, Twitter, Facebook, YouTube, TikTok, Twitch).

Features

• Web-based platform that is both desktop and mobile friendly
• Largest global database of influencer profiles across the largest networks
• Advanced search capabilities allow segmented discovery via multiple filters
• Unique True Reach Functionality to better analyze Influencer ROI
• Influencer Insights contain: reach, engagement, demographics, branded mentions, and networks
• Influencer benchmarking to assess reach and engagement relative to peers
• Brand safety analysis screens for audience authenticity and explicit language
• Campaign tracking via multiple keyword methods plus Instagram Stories
• Generate reports exportable in PDF, Google Slides or csv format
• Pay influencers directly through the platform and track sale conversions

Benefits

• Identify relevant influencers based on your unique criteria
• Klear’s search capabilities are 2X targeted than any other tool.
• AI powered technology can detect fake followers, engagements, auto-bots
• Get the widest available view of an influencer’s audience
• Use data to assess influencer performance and drive decision making
• Manage all of your influencer data in a central place
• Activate influencers and manage all campaign touchpoints at scale
• Track content, quantify results, and generate reports seamlessly

£5,750 a licence a year

• Free trial available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tenders.emea@meltwater.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 13

Service ID

304099130955619

Contact

Thomas Lloyd
+44 (0) 203 514 4909
tenders.emea@meltwater.com

Service scope

• Software add-on or extension: Yes, but can also be used as a standalone service
• What software services is the service an extension to: The full Meltwater product suite.
• Cloud deployment model: Private cloud
• Service constraints: No
• System requirements:
  • Web Browser
  • https access

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: 24/7
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: Web chat
• Web chat support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support accessibility standard: None or don’t know
• How the web chat support is accessible: We have approximately 4,000 clients accessing our web chat support. This is accessible via the "help centre" within the system. ; ; Registered users are allowed access to the system. Number of users are dependent on the agreed contract.
• Web chat accessibility testing: N/A
• Onsite support: Onsite support
• Support levels: We provide Account setup, Implementation, Training and education, account management incl. technical support and engineering advice/recommendations and ongoing support. All support fees are included in the subscription.
• Support available to third parties: Yes

Onboarding and offboarding

• Getting started: You shall have a dedicated Account Manager who is available between 9:00am – 6pm GMT, Monday-Friday (excluding National Holidays) by phone or by email. ; ; At any point, users of the service are welcome to reach out to the Account Manager in order to request consultation, training, or guidance across any element of the Klear solution.; ; Beyond this, we offer a 24/7 Online Help Desk with Live Chat, which users can ask questions to and receive responses from at any time of day. This Help Desk also offers user guides, online demos and trainings, as well as FAQ’s to help support users outside of regular business hours. Any question asked into the Help Desk & Live Chat is also routed to your Account Manager who can provide further customized insight if appropriate.
• Service documentation: Yes
• Documentation formats:
  • HTML
  • PDF
  • Other
• Other documentation formats:
  • Microsoft Excel
  • Microsoft Word
• End-of-contract data extraction: Export possibilities are available via Excel, CSV and PDF.
• End-of-contract process: Near the end of the contract, users will have the availability to export all relevant data out of the platform via the multiple exporting methods.; ; This can be done right up until the end of the contract.; ; Once the contract has ended, the platform shall be deactivated and users will no longer have access to the platform or the data.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Microsoft Edge
  • Firefox
  • Chrome
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: No differences, all major functionality exists in mobile as in desktop.
• Service interface: Yes
• User support accessibility: None or don’t know
• Description of service interface: Yes, the service interface allows you to navigate the full end-to-end journey of Social Influencer Management activities. The ability to search and vet influencers. Add them into campaigns and streamline communications within the campaigns including both payment of influencers and tracking of revenue. Then finally the ability to measure the effectiveness of your campaigns and monitor results and trends. The tool is split up into 5 clear sections housing its own unique functionality within the tool to help streamline workflows within the team.
• Accessibility standards: None or don’t know
• Description of accessibility: The service can be accessed via a secure webpage, email, and mobile devices. All pages are Titled and Consistent Navigation is used as well as Consistent Identification. Users can zoom (200%), enlarge text and visualize data in graphs. All functionality of the content is operable through a keyboard interface. Pre-recorded Audio is available for educational purposes. Colour can be selected for stronger visualization with a contrast ratio of at least 4.5:1. Timing Adjustable: 20 Hour Exception. Language of Page can be adjusted and Error Identification and Labels are provided when content requires user input.
• Accessibility testing: N/A
• API: No
• Customisation available: Yes
• Description of customisation: Users and uses-rights, campaign breakdowns, analytical functions, KPI visualization, Monitor search queries, Campaign Report sequences, date range, languages, colors. Integrations are also available dependent on the usecase, for example users can integrate their Shopify store should they want to track E-commerce performance. Users customization is handled by the users. The users have high flexibility to alter the interface to reflect his/her needs. The user will, therefore, only be exposed to relevant analytics and insights.

