Infosys Limited

Digital Marketing-CMS

Infosys Digital Marketing practice helps enterprises build deeper customer relationships by delivering personalized experiences. We enable enterprises to achieve this by delivering relevant content, insights driven decision making and hyper-personalized campaign management, resulting in improved customer wallet share.

Features

• Brand and Campaign planning
• Audience management
• Customer propensity models
• Campaign automation framework
• Marketing Ops & Analytics
• Platform recommendation
• Measure/Track all customer interactions to predict/respond to subsequent behaviors
• Attribution frameworks
• SEO, SERP benchmarking
• Social Media Management

Benefits

• Refreshed Digital Marketing Platform with State of the art features
• Significant increase in the Website Rankings
• Increased Conversion rates and user registrations
• Significant reduction in marketing spend and brand launch cycle time
• Maximises up sell and cross sell with recommendations
• Increased User Base
• Real time data and insights of market
• Better reach to relevant customers

£158 to £1,100 a unit a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at ukps@infosys.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

393277298959321

Contact

Peter Gill
+44 7391393866
ukps@infosys.com

Planning

• Planning service: Yes
• How the planning service works: Infosys assists buyers in planning the implementation of cloud hosting or software services through a structured and strategic approach. The process begins with an advisory service where Subject Matter Experts (SMEs) conduct a thorough business process analysis and technical readiness assessment. The SMEs then create a roadmap for a seamless and risk-free journey to the cloud. The next phase involves the build services, which expedite the cloud migration program. This includes services like lift and shift cloud migration, cloud readiness application reengineering services, and cloud-native development service. Once the cloud strategy is adopted and the journey initiated, Infosys manages the cloud platform by providing managed services. This includes cloud operation, utilization performance, and cost analysis. Continuous innovation is also incorporated as the strategy co-evolves. Infosys recommends all clients to establish a process for demand forecasting and planning. This ensures the right alignment of resources for the stated requirement. The demand assessment influences the sourcing strategy, assembling the right fit team for the client's needs. This comprehensive approach enables a smooth transition to cloud hosting or software services.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • AWS
  • Azure
  • Google Cloud platforms
  • Oracle
  • SAP
  • Salesforce
  • All major cloud service providers

Training

• Training service provided: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: The Ul and Mobility application migration solution by Infosys comprises several key sub-components. ; 1. The Discovery phase involves validating existing information and completing the capture and analysis of data related to business services, applications, servers, and infrastructure to create an end-to-end service hierarchy map. ; 2. There's a Cloud suitability/readiness assessment framework for applications. Infosys uses a methodical approach to analyze the suitability of applications for migration to the cloud or on-premises environments. Their proprietary assessment framework evaluates technical and deployment aspects to determine cloud suitability. ; 3. Infosys offers a Migration type definition framework for applications. Applications are categorized based on migration types determined during the cloud suitability assessment, considering key technical attributes.; 4. The solution includes Wave & cluster formation & planning. Applications earmarked for cloud migration are grouped into clusters and migrated in waves. Cluster and wave formation considers factors like technology, application, business dependencies, migration type, and geographical considerations.; In summary, Infosys provides a comprehensive solution for Ul and Mobility application migration, encompassing discovery, cloud suitability assessment, migration type definition, and wave & cluster formation, ensuring a methodical and strategic approach to application migration for enterprises.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • AWS
  • Azure
  • Google Cloud platforms
  • Oracle
  • SAP
  • Salesforce
  • All major cloud service providers

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: Infosys will make sure to consider the server-side and client-side performance testing. Testing on both Android and iOS platforms, verification on both mobile devices and web browsers, and simulating different networks conditions.; The performance testing will be carried out validating the below three aspects of the Application :; i. Monitoring application performance on various device under load; ii. Verifying server-side performance under load; iii. Verifying network impact on mobile or web app performance.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported:
  • Buyer hosting or software
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
• How the support service works: Infosys Operational Support Model facilitates:; • 24*7 Automated Solutions based on Unified Data Operations Platform.; • Integrated cross functional ITIL based Managed Service Support Team.; • Platform Engineering SME.

