Signal
Content and SEO Services
We offer extensive content and SEO services to enhance digital engagement. Our team crafts compelling, discoverable content aligned with organisational goals and user needs. Services include content audits, strategy development, creation, and ongoing optimisation, ensuring your digital content is a valuable asset for both your organisation and its audience.
Features
- Content strategy and governance
- Content audits and gap analysis
- Content design (to GDS standards) and copywriting
- SEO keyword research, strategy and optimisation
- Content management system (CMS) integration
- Content performance monitoring and reporting
- Inclusive and accessible content practices
- Content personalisation and targeted messaging
- Content analytics and sentiment analysis
Benefits
- Increase visibility and discoverability of digital content
- Improve user engagement and retention
- Ensure content is accurate, up-to-date, and compliant
- Establish a consistent brand voice and messaging
- Drive organic search traffic and digital performance
- Streamline content management and publishing processes
- Improve content relevance and user engagement
- Expand reach to diverse audiences and markets
- Gain valuable insights into content performance and user sentiment
Pricing
£525 to £1,125 a unit a day
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at newbiz@leith.co.uk.
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Framework
G-Cloud 14
Service ID
4 9 2 6 7 0 9 0 3 8 6 3 4 6 7
Contact
Signal
Anna Earle
Telephone: +44 (0)131 561 8600
Email: newbiz@leith.co.uk
Planning
- Planning service
- No
Training
- Training service provided
- Yes
- How the training service works
- Training includes training educating clients on content strategy, SEO best practices, and effective content management using various CMS platforms. We focus on enabling clients to optimise their digital content for better engagement and visibility, including keyword research, SEO analytics, content governance, and compliance with SEO standards. We can provide advice and guidance on how best to adhere to Government Digital Service standards.
- Training is tied to specific services
- No
Setup and migration
- Setup or migration service available
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- No
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
- Geographic limitations may restrict in-person collaborations to specific regions due to cost considerations. The availability of our SEO specialists and content strategists can influence project timelines, emphasising the need for early scheduling and engagement. Our content optimisation and SEO testing processes might require client-provided technologies or access to specific digital platforms, especially for effective content management and performance analysis. Projects dependant on remote collaboration could encounter challenges if the client’s team lacks the necessary digital communication tools. Clients' existing digital infrastructures may need updates or modifications to meet the latest SEO standards and ensure optimal online visibility and compliance.
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Within 24 hours during the working week. We only offer support at weekends at request or during emergencies.
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
- For this service, extensive support is not typically required. However we are fully prepared to provide it as needed: Standard – available for all services, providing email and phone support during business hours to handle routine inquiries and minor issues. Premium – while not often necessary, this option is available for clients who desire quicker turnarounds or need support outside of standard hours, especially during critical project phases. Dedicated – offered on an as-needed basis, particularly for clients who engage in complex or long-term projects that may benefit from having a dedicated point of contact. Costs: Standard is included at no extra cost. Premium and dedicated support are available upon request. Costs are subject to agreement
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Staff screening not performed
- Government security clearance
- Up to Developed Vetting (DV)
Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- No
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Covid-19 recovery
- Tackling economic inequality
- Equal opportunity
- Wellbeing
Fighting climate change
We're committed to reducing environmental impact through our content and SEO services.
Here's how we achieve this:
We help clients transition to digital-first marketing strategies. This means relying less on printed brochures, flyers, and other physical materials. This shift directly reduces carbon emissions associated with production, distribution, and disposal.
Our content strategy focuses on creating evergreen content. This means long-lasting, valuable content that remains relevant for users over time. This approach minimises the need for frequent updates and revisions, reducing the energy consumption and carbon footprint associated with content production and management.Covid-19 recovery
The pandemic fundamentally changed how businesses operate. We understand the critical role a strong digital presence plays in the "new normal." We're dedicated to supporting your recovery with our content and SEO expertise.
Our team creates content that resonates with your target audience, addressing their unique post-pandemic concerns. This builds trust, credibility, and customer loyalty.
Through SEO optimisation and keyword research, we ensure your content reaches the right people at the right time, driving organic traffic to your website in a competitive digital landscape.
We don't stop there. Our analytics and sentiment analysis tools provide data-driven insights on user engagement, allowing you to tailor content and messaging to better serve your customers.
We've adapted too. We've invested in remote collaboration tools and flexible work arrangements for seamless communication and employee well-being – all to support your success.Tackling economic inequality
Wwe believe everyone deserves access to powerful digital marketing tools. That's why we offer affordable and accessible content and SEO services to help small businesses and nonprofits compete in the digital marketplace.
Our customised content strategy services ensure you develop a clear, effective plan that maximises your resources and delivers measurable results. We also offer cost-effective content creation and copywriting, where our experienced team crafts engaging content that reflects your brand voice and resonates with your target audience.
Furthermore, our SEO services help level the playing field by improving your online visibility. We conduct thorough keyword research, optimise your content for search engines, and monitor its performance – all to attract organic traffic and help you compete with larger brands.
Many of our staff also work from home several days a week. We recognise the impact the pandemic had on our workforce and give our people the flexibility to minimise commute costs, balancing in-office days with successful home working.Equal opportunity
We champion equal opportunity and inclusivity. We strongly believe everyone deserves clear, informative, and engaging digital content, regardless of background, identity, or abilities.
Our content strategy prioritises accessibility. We follow WCAG guidelines and best practices for inclusive design to ensure the content we create is usable and understandable for everyone. Our team is trained in developing content accessible to people with disabilities using assistive technologies. We also ensure cultural sensitivity, avoiding stereotypes and biases.
Furthermore, our SEO services help reach diverse audiences. We conduct thorough keyword research to identify opportunities to create content that appeals to different demographics and needs.
Our commitment extends beyond services. We foster a diverse and inclusive workplace, actively seeking talent from underrepresented groups and providing ongoing support to all employees.Wellbeing
We understand the power of digital content to shape wellbeing. We're committed to creating and promoting content that empowers users to make positive changes in their lives.
Our content focuses on clear, accurate information. We work with clients to ensure their content is reliable and engaging and communicates complex topics clearly.
We also believe in the power of storytelling. Our content creators craft narratives that celebrate human diversity and build bridges between communities.
Our SEO services further promote wellbeing by making it easier for users to find helpful content on mental health, physical wellness, personal growth, and other important topics.
Our commitment extends beyond content. We offer employee wellness programmes and partner with local organisations on health, education, and social justice initiatives.
Pricing
- Price
- £525 to £1,125 a unit a day
- Discount for educational organisations
- No
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at newbiz@leith.co.uk.
Tell them what format you need. It will help if you say what assistive technology you use.