SAP Customer Data Platform
SAP Customer Data Platform is an enterprise-grade customer data platform that can help you personalise engagements across channels to better connect with customers. By bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalised engagements.
Features
- Customer Data Unification
- Customer 360 View
- Customer Insight
- Customer Data Orchestration
- Segmentation, audience management and real-time decisioning
- Data Governance
Benefits
- Unify data from front-office and back-office
- Respect Data Privacy by combining customers identity and purpose data
- Fuel engagements throughout the customer journey with rich context
- Boost revenues by uncovering hidden opportunities
- Increase customer conversion, retention, and loyalty
- Accelerate growth while reducing IT resource strain
- Anticipate customer needs and deliver consistent, value-added engagements
Pricing
£53,700 a unit a year
- Education pricing available
- Free trial available
Service documents
Request an accessible format
Framework
G-Cloud 14
Service ID
5 3 2 2 2 7 9 1 3 2 3 4 9 1 3
Contact
SAP UK Ltd
David Dinsdale
Telephone: +44 870 608 4000
Email: UKPublicSector@sap.com
Service scope
- Software add-on or extension
- No
- Cloud deployment model
- Public cloud
- Service constraints
- SAP Customer Data Platform is a full SaaS solution with no planned maintenance arrangements or specific hardware requirements. Due to the service being API based SAP does have an Acceptable Usage policy which differs per API - for more information please see: https://help.sap.com/docs/SAP_CUSTOMER_DATA_PLATFORM/8438f051ded544d2ba1303e67fc5ff86/27c61c1b75d1451cbd0fda4ab62c646f.html
- System requirements
- Browser based client from supported list
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Different ticket priorities have different response times, but the maximum response time for a Priority 1 ticket is 4 hours.
- User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- None or don’t know
- Phone support
- Yes
- Phone support availability
- 24 hours, 7 days a week
- Web chat support
- Web chat
- Web chat support availability
- 24 hours, 7 days a week
- Web chat support accessibility standard
- None or don’t know
- How the web chat support is accessible
- Through the support.sap.com website
- Web chat accessibility testing
- Unknown
- Onsite support
- Yes, at extra cost
- Support levels
-
1. Very High - A support message is priority one if the problem has very serious consequences for normal business transactions and prevents urgent, business-critical work from being performed. The message requires immediate processing because the malfunction can cause serious losses. 2. High - A support message is priority two if normal business transactions in a production system are seriously affected and prevent necessary tasks from being performed. 3. Medium 4. Low
Detailed information can be found here: https://www.sap.com/about/trust-center/agreements/cloud/cloud-services.html?sort=latest_desc&search=Support&tag=language:english&pdf-asset=54f6e6c2-3d7d-0010-87a3-c30de2ffd8ff&page=1 - Support available to third parties
- Yes
Onboarding and offboarding
- Getting started
-
SAP Customer Data Platform provides online product training in several forms: CDP Microlearning, SAP Community, Monthly Webcasts, Expert Articles and additional online training.
SAP also provides enablement and documentation of the solution through our Expert Services team as part of the implementation process.
User documentation is available here: https://help.sap.com/docs/SAP_CUSTOMER_DATA_PLATFORM - Service documentation
- Yes
- Documentation formats
- HTML
- End-of-contract data extraction
- SAP Customer Data Platform allows users to export data in CSV or JSON format to a location of their choice, such as SFTP, Microsoft Azure, AWS S3, Google Cloud etc.
- End-of-contract process
- SAP work with you to ensure all required data is offloaded at the end of contract. Once this has been confirmed your data would be permanently removed from our system. There are no additional costs at the end of contract.
Using the service
- Web browser interface
- Yes
- Supported browsers
-
- Internet Explorer 11
- Microsoft Edge
- Firefox
- Chrome
- Safari
- Application to install
- No
- Designed for use on mobile devices
- No
- Service interface
- Yes
- User support accessibility
- None or don’t know
- Description of service interface
-
SAP Customer Data Platform utilizes modern web technologies and has been designed with ease-of-use in mind. Its low-code/no-code interfaces have been designed to enable even non-technical users to configure and use the solution.
Implementation of SAP Customer Data Platform can be managed via the Admin Console, a GUI from which even non-technical users can configure the data schema, query attributes, set up data flows, configure activity indicators, create custom segments, and more. The Admin Console is designed to be low or no code for most operations. - Accessibility standards
- WCAG 2.1 AA or EN 301 549
- Accessibility testing
- SAP Customer Data Cloud's console meets WCAG 2.1 level AA accessibility standards throughout.
- API
- Yes
- What users can and can't do using the API
-
The SAP Customer Data solution is based on a robust and secure REST API that underlies most of SAP’s services. This API can be utilised directly for server-to-server operations.
