CAMPAIGN MASTER (UK) LIMITED

CM Email Marketing

We provide a one stop shop for all of the below services:
Email Marketing-
SMS Marketing-
CRM-
Online surveys-
SMTP Email Services-
Our platforms help marketers create and send fully branded HTML email campaigns, with no technical ability required.

Features

• 2 editors drag and drop editor AND a HTML editor
• Real time reporting following each campaign launch
• Bespoke built data reports
• Unlimited users, lists, contacts and database fields
• Opt out, opt down and pause emails options
• ROI tracking of email effectiveness
• Site tracking to monitor customer journeys
• RSS and HTML content within emails
• Dynamic content
• Accessibility checkers throughout

Benefits

• UI accessibility for users to modify view for comfortable viewing
• Render testing in different email client inboxes for quick views
• Advanced analytics for engagement on different email clients
• Drag and drop images from website directly into image manager
• Create campaign libraries for central retrieval of emails
• Fast report generation across accounts
• Set corporate colour and font palettes for brand retention
• In built help centre with instructions, terminology, how to steps
• Global editor configurations for consistency across all campaigns
• Merge list ability and data segmentation

• Education pricing available

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@campaignmaster.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 15

Service ID

587205638830478

Contact

Deepa Dhillon
0208 863 5334
info@campaignmaster.co.uk

About your service

• Service categories:

  Applications

  Customer relationship management

  • Marketing campaign management
• Multi cloud support: Yes

Service scope

• Software add-on or extension: No
• Cloud deployment model: Private cloud
• Service constraints: No.; The only requirement to use our platforms is internet access.
• System requirements: You only need internet access to use our platforms

User support

• Email or online ticketing support: Yes
• Support response times: We provide a direct email address and a direct telephone number into our support team. There are no ticket queues, or automated responses and we answer all emails and telephone calls within a few minutes.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.2 AAA
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Onsite support: Yes
• Support levels: We provide instant support via direct email and telephone and we respond extremely quickly, in fact minutes and not hours or days. ; We do not operate any automated ticket queues or AI. All our clients deal with humans!; We do not charge any extra for platform support, it is unlimited for all our users.; Every single account has a dedicated account manager who can help with strategy, planning and general email marketing advice too.; Standard training, refresher sessions and tailored learning is also available.; Our second line and third line support service is also available if required.
• Support available to third parties: Yes

Onboarding and offboarding

• Getting started: All our clients receive a comprehensive training session. We deliver these online or onsite.; Thereafter, all clients have access to our instant email and telephone support in addition to being able to access an online Help Centre within the platforms which also contain user guides.; All training is delivered by an experienced Account Manager and this relationship starts at the sales stage, onboarding and remains in place for the duration of contracts.
• Service documentation: Yes
• Documentation formats:
  • HTML
  • PDF
• End-of-contract data extraction: Users can simply export their data at the end of their contract from their account/s, or we can do it for them. There are literally a few steps to export data and they can export in Excel or CSV formats.
• End-of-contract process: At the end of the contract the client can export their data and assets, or we can do it for them.; Accounts are thereafter fully deleted.; The following are all included in the contract price:; Unlimited users; Unlimited lists; Unlimited topics (for preference form); Unlimited contacts (we do not charge based on number of contacts held); Platform support via direct email and telephone; Dedicated account manager; Unlimited campaign sends; MFA (Multi factor authentication); Dedicated domain; Training; All fixes, updates and platform releases
• Documentation accessibility standard: WCAG 2.2 AAA

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
  • Other
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: You can access certain areas of the platform but understandably building an email campaign on a mobile phone would be quite tricky with the comprehensive elements we offer.
• Service interface: Yes
• User support accessibility: WCAG 2.2 AAA
• Description of service interface: Our UI is clean, non clunky and very easy to use. ; Navigation is clear to understand.; Additionally our users can change the UI look and feel for a more comfortable experience via our accessibility area.; A help centre and user guides are available throughout the UI.
• Accessibility standards: WCAG 2.2 AAA
• Accessibility testing: Many of our clients send emails to people with visual impairments, who use screen readers and assistive technology, so we have to ensure the emails our clients build can be read easily. We have conducted direct testing with our clients to ensure the platforms work effectively for their target audiences.
• API: Yes
• What users can and can't do using the API: We offer a REST API with documentation published on our website.; Once enabled on a client account, our clients have access to our technical support teams (at no additional cost) if they need support.; All our API calls are publishing on our website and we can create new calls as and when our clients request them for more bespoke data use.
• API documentation: Yes
• API documentation formats: HTML
• API sandbox or test environment: Yes
• Customisation available: Yes
• Description of customisation: All the campaigns our clients launch are fully customised for their business needs.; All campaigns are launched from fully branded addresses and there is no mention of Campaignmaster in our client's email campaigns.; We work in all markets so clients have different needs and requirements. Some require stringent controls for brand control, others prefer a more flexible platform. We cater for all!

Scaling

• Independence of resources: Each client account is isolated from others with unique log in credentials and MFA ( Multi Factor Authentication).

