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Made Tech Ltd

User Research

Our UCD Practice provides specialist User Researchers and methodologies. The Government Digital Service Standard has users at it's heart, so our specialists derive data from research interactions to inform product design. They investigate user needs for cloud-based digital services, leading to delivery of a service that users prefer to use.


  • Identify user needs through qualitative/quantitative research methodologies
  • Methodologies: ethnographic, interviews,workshops, surveys, A/B testing, usability, accessibility
  • Researchers utilise the GOV.UK prototype toolkit to accelerate delivery
  • Assisted digital and accessibility needs captured through diverse user base
  • Work with Service Designers, Product Managers and BA's refining designs
  • Creation of user personas and empathy maps
  • Research carried out through discovery, alpha, and beta phases
  • Competitor and technology landscape analysis.
  • Empathy, stakeholder, and eco-system mapping
  • Sharing knowledge, building client capabilities and upskilling as we deliver


  • Risk mitigation through continuous user validation of services and products
  • Ensuring product and service development delivers desired user outcomes
  • Creation of inclusive services that are accessible to all
  • Increased user uptake of new digital products and services
  • Solves user problems while migrating services to the cloud
  • Accelerated legacy modernisation through understanding real user needs
  • Places the user at the centre of digital product/service design
  • Provides data driven evidence to inform design and development direction


£320 to £1,500 a unit a day

  • Education pricing available

Service documents

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G-Cloud 13

Service ID

4 8 5 3 7 8 2 3 6 7 0 7 1 0 0


Made Tech Ltd George Elwell
Telephone: 02033977846


Planning service


Training service provided

Setup and migration

Setup or migration service available

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
All technology delivery work we undertake includes automated testing, continuous integration and delivery into a production environment.

Security testing

Security services

Ongoing support

Ongoing support service
Types of service supported
  • Buyer hosting or software
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
How the support service works
We provide support in Person or remotely via Email, Telephone or Slack.

Service scope

Service constraints
No constraints

User support

Email or online ticketing support
Yes, at extra cost
Support response times
By agreement with client
User can manage status and priority of support tickets
Online ticketing support accessibility
None or don’t know
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels
Support levels are customised to client requirements. Default support levels are: P1: Response within 30 minutes, Target Resolution time 4 hours P2: Response within 1 hour, Target resolution time 8 hours P3: Response within 2 hours, Target resolution time 2 days P4: Response within 24 hours, Target resolution time 5 days


Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2019
Government security clearance
Up to Developed Vetting (DV)

Standards and certifications

ISO/IEC 27001 certification
Who accredited the ISO/IEC 27001
ISO/IEC 27001 accreditation date
What the ISO/IEC 27001 doesn’t cover
N/A - Made Tech's ISO27001 certification covers our approach to information security on both the full range of services that we provide to our customers and all our internal information assets and processes
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications

Social Value

Fighting climate change

Fighting climate change

We commit to being carbon neutral by 2023, and have committed to net-zero goals through science based targets (SBTi) through this contract we will:
Adopt remote-first ways of working, making it frictionless to work from anywhere; any travel will be for sessions requiring face to face time
Sustainable business travel eg. public transport, bike. We provide: cycle-to-work scheme, season ticket loans
Offsetting emissions
Reuse and recycling policies, using 2nd hand furniture where possible, reusing computer/other equipment, full spectrum office recycling facilities
Renewable providers in offices, energy efficient lighting, reduced climate control measures eg. changed heating & air conditioning temperatures, encouraging staff to dress for the season. In our serviced offices we ensure suppliers operate matching green policies
Expect the suppliers/subcontractors we engage to operate an appropriate carbon reduction policy for any work delivered through us
Use sustainable tech/practices on deliveries
Covid-19 recovery

Covid-19 recovery

Since March 2020, Made Tech refused to furlough any employees and has accelerated recruitment, quadrupling in size to over 450 staff.

