MEASURELAB LIMITED

Analytics Consulting, Training and Support - Certified Google Cloud & Google Marketing Partners

Measurelab enables marketing and product teams to trust their data and use it to drive measurable growth. We improve the performance of your websites, apps and campaigns through expert implementation, objective analysis and impartial advice. Identify efficiencies, improve experiences and increase sales through marketing analytics, data insights, automation and AI.

Features

• Data Strategy - Audit, assess skills, set goals, create roadmap.
• Data Collection - Integrate tag management, data layers, consent platforms.
• Data Visualisation - Create reports, dashboards for automated, effortless insight.
• Data Analysis - Slice, dice data; provide objective, impartial advice.
• Data Engineering - Extract, load, transform, build, connect and more.
• Data Modelling - Use AI to fill gaps, optimise, predict.
• Data Activation - Push custom audiences into ad platforms etc.
• Data Enablement - Promote self-sufficiency, avoid dependency.
• Measurelab can enhance, extend or enable your analytics team.

Benefits

• Experts in data for marketing, product analytics, visualisation, and automation.
• Marketing technology, data, analytics, AI, optimisation and automation specialists.
• Fully certified Google Marketing and Google Cloud specialists.
• Expand your capacity - we’ll help you beat the backlog.
• Extend your capability - ensure it is right, first time.
• Enable your team - we teach you everything we know.
• Offering expertise and experience not possible in one hire.

£1,500 to £50,000 a unit a month

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@measurelab.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

542682200642400

Contact

Mark Rochefort
020 3920 0387‬
hello@measurelab.co.uk

Planning

• Planning service: Yes
• How the planning service works: Initially, we conduct a comprehensive technical audit and business analysis to understand the buyer's processes and market environment, identifying areas for improvement. Subsequently, we designs tailored solutions, strategic initiatives, selects compatible tools, and devise integration plans for new technologies with existing systems. Solution design focuses on strategic marketing plans, tool selection, and seamless technology integration, ensuring that new systems work effectively with the client's established infrastructure. Security architecture is a critical component, with the consultancy assessing the client’s data security needs. It develops a robust security framework that encompasses data encryption, secure data storage, and compliance with data protection laws, ensuring all marketing practices are secure and legal. The implementation process includes the rollout of strategies and systems, training for the client's team on new technologies, and ongoing support. This ensures the solutions are not only implemented but also understood and managed effectively by the client's team, with continuous consultancy support for optimisation and adaptation to market changes or new technologies. This holistic service enhances the client’s marketing capabilities, ensuring security, scalability, and alignment with their business goals.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Google Analytics
  • Google Analytics 360
  • Google Cloud Platform
  • Matomo
  • Rudderstack
  • Adobe Analytics
  • Google BigQuery
  • Google Marketing Platform
  • Other Data Platforms and cloud services
  • Marketing Technology Stacks

Training

• Training service provided: Yes
• How the training service works: Training from the analytics experts. Build internal capability. Do more with your data. ; ; * FOCUSED ON YOU; All our training is tailored to your specific needs. No dummy data or irrelevant info. You’ll walk away with practical skills you can apply right away.; ; * DELIVERED BY EXPERTS; Our instructors are experienced analytics and data practitioners who are hands-on day-to-day. At Measurelab, only those who can do, get to teach.; ; * POST-TRAINING SUPPORT; The learning doesn’t stop when the lessons are over. You get access to our consultants for a month following your course.
• Training is tied to specific services: Yes
• Services the training service works with:
  • Google Marketing Platform
  • Google Cloud Platform
  • Google Analytics 4
  • Google Tag Manager
  • Google Looker Studio
  • Google BigQuery
  • Dataform
  • Workshops
  • Bespoke training

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Initial Assessment:; We begin by conducting an in-depth assessment of the buyer’s existing infrastructure, data needs, and business goals. This step is key to understanding the scale of migration and aligning it with overarching business strategies.; Strategy and Planning:; Based on the initial assessment, a detailed migration strategy is formulated. This strategy includes timelines, resource allocation, risk management plans, and a clear roadmap for the migration process.; Data Security and Compliance:; Data security is paramount during cloud migrations. The consultancy ensures that all data handling and migration processes comply with data protection regulations (like GDPR or HIPAA), and that robust security measures are in place.; Implementation and Training:; We manage the technical aspects of the migration, ensuring minimal downtime and loss of data. Post-migration, they provide training to the buyer’s team on the new systems and processes.; Optimization and Continuous Support:; After the migration, we offer continuous support to optimise cloud operations, manage costs, and adapt to emerging tech trends that may benefit the buyer.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Google Cloud Platform
  • Google Marketing Platform
  • Other Data Platforms and cloud services
  • Various Marketing Technology Stacks

Quality assurance and performance testing

• Quality assurance and performance testing service: No

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: Software: Google Analytics, BigQuery, Cloud; Services: Consulting (strategy), configuring (implementation), auditing (best practice), analysis (insight generation) ; Contact options: Email, phone, onsite

Service scope

• Service constraints: Service and support provided through Monday to Friday 09:00 - 17:30.

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Within 24 hours, 09:00 - 17:30 weekdays.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AA or EN 301 549
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: Web chat
• Web chat support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support accessibility standard: None or don’t know
• How the web chat support is accessible: Web chat is is via Slack or Buyer's own
• Web chat accessibility testing: N/a
• Support levels: Support levels are flexible and bespoke based on buyer requirements. Support costs are dependent on pace of delivery. ; Support is available from 9 am to 5:30 pm, Monday to Friday (excluding any UK public or bank holidays).

Resellers

• Supplier type: Reseller providing extra support
• Organisation whose services are being resold: Google

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: None

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Equal opportunity

  Fighting climate change

  We acknowledge that being a sustainable business is an ongoing journey, and we’re in it for the long haul.; ; Our aim is to have maximum impact on our clients, with minimal impact on our planet.; ; We work in the digital world, but aim to protect our physical and social world too, in any way we can.; ; Measurelab is committed to acting responsibly, and not damaging the environment. All employees are required to take this seriously and:; ; - Recycle materials wherever possible; - Not print off emails unnecessarily; - Consider the ethical stance of suppliers before placing orders; - Dispose of any chemicals responsibly and carefully; - Think about the impact of their actions on the local community. ; ; We understand that being a sustainable business is about more than ‘keep cups’. Our work in sustainable practices is ongoing and we’ll continue to review how they can be improved.

  Equal opportunity

  At Measurelab we’re committed to encouraging diversity, upholding equality and creating an inclusive environment – where everyone feels valued, safe, and supported.; ; We celebrate our differences and make sure that everyone is treated with dignity and respect. We also recognise that diversity and inclusion are not interchangeable but interdependent.; ; As an employer, we’ve made commitments to promote diversity and inclusion in all aspects of our business. To ensure equal opportunities for all in an environment free from discrimination, we’re looking at our policies and processes, as well as our culture and our values: integrity, tenacity, compassion, curiosity.; ; We’re all responsible for our own actions – all team members are encouraged to be proactive in tackling their unconscious biases and to respectfully challenge inappropriate behaviour.

Pricing

• Price: £1,500 to £50,000 a unit a month
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at hello@measurelab.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.