Scaling

• Independence of resources: Meltwater's systems are setup to autoscale (both up and down), monitored and alerted. 24/7 support (Technical Support and Operations Engineering team across 4 global time- zones). 3-tier escalation policy.

Analytics

• Service usage metrics: Yes
• Metrics types: For Influencers: Name, Age, Gender, Language, Industry, Location, Active Social Media Accounts, Influence Score, Engagement Rate, True Reach, EMV/Post, Portfolio of Brand Partnerships, Audience Size per Channel (followers), Top Content, Audience Demographics (Average Age, Dominant Gender, Average Income, Top Countries, Top Cities), Network, Audience Interests, Topics associated with.; ; For Campaigns: Volume, Reach, EMV, Engagement, Demographics. Posts per influencer, Posts per channel.
• Reporting types:
  • Real-time dashboards
  • Regular reports

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: None

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: European Economic Area (EEA)
• User control over data storage and processing locations: No
• Datacentre security standards: Managed by a third party
• Penetration testing frequency: At least once a year
• Penetration testing approach: In-house
• Protecting data at rest: Encryption of all physical media
• Data sanitisation process: No
• Equipment disposal approach: Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001

Data importing and exporting

• Data export approach: Raw data Export data via RSS, Excel, CSV, PDF, JPG, XML, JSON, Structured data The data can be digested via issue alerts, emails. Campaign Reports and Analytical insights can be downloaded in PDF format.
• Data export formats:
  • CSV
  • Other
• Data import formats: Other
• Other data import formats: RSS

Data-in-transit protection

• Data protection between buyer and supplier networks: TLS (version 1.2 or above)
• Data protection within supplier network: TLS (version 1.2 or above)

Availability and resilience

• Guaranteed availability: Platform Availability SLA is 99.9% Q1 2020 Meltwater achieved 100% 2019 Meltwater achieved 99,93% 2018 Meltwater achieved 99.92% This is calculated as Maximum Available Minutes in the calendar month less Downtime divided by Maximum Available Minutes in the calendar month. ; ; “Downtime” is the total accumulated Deployment Minutes during which the platform is unavailable. A minute is considered unavailable when there is no connectivity throughout the minute. SLA Exclusions: 1. Maintenance Events scheduled in advance are not included in downtime calculations. 2. SLA’s do not apply where unavailability or inaccessibility to the platform is caused by factors outside of our reasonable control, including any force majeure event or Internet access failure
• Approach to resilience: This information is available upon request and can be provided by our Security team.
• Outage reporting: A public dashboard: This is managed via a platform Status Page that is accessible from within the application but also externally Email alerts: ; ; Clients can subscribe to email alerts for individual events or to the Status Page to receive email notifications for all events; ; Status page found here - https://status.meltwater.com/

Identity and authentication

• User authentication needed: No
• Access restrictions in management interfaces and support channels: Application Usernames, Passwords, Admin Rights SSO Support: SAML Integration
• Access restriction testing frequency: At least every 6 months
• Management access authentication:
  • 2-factor authentication
  • Username or password

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: Between 1 month and 6 months
• Access to supplier activity audit information: No audit information available
• How long system logs are stored for: Between 1 month and 6 months

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: UKAS Management Systems ISO/IEC 27001:2013
• ISO/IEC 27001 accreditation date: 08/03/2013
• What the ISO/IEC 27001 doesn’t cover: This certification was not directly for Meltwater but for our Data Centre services provider. Our cloud services provider, AWS, is SOC III compliant.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards:
  • ISO/IEC 27001
  • Other
• Other security governance standards: Our Data Centre vendor is ISO-27001 certified Our Cloud Services provider, AWS, is SOC III compliant
• Information security policies and processes: "Meltwater VP of Engineering and Executive Director team is ultimately responsible for security.; ; Our security policies cover both internal systems and research & development (application and platform development), and spot checks are performed where automation cannot enforce policy requirements.; ; Meltwater employs a Security Team of 10 people managed by VP of Engineering. "