We’ve supported COVID-19 recovery, including:

Developed the NHS Virtual Visits tool, enabling patients to meet loved ones virtually. This has been rolled out to multiple NHS trusts.
On HMRC’s Making Tax Digital Platform, in response to COVID-19 we supported the delivery of the critical schemes including Job Retention, SEISS and Eat Out to Help Out.
We delivered grant application services for local councils to allow local business to apply for funding if there profits were impacted due to Covid-19
We created the a service for the processing of COVID results in collaboration with NHS partners
Created a service enabling Covid-19 recovered patients to donate blood and plasma transfusions/donations into vulnerable patients with Covid-19 symptoms.
Tackling economic inequality

Tackling economic inequality

In every delivery, we consider where added value and benefit, in relation to social, economic and environmental aspects could be delivered to the local communities in which we are working.

We deliver benefits to the local community through our regionalisation focus, that mirrors the levelling up agenda, our academy and by mentoring and upskilling MCA teams.

Our regional strategy supports the UK Government's decision to move from London, help businesses create better, higher-paying jobs and develop skills across the country.

Through regionalisation, we grow local talent, increase local employment opportunities, and boost regional economies.

We run a salaried, 12-week Academy, producing our own experts, and addressing the skills shortage in the software sector. Our Academy promotes diversity in technology by recruiting those new to the industry and from underrepresented groups. Previous intakes have been >50% female and represent a wide spectrum of cultures, ethnicity and backgrounds (e.g. not university educated, no previous technology employment).
Equal opportunity

Equal opportunity

We believe teams reflecting the cultural diversity of society think and bring together different perspectives, increasing motivation by producing superior services for everyone.

We monitor D&I efforts through our internal census & survey:
D&I community drives policy/issue escalation transparently with members from exec, management,rotating members
Internal community groups Women in Tech, LGBTQ+, Neurodiversity, Parents/Carers
Events/talks/podcasts/interviews eg understanding the trans experience; promoting Black History Month
12-week Academies w/£25k+salary for engineering, design, research & data, sourcing candidates from underrepresented & non-university backgrounds UK wide.
Sponsor & mentorship programme increasing diversity at SFIA4+ to raise number of women in billable and non-white ethnic groups in senior roles
Unconscious bias training
6-monthly data publication & analysis of D&I at management level, gender & ethnicity pay gaps, & satisfaction by demographic
Publicly sharing D&I commitment/investments

We’re a Disability Confident Employer, and ensure diversity by working with diversity-focused communities (Black Girl Tech, Coding Black Females, Codebar, Hire STEM women) and specialist job boards. We use gender decoder software on job adverts to ensure gender-neutrality and have worked to ensure our interview panels are as diverse as possible.

By over-representing underrepresented groups and celebrating diversity across our organisation we build motivated teams who use diversity as a strength.


Made Tech emphasises wellbeing as a key part of its culture and Employee Value Proposition. We have implemented the 6 standards in the Mental Health at Work commitment and work with our partners to share practices and learnings. We are bold in our pursuit of wellbeing to boost the happiness, health and satisfaction of our teams, as well as making a meaningful, positive impact on the health and wellbeing of our clients and partners; we strive to understand each client’s support landscape ensuring that we are able to signpost or offer support accordingly. Every individual has regular 1:1s with a line manager including a wellbeing discussion. We have Mental Health first aiders on our team, and provide confidential counselling services, maintain a no-blame culture and have a wellbeing slack channel for the team to share self-care ideas.

We consider the culture and working practices of a client before deploying a team, recognising any personal ethical boundaries. Retrospectives and Delivery Assurance account health checks are also used to surface any misalignment or wellbeing issues in deliveries. Our company details our welfare practices. After a period of rapid growth we are assessing how best to implement Voluntary reporting on disability, mental health and wellbeing.

We track employee data around sickness, L&D time, holiday (we provide unlimited holiday) and regularly conduct happiness surveys, tracking improvements as we learn more.


£320 to £1,500 a unit a day
Discount for educational organisations

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.