Gravity 9

User Experience (UX) & Product Design

Our UX and product design services focus on user needs, creating brilliantly easy-to-use digital public services. We offer research, strategy, future planning, accessibility, product design, content strategy, front-end development, and UX testing.

Features

• Research Data-driven insights
• UX Strategy Strategic planning
• Future Planning Vision Crafting
• Product Design Collaborative process
• Content Strategy Inclusive content planning.
• Front-end Development Early involvement
• UX Testing Research methods.
• Privacy by Design Privacy integration
• Collaboration Balancing needs.
• Human-Centred Design User-driven solutions.

Benefits

• Informed decisions and user understanding
• Coherent experiences and organisational alignment
• Adaptability, innovation, forward progress
• Accessible, engaging, inclusive digital products
• Effective communication, user engagement
• Realizing vision meeting accessibility requirements
• Accessible, Improved usability, user satisfaction
• User trust, compliance, data protection
• Holistic solutions, stakeholder alignment
• Empathy, positive impact on public services

£2,000 a unit

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at allan.hudson@gravity9.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

305201155110332

Contact

Allan Hudson
07882691167
allan.hudson@gravity9.com

Planning

• Planning service: Yes
• How the planning service works: When planning UX for cloud hosting or cloud software, we consider these features and benefits: ; ; User-Centric Research: ; ; Feature: Conduct user research to understand needs. ; ; Benefit: Tailor cloud solutions to user requirements. ; ; Lean UX Design: ; ; Feature: Collaborative approach, rapid experimentation. ; ; Benefit: Iterative improvements based on honest user feedback. ; ; SaaS UX Best Practices ; ; Feature: Apply foundational principles. ; ; Benefit: Engage users and reduce churn in SaaS platforms. ; ; Smooth SaaS Experience ; ; Feature: Intuitive design for cloud-hosted software. ; ; Benefit: Seamless access via the Internet, improved usability. ; ; Well-designed UX drives successful cloud implementations and enhances user satisfaction.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: Onboarding ; ; Building a product or service is only one layer of the story: we also ensusre internal and external people become users of the product. We support your team and stakeholders via ; ; on-boarding materials ; Training webinars or videos ; Reference instructuctions with regular or periodic updates ; Support with setting up a knowledge base or help center
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: Quality assurance (QA) and performance testing services ensure that user experience aligns the design process, usability standards and accessibility adherence. Our methodology: ; ; Usability Testing: Real users perform tasks while their interactions are observed. Gather insights into usability issues and areas for improvement. ; ; Interviews: Collect user feedback via structured interviews. ; ; Surveys: Quantitative data collection, user satisfaction and pain points. ; ; Heuristic Evaluation: Experts design evaluation using established principles. ; ; A/B Testing: Compare design variations to optimise user experience ; ; User Testing: Remote testing and video recordings for user feedback. ; ; Hotjar: Comprehensive tool to understand user behaviour. ; ; Optimal Workshop: Focuses on evaluating and improving information architecture`. ; ; Performance Testing: Assesses reliability, scalability, and performance of software, applications, and websites. ; ; Load Testing: Evaluate system behaviour under expected load conditions. ; ; Stress Testing: Assess system stability under extreme load. ; ; Performance Metrics: Measure key metrics like “time to first byte.” ; ; Page Load Testing: Tools like WebPageTest, Google PageSpeed, and Chrome Dev Tools film strip help identify optimization areas. ; ; Tools ; ; Maze: Compare usability testing tools for better UX. ; ; LambdaTest: Explore various testing methods and best practices. ; ; Other Tools: WebPageTest, Google PageSpeed, and more.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by your organisation
• How the support service works: Maintenance Support and service level agreements ; ; We provide Maintenance Support and service level agreements. Activities focus on maintenance of UX design and production, front-end code and applications. ; ; Design support & art direction ; ; We offer support by regularly reviewing designs or product updates to ensure that new features align with the product vision. We update the product roadmap, add to the design system or refine the product vision based on progressive insights and needs. ; ; UX, Creative and technical review meetings (remote or in-person) ; ; Roadmap and product vision workshop ; ; Structured product reviews

Service scope

• Service constraints: N/a

User support

• Email or online ticketing support: No
• Phone support: No
• Web chat support: No
• Support levels: N/a

