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CONTENT GURU LIMITED

storm Cloud Contact Centre Solution (CCaaS)

Content Guru provides an Omni-Channel Cloud Contact Centre solution, known as storm®.

storm is a multi-channel CCaaS (Contact Centre as a Service) solution for inbound and outbound interactions, providing a range call center-related technologies for any size of organisation. These services can be layered over and integrated with existing technology.

Features

  • Omni-Channel Contact Centre solution with Outbound Dialler and PCI-compliant payment-taking
  • Advanced IVR - Natural Language Processing, Skills-Based Routing, Speech Recognition
  • Intelligent Automation - Artificial Intelligence (AI), Data Capture and integration
  • Record all communication, including Screen Recording: Data stored in UK
  • Customer Relationship Management (CRM) - Fully integrated CRM capability
  • Knowledge Management - Fully integrated into the agent desktop
  • Real-time and Historical Reporting with bespoke Customer Satisfaction Surveys (CSAT)
  • Workforce Optimisation (WFO) & Workforce Management (WFM)
  • Unified Communications (UCaaS) - Fully integrated with the contact centre
  • User Collaboration - Instant Messaging, Video, On-Demand Video, Softphone

Benefits

  • Handle any voice or digital channel in a single interface
  • Improve First Contact Resolution and service efficiency
  • Seamless transition between channels (Web chat to Voice to Video)
  • Optimise contact centre performance through reporting and management interfaces (MI)
  • Extend value of existing systems through integration
  • Handle any volume of simultaneous demand
  • Work from Home (WFH) on any internet enabled device
  • Future-proofed and highly scalable contact centre with Generative Artificial intelligence
  • Automate interactions and support digital channel shift
  • Take full control of your configuration and technology integration

Pricing

  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at PSHteam@contentguru.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 15

Service ID

5 1 8 2 7 1 6 5 6 5 7 6 4 9 2

Contact

CONTENT GURU LIMITED James Horsley
Telephone: +44 (0) 1344852350
Email: PSHteam@contentguru.com

About your service

Service categories

Applications

Customer relationship management

  • Marketing campaign management
  • Digital commerce
  • Sales force productivity and management
  • Customer service
  • Contact centre
Multi cloud support
Yes

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
The Content Guru storm Contact Centre solution is standalone solution but can be layered over existing technologies and integrated using variety of connection methods including APIs to create a seamless communication estate.
All of storms component services can be consumed separately and are fully integrated.
Cloud deployment model
  • Public cloud
  • Private cloud
Service constraints
Storm support extends to the entire customer experience across all services, including hardware, connectivity and applications. If storm services are purchased through a partner, then front-line support may be provided by the partner and additional support provided by Content Guru. storm is multi-sited across resilient data centres, and all hardware is modular and resilient at every level, meaning that upgrades can take place with no disruption to service. Upgrade notifications are issued regardless.
System requirements
  • Internet Access
  • Minimum effective pixel width of 320 at a 100% zoom
  • Microsoft Edge (minimum version 89)
  • Mozilla Firefox (minimum version 88)
  • Google Chrome (minimum version 89)

User support

Email or online ticketing support
Yes
Support response times
Tickets are categorised according to their impact (P1-P4) as defined in standard service level agreement please see terms and conditions standard response times are as follows. P1 : within 15 minutes P2 : within 30 Minutes P3 : within 1 working day P4 : within 1 working day
User can manage status and priority of support tickets
Yes
Online ticketing support accessibility
WCAG 2.2 AA
Phone support
Yes
Phone support availability
24 hours, 7 days a week
Web chat support
Yes
Web chat support availability
24 hours, 7 days a week
Web chat support accessibility standard
WCAG 2.2 AA
Web chat accessibility testing
The storm WebChat solution has bene VPAT tested and supports the following:
- Keyboard navigation support (operate without a mouse)
- High contrast ratio support (improved readability for visually impaired users)
- Clear, consistent colour usage + distinct iconography (avoid colour-only meaning / improve recognition)
-Screen reader support (compatibility with assistive technologies)
- Responsive scaling of screen + text without loss of functionality (zoom/reflow support)
Onsite support
Yes, at extra cost
Support levels
Standard and bespoke support levels are available (for instance, 9-5 Mon-Fri, 7-7 Mon-Sun, 24/7/365). Costs are agreed as part of the overall services package. Technical support is provided by the dedicated, UK-based NOC.
Support available to third parties
Yes
AI chatbot
No

