Enjoy Digital

Conversion Rate Optimisation (CRO)

Our research, data and UX team combine market-leading tools with data-driven insight to help your business to turn more users into customers. We test, learn and continuously improve our clients' conversion rate, improving the usability of their platforms and making all other acquisition channels work harder.

Features

• Data analysis and user journey review
• Audience research and user testing
• Barriers to purchase / inquire analyses
• KPI / success identification and continued reporting
• Quantitative research - surveys and analytics reviews
• Qualitative research - user testing, focus groups, on platform feedback
• Insight driven Conversion Rate Optimisation
• Creative ideation, wireframing, design and implementation

Benefits

• Gain a better understanding of user behaviour
• Understand your audience's needs and how best to help them
• Simplify and streamline clunky user journeys
• Convert traffic into leads and customers
• Reduce the barriers to purchase / inquiry
• Increase ROI on marketing activity
• Improve user experience across your digital platforms

£3,000 to £7,500 a unit

• Education pricing available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@enjoy-digital.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

309194954366829

Contact

Alex Ellis
01133899770
hello@enjoy-digital.co.uk

Planning

• Planning service: Yes
• How the planning service works: One of our three guiding strategic principles is that we are 'Insight-led'. Our approach to DX very much puts insights at the start and heart of all the recommendations we make. This is essential for a DX project where there are often competing needs and wants across a diverse audience base, and within the business itself. Our job is to recommend the best and most cost-effective strategy based upon budget, time, objectives, ease of implementation, and business impact across the following key phases:; ; Immersion - Our immersion sessions are a chance for us to better understand your business and its nuances, audiences, visions, and your challenges.; ; Discovery - This is where we seek observations and insights to help inform our strategic recommendations. We have a framework we call the '4 C's', which consists of four key lenses we look through that include; Category, Consumer, Culture, and Company. We undertake both qualitative and quantitative research.; ; Definition - Informed by the insights gathered, this is where we set the strategy, recommendations, priorities, and roadmap.; ; Delivery - This is where we bring the strategy to life. ; ; Then a continued loop of Continuous improvement back into the above phases.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: At Enjoy we provide 2 types of training. The first are 'best-practice' workshops and training sessions where we educate internal teams on the best practice approach to both marketing channels and tools, as well as the technologies that power them. This can be delivered virtually, either direct or via pre-recorded videos, or face-to-face on-site. We offer these training services across our full range of products and offerings, with the aim of empowering and educating our clients to complete as many of these tasks as possible in-house. ; ; Secondly, with any implementation or migration that Enjoy completes we build into our projects the creation of training assets to provide our clients with a detailed understanding of the areas of the product that they can edit and add to. Again this can be delivered virtually, either direct or via pre-recorded videos, or face-to-face on-site. Typically with our products we recommend the creation of pre-recorded videos to allow users to onboard at their own speed, both now and into the future. Those training assets are typically kept up to date as the systems and products develop and grow in the future as well.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: As described above in our approach to planning and implementation, Enjoy approaches migrations in exactly the same way. Our exact approach is dictated by whether a client is approaching us to migrate one system to another specified system or is looking to move away from a specific platform with no chosen replacement. ; ; If a client is clear on their technology choice then we will jump straight to the Discovery phase, looking to work through the details of the migration before documenting and agreeing them in the Definition phase. Before we then move into Delivery to implement the migration. ; ; If a client is unclear about their new technology or platform choice, then we start as we lay out above in our Planning approach, immersing ourselves to better understand the business and the challenge before moving through the planning and implementation stages. ; ; Enjoy is able to help at all stages of this process, from technology or platform comparison and selection to migration planning and risk management, through to completing the migration itself as well as all aftercare and optimisation services.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: At Enjoy we build quality assurance (QA) testing into every project that we complete. ; ; Typically this is the second to last phase of any project, in which the Enjoy internal teams review the final product, raising any bugs or refinements that can only be spotted once we have a full product to review in context. ; ; These bugs are fixed by the development team in parallel, getting us to a product at the end of QA that should be exactly to the scope and designs. ; ; Performance testing is built into that QA phase, with the Enjoy teams testing all relevant systems to failure to ensure they meet or surpass the agreed performance levels to confirm that a project has been completed to the agreed scope. ; ; From there we pass the project to you to complete a final User Acceptance Test. This is where you review the website in full, against the scope and designs that you approved, to check it is as expected.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: All digital experience products are ever-evolving systems, in need of regular updates, upgrades & maintenance too ensure that the experience continues to look and function as everyone expects it to into the future.; ; Alongside this, digital experiences are generally always evolving to best fit the user needs, market trends, new functionality & business requirements.; ; To facilitate and manage this, Enjoy breaks this work down into 2 streams of activity:; ; Application Management (AM) covers the time and effort required on a monthly basis to maintain the current experience. This includes minor updates and upgrades to platforms, integrations and systems, and any required maintenance tasks. Application Management is both proactive and reactive. Proactive in planned maintenance, proactive monitoring and planned optimisation. And reactive to live fixes required, any urgent functionality changes or any urgent platform fixes such as security patches. ; ; Continuous Improvement (CI) sets aside a pot of hours every month to facilitate any other changes (size is dependent on the size of CI retainer taken) to the site that are requested or required. This could be feature or functionality changes or additions, time for more significant fixes, supporting the integration of additional 3rd party systems or technical support.