Service scope

• Service constraints: NA

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Can be agreed with customer based on requirements
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AAA
• Phone support: Yes
• Phone support availability: 24 hours, 7 days a week
• Web chat support: Yes, at an extra cost
• Web chat support availability: 24 hours, 7 days a week
• Web chat support accessibility standard: WCAG 2.1 AAA
• Web chat accessibility testing: NA
• Support levels: We offer a variety of support models - we will work with the client and agree on a suitable model including SLAs, KPIs, coverage hours etc.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Conforms to BS7858:2019
• Government security clearance: Up to Security Clearance (SC)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: Bureau Veritas Holding SAS - UK
• ISO/IEC 27001 accreditation date: 18/03/2024
• What the ISO/IEC 27001 doesn’t cover: N/A
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: Yes
• Any other security certifications:
  • ISO27001:2022, ISO 27701:ISO 9001:2015, ISO 20000:2018, ISO 14001:2015
  • ISO 45001:2018, ISO 13485:2016, CMMI 2.0
  • SSAE 18/ISAE 3402 SOC 1 Type II,ISO 22301:2019
  • ISO 42001:2023, ISO 27701:2019

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Infosys’ balanced approach to environmental, social, and governance (ESG) enabled the company to become carbon neutral as of 2023. The same approach will be taken with GCloud14, with a strong emphasis on governance and transparency. ; Coupled with our strong governance approach and the environmentally sympathetic design of our delivery model, we can: ; • Achieve Net Zero by 2028, ; • Adopt UN Climate Neutral Now definition of Net Zero: “where a balance between anthropogenic greenhouse gas (GHG) emissions and removals is achieved” ; • Identify 100% of emissions, from design to implementation, prioritising the elimination of emissions ; • Offset emissions that cannot be eliminated ; • Offsets assured by an external environmental consultancy ; • Have our suppliers present an action plan to move from offset to elimination by 2029, setting course for a carbon negative future ; In compliance with PPN 06/21, Infosys publishes its Carbon Reduction Plan which is available at Crown Commercial Website as well as Infosys’ own website: https://www.infosys.com/about/corporate-responsibility/documents/carbon-reduction-plan.pdf ; For Call-Off Contracts, a baseline emissions level set prior to contract commencement will be created using data supplied by the incumbent supplier, Contracting Authority, and Environmental Contractor. This allows environmental performance to be measured against the previous approach. While the commitment to establishing carbon neutrality is set at 2028, granular targets depend upon consultation with the Contracting Authority, as reflected in the timeline. ; Supply chain emissions management will be in place prior to contract commencement through the Contracting Partners’ procurement methodology. The reporting design on emissions will be supplied to the Contracting Authority, with aggregated subcontractor emission provided within an integrated biannual report. A sustainability manager will be aligned to the initiative, who will, working with the client, develop a project plan during the first month identifying, each obligation, associated event/activity and required resources (people, venue, collateral, rollout).

  Covid-19 recovery

  Infosys will invest in the local communities and in partnership through this contract will help create opportunities to tackle economic inequality, increase supply chain resilience and capacity thereby helping support COVID-19 recovery. Infosys has announced it will create 1,000 new Digital Jobs in the UK to support post -Pandemic Growth (Infosys to Create 1,000 Digital Jobs in the UK to Fuel Post-Pandemic Growth): https://www.infosys.com/newsroom/press-releases/2021/create-digital-jobs-uk.html