Onboarding and offboarding

Getting started
New users are provided with dedicated training by specialised platform experts. This can be delivered either face-to-face or online. Face-to-face training sessions are delivered either on customer premises or at the Content Guru headquarters in Bracknell. Online training sessions are delivered via live instructor-led webinars.
You will be supported through the life of your contract by both the 24/7 sector specific Support team and your dedicated Account Manager who will hold periodic service reviews and innovation sessions specific to your service. These sessions are designed to evaluate how the solution has performed over the previous period and identify what improvements can be made to help optimise your service. As part of the innovation session, new product updates will be highlighted and demonstrated to ensure you are up to date on the latest capabilities and assist in facilitating continuous improvement in your service, as well as offer you the ability to feed directly back into our product roadmap.
Service documentation
Yes
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
There are several different options available to customers for extracting data at the end of the contract. Most customers will regularly extract data themselves using their storm logins for reporting CDR data (using storm VIEW - into formats such as CSV, XLS and PDF) and interaction recordings (using storm RECORDER - into formats such as MP3/4, WAV, MKV, CSV, WebM). However, all data can be manually extracted by storm's engineering team and delivered to the customer at the end of the contract, should this be required.
End-of-contract process
This varies based on the contract. Services can be decommissioned as part of the agreement, and there may be additional costs involved in decommissioning or transferring to other systems subject to the pre-agreed exit provisions. All customer data (CDRs and Recordings) and configuration will be available to clients with appropriate storm logins and can be downloaded by those with appropriate user rights.
Documentation accessibility standard
WCAG 2.2 AA

Using the service

Web browser interface
Yes
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
Application to install
No
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
None.
In product Mobile App(s) can vary in functionality to the browser interfaces.
Service interface
Yes
User support accessibility
WCAG 2.2 AA
Description of service interface
All interfaces are browser-based.
Agent Desktop: Single interface for channel management
Supervisor Interface: Single interface for channel management, agent monitoring (listen, whisper and barge in) and access to reports and recordings
Admin Interface: Access to contact centre configuration and service scripts
Access rights can be best set to match your operational goals.
Accessibility standards
WCAG 2.2 AA
Accessibility testing
VPAT testing
API
Yes
What users can and can't do using the API
API documentation can be provided covering all elements of the storm solution. Documentation outlines all SOAP and REST APIs available.
API 'key' is required per customer.

Bespoke and off-the-shelf API's are available, subject to agreed specification.
API documentation
Yes
API documentation formats
  • Open API (also known as Swagger)
  • HTML
  • PDF
API sandbox or test environment
Yes
Customisation available
Yes
Description of customisation
Features and functionality can be fully customised, either by using the FLOW tool to amend service flows (by the user), or by bespoke development (by the supplier).

The storm solution is an 'off the shelf' solution allowing customisation through deep levels of configuration capability down to the user and service.

Scaling

Independence of resources
As Europe’s largest cloud-based Communications Integration platform, storm provides users with access to massive capacity. The platform can be scaled to accommodate services for any size of business. With sufficient capacity to accommodate in excess of 150,000 additional users, live storm services can be instantly scaled up when required without impacting service for other users.
storm provides user organisations with access to an effectively unlimited number of ports in the cloud, with the platform able to accommodate tens of thousands of simultaneous calls across TDM and VoIP, with a voice capacity in excess of 60 million minutes per day.

Analytics

Service usage metrics
Yes
Metrics types
Fully flexible and customisable real-time and historical reporting across any channel within the platform, with real-time notification alerts on service performance, trend analytics and service levels. Recording and Screen Recording capabilities with transcription and speech analytics alongside scorecards and associated reporting. Example service metrics include: - Average speed to answer - SLA % (configurable) - Average handle time - Real-time queue metrics (e.g. number of calls in queue, wait time, abandoned number, etc) - + many more Redwood will provide the following service metrics in regular service reviews: - Service Availability - Ticket review and analysis - MoS scores
Reporting types
  • API access
  • Real-time dashboards
  • Regular reports
  • Reports on request
Resource tagging
No
FOCUS resource tagging
No

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2019
Government security clearance
Developed Vetting (DV)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
Yes
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 4.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
NCSC approved service provider
Protecting data at rest
  • Physical access control, complying with CSA CCM v4.0
  • Physical access control, complying with SSAE-18 / ISAE 3402
  • Encryption of all physical media
  • Scale, obfuscating techniques, or data storage sharding
Data sanitisation process
Yes
Equipment disposal approach
A third-party destruction service
Data sanitisation type
  • Deleted data can’t be directly accessed / Cryptographic Erasure
  • Data Erasure
  • Explicit overwriting of storage before reallocation / Secure Erase

Data importing and exporting

Data export approach
Users can export all data via the VIEW reporting dashboard. VIEW has the facility for manual exports or for regular exports via FTP or email, and can be used to extract multiple different areas of data based on customisable criteria such as time periods.
Recordings can also be imported / exported via .WAV file format.
Data export formats
  • CSV
  • Other
Other data export formats
  • .WAV
  • API
Data import formats
  • CSV
  • Other
Other data import formats
  • .WAV
  • API

