Kin and Carta

Microsoft Customer Insights Data Strategy

Microsoft’s Dynamics 365 Customer Insights “Customer Data Platform” enables businesses to understand their customers better if the data being gathered is fit for purpose. We'll help you understand the opportunity from your existing customer data and how to plug any data gaps that prevent you using it.


  • Review of the marketing and customer experience strategy
  • Map the target end to end customer experience
  • Identify the data and systems that exist
  • Identify the opportunities to improve or extend data capture
  • Write up data readiness and roadmap of expectations


  • Roadmap of recommendations
  • Prioritised data integrations for Customer Insights to support marketing strategy
  • Explanation on how to unlock ROI from Customer Insights
  • Increased understanding of data available
  • Increased understanding of how to exploit the data
  • Clarity on what data is useful
  • Clarity on how best to exploit data


£380.00 a unit a day

Service documents

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G-Cloud 13

Service ID

3 4 4 7 4 6 6 7 2 2 6 6 6 5 5


Kin and Carta James Davis
Telephone: 07914966898


Planning service
How the planning service works
By helping buyers analyse the current data sources they use to gather their customer data, we help them create a plan which enables them to build out an implementation strategy. This strategy helps to ensure all data sources are taken into consideration
Planning service works with specific services
Hosting or software services the planning service works with
  • Microsoft Customer Insights
  • Microsoft Azure


Training service provided
How the training service works
We work closely with our clients and partners to ensure that we’re not just delivering, but building capabilities and upskilling teams. As we identify training needs throughout our engagement, our highly experienced resources work closely with you to embed best practices, coach, and upskill digital teams. We ensure that the knowledge we gain through each phase of delivery is transferred to your team in accessible and re-usable formats, supported by 1-to-1-or-more knowledge transfer activities such as workshops or pairing. Our aim is to super-charge our clients’ capabilities so that the products and services we implement are able to be supported in a BAU capacity by our clients’ teams.
Training is tied to specific services

Setup and migration

Setup or migration service available

Quality assurance and performance testing

Quality assurance and performance testing service

Security testing

Security services
Security services type
  • Security strategy
  • Security design
  • Security testing
Certified security testers
Security testing certifications
  • Cyber Scheme

Ongoing support

Ongoing support service
Types of service supported
Hosting or software provided by a third-party organisation
How the support service works
As we work with your team to discover, define and develop your cloud products and services, considering the long-term plan for operation and support will be key in achieving its outcomes and meeting organisational service resilience standards.

As the product or service evolves towards live, our team will work with your product and operational leaders to ensure that there is clarity in the desired operational KPIs, and the operational model through which it will run. This will inform a clear set of functional and non-functional requirements that ensure the service is built with resilience and operation in mind.

We can play various roles in support; from advising on the appropriate operating model to ensure service resilience, training your existing support function, through to putting in place dedicated teams with well defined SLAs to execute on the model.

We have a wealth of experience supporting cloud platforms and products, delivering high criticality support at 2nd and 3rd line, up to 24/7, using both in-team DevOps enabled support and dedicated service desks.

Service scope

Service constraints
As the software that this offering relates to is managed and provided by Microsoft, their terms of service govern the use of the platform.

Our strategy service has no service constraints attached.

User support

Email or online ticketing support
Yes, at extra cost
Support response times
Typical SLA response times:
P1 (Critical) - 15 mins response, 1 hr target resolution
P2 (High) - 30 mins response, 4 hour target resolution
P3 (Medium) - 3 hour response, 8 hour target resolution
P4 (Low) 5 hours response, 16 hours target resolution
P5 (Change) - 8 hour response, resolution at next scheduled release, case by case
Out of hours is available - SLA agreed based on needs.
User can manage status and priority of support tickets
Online ticketing support accessibility
WCAG 2.1 AA or EN 301 549
Phone support
Phone support availability
24 hours, 7 days a week
Web chat support
Support levels
Kin + Carta operates a support service desk that can work to agreed SLA terms. Our standard support service operates during normal UK business hours, with the option for extended hours or complete 24/7/365 where required. We operate with standard response and resolution times built into an SLA, operating a tierd support structure. The terms of the SLA can be bespoke depending on the requirements of the service. In addition to service desk engineers and 2nd/3rd line engineers, we also include a Service Manager who has operational responsibility for the overall service.


Supplier type
Reseller providing extra features and support
Organisation whose services are being resold
Microsoft Office, Dynamics, Azure, AWS, GCP, G-Suite, Optimizely, Full Story

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Developed Vetting (DV)

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications

Social Value

Equal opportunity

Equal opportunity

Equal opportunity

Equal opportunity Equal opportunity Kin+Carta recognises that there are significant skills shortages in DDaT generally in the UK, across all geographies - in addition, the tech sector is not a diverse industry, with many underrepresented groups including women, people of colour, and those with a disability. To help address this issue we launched a comprehensive IDEA (inclusion, diversity, equity and awareness) programme in July 2020, with the goal for our business to be as representative as the communities in which we work (London, Manchester, Liverpool and Edinburgh). This involved a review of our recruitment and progression processes and resulted in increased focus on hiring from underrepresented groups, and additional assistance with career development progression for underrepresented groups. Through this contract, we would continue our efforts to address skills shortages and provide employment, development and progression opportunities for underrepresented groups in our sector, through offering work experience, our internship programme and skills development training. We currently have robust training programmes across our departments including on-the-job coaching, as well as initiatives such as women leadership and BAME accelerator programmes. In 2022, as part of the K&C Academy, we will be supporting a minimum of 10 funded technical apprenticeships. Our academy will train and educate new employees to become the developers and engineers of the future. We will be implementing further programmes including: - Junior talent accelerator programme, which sees junior talent from all backgrounds hired into the business and led through an intensive training programme; - Multiple learning paths programme for more experienced people; - Partner certification programmes in Google, Microsoft and Amazon; - Leadership development including leadership team coaching.


£380.00 a unit a day
Discount for educational organisations

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.