Full documentation of the REST API can be found here: https://help.sap.com/docs/SAP_CUSTOMER_DATA_PLATFORM/8438f051ded544d2ba1303e67fc5ff86/27c61c1b75d1451cbd0fda4ab62c646f.html - API documentation
- Yes
- API documentation formats
- HTML
- API sandbox or test environment
- Yes
- Customisation available
- Yes
- Description of customisation
-
SAP Customer Data Platform can be customised to your specific requirements in terms of data schema structure, data integration points, segmentation and audience definitions .
There is a repository of applications and platforms that are available for integration out-of-the-box for connecting both source and destination applications.
A complete and always up-to-date list is available at: https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/8d5570b1f3dc4d9b9e888f34bee4ab7f.html
Where there are not connectors available, we provide a low-code/no-code Connector Studio with a drag and drop visual editor that simplifies the integration between any open platform and SAP CDP.
Also, SAP Customer Data Platform includes the concept of custom-coded Extensions which, in the context of an event and for the purpose of data enrichment, call external end-points to which the event data is sent and receive a response that is included in the event flow. More details on Extensions: https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/67ac7304cead44a9a6b762f583fe1fe1.html
Furthermore, it is possible to use Kyma with Extensions. More information on using Kyma: https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/8722f8e5157b4cf9be5f0177906a0351.html
With respect to integration, almost any solution that can securely call a REST API can be integrated with SAP Customer Data Platform, hence development against the platform is not environment specific. See the following documentation on integrations for more details: https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/27c61c1b75d1451cbd0fda4ab62c646f.html and https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/9ac35cc771854b2ea98c0a5f16a4c04b.html
Scaling
- Independence of resources
- SAP is responsible for the application and can scale horizontally and vertically, as appropriate. SAP guarantee's performance within the SLA.
Analytics
- Service usage metrics
- Yes
- Metrics types
- Server Time: Duration for the server tenant to process a request from the client. Includes the time to parse the request, execute business logic and provide a response. Network Time: Duration for a client's request to reach the server tenant. Includes SSL time, TCP Connect time, Latency. End to End Response Time: The time a page is rendered and available to the end user again. This includes the Server time, Network time and Rendering time. Count: The number of interactions in a given group or window. For example, the number of interactions in a 10-minute window, User Interactions: User-initiated Transactions
- Reporting types
- Reports on request
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- None
Asset protection
- Knowledge of data storage and processing locations
- Yes
- Data storage and processing locations
- European Economic Area (EEA)
- User control over data storage and processing locations
- Yes
- Datacentre security standards
- Complies with a recognised standard (for example CSA CCM version 3.0)
- Penetration testing frequency
- At least once a year
- Penetration testing approach
- In-house
- Protecting data at rest
-
- Physical access control, complying with CSA CCM v3.0
- Physical access control, complying with SSAE-16 / ISAE 3402
- Physical access control, complying with another standard
- Encryption of all physical media
- Scale, obfuscating techniques, or data storage sharding
- Data sanitisation process
- Yes
- Data sanitisation type
- Deleted data can’t be directly accessed
- Equipment disposal approach
- Complying with a recognised standard, for example CSA CCM v.30, CAS (Sanitisation) or ISO/IEC 27001
Data importing and exporting
- Data export approach
- SAP Customer Data Platform currently supports ingestion, activation and export of data using JSON and CSV formats, as well as ingesting events and activating downstream systems using the REST API with JSON and CSV-based payloads. XML format for event ingestion is supported as well.
- Data export formats
-
- CSV
- Other
- Other data export formats
- JSON
- Data import formats
-
- CSV
- Other
- Other data import formats
- JSON
Data-in-transit protection
- Data protection between buyer and supplier networks
- TLS (version 1.2 or above)
- Data protection within supplier network
- TLS (version 1.2 or above)
Availability and resilience
- Guaranteed availability
- 99.9% System Availability Percentage during each Month for the production version of the Cloud Service. Service credit of 2% of Monthly Subscription Fees for each 1% below System Availability SLA, not to exceed 100% of Monthly Subscription Fees. More info here: https://www.sap.com/uk/about/trust-center/agreements/cloud.html
- Approach to resilience
-
SAP Customer Data Platform is hosted on Azure and support full disaster recovery in the rare case of a data centre outage. This includes real-time data replication to a separate physical location and transfer of critical data on premise to provide continuous service and transparent recovery with no data loss, in the case of hardware failure. We use a multilayer data loss protection architecture with special emphasis on short mean time to recovery (MTTR) in case of failure.