Operational security

• Configuration and change management standard: Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
• Configuration and change management approach: Meltwater has a robust software development life cycle (SDLC), including peer review for code changes, manual and automated code scanning, both automated QA testing and dedicated QA employees, and a staging environment with anonymized customer information. Once software is approved for deployment, a rollback plan is created, approval is granted, and the deployment is actively monitored and tested by employees before being declared complete. Policies and procedures are established for management authorization for changes, development or acquisition of existing or new applications, systems, databases, infrastructure, services, operations and facilities
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: Policies and procedures are established for management authorization for changes, development or acquisition of existing or new applications, systems, databases, infrastructure, services, operations and facilities
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: Security threat detection systems using signatures, lists, or behavioral patterns are updated across all infrastructure components within industry accepted time frames. Network-layer, Application-layer, local operating system layer vulnerability scans executed regularly based on industry best practices Application-layer vulnerability scans executed regularly based on industry best practices Capability to rapidly patch vulnerabilities across all of computing devices, applications, and systems
• Incident management type: Supplier-defined controls
• Incident management approach: Meltwater maintains a pre-defined process for managing incidents by impact and severity. This process includes situation, technical and communications management. Users can report issues via In-app via chat, in-app ticket or ticketing system via email. Incidents reports are sent via in-app or through ticketing system via email. For issues that have a broader impact, Meltwater maintain and application Status page that all users can access in-app or directly. Users can also subscribe to email notifications from the Status Page.

Secure development

• Approach to secure software development best practice: Conforms to a recognised standard, but self-assessed

Public sector networks

• Connection to public sector networks: No

Social Value

• Fighting climate change:

  Fighting climate change

  Careful consideration for the environment and our planet is in our very DNA. The first server farms of Meltwater were made from recycled computers destined for the landfill, and when Meltwater was founded in 2001, we were disrupting an industry that had been paper-based for over a century by providing an electronic, online solution.; ; Meltwater is committed to evaluating and improving our environmental performance, providing our customers with paperless business intelligence solutions, preventing pollution by striving to use teleconferencing facilities instead of promoting travel, and complying with all environmental legislation, regulations and codes of practice relevant to the industry sector in which we operate.; ; We include environmental factors in our decision making process for vendors, partners, and suppliers. We are proud to partner with AWS as our cloud-vendor today, a company that has committed to powering their operations with 100% renewable energy by 2025.; ; These actions are just the start. Meltwater has created a Global Green Council for employees with a background and passion in environmental sustainability to develop policies that will lessen the impact we have on the environment as a company. The council leads the conversation and education around sustainability, creating a shared model of responsibility where Meltwater leaders and global teams are considering climate change impact when making business decisions and are involved in ongoing conversation and education about environmental issues.; ; We include environmental factors in our decision making process for vendors, partners, and suppliers. We are proud to partner with AWS as our cloud-vendor today, a company that has committed to powering their operations with 100% renewable energy by 2025. We select IT vendors for example in specific geographies in an attempt to reduce the shipping journey and thus environmental impact.
• Covid-19 recovery:

  Covid-19 recovery

  Throughout the COVID-19 pandemic Meltwater observed the government guidance to work from home and implemented processes for the whole organization to safely and effectively work from home. Necessary support was provided to employees that needed to expense any equipment / office supplies in order to efficiently work from home and all meetings moved to web conferencing.; ; Even though working from home policies are no longer in place by the government, Meltwater has enforced a hybrid model where employees who wish to work from home can and those who wish to come into the office will be supported. ; ; Meltwater’s office conditions observe social distancing measures including the use of Enterprise Sapce Management Software ZYNQ to ensure all employees book their respective desks so we can manage numbers within the office so overcrowding does not occur.; ; Within the Meltwater office, one way systems are observed, hand sanitizer provided in multiple locations and divider screens to stop the spread of COVID19.; ; Meltwater regularly partners with nonprofits in the markets in which we work to volunteer and address the needs of the local communities that we operate in. Employees partner with local non-profits through volunteer days, and the company makes corporate donations to nonprofits with missions that are important to our teams around the world. This is in addition to the $2.5million USD that is given as annual funding to the Meltwater Foundation supporting MEST.; ; These are some of the ways that Meltwater shows a commitment to our people and those in our communities, but we are also committed to continuous improvement and expanding these programs in order to have a greater impact. Meltwater conducts an annual Employee Engagement survey to benchmark employee sentiment around key issues and track where we are doing well and where we can still improve.
• Tackling economic inequality:

