Dept

Digital Marketing Services

Our digital marketing team helps brands and companies achieve their goals and accelerate their business. We apply data, research, technology and creative insights to guide your media planning and decision making.

Features

• Platform selection and implementation, content creation, campaign management and strategy
• A pragmatic implementation plan or data driven customer journeys
• Experienced journalists, editors and creatives to improve your content marketing
• Comprehensive range of Content Marketing services
• Marketing Automation services from a highly experienced team
• Certified SEA consultants to develop a complete search campaign
• Experienced SEO consultants to provide organic search strategies
• 30 native language speakers, to assist with international marketing requirements

Benefits

• Leverages our wide range of marketing technologies and platforms experience
• A pragmatic implementation plan or data driven customer journeys
• Production of blog posts, news articles, white-papers, infographics and videos
• Production of content sponsorships, status updates, graphics, animations and podcasts
• Best-of-breed tools from external partners and in-house developed optimisation tools

£500 to £2,000 a person a day

• Education pricing available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at lizzie.powell@deptagency.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

325190084682309

Contact

Lizzie Powell
+44 (0) 161 697 4800
lizzie.powell@deptagency.com

Planning

• Planning service: Yes
• How the planning service works: Dept kick projects off with a detailed Discovery/Research Phase. We do this to get a deep understanding of the problem and surrounding context - by speaking with internal & external stakeholders, conducting independent research and analysing relevant data sources; ; During this phase we undertake a mixture of different research methods depending on the project. This can include activities such as:; ; - Data Analytics Reviews; - Stakeholder Interviews; - SEO/Marketing Audits; - Technology Audits; - Competitor Reviews; - Business Model Workshops; - Requirements Workshops; - User Testing; ; The research methods we select are based on the nature of the project along with budgets and timelines. ; ; We always close the Discovery Phase with an executive presentation covering the initial brief, research undertaken, recommended scope and next steps as well as revised budgets and indicative timelines for the rest of the project. We also provide a detailed presentation on key areas (such as analytics, user testing, SEO, technology audit etc...) for the project team to digest.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: We will train you on the website/platform that we produce for your organisation. So we will focus on actual use cases for your team and the key tasks that you need to carry out on a daily basis.; We will also work with the platforms themselves to arrange accredited training programs, so you can learn the basics of the platform. ; ; We can offer many different training programs. Whether this is classroom-based, train the trainer, bespoke training filmed so you can use for future recruitment. ; ; The team that is part of the delivery will be the team that delivers the training, so there is continuity in knowledge transfer throughout the process.; We also provide specific courses on utilising the extended marketing features of all platforms. So you can utilise the experience marketing features, such as personalisation, marketing automation and wider digital marketing features.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Our team of experts have collective experience on all platforms which is testament that we have accreditations in all platform and over 100+ active clients across the agency group. We can provide full migration services, from help with choosing and planning for a new cloud infrastructure provider, through to the migration of data, code and architecture configuration to the new technology provider as well as content and authority migration through redirect mapping. ; Dept provide infrastructure and managed services in the cloud (and consultancy for on-prem) for a number of our global customers - each with different requirements and needs. As such, each implementation differs to the next. ; ; We will work with your team to help support the optimum architecture to achieve your objectives. Also if our clients will be hosting on their own environment, we would be happy to consult on platform best practice both for cloud and on-premise if this is a requirement. ; ; Dept have implemented multiple experience platforms many times across on-premise installations, Amazon AWS, Google cloud and Microsoft Azure cloud platforms.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We adopt fast and responsive design/build processes with mature, rigorous engineering practices such as test driven development, continuous integration and refactoring to ensure we meet expectations. Our “test early and often” approach to quality revolves around testing early, fast feedback loops and close collaboration. We involving testers (QA specialists or developer/QA’s) at all stages of development and test automation. ; ; We “bake” in quality early, with acceptance criteria defined at requirement gathering stage, regular validation of scope and priorities, automated testing for unit and system tests, and integration testing. Pair programming (ongoing peer review), regular check-in of code, automated build pipelines and shared code ownership also help to ensure high quality deliverables. Automated performance, soak and stress tests are treated the same as regression or unit tests: we fix issues before continuing development. This helps us catch performance and reliability problems when they are cost-effective to fix.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported:
  • Buyer hosting or software
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
• How the support service works: Our digital marketing team comprises certified channel specialists and digital consultants. Our digital consultants work with our clients to understand their business, challenges and objectives and help to devise a strategy that will move the client towards achieving these aims, be they lead generation, awareness or user journey improvements. Our channel specialists cover content, paid search, organic search and marketing automation and work with the consultants to ensure the right mix of skills is delivered for each client. They also provide ongoing support through content creation, management of paid campaigns, continued organic search improvements, including from a technical perspective, and support on marketing automation to ensure that we’re not just driving prospects to site but we are nurturing them through to customer and beyond.; ; Types of service supported; Digital marketing strategy; SEO strategy and ongoing support; PPC strategy and ongoing support; Marketing automation strategy, consultancy, implementation and support; Content strategy and creation