Data-in-transit protection

Data protection between buyer and supplier networks
  • Private network or public sector network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
Data protection within supplier network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway

Availability and resilience

Guaranteed availability
The storm platform is wholly owned by Content Guru, with all components of the platform being fully delivered in house with no reliance on any third parties. Content Guru are a UK critical National Infrastructure provider, hence have architected the platform to deliver 99.999% core platform availability, delivered from two highly available active/active data tier three data centres.
Approach to resilience
The storm platform is maintained across multiple secure data centre sites in every territory where it is deployed to provided optimum availability and resilience. To this end, it is of paramount importance that all data centre sites and the data stored therein is synchronized. All constituent data centres supporting the platform are connected by resilient 1GB links, which are continuously subject to monitoring. All data centres and servers are kept in active-active configuration, with the resilient connections between them enabling the ongoing synchronization of all services and data. Furthermore, Redwood is certified under ISO22301 - Business Continuity Standard alongside the following security certifications: - SOC 2 Type 2 - ISO27001 - ISO27701 - Cyber Essentials Plus - TICKIT Plus
Outage reporting
The support team provides email alerts.

Identity and authentication

User authentication needed
Yes
User authentication
  • Multi-Factor Authentication (MFA)
  • Public key authentication (including by TLS client certificate)
  • Identity federation with existing provider (for example Google Apps)
  • Limited access network (for example PSN)
  • Dedicated link (for example VPN)
Access restrictions in management interfaces and support channels
Each organisation’s storm solution requires the purchase of one or two administrator licences. Administrators require these separate licences to access admin privileges. As with all users, these require RSA-secured login, storm's two-factor authentication, or Single Sign On (SAML2.0 based). Administrator seats are assigned to named users. Supervisors can be given restricted access to above-standard features, and this is fully-configurable by administrators. All user access and changes to the platform are auditable, including from Redwood staff.
Access restriction testing frequency
At least once a year
Management access authentication
  • Multi-Factor Authentication (MFA)
  • Public key authentication (including by TLS client certificate)
  • Identity federation with existing provider (for example Google Apps)

Audit information for users

Access to user activity audit information
Users have access to real-time audit information
How long user audit data is stored for
User-defined
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
At least 12 months
How long system logs are stored for
At least 12 months

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
  • CSA CSM version 4.0
  • ISO/IEC 27001
  • Other
Other security governance standards
ISO27701, Cyber Essentials Plus, SOC2 Type2
Information security policies and processes
Adheres to ISO 27001. All data centres are accredited to IL3 standard and certified to IL27001. The building is protected by physical security barriers and card access points, visitors are logged. User logins are RSA-authenticated, requiring PINs followed by an RSA SecurID that refreshes every 60 seconds. VPN access is restricted to the necessary employees. All successful or failed accesses to certain areas, such as audit trails or cardholder data, are logged. System logs are reviewed several times daily by engineers. Errors or exceptions are logged. Items are assigned owners according to expertise, and investigated. This file is reviewed by an Engineering Manager, ensuring all investigated items are progressed or closed. Access to the raw data is restricted to the Engineering Manager, ensuring a copy of the audit cannot have been tampered with. All servers within the CDE are time-synchronised to ensure consistency, and synchronised every 15 mins. A security manager, the point of contact for all security incidents, ensures all policies are adhered to. All employees are given security policy with compulsory security training. Heads of departments attend ISMS reviews. Security incidents are recorded in the Security Audit Report maintained by the Security Manager.
Software Security Code of Practice
Yes

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
Requests for hardware and software changes are in the first instance submitted to the Change Control team to audit. The test platform ‘Ministorm’ has fixed managers who assess change requests. Application engineers ensure all changes conform to release notes. All work is undertaken on Ministorm primarily, and must be tested and signed-off by a senior engineer and the Change Control team. Affected clients are notified in advance. Any issues encountered are logged in the ECO database, using JIRA and GIT. Those that could affect security are flagged when the change request is first submitted and special documentation is needed.
Vulnerability management type
Supplier-defined controls
Vulnerability management approach
The vendor employs an approved third party scanning vendor to perform internal and external vulnerability scanning. Based on the information provided on a regular basis by the third party, the vendor's security team review and action the necessary patching. All patches are tested in the lab environment prior to live roll-out. Frequency of deployments are based on criticality of patches and schedule of planned work.
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
The platform is monitored continuously day and night, on a 24/7 basis. The processes include interrogation of data logs and real-time alerts based on system performance. Potential compromises are actioned immediately by the support team, using established processes.
Incident management type
Supplier-defined controls
Incident management approach
The vendor has standard documented procedures for incident management. User reports incidents to the Engineering Services team as part of the standard ticketing procedure. Incident reports are issued as per the agreed SLA's.
Post-quantum cryptography secure
Yes

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v4.0)

Public sector networks

Connection to public sector networks
Yes
Connected networks
Health and Social Care Network (HSCN)

Pricing

Discount for educational organisations
No
Free trial available
Yes
Description of free trial
Base trial version available subject to contract.

