Merkle UK One Ltd

Customer Data Platform (CDP)

Merkle provides CDP implementation and management services. These services are often taken up alongside our fully-managed service offering, which allows clients to fully outsource the production of omnichannel marketing campaigns. We are agnostic on partners, with experience in Adobe, Salesforce, Bloomreach, Braze, TreasureData, Tealium, and others.

Features

• Unified customer view
• Enhanced personalisation for marketing campaigns
• Data compliance and governance
• Omnichannel orchestration
• Revenue growth
• Operational efficiency
• Actionable insights and ROI reporting
• Customer acquisition, loyalty, and retention
• Scalability - our solutions are designed to grow with clients
• Agility - quickly adapt to new trends and market conditions

Benefits

• Increased return on investment
• Quicker speed to market
• Reduced business risk
• GDPR compliant

£850 to £1,950 a unit a day

• Education pricing available

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

564696464138961

Contact

David Spencer
+44 (0) 330 060 1813
david.spencer@merkle.com

Planning

• Planning service: Yes
• How the planning service works: We work with clients to identify the most effective CDP (Customer Data Platform) solution and the best cloud platform for their needs. This agnostic approach to technologies starts by understanding their key use cases and needs and fitting the best solution to their requirements. We have also run the subsequent RFP (Request for Proposal) for clients to help them ask the right questions of potential vendors.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: Training is provided on the specific solution that has been provided. This is specific to the client's solution and needs.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: We work with our clients to understand the 'as-is' solution and the 'to-be' solution. Understanding the constraints of the existing solution ensures that we design the right solution for the future. The migration of large data assets can be challenging, but our experience in this area helps us build a prioritised project plan for the migration.
• Setup or migration service is for specific cloud services: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: Performance testing and quality assurance are both part of our original planning. Understanding the end goals helps us to ensure that our solution is fit for purpose, and building our test cases around them upfront ensures that the quality is guaranteed. Performance testing is also an important part of our solutions. Understanding not only the 'as is' requirements but also the 'to be' requirements allows us to future-proof the solution and ensure that performance is guaranteed.

Security testing

• Security services: Yes
• Security services type:
  • Security strategy
  • Security risk management
  • Security design
  • Cyber security consultancy
  • Security incident management
  • Security audit services

Ongoing support

• Ongoing support service: Yes
• Types of service supported:
  • Buyer hosting or software
  • Hosting or software provided by your organisation
  • Hosting or software provided by a third-party organisation
• How the support service works: This is dependent on client requirements, but we have a team of dedicated engineers, developers, and account management professionals who provide ongoing support, training, and consultancy.

Service scope

• Service constraints: We work closely with our clients to work around any constraints that are identified during the discover phase of a project.

User support

• Email or online ticketing support: Yes, at extra cost
• Support response times: Response times are agreed upon on a client-by-client basis, but they can be 24/7 by utilising our follow-the-sun support desk.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 A
• Phone support: Yes
• Phone support availability: 24 hours, 7 days a week
• Web chat support: No
• Support levels: Support levels are agreed on a client-by-client basis, but we can provide support 24/7. These are headed up by an account management team that will work closely with your team to ensure the service provided matches the requirements and support is provided as and when needed.

Resellers

• Supplier type: Reseller providing extra features and support
• Organisation whose services are being resold: Adobe, Braze, Bloomreach, Salesforce, Tealium, Treasure Data, ActionIQ

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: DNV
• ISO/IEC 27001 accreditation date: 28/04/2024
• What the ISO/IEC 27001 doesn’t cover: There are no scope exclusions on the certificate, however the only control not on the scope is the outsourcing of development as everything is built in house.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: Yes
• Who accredited the PCI DSS certification: Online Enterprises, dba Online Business Systems
• PCI DSS accreditation date: 20/11/2023
• What the PCI DSS doesn’t cover: 2.1.1 – Not Applicable - There are no wireless environments in scope for assessment; 2.6 – Not Applicable – Dentsu is not a shared hosting provider; 3.6 – Not Applicable - Dentsu does not share keys with its customers; 4.1.1 – Not Applicable - There are no wireless technologies in scope for assessment; 6.4.6 – Not Applicable – No significant change occurred within the past 12 months; 8.1.5 - There are no vendors providing remote management services to Dentsu; 8.5.1 - Dentsu does not have remote access to its customers’ premises
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work. By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate. Our aim is to drive the delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.; Dentsu’s Environmental Policy requires that suppliers comply with applicable environmental legislation, identify and manage environmental impacts to achieve best in class environmental performance, and ensure staff are aware of the environmental impacts of their work activities.; We have an Environmental strategy centered around three pillars: Sustainable World, Fair and Open Society and Digital for Good. These represent areas where dentsu’s uniquely positioned to drive change, leveraging our capability in data and technology, creativity and innovation. Our strategy is fuelled by our people, and success will depend on multi-stakeholder collaboration as well as innovating our own operating model. Our Social Impact Report reflects on the progress made against our 2020 targets and goals, and also sets out the biggest opportunities for growth from good as we look at the next ten years and pivot our focus to our new 2030 strategy.; We know that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future, and therefore we have committed to becoming a Net Zero emissions business by 2030. The radical decarbonisation of our business and value chain is only the first step – by raising awareness through our powerful work, we have also committed to helping 1 billion people make better, more sustainable choices.

  Equal opportunity

  Diversity, Equity and Inclusion (DEI) is firmly embedded in our company vision. Our global DEI principles outline our unwavering commitment to a diverse workforce that represents wider society and fostering inclusion and has been defined as a key competency for our employees in our behavioural framework. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.; Our people have created our seven DEI pillars (Gender, Ethnicity, Mental Health, Religion, Parent and Carer, Disability and LGBTQ+). Each group is made up of individuals from Merkle and each programme is sponsored by a member of the Merkle Executive Team. We are proud to have been recognised as industry leaders by the likes of Microsoft who named us the winner of Global Inclusive Marketing and Culture Partner Award in 2020.; We believe everyone has the right to feel included in their place of work, and able to be their authentic selves. We know that diversity and inclusion in the workplace – that is, diversity of thought, background and experience – is what drives creativity and innovation, which in turn lets us produce truly great work. Our goal is to make Merkle an inclusive, equitable workplace that is representative of the markets in which we operate, and where our differences are celebrated. We seek to educate and empower our colleagues and effect positive change within the wider industry – because the benefits of diversity in the workforce are too strong to ignore.

  Wellbeing

  Mental health has never been spoken about more candidly or frequently. Taboo still surrounds the topic, however, and many people feel unable or unwilling to talk about struggles with mental health in any setting, let alone a professional one. Work is a place where you spend a huge proportion of your week, and we believe it shouldn’t be somewhere that mental wellbeing is forgotten or put away in a box to be dealt with at another time. In fact, we believe quite the opposite. We seek to make Merkle a workplace with a formal support network for those struggling with, or affected by, mental health conditions, plus provide easy access to work mental health resources whenever they’re needed. By actively encouraging our senior leadership to speak openly about how mental health issues have affected them or those they love, we have seen an uptake in use of resources like our mental health first aiders. We raise awareness and educate the Merkle community on all conditions and their potential circumstances and aim to become a leading voice for change within corporate policy.; Dentsu has committed to three key areas of focus: flexibility and time off, upskilling and empowering managers, and support for home schoolers. All employees can access an array of support tools, including counselling, mental health first aiders, mindfulness platforms (inc. Headspace), three wellness days per year and a sickness policy that includes mental health leave.

Pricing

• Price: £850 to £1,950 a unit a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.