Virtual Reality and Augmented Reality Applications

NTT DATA creates immersive experiences that drive high engagement with citizens using Augmented Reality (AR) and Virtual Reality (VR) technology and applications. We also help deliver AR and VR solutions to employees of public sector organisations to train and test them in a controlled environment (e.g. healthcare, education, police departments).


  • Bespoke VR/ AR learning experience tailored to meet business requirements
  • 360 videos recreate working environments/ situations
  • Learners are assessed throughout the virtual and augmented learning experience
  • Service modelling and data visualisation
  • Creation of VR/ AR knowledge workers
  • Visualise/ simulate working environments where necessary


  • Visual data analysis findings to shape decisions
  • Ideal for the demonstration of innovation or new developments
  • VR/ AR training directly replicates the internal company process
  • Immersive experiences are the future of learning
  • Increased efficiency and reduced unnecessary expenditure
  • Reduced risk when training users for dangerous environments


£375 to £1,950 a unit a day

Service documents

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G-Cloud 13

Service ID

5 4 6 5 3 2 3 3 2 7 3 7 4 5 1


NTT DATA UK Limited Tom Watson
Telephone: +44 (0)20 7220 9200


Planning service
How the planning service works
Identify and confirm remit, access and outline the desired approach
Identify use cases
Build solution
Test solution
Validate solution
Planning service works with specific services


Training service provided
How the training service works
Training materials can be made available for end users to ensure that they fully understand how VR and AR applications deployed function. This can be achieved through various means including in-app instructions and online help guides and FAQs.
NTT DATA’s design-led approach to development seeks to ensure that users require minimal training to get the full benefit of applications.
Training requirements will vary from application to application and so should be tailored to suit the individual case.
Training is tied to specific services

Setup and migration

Setup or migration service available
How the setup or migration service works
Where existing VR and AR applications exist, NTT DATA’s cloud migration framework can facilitate the speedy and low-impact migration of these applications to cloud hosting platforms. It can also be used to transform these application to make best use of cloud native components where appropriate.
Cloud Migrations will be tailored individually as per the context of the migration and the needs of the buyer and stakeholders.
Setup or migration service is for specific cloud services

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
Performance Testing and Quality Assurance are a core component of NTT DATA’s application development framework, ensuring that testing, which is automated where possible, ensures high quality products are released to users at the best possible value.
Our DevOps toolkits embed testing as a central part of the development lifecycle. Exact parameters will be tailored individually as per the context of the migration and the needs of the buyer and stakeholders

Security testing

Security services
Security services type
  • Security strategy
  • Security risk management
  • Security design
  • Cyber security consultancy
  • Security testing
  • Security incident management
  • Security audit services
  • Other
Other security services
  • Security Advisory
  • Security Compliance
Certified security testers
Security testing certifications
  • Tigerscheme
  • Cyber Scheme
  • Other
Other security testing certifications

Ongoing support

Ongoing support service

Service scope

Service constraints
Any constraints will be highlighted as the service is developed further with the client

User support

Email or online ticketing support
Email or online ticketing
Support response times
The speed of response will depend on how the services are being provided, including whether the delivery team is working at your premises or remotely, and whether the team or consultants are assigned on a full-time or part-time basis. We will agree with you how support should be provided to meet your organisation’s needs and the needs of service delivery.
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Support levels


Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
Up to Security Clearance (SC)

Standards and certifications

ISO/IEC 27001 certification
Who accredited the ISO/IEC 27001
Amazon and Microsoft
ISO/IEC 27001 accreditation date
What the ISO/IEC 27001 doesn’t cover
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications

Social Value

Fighting climate change

Fighting climate change

We understand that sustainable development is key to protecting our environment and our future. As part of our commitment to the UN Sustainable Development Goals, we will continue to conduct business with minimal environmental impact and will continually enhance environmental performance, with the aim of achieving Carbon Neutral status by 2050.

We are accredited to ISO14001 standard and adhere to a robust Sustainability/Environmental policy.

To support our commitment to fighting climate change, we will:

* Implement our Carbon Reduction Plan to support the Government’s aim of achieving Net Zero by 2050. We are reducing our carbon footprint by 32% (C02 Tonnes) by reducing travel, increased recycling, and minimising single-use materials. We will share our plan and annual reporting metrics as part of our reporting regime

* Monitor the carbon footprint of our Service team, measuring progress towards net zero greenhouse gas emissions

* Host education and learning events on Environmental and Social Governance with the buyer and our partners, to encourage collaboration on our journey to delivering environmental benefits

* Provide our Service team with zero-carbon travel options through our electric car scheme and cycle to work initiative

* Minimise our consumption of natural resources, and encourage the buyer and our partners to uptake similar recycle, re-use and waste reduction schemes to those we have implemented in our offices

* Comply with the relevant environmental compliance obligations

* Achieve the United Nations SDG 11 of ‘Sustainable Cities and Communities’ by 2030
Covid-19 recovery

Covid-19 recovery

The COVID-19 pandemic has amplified economic and social challenges across the UK. We are committed to delivering additional benefits that can aid the recovery of local communities and economies during the pandemic, especially through creating re-training and employment opportunities in the high-growth technology sector in which we operate.

