ICROSSING LIMITED

Web Analytics

iCrossing's Web Analytics Service utilises cloud-based tools to analyse and interpret user interactions on your website. By examining data such as page views, conversions, and demographic information, we can help you tailor your site to better match user interests, leading to increased engagement and continuous optimisation.

Features

• Strategic Analytics Planning: Aligning data goals with policy objectives.
• Data Governance: Ensuring accuracy, privacy, and security standards.
• Performance Measurement: Setting and tracking key performance indicators.
• User Experience Optimisation: Enhancing website navigation and content.
• Reporting and Visualisation: Creating clear, insightful stakeholder dashboards.
• Training and Development: Enhancing internal analytics skills.
• Innovation and Improvement: Advancing data tools and methods.

Benefits

• Conversions Optimisation: Track targeted & relevant user actions.
• Data Privacy and Controls: Ensure regulatory data compliance.
• Accessibility Optimisation: Understand & improve user accessibility.
• Page load Optimisation: Understand user impact of poor pages.
• Improved Work Efficiency: Marketing data stored in a single source.
• Optimise Marketing Spend: Understand your return on marketing investments.

£725 to £1,800 a unit a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at results@icrossing.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

340395375950784

Contact

results@icrossing.co.uk
07828501996
results@icrossing.co.uk

Planning

• Planning service: Yes
• How the planning service works: Through Initial Assessment and Planning: Evaluate the current analytics setup to understand what is currently tracked and data quality review. Plan the migration strategy i.e what data products will be created to deliver value & insight (user reports, marketing performance reports, content reports). Security Measures: Plan robust security measures, identity and access management (IAM) and user collection strategy.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Google Analytics
  • Google BigQuery
  • Looker Studio

Training

• Training service provided: Yes
• How the training service works: ICrossing will Training and Change Management: Provide training for the team on cloud software and best practices. Manage the change process to ensure that all stakeholders are aligned and comfortable with the new environment.
• Training is tied to specific services: Yes
• Services the training service works with:
  • Google Analytics
  • Google BigQuery
  • Looker Studio

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Once an adequate plan has been put in place iCrossing will carry out a variety of services to migrate to the cloud. Account Set-up: Design the account setup to ensure security, scalability, and fault tolerance. This may include setting up the GCP Project (enabling the services that GA4 need to use) & Setting Relevant IAM & Access Permissions. Data Migration: Transfer analytics datasets to the cloud using secure and efficient data transfer services.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Google BigQuery
  • Google Identity and Access Management (IAM)
  • Google Dataform
  • Google Marketing Platform

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: To ensure effective QA & performance testing iCrossing will ensure the following. Monitoring and Alerting: Set up monitoring tools to track the performance and health of web data that is being collected. Where data is invalid or missing set-up alerts to notify the relevant teams. Maintenance and Continuous Improvement: Establish a routine for regular maintenance, updates, and continuous improvement of services to adapt to changing needs and technologies.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: We would ensure that your web analytics tools are correctly installed and adhere to latest technology changes. Ensuring custom reports are maintained that focus on key performance indicators (KPIs) tailored to your specific needs. This is enhanced by integrating web analytics with other tools and platforms, for a more holistic view of your digital presence.; ; iCrossing would also support analysing your web traffic data to identify trends, opportunities for improvement, and areas of success. We would also monitor conversion tracking to help you understand how well your site fulfills your target objectives.; ; We can segment your traffic to provide insights into how different groups of users interact with your site. Using these segments, to help you run A/B tests to determine the most effective elements of your website.; ; Finally, we keep track of privacy and data protection regulations to ensure that your analytics practices are compliant with current laws like GDPR or CCPA.

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: 7.5 working hours
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: Yes, at an extra cost
• Web chat support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support accessibility standard: None or don’t know
• How the web chat support is accessible: None
• Web chat accessibility testing: None
• Support levels: Account Manager can be provided to triage & prioritise requests.; ; Further to this, there will be a dedicated team to answer & resolve any queries/challenges you might have.; ; Please refer to SFIA Rate Cards on costings.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  iCrossing acknowledges our responsibility to minimise the environmental impact of our business operations and to continuously improve our sustainability and environmental performance. iCrossing is committed to improving our environmental performance as an agency and have chosen to partner with SME Climate Hub to support us in achieving our commitment to reduce our agency's emissions and become Net Zero.

  Tackling economic inequality

  We are passionate about what we do, but we love supporting those in our wider communities too.; ; Everyone at iCrossing gets 5 paid days per year to support a charity of their choice through volunteering.; ; iCrossing is pleased to support YMCA Downslink, (YMCA DLG) a charity that supports vulnerable young people who are homeless, or at risk of homelessness in Sussex and Surrey. As well as fundraising, our channel specialists support with their digital expertise to boost the impact of the charity’s work online.; ; In addition to our ongoing commitment to support YMCA DLG, we also raise money for other charities including Macmillan, Oxfam and Stars Trust.

  Equal opportunity

  iCrossing is dedicated to cultivating a culture of belonging. We have a Diversity & Belonging Working Group made up of representatives from across the organisation at all levels. Members of this group are D&B ambassadors and help to create an annual action plan to ensure we are always striving to be a more inclusive organisation.; ; iCrossing is proud to be a Disability Confident Employer. All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview if requesting to be considered under this scheme. We ask all candidates if there’s anything we can do to make our interview process or working environment more inclusive and to meet their needs, to please let us know.

  Wellbeing

  We are all about balance and do everything we can to make sure everyone has flexibility and is supported by a generous support package. This includes Flex 10, our unique everyday flexible working scheme, Together Time, wellbeing allowance and a healthcare cash plan, just to name a few.

Pricing

• Price: £725 to £1,800 a unit a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at results@icrossing.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.