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Yes, at extra cost
• Support response times: SLA’s are calculated based on the Priority level given to any Application Maintenance request. The SLAs set out below do not include any hold time.; All SLAs are only valid within the AMS Service Window.; High Severity - - Initial Response within 30 minutes; - Updated Response within 4 hours; Medium Severity - Initial Response within 4 hours; - Updated Response within 1 AMS working day; Low Severity - - Initial Response within 1 working day
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AAA
• Phone support: Yes
• Phone support availability: 24 hours, 7 days a week
• Web chat support: No
• Support levels: This is a planning service based on daily rates according to our SFIA rate card. We will work with the organisation to agree the scope of the support required and provide either a T&M, retained amount of hrs or fixed price to cover this scope including any required support during the duration of the contract.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Developed Vetting (DV)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: Yes
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  As we finally experience relative stability following the COVID-19 pandemic– at least when it comes to where people work– we are excited to take the foundational work that we’ve done on environmental measurement, sustainability policy education, and culture change and move towards strategic climate action. We remain committed to reducing our Scope 1 and 2 emissions by 50% by 2030 – a science-aligned target we set through our Climate Neutral Certification. In 2025, we also intend to set near-term science-based targets for the Science Based Targets Initiative. We also continue to work towards having 90% of offices powered by renewable energy (prioritising low-impact renewable energy) by the end of 2025. Within our Scope 3 footprint, we are working to reduce our footprint, including by continuing to reduce our emissions from travel by 7% per FTE each year. We are also surveying our largest direct suppliers to assess and improve their contributions to our Scope 3 footprint. We are Climate Neutral Certified since 2021:Climate Neutral Certified companies measure their greenhouse gas emissions year over year, purchase eligible verified carbon credits to offset that footprint, implement plans to reduce emissions, including science-based targets and report on their progress each year. DEPT®’s carbon footprint increased by 6.5% between 2021 and 2022 to a total of 11,113 t/CO2 across all three scopes of carbon emissions. This year, our total carbon footprint measured 9,179 t/CO2 emissions. This not only marks a 17.4% reduction from 2022, but a 12% reduction from 2021. We also reduced our emissions per FTE by 26.46% from 2022 to 2023 and 50.51% between 2021 and 2023, serving as an important signal that we’re using resources efficiently. In 2023, we received our first score, a “B” from the Carbon Disclosure Project, indicating that we’re managing its environmental impact well.

  Tackling economic inequality

  In our 2022 edition of our impact report, we shared that we’d given back 0.96% of our profit. We are proud to share that the value has nearly tripled to 2.8% in 2023, thoroughly exceeding our 1% goal. The 2.8% of profit we gave back was the result of 12,223 hours of pro bono work—about 165% more hours than 2022—and more than €115,250 in donations. Our monetary donations go toward non-profits and charities, often supporting causes driven by local interest or global events and crises. Not only do we take action to support our team members directly impacted by geopolitical, environmental, and humanitarian events, but we empower our Depsters to make an impact by matching donations to various causes throughout the year. We are committed to helping businesses use digital as a transformative force to create positive changes for their brands, for society, and for the planet. Digital solutions can play an instrumental role in helping solve humanity’s biggest challenges— from climate change to public health, education, social isolation, and community building. That’s why we continue to make impactful work a priority at a global level. Whether through client projects, partnerships, services, or policies, we aspire to use our skills and experiences to make a meaningful difference in the communities we serve. With the help of the B Corp Impact Assessment, we divide our impact work into three categories: Work done for non-profits, registered charities, NGOs, government institutions, B Corps, or social enterprises Work done for brands that provide inherent social or environmental benefits through their products, services, or business models. Work that drives positive changes within organizations to improve their social or environmental impact, such as sustainability consulting, environmental data gathering and reporting, and sustainability strategy implementation.

  Equal opportunity

  Enabled by the progress we’ve made collecting solid demographic data in 2023 and across DE&I programming, we are setting the following goals for representation across our global organisation and in several countries in which we operate. These targets are focused on areas that are currently underrepresented within DEPT® or the industry. 50% of our workforce & managers are made up of female-identifying and non-binary on an ongoing basis. 45% of our leadership team is comprised of female identifying and non-binary leaders by 2021 Increase underrepresented ethnic and racial groups in leadership by 25% by 2027. Increase underrepresented communities by 20% for workforce & managers by 2027. In North America, we aim to ensure the following by 2027: 11.5% of our staff is represented by the Black community, 16% is represented by the Latinx and Hispanic community . In the United Kingdom, we aim to ensure the following by 2027 - 4% of our staff is represented by the Black community - 10% is represented by the Asian community - 2% is represented by mixed or other ethnicities. In APAC, we’d like to ensure that 35% of our staff is female-identifying and non-binary individuals by 2027. Percentage of women in leadership positions: 34.5% . Percentage of women managers: 48%.

  Wellbeing

  Depsters have access to a variety of programs and subscriptions to help manage their physical and mental well-being. The UK team puts a special focus on reflecting and celebrating national and international events and awareness days in a way that centers wellness. The UK team introduced new policies in 2023 designed to reflect the variety of experiences people may undergo, outside of more “traditional” benefits like parental leave: The Fertility Policy: Designed to support employees undergoing or wishing to undergo fertility treatment, we offer paid time off, flexibility, and awareness of our well-being support schemes.­ The Pregnancy Loss Policy: This policy recognizes pregnancy loss as a bereavement, emphasizing support and guidance without assumptions about an individual's feelings or preferences. It outlines available support and assistance, including compassionate leave, support, and accommodations for those affected by this loss.­ The Menopause Policy: This policy reflects our commitment to supporting employees through this natural and transformative stage and aims to create awareness and understanding. It includes paid time off, flexibility, and workplace adjustments.

Pricing

• Price: £500 to £2,000 a person a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at lizzie.powell@deptagency.com. Tell them what format you need. It will help if you say what assistive technology you use.