Discount percentage by annual call-off contract value (excluding VAT)

Less than £250,000
5%
Between £250,000 and £500,000
10%
Between £500,001 and £1,000,000
15%
Between £1,000,001 and £2,500,000
20%
Between £2,500,001 and £5,000,000
20%
Over £5,000,001
30%

Non-mandatory Standards and certifications

ISO/IEC 27001 certification
Yes
Who accredited the ISO/IEC 27001
BSI
ISO/IEC 27001 accreditation date
Saturday 13 April 2024
What the ISO/IEC 27001 doesn’t cover
N/A - This certificate covers the provision and maintenance of cloud communications and contact centre solutions delivered via the storm platform.
ISO 28000:2022 certification
No
ISO 9001 certification
Yes
Who accredited the ISO 9001 certification
BSI
ISO 9001 accreditation date
Sunday 21 September 2025
What the ISO 9001 doesn’t cover
N/A
Quality management systems (QMS)
Yes
CSA STAR certification
No
PCI certification
Yes
Who accredited the PCI DSS certification
BSI Professional Servics (Ireland) Limited
PCI DSS accreditation date
Thursday 27 March 2025
What the PCI DSS doesn’t cover
The scope of the assessment includes the system components hosted within the data centres that are involved in the capture and transmission of cardholder data within the storm UK platform using the "LOCK" or "PADLOCK" solutions. The scope extends to all business processes, people and supporting documentation that relate to ensuring a consistent and secure approach to the deployment and management of administrative, physical and technical controls.
Cyber essentials
No
Cyber Essentials Alternative
None of the criteria
Cyber essentials plus
Yes
Please provide your Cyber Essentials Plus Certificate Number
4df00343-8d3d-4212-a55f-cf45b571aa62
Other security certifications
Yes
Any other security certifications
  • SOC2 Type2
  • ISO22301
  • ISO27701
  • ISO20000

Social value

Section B - Commitment for Future: Delivery
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority

    • New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
    • Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
    • Plans to engage the contract workforce in deciding the most important workplace issues to address
    • Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
    • Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
    • Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
    • Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
    • Entitlement to sick pay for the contract workforce, with provision in place for any staff who do not meet the earnings threshold for statutory sick pay, payment of sick pay from day one of absence and payment of staff on the contract workforce who are off sick a replacement income of 100% of their usual earnings for as long as possible
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Volunteering opportunities for staff
    • Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
    • Measures to identify, mitigate and manage modern slavery risks relating to the contract and how these will be implemented
    • Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.

    • Understanding of employment and relevant skills issues, and of the education and training issues relating to the contract. Illustrative examples: demographics, skills shortages, new opportunities in high growth sectors, geographic/local community and skills/employment challenges
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Activities to support relevant sector related skills growth and sustainability in the contract workforce. Illustrative examples: careers talks, curriculum support, literacy support, safety talks and volunteering
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises

    • Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Plans for engaging a diverse range of businesses in engagement activities prior to appointing subcontractors (including activities prior to award of the main contract and during the contract term)
    • Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
    • Structuring of the supply chain selection process to ensure fairness (e.g. anti-corruption) and encourages participation by a diverse range of businesses, including with regard to new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutual
    • Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
    • Measures to engage users and communities and build relationships to increase community integration build trust and influence how the contract is delivered
    • Support for community-led initiatives relevant to the contract. Illustrative examples: improving transport links; reducing loneliness; helping with English language proficiency; and facilitating social mixing among people with different backgrounds
    • Collaborating with anchor institutions and community groups to make facilities available for education, training or community events
  • Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero

    Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.

    • Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 6: Employment and training: For those who face barriers to employment

    • Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Inclusive and accessible recruitment practices, and retention-focused activities, including those provided in the Guide for line managers on recruiting, managing and developing people with a disability or health condition
    • Working conditions which promote an inclusive working environment and promote retention and progression
    • Understanding of the issues affecting inequality in employment, skills and pay in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors. Measures to tackle inequality in employment, skills and pay in the contract workforce
    • Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition
  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.

    • Understanding of issues relating to entering the contract workforce
    • Creation of outreach activities to create a pipeline of employees for the future contract delivery
    • Content of the outreach activity is designed to suit the target cohort
  • Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.

    Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.

    • Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
    • Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
    • Actions to invest in the physical and mental health and wellbeing of the contract workforce

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at PSHteam@contentguru.com. Tell them what format you need. It will help if you say what assistive technology you use.