All data is replicated in real-time to standby servers in a secondary data centre providing at least n+1 redundancy in two geographic locations. Critical data is replicated on premise to provide n+2 redundancy and to allow for immediate and transparent recovery with no data loss, in case of hardware failure. In addition to these measures, disk snapshots and offline backups are taken regularly. - Outage reporting
- All three: a public dashboard,an API and email alerts
Identity and authentication
- User authentication needed
- Yes
- User authentication
-
- 2-factor authentication
- Username or password
- Access restrictions in management interfaces and support channels
- Internal users in SAP Customer Data Platform are assigned specific roles based on the tasks they need to perform in the system. For more details on internal user administration, please visit: https://help.sap.com/viewer/8438f051ded544d2ba1303e67fc5ff86/PROD/en-US/d17ebbbd1a5040cfa5691ca1c8b8412b.html
- Access restriction testing frequency
- At least every 6 months
- Management access authentication
-
- 2-factor authentication
- Username or password
Audit information for users
- Access to user activity audit information
- Users have access to real-time audit information
- How long user audit data is stored for
- At least 12 months
- Access to supplier activity audit information
- Users have access to real-time audit information
- How long supplier audit data is stored for
- User-defined
- How long system logs are stored for
- User-defined
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- MSECB
- ISO/IEC 27001 accreditation date
- 21/12/2023
- What the ISO/IEC 27001 doesn’t cover
- All components are covered.
- ISO 28000:2007 certification
- No
- CSA STAR certification
- Yes
- CSA STAR accreditation date
- 21/12/2023
- CSA STAR certification level
- Level 1: CSA STAR Self-Assessment
- What the CSA STAR doesn’t cover
- All components are covered
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- Yes
- Other security certifications
- Yes
- Any other security certifications
-
- ISO 27018:2014
- SOC 2 Type II
Security governance
- Named board-level person responsible for service security
- Yes
- Security governance certified
- Yes
- Security governance standards
-
- ISO/IEC 27001
- Other
- Other security governance standards
- ISO 27001:2017, ISO 27018:2019 and SOC 2 Type II.
- Information security policies and processes
- SAP’s security framework focuses on the three cornerstones of secure products, operations, and the company. Secure products put the focus on delivering software to our customers that meets the highest levels of security standards with continuous vigilance regarding vulnerabilities and rapid action to remediate issues. Secure operations add another layer to protect data at the level of internal networks, infrastructure, and ecosystem and prevent security lapses within SAP’s internal operations. Secure company facilitates a culture of security at SAP, where employees and associates understand their role in helping secure SAP and its customers for success in the digital economy.
Operational security
- Configuration and change management standard
- Supplier-defined controls
- Configuration and change management approach
- SaaS Model so all configuration and updates are controlled by SAP.
- Vulnerability management type
- Supplier-defined controls
- Vulnerability management approach
- SAP’s security-patch management process mitigates threats and vulnerabilities. SAP’s security team rates security patches based on the Common Vulnerability Scoring System standard for operating systems, databases,and virtualization in cloud services. Critical security vulnerabilities that might endanger SAP’s service delivery capabilities. Platform are patched on a priority basis normally on a weekly basis during the weekend.
- Protective monitoring type
- Supplier-defined controls
- Protective monitoring approach
- Securing Cloud services undertakes sophisticated monitoring for malware protection and monitoring. Therefore, SAP has defined and implemented a malware management process with which we consistently and continuously ensure secure service delivery free of viruses, spam, spyware, and other malicious software. It comprises antimalware agent deployment, regular scans, and malware reporting processes.
- Incident management type
- Supplier-defined controls
- Incident management approach
- Incident management process that is aligned with the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC) 27035:2011 information security principles. Security incidents are monitored and tracked by security specialists in cooperation with defined communication channels until resolved. A security breach involves the accidental or unlawful destruction, loss, alteration, or disclosure of customer personal data or confidential data. Or it may refer to a similar incident involving personal data for which a data processor is required under applicable law to provide notice to the data controller.
Secure development
- Approach to secure software development best practice
- Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)
Public sector networks
- Connection to public sector networks
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Covid-19 recovery
- Tackling economic inequality
- Equal opportunity
- Wellbeing
Fighting climate change
SAP is committed to a future sustainable world and acts as both an exemplar and enabler of sustainability. For the 16th consecutive year, SAP was named the Software Industry Leader in the Dow Jones Sustainability Index - https://www.sap.com/sustainability/our-approach.html. SAP is committed to fighting climate change by reducing carbon and other emissions. SAP became Carbon Neutral by 2023 and will be Net Zero by 2030.Covid-19 recovery
On any G-Cloud Contract, SAP will create a Social Value Action plan in collaboration with the buyer. Progress will be reviewed, and the plan will be refreshed annually. To help local communities to manage and recover from the impact of COVID-19, SAP can support buyers in several areas. As part of the Social Value Action plan, SAP will:
• To support re-training and other return to work opportunities for those left unemployed by COVID-19, particularly new opportunities in high growth sectors. SAP will offer a range of free on-demand and facilitated training to communities served by the buyer. This will be delivered free using the SAP learning portal at https://learning.sap.com. Currently available courses include topics like Circular Economies, Opportunities from a Digitally Transformed Economy and New Work and Purpose.