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: We respond in line with our SLA’s as the minimum for all tickets.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AAA
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: Enjoy Digital have two core packages available; however, we can provide bespoke support based on the client's needs. Service levels around things like response times are agreed bespoke to each client and the package they purchase, via our contracted SLA's.; ; Package 1: In-house support (9am-5pm UK time) ; ; Package 2: 24/7 support (9am-5pm UK time, covered in-house by Enjoy Digital and 24/7 outsourced support, including bank holidays and weekends) ; ; All clients have an in-house account manager. A technical account Manager or Cloud Manager can be provided if required. SLAs are put in place to govern response times. Costings are dependant on SLAs and the number of support hours required.; ; Each package is costed based on the bespoke client requirements, hours required and various other factors.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Developed Vetting (DV)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: QSL
• ISO/IEC 27001 accreditation date: 04/05/201
• What the ISO/IEC 27001 doesn’t cover: Full business covered by ISO 27001
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Tackling economic inequality
  • Wellbeing

  Fighting climate change

  Transforming and growing brands digitally, ethically, and sustainably is part of our mission to be a force for good. We create digital experiences that keep people and the planet front of mind.; ; But it’s not just our services that need to be sustainable, it’s our agency too. We're working towards the UN Sustainable Development Goals, having taken significant steps over the last couple of years to now be Carbon Neutral as a business. ; ; Climate action is a key goal for us, with climate change being referred to as the greatest challenge humanity faces. The digital industry must take responsibility for its contributions and actively work to reduce the impact created.; ; At Enjoy, our sustainability strategy is made up of three core pillars:; ; Climate change initiative; Impactful solutions for clients; Our community; ; More can be read about this here: www.enjoy-digital.co.uk/about/sustainability/

  Tackling economic inequality

  Enjoy Digital are a national provider, being able to establish local links for our clients and buyers, such as local supply chains, for example.; ; We also offer a remote/hybrid working policy allowing us to recruit employees from all over the UK. Should suitable roles become available, we can work with our clients to establish local employment links to advertise within their areas.; ; Alongside this we offer employee on apprenticeships to encourage people from all economic backgrounds onto their first steps into the digital industry.

  Wellbeing

  Enjoy has a strong culture and history of supporting both the physical and mental health and well-being of all our team members. ; ; We do this at an employment contract level, offering:; - a fantastic holiday package totalling over 33 days of annual leave; - Flexible working hours to ensure that work fits around life, in whatever forms that is for an individual; - Remote and hybrid working ; ; All of which sets up the right culture to facilitate, encourage and normalise work fitting around life, and the promotion of finding the balance that ultimately supports both physical and mental health. ; ; We also have a team of people called 'Life@Enjoy' whose role within that team is to actively work to positively impact the wellbeing of the whole agency. ; ; Their collective mission is to 'Work hard to ensure that our Employee Experience is consistently fantastic for everyone, through the little things, the interactions and the gestures that really make a difference'. Be that through ensuring things like our Mental Health First Aiders training is completed, to actively supporting individuals who are struggling, as well as organising regular social and positive wellbeing encouraging activities and events. ; ; Finally, for those of our team who are in any kind of crisis we have both trained managers and senior team members, but also a team of 4 Mental Health First Aiders, all trained to FAA Level 2 Award in First Aid for Mental Health (RFQ).

Pricing

• Price: £3,000 to £7,500 a unit
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@enjoy-digital.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.