We will support business’s recovery by:

* Continuing to align our business and supply chain with the Prompt Payment Code, to ensure the cash flow position of our smaller business partners are not impaired by delayed invoicing

* Continuing to allow our supply chain partners to deliver with a location-agnostic model, enabling our partners to conduct business whilst working remotely in varied locations

* Supporting our people with flexibility around their location and working rhythm providing that Service commitments are met

We will support the local community through initiatives such as:

* ‘The City Gives Back’, our project to bolster and expand the food bank run by Christ Church Spitalfields in the East End of London, supporting local families during the COVID-19 pandemic; to date we have raised over £50,000

We will support our people by:

* Continually reviewing and updating our flexible working policy, supporting a progressive return to work policy and providing our people with choice

* Ensuring our offshore teams (such as India) have access to appropriate healthcare Services

We will create employment, re-training and other return to work opportunities for those left unemployed by COVID-19. This will depend on each contract, but recent examples include:

* Appointing FTEs from the ‘Route 2 Work’ programme – connecting individuals and communities who have been hit hard by COVID-19 with new education and employment opportunities in the tech sector

* Running CV improvement classes and mock interviews for our young apprentices
Tackling economic inequality

Tackling economic inequality

Tackling economic inequality is critical to narrowing community disparity. Through inclusive and fair employment and training opportunities, we are committed to taking tangible actions to tackle economic inequality.

We will create employment opportunities particularly for those who face barriers to employment and/or who are located in deprived areas. This will depend on each contract, but recent examples include:

* Appointing FTEs from the ‘Route 2 Work’ programme – enabling disadvantaged individuals and communities to access education and employment opportunities in the technology sector

* Appointing FTEs from our Tech Academy programme – an Apprenticeship programme we run to retrain people from disadvantaged backgrounds, enabling them to gain experience within the high growth tech sector

To create opportunities for entrepreneurship and help new, small organisations to grow, supporting economic growth and business creation, we will:

* Actively identify suitable opportunities for SME’s to engage as part of any contract

* Continue to run global, regional and UK based innovation programmes such as the Supplier’s Open Innovation Contest ( designed to identify and support innovative scale-up organisations

* Conform to the Prompt Payment Code throughout the course of delivering any contract, recognising our role in ensuring our smaller business partners are not disadvantaged by cash flow difficulties

We will support educational attainment, including training schemes that address skills gaps and result in recognised qualifications. This will depend on each contract, but recent examples include:

* Providing people with access to training and learning opportunities via our Udemy training platform

* Upskilling team members with Scaled Agile or vendor accreditation training (e.g. Microsoft, Appian)
Equal opportunity

Equal opportunity

We understand that identifying and tackling inequality in the workplace, by supporting in-work progression and championing Diversity and Inclusion in the technology sector, is vital to advancing equality in our people. We want our workforce to reflect the diversity of our society. Some highlights:

* We are ranked in the top 3% of companies for diversity and inclusion (Source: Financial Times)

* 50% of our UK board are women

* 60% of our people business identify as BAME

* We have reduced our pay gap from 15% to 1.7% over the last 2 years

We continue to close the inequality gap across our business and promote an inclusive working environment for all, through various initiative including:

* Continuing to proactively recruit people identifying as disabled – spanning mental health issues, dyslexia, dyspraxia and autism; this includes employment of physically disabled employees

* Committing a minimum of 5 additional training days per employee identifying as disabled, to assist them with developing skills relevant to the contract and working toward relevant qualifications, for example SaFE certification

* Committing 2,000 people-hours of free training for our UK-based staff on our Udemy platform to support the development of new skills

* Running a D&I annual events calendar, which spans Women’s Business Network, Cultural Diversity, Mental Wellbeing and LGBTQIA+ forums

* Continuing to follow a well-defined process across the business to ensure that we comply with section 54 (“Transparency in supply chains etc.”) of the Modern Slavery Act 2015 (MSA)

* Annually reporting on and communicate our obligations to our people on a regular basis, and review our compliance on an annual basis

* Continuing to operate an independent external whistleblowing service which can be used to register non-compliance


We understand the importance of Wellbeing for our people, especially at a time of considerable change and instability. Wellbeing has UK Board level sponsorship.

For all contracts resulting from this framework we will leverage proven ways of working that promote physical and mental health, including but not limited to:

* A calendar of wellbeing activities spanning weekly meditation, ‘time to talk’ days, and coaching sessions on healthy eating

* Providing access to trained Mental Health First Aiders and Mental Wellbeing Champions, ensuring people have the right mental wellbeing tools and support

* Appointing a Wellbeing and Mental Health Champion for any contract resulting from this framework, ensuring mental health tools and support

* Encourage our people to take regular breaks and engage in physical activity throughout the day, such as: schedule a minimum of one ‘walk and talk’ meeting a day in the fresh air (either on their mobile or in person), block out time for lunch in diaries, schedule calls for 45 minutes to allow for 15 minute break between calls, take part in the quarterly company-wide ‘step challenge’, and participate in our weekly free, business-wide yoga and meditation sessions

* Involving the buyer in a joint community initiatives, including ‘The City Gives Back’, our initiative to support workers and families in the Spitalfields area with a foodbank service, tackling food poverty. To date we have raised over £50,000 for the local community.

* Involving the buyer in the ‘Pride in the City’ initiative, of which we are proud sponsors. This supports the LGBTQIA+ community by providing a platform for meaningful discussions on how we can transform organisations to be even more LGBTQ+ inclusive. We would invite the buyer to ‘Pride in the City’ events to share our experiences


£375 to £1,950 a unit a day
Discount for educational organisations

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.