• SAP offers buyers support in key areas for social value relating to COVID 19 Recovery – new ways of working to deliver services; support for the physical and mental health of people affected by COVID-19 and improved workplace conditions such as remote working and sustainable travel solutions. As part of the Social Value Action plan, we will offer a workshop to explain the support we can offer and add tasks to the plan where appropriate.Tackling economic inequality
There are two themes outlined in the guidance relating to this area of social value - Create new businesses, new jobs and new skills; and increase supply chain resilience and capacity.
With respect to skills, as part of the annual Social Value Action plan:
• SAP will offer a range of free on-demand and facilitated training to communities served by the buyer. This will be delivered free using the SAP Learning portal at https://learning.sap.com. Currently courses cover a range of in demand skills in the IT industry such as Artificial Intelligence, Analytics and Application Development. For these courses, where relevant, SAP will also provide access to technical platforms at no charge so that students may complete the practical learning components of each course.
With respect to increasing supply chain resilience and capacity, as part of the annual Social Value Action plan:
• SAP will offer to brief the buyer’s procurement and finance teams on the opportunities relating to the SAP Ariba Procurement offering. This could include on-boarding the buyer’s suppliers to the SAP Business Network, a €3.2TN marketplace for suppliers where they can grow their businesses. SAP Ariba Procurement also offers capabilities around supplier risk management to ensure that the buyer’s supply chain achieves the desired level of resilience. The guided buying capabilities of SAP Ariba Procurement also allow the buyer to make it easy for staff to support and comply with organisational social objectives, for example spending with sustainable enterprises or local small businesses. SAP will also share our learnings from 5 by 5 in ’25, an initiative designed to encourage organizations across industries to direct more of their addressable spend toward certified social-enterprise and diverse-business suppliers. https://news.sap.com/2020/10/sap-launches-55by25-purposeful-procurement/Equal opportunity
SAP is committed to being one of the most diverse and inclusive software companies in the world. We proactively promote diversity, inclusion, and social justice and work to ensure that our workforce reflects the gender parity and demographics of all the regions where we have employees. We make every effort to ensure that all stages of the employee lifecycle are inclusive to enable employee success. As part of the Social Value Action plan, SAP will propose a Social Innovation Workshop to explore areas of equal opportunity and look at how we approach diversity and inclusion to see how a shared approach with the buyer could help the buyer’s staff and communities that the buyer serves. For example, SAP supports the following organisations and initiatives:
Stemettes is an award-winning social enterprise working across the UK & Ireland and beyond to inspire and support young women and young non-binary people into Science, Technology, Engineering and Maths careers (known collectively as STEM).
Enactus UK – SAP is the Platinum technology partner for Enactus UK, giving access to one of the UK’s largest innovation and entrepreneur networks in the UK. Enactus allows teams of students all over the country to work together to find innovative solutions to social issues within their local and international communities;
Apps For Good believes that all young people should be empowered to take action on the things they care about most. They provide free tech innovation courses to schools, giving teachers ready-made education content, so young people from all backgrounds can develop computing and essential skills to create a brighter future through technology. Apps For Good partner with leading brands to keep their course content 100% free of charge to schools, as well as giving students the opportunity to directly benefit from their industry expertise.Wellbeing
As part of the Social Innovation Workshop described in the Equal Opportunity section, SAP will include the theme of ‘Wellbeing’ to review optional initiatives that can be added to the Social Value Action plan. For example:
• Innovation – SAP offers clients the ability to run innovation workshops on themes that are important to clients. This is often in collaboration with users and communities who can codesign and create a proof of concept of solutions that would address specific challenges and opportunities. We will also offer free training on innovation topics via our SAP Learning portal - https://learning.sap.com. Current courses include Intrapreneurship – Employee-driven Innovation.
• Employee and community pulse – SAP is a leading provider of solutions relating to personal wellbeing. We offer to share our learnings of what works well for different challenges and situations that clients wish to explore. We can share examples of how organisations have supported the physical and mental health of their workforce. A current example would be around working practices and return to work in a post COVID pandemic world.
• Self-service and a great user experience are key principles of SAP services. We will share insights learned from working with many public service organisations and the world’s most recognised brands on how digital services can bring people and communities together. These insights may then trigger actions that can be added to the Social Value Action plan.
Pricing
- Price
- £53,700 a unit a year
- Discount for educational organisations
- Yes
- Free trial available
- Yes
- Description of free trial
- We are happy to offer a Proof of Concept