  Tackling economic inequality

  Infosys’ plan for GCloud14 contracts include addressing economic and aspirational inequality, ensuring end-users can forge a meaningful career and follow curated, individualised development paths toward success.; Infosys creates opportunities for personal growth through training and career development. Increased online training opens a wide range of options to those looking to enhance their skills or grow into a new field, particularly among under-represented demographics where classroom learning is unsuitable. This democratisation of knowledge will revolutionise how people of all backgrounds develop their career. The data on uptake of such training can ensure all demographics are reached and, where proven to be less effective, steps can be taken to identify why.; Infosys has long recognised the importance of tackling inequality; it is essential to creating a workplace where professional growth faces as few barriers as possible. We are adamant that what barriers remain are determined only by aptitude and hard work – never by background or physical characteristics. ; This is evidenced by Infosys’ approach to Corporate Social Responsibility (CSR), with its global foundation investing £30 million last year on education in deprived communities, alongside its community-focussed Springboard learning platform and other philanthropic efforts. We have the commitment and expertise to deliver a transformation that has a meaningful impact on economic inequality. ; Working with Local Authorities, including Brent and Sandwell Borough Councils, Infosys has made over 220 vocational courses available to the public free of charge. Local Authorities have adopted the technology as their skills platform of choice and are driving citizens towards the tool.; This will result in high-quality training reaching those in need, doubling the reach of the Infosys Springboard deployment in the UK. Furthermore, it will ensure that the co-morbidities of poor educational and health outcomes linked to economic inequality are addressed through a single tool.

  Equal opportunity

  Infosys supports businesses to create their modern slavery policy, helping them to map their supply chain and create robust procedures. This methodology ensures a proactive, compliant approach to modern slavery whereby action planning is reviewed and renewed to adapt to the changing practices.; The UK proudly boasts the highest ranking on Global Slavery Index as the most active country in the world fighting the practice. This achievement is the perfect expression of the values at the core of Britain’s democratic traditions; its global leadership in this area is a source of pride for colleagues working on this engagement. ; ; We will contribute to this under-celebrated achievement by ensuring the Gcloud14 contracts result in net reduction of Modern Slavery. We will achieve this by keeping the practice out of our supply chain while taking targeted action to improve the lives of people most at risk of exploitation. We will build our approach with close reference to the UK Government guidance on modern slavery. ; ; To ensure a clear understanding of the risks of modern slavery and human trafficking across our organisations, we conduct training with relevant members of the supply chain on staffing benefits and appropriate anti-sexual harassment policies. In line with the policies that apply to our own staff, we require our human resource suppliers to provide training to their employees on their rights, wages policy, benefits, and grievance redressal forums; this is periodically and randomly audited. We have also circulated to our supply chain management employees a training module to improve awareness on modern slavery and human trafficking –a core responsibility of their role. ; The programme will be governed by the overall social value governance model under the Social Value Manager’s accountability, who will share a narrative report every six months with the contracting authority on supplier performance.

  Wellbeing

  At Infosys, employee’s health and wellbeing drives a culture of wellness. ; Through our efforts, our employee well-being rates reached an all-time high of 91% among employees across locations, even with the virtual setup. The sense of connectedness stands at 88% because of the ability of different teams to come together and collaborate with each other emotionally. We successfully touched the lives of 150,000+ employees through 431+ initiatives, witnessing a three-fold increase in employee participation virtually. ; ; We created three aspects essential to shaping employee experience: ; 1. Self-Help: Emphasises providing our employees the right tools and resources for them to take charge of their wellbeing. ; 2. Micro-Environment: Our objective is to create an environment that is conducive for individuals to work together, seamlessly. ; 3. Macro Environment: The focus here is on driving the programs centrally, conceptualising policies keeping the user at the centre.; ; Great Place to Work® and Fortune have recognised Infosys as one of the Best Big Companies to Work For™. In alignment with the organisations’ social value themes to ensure Employee wellbeing and health improvement, Infosys invests in following engagements: ; • New approaches to focus on prevention, resilience supported by internal policies. For instance, digital platforms for scientifically validated therapies such as cognitive behavioural therapy (CBT) to improve access to care options.; • Infosys Employee Assistance Programme, powered by LifeWorks via Generali, a 24/7 service for our employees or eligible dependents. ; • Infosys, in collaboration with Virgin Pulse are committed to augment health and wellness agenda of UK by providing free/subsidised memberships.; To monitor the effectiveness of these programmes our HR team conduct regular surveys, and as part of town halls take direct feedback. Data collected is used to ensure that the programmes are reaching the right people and are adjusted to meet the changing needs of our employees.

Pricing

• Price: £158 to £1,100 a unit a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at ukps@infosys.com. Tell them what format you need. It will help if you say what assistive technology you use.