  Tackling economic inequality

  In 2008, Meltwater’s founder Jorn Lyseggen founded MEST based on the principle that “talent is everywhere, but opportunity is not.”; Leveraging our core strengths as an innovation leader, Lyseggen chose to invest in innovation on the African continent, an area of the world that historically has been underserved and underfunded, and launched a technology training program to fuel the next generation of African entrepreneurs.; MEST, Meltwater’s non-profit arm, is an Africa-wide technology training program, internal seed fund, and network of hubs offering incubation for technology startups in Africa. Founded in Ghana in 2008, MEST provides critical skills training, funding, and support in software development, business, and communications to aspiring tech entrepreneurs. Beyond tech and entrepreneurial skills training, MEST Africa provides a real-world advantage to entrepreneurs through funding, business incubation, and access to a global tech network. MEST has launched numerous successful startups that have gone on to receive follow-on funding and admission to the world’s top tech accelerators, has hosted guest lecturers from Fortune 100 companies, and counts Mastercard Foundation, Microsoft, and 500 Startups among its partners.; MEST is a fundamental piece of Meltwater’s history and culture. Each year Meltwater employees visit MEST and participate in onsite and virtual mentorship programs where they lend their professional expertise in tech, sales and marketing to the entrepreneurs and portfolio companies.; Learn more about MEST at meltwater.org.
• Equal opportunity:

  Equal opportunity

  Creating a diverse, equitable and inclusive organization is a key focus for Meltwater. Our DEI efforts are organized around key objectives including training & education, recruiting, inclusive culture and leadership diversity and accountability.; ; Meltwater supports a number of employee-led Affinity Groups who drive inclusion and education across the organization.; ; mPowered, is Meltwater’s multi-cultural affinity group with chapters in the Americas and Australia. mPowered promotes inclusion through discussion, education and advocacy. The group provides a forum for employees to discuss issues that affect underrepresented groups and strives to create a culture where employees feel their voice is heard, their opinions are valued, and that they can be a part of positive change. The group has held numerous DEI workshops, trainings, and speaker sessions since its inception in 2020. ; ; The EMEA DEI Council is an employee-led task force that works on market-specific initiatives across the region to foster education, discussion, and advocacy on DEI issues. The council has rolled out trainings and leadership sessions across the region on topics such as cultural sensitivity, diversity-based business coaching, and more. ; The Women in Tech Initiative is a global community spanning all regions at Meltwater which invites in industry-leading speakers and creates an environment to share ideas, discuss topics that genuinely matter and build a mutual learning exchange.; ; The initiative has seen speakers from Coca-Cola, Nike, and Google, and is led by a team of ambassadors spanning the globe.
• Wellbeing:

  Wellbeing

  In order to support mental and physical health of the workforce Meltwater has invested in a global partnership with the software company Calm. Calm provides access to mental health support and meditation products for all employees. ; ; Additionally, a global partnership has been formed with AARMY, a global fitness brand, who curated a 5-part bespoke digital employee fitness program for everyone to complete.; ; In the UK, Meltwater employees have health insurance with Vitality as well as a cash benefits programme with SimplyHealth. This combination of services provide everything from reimbursed physiotherapy and dental care as well as discounted gym memberships and healthy food option subscriptions. ; ; Since moving to a hybrid working model and based on the recent employee survey Meltwater has made the decision to invest in the office space where there were high “return to office” response rates. This investment will come in the form of new, environmentally friendly office space with the best interior equipment including ergonomic furniture and standing desks.

Pricing

• Price: £5,750 a licence a year
• Discount for educational organisations: No
• Free trial available: Yes
• Description of free trial: Free trials are available, to find out more information please contact us directly.
• Link to free trial: N/A

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at tenders.emea@meltwater.com. Tell them what format you need. It will help if you say what assistive technology you use.