FEEL CREATED LIMITED
Website Optimisation & Continuous Improvement Service
We provide website optimisation and continuous improvement support for public sector WordPress websites. This includes reviewing performance, accessibility, UX and content quality, identifying improvement opportunities, and implementing prioritised enhancements where agreed. Through review cycles, we help teams maintain a high-performing, compliant and user-centred website that evolves with user needs.
Features
- Regular review of performance, accessibility and UX issues
- Iterative development to resolve defects and deliver small enhancements
- Content quality and structure optimisation
- Search visibility and analytics monitoring
- Implementation of improvements to journeys, patterns and components
- Performance and Core Web Vitals optimisation activities
- Accessibility fixes and iterative improvements
- Support reviewing and optimising new features or page types
- Quarterly or monthly review sessions to align priorities
- Roadmap planning for continuous improvement cycles
Benefits
- A steadily improving, more effective WordPress website
- Reduced technical debt through ongoing enhancements
- Stronger accessibility, performance and compliance
- Faster resolution of issues and user-reported problems
- More consistent and effective publishing workflows
- Better alignment with evolving user behaviour and expectations
- Reduced long-term cost compared to large, infrequent rebuilds
- More efficient delivery through ongoing iteration
- Increased organisational confidence in website quality
- A sustainable improvement cycle that supports future needs
Pricing
- Education pricing available
Service documents
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Framework
G-Cloud 15
Service ID
3 3 7 1 4 4 5 9 8 0 3 6 2 3 2
Contact
FEEL CREATED LIMITED
Ian Long
Telephone: 01924 802 185
Email: hello@feelcreated.com
About your service
- Service categories
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Cloud Support Services
Ongoing Support
- Product support capabilities
- Logging and management of incidents
- Reporting and proactive results analysis
- End user training coordination
- Other
Service scope
- Service constraints
- This service is delivered remotely, with on-site sessions available if needed. We may require access to analytics, staging environments, documentation and code repositories to plan and deliver improvement work. Timelines may be influenced by site complexity, data availability and stakeholder capacity for reviews. The service includes iterative development, performance updates, accessibility fixes and enhancements, but does not cover large-scale redesigns or major new systems. Significant new features or extended phases identified during delivery can be scoped separately through our development service. We will highlight any limitations early and agree the best way forward.
User support
- Email or online ticketing support
- Yes
- Support response times
-
Support is available by email and through our ticketing system, and we keep things straightforward so you can get help without any fuss. You can also raise a ticket directly from your website, which sends it straight to our team for assignment.
For urgent issues, we respond within 2 to 4 working hours. General questions are usually answered within one working day (Mon–Fri, 9am–5pm). If something serious happens out of hours, we provide an emergency contact. Weekend replies may take longer, but we won’t leave you stuck. - User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.2 AA
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
-
All support levels include access to our ticketing system, a named expert familiar with your organisation, and specialist input as required. Support for this service focuses on clarification of findings, discussion of optimisation opportunities, and guidance relating to prioritised improvement recommendations.
Core Support covers day-to-day clarification and follow-up queries during the working week (Monday to Friday, 9am–5pm).
Enhanced Support provides quicker responses, priority access to specialists, and structured guidance when reviewing performance trends, accessibility findings or optimisation priorities, including a quarterly check-in if required.
Premium Support offers extended availability, faster response and resolution times for critical queries, an emergency out-of-hours contact for clarification requests, monthly review sessions and a more proactive advisory approach.
Ongoing managed development, large-scale platform changes or fully outsourced optimisation programmes are not included within this service and can be provided separately under a maintenance or development agreement if required. Costs depend on the chosen tier and agreed level of cover and are outlined in the pricing document.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Baseline Personnel Security Standard (BPSS)
Pricing
- Discount for educational organisations
- Yes
Architecture roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Lead technical architect | £763.00 | |
| Principal technical architect | £900.00 |
Data roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Data analyst | £590.00 | |
| Principal data analyst | £1,000.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Performance analyst | £590.00 | |
| Lead performance analyst | £763.00 |
Software development roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Frontend developer | £590.00 | |
| Lead frontend developer | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Developer | £590.00 | |
| Lead developer | £763.00 | |
| Principal developer - management | £1,000.00 |
User-centred design roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Content designer | £694.00 | |
| Head of content design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Content strategist | £694.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Graphic designer | £694.00 | |
| Head of graphic design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Interaction designer | £694.00 | |
| Head of interaction design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| User researcher | £694.00 | |
| Head of user research | £763.00 |
Non-mandatory Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2022 certification
- No
- ISO 9001 certification
- No
- Quality management systems (QMS)
- Yes
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Please provide your Cyber Essentials Certificate Number
- 0d20625a-5717-4004-8514-eefef8b6a97e
- Cyber essentials plus
- No
- Cyber Essentials Alternative
- None of the criteria
- Other security certifications
- No
Social value
- Section B - Commitment for Future: Delivery
-
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority
- New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
- New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
- Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
- Plans to engage the contract workforce in deciding the most important workplace issues to address
- Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
- Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
- Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
- Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
- Activities to cascade good practice on fair working conditions throughout the supply chain
- Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
- Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
- Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
- Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
- How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk
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Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises
- Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
- Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
- Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
-
Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero
Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.
- Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
- Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it
-
Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 6: Employment and training: For those who face barriers to employment
- Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
- Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
- Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
- Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Working conditions which promote an inclusive working environment and promote retention and progression
- Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
- Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition
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Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.
- Understanding of the issues affecting the development of new skills by target cohort
- Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
- Understanding of issues relating to entering the contract workforce
- Creation of outreach activities to create a pipeline of employees for the future contract delivery
- Content of the outreach activity is designed to suit the target cohort
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Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.
Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.
- Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
- Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
- Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
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Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at hello@feelcreated.com.
Tell them what format you need. It will help if you say what assistive technology you use.