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Security Clearance (SC)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  gravity9 has an environmental policy designed to limit and reduce the environmental impacts of our internal activities. We are in the process of creating a new Carbon Reduction Plan which will allow us to calculate and later publish our carbon emissions, along with the creation of initiatives and targets for carbon reductions and a target date for achieving net zero.; As a company we do not own our won offices using shared, serviced units instead. These units are owned by companies with strong environmental policies and initiatives in place to reduce carbon. Our staff work fully remotely, using offices only where necessary and use only modern IT equipment conforming to standards of low carbon emissions generation. Travel is minimised in favour of remote teleworking/conferencing and technology is used wherever possible to create efficiencies. Initial calculations suggest that our carbon footprint is very low compared to industry standards.; Our work is focused on modernisation of IT systems for our clients, producing results that minimise energy use through increased productivity and development of communications solutions as part of these systems. We embed technologies like Slack in systems wherever possible to encourage teleworking. Gravity9 also supports clients in developing AI-driven applications that can analyse and predict energy usage patterns, leading to more sustainable practices. By facilitating smarter decision-making and resource management, this service helps to reduce carbon footprints and promote environmental sustainability. The overarching aim is to assist public sector bodies in achieving their green targets by integrating advanced, eco-friendly technologies into their operations, thereby making a significant positive impact on the environment.

  Covid-19 recovery

  Through Data and AI Platform Design service, public sector entities can leverage artificial intelligence and data analytics to optimise resource allocation, streamline services, and improve decision-making. This includes managing public health data, tracking resource needs, and forecasting future outbreaks or impacts. By improving operational efficiency and ensuring continuity of essential services, this service plays a crucial role in helping the public sector navigate and recover from the challenges posed by COVID-19.

  Tackling economic inequality

  gravity9 was founded in Birmingham, retaining a key presence there. As a company in a high growth sector (IT) with known skills shortages (Forbes’ IT Skills Gap Report 2023 contains a figure of 93% of business surveyed believing that they lacked IT skills), we upskill client teams, run skills workshops and we recruit in deprived areas.; Overall deprivation in the West Midlands is high (34.5% of local areas in the most deprived in the country). 41% of Birmingham’s neighbourhoods are in the UK’s 10% most-deprived. ; As a modernisation company, gravity9 build new systems for organisations which enable teams to operate more efficiently and achieve more. ; This often leads to job safeguarding and creation: ; We created a new “Customer Hub” application for British Telecom (BT) to help them provide unified customer service across their brand offerings. This allowed BT to hire new developers to maintain the application long-term, creating skilled employment opportunities. For American Homes for Rent (AMH) we created a “Let Yourself In” product automating locks, which enabled AMH to employ a new lock maintenance team. We created a system for Venetian Casinos that automated sales promotions which allowed Venetian to expand their sales teams.; Our regular skills workshops tackle technological challenges with skills building and talent identification in mind. Our AI workshops, for example, are educational in nature with a flavour of the skillsets needed to enhance employability. This gives young IT professionals an opportunity to network with peers, gain insight into commercial approaches/methods and contribute wisdom to the debate. These regular skills workshops are educational and employability-focused, allowing participants to network with peers, gain insight into commercial approaches/methods and contribute wisdom. Gravity9 can aid the public sector in tackling economic inequality by providing advanced data analytics and AI tools that enable targeted social programs and efficient resource distribution.

  Equal opportunity

  At gravity9 we research why people struggle with a challenge then offer accessible solutions. Starting with design we add WCAG standards and use accessibility libraries. Our Accessibility practice promotes adoption and responsibility in all product aspects. We make accessibility easy to understand and translate into easy guides for all company members or non-English speakers. We are exploring new areas of neurodiversity in product design standards of “Perceivable, Operable, Understandable and Robust”. We have created an accessibility review to put this into practice.; Our QA specialists, besides the regular accessibility testing, offer to provide organisations with an advanced accessibility audit, which will check how their product meets the accessibility standards. ; We deliver high-quality software with fewer defects and faster time-to-market to enable private sector organisations to gain a competitive edge and reduce delays in public sector organisations. Quality Assurance plays a crucial role in achieving this by ensuring that the software meets quality standards and is delivered on time. Our team of experts work closely with our client’s organisations to provide accessibility that is tailored to their specific needs. Our AI practice can also enhance equal opportunity within the public sector by leveraging data analytics and AI to identify and address disparities in service delivery and employment; facilitate the development of recruitment and training programs aimed at diversifying the public sector workforce and automate and optimise recruitment and service delivery processes.

  Wellbeing

  Gravity9 supports societal wellbeing by enabling the public sector to deploy AI and data analytics for improved health, safety, and social services. By analysing health data, our services can help predict and manage public health issues, facilitating proactive interventions. It also assists in optimising emergency response services and public safety measures through efficient resource allocation and response planning. Additionally, by enhancing accessibility to public services through digital transformation, it ensures that more individuals can receive timely and effective support, contributing significantly to overall societal wellbeing.

Pricing

• Price: £2,000 a unit
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at allan.hudson@gravity9.com. Tell them what format you need. It will help if you say what assistive technology you use.