Analytics

• Service usage metrics: Yes
• Metrics types: All email campaign results provide raw data reports (not just a number) and these include:; Opens, clicks, forwards, date and time stamps, complaints, form submissions (form reports), opt outs, opt downs, paused emails.; Additionally we provide many adhoc, ready made reports for consolidated views.; Bespoke reports are also available for those clients with specific reporting requirements.; ROI reporting for actual revenue generated following campaign sends.; Website reporting to show customers journey following engagement with an email; campaign.; Integrations with external report builders i.e. Power BI
• Reporting types:
  • API access
  • Real-time dashboards
  • Regular reports
  • Reports on request
• Resource tagging: No
• FOCUS resource tagging: No

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Baseline Personnel Security Standard (BPSS)

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: United Kingdom
• User control over data storage and processing locations: No
• Datacentre security standards: Complies with a recognised standard (for example CSA CCM version 4.0)
• Penetration testing frequency: At least once a year
• Penetration testing approach: NCSC approved service provider
• Protecting data at rest: Physical access control, complying with CSA CCM v4.0
• Data sanitisation process: Yes
• Equipment disposal approach: In-house destruction process
• Data sanitisation type: Degaussing

Data importing and exporting

• Data export approach: Via the platform UI in a few simple steps i.e. Recipients/Export Recipients/What format
• Data export formats:
  • CSV
  • Other
• Other data export formats: Txt
• Data import formats: CSV

Data-in-transit protection

• Data protection between buyer and supplier networks:
  • TLS (version 1.2 or above)
  • Legacy SSL and TLS (under version 1.2)
  • Other
• Other protection between networks: Any data shared is via encrypted password protected files.
• Data protection within supplier network:
  • TLS (version 1.2 or above)
  • Legacy SSL and TLS (under version 1.2)

Availability and resilience

• Guaranteed availability: We guarantee availability at 99%. If there is going to be any downtime for planned maintenance for example, then we will advise our clients accordingly in advance.; We have never had to refund any clients since incorporation of our company and this would be handled on a case by case basis depending on the nature of the situation.
• Approach to resilience: This is available on request.
• Outage reporting: We would advertise this via email, a platform dashboard and direct calls too if required.

Identity and authentication

• User authentication needed: No
• Access restrictions in management interfaces and support channels: User defined roles can be set up within our platforms, providing access to relevant areas only.
• Access restriction testing frequency: At least once a year
• Management access authentication:
  • Multi-Factor Authentication (MFA)
  • Username or password

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: Between 6 months and 12 months
• Access to supplier activity audit information: Users contact the support team to get audit information
• How long supplier audit data is stored for: Between 6 months and 12 months
• How long system logs are stored for: Between 6 months and 12 months

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards: ISO/IEC 27001
• Information security policies and processes: We have a documented Information Security Policy available on request. This contains our organisation chart too.; We have dedicated internal IT teams to manage our IT.
• Software Security Code of Practice: Yes

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: We operate a formal configuration and change management process designed to ensure service integrity, security, and traceability throughout the lifecycle of our systems. ; All components of our service are recorded and tracked from deployment through to retirement using documented configuration records, version control, and asset inventories. This includes servers, virtual machines, network devices, firewalls, applications, and supporting infrastructure.
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: Our vulnerability management process includes continuous monitoring, regular vulnerability scans, and assessment of emerging threats. Potential risks are evaluated based on severity, exploitability, and business impact.; Security patches and updates are deployed promptly, prioritising critical vulnerabilities with accelerated remediation windows. We receive threat and vulnerability intelligence from vendor advisories, security mailing lists, industry feeds, and our technology partners. Firewall, IDS/IPS and endpoint tools are also kept updated automatically. This approach ensures that vulnerabilities are identified early, assessed for security impact, and remediated quickly to maintain the integrity and resilience of our services.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: Campaign Master (UK) Ltd consistently monitor their networks and systems using software for intrusion detections within the network and servers using firewall, IDS/IPS, system, application, network logs and bespoke monitoring applications. We have a testing environment, which is identical to our production environment, so prior to pushing any updates to the production environment each individual scenario is tested thoroughly by our engineers and consultants. This includes network and web portals as well.
• Incident management type: Supplier-defined controls
• Incident management approach: We have a documented process available on request. Users can email/call us to report incidents and these are logged in our CRM and incident management report.
• Post-quantum cryptography secure: No

Secure development

• Approach to secure software development best practice: Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v4.0)

Public sector networks

• Connection to public sector networks: No

Pricing

• Discount for educational organisations: Yes
• Free trial available: No

Discount percentage by annual call-off contract value (excluding VAT)

• Less than £250,000: 10%
• Between £250,000 and £500,000: 20%
• Between £500,001 and £1,000,000: 30%
• Between £1,000,001 and £2,500,000: 40%
• Between £2,500,001 and £5,000,000: 50%
• Over £5,000,001: 50%

Non-mandatory Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: Bsi
• ISO/IEC 27001 accreditation date: Saturday 10 December 2022
• What the ISO/IEC 27001 doesn’t cover: N/a
• ISO 28000:2022 certification: No
• ISO 9001 certification: Yes
• Who accredited the ISO 9001 certification: Bsi
• ISO 9001 accreditation date: Saturday 2 April 2022
• What the ISO 9001 doesn’t cover: N/a
• Quality management systems (QMS): Yes
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Please provide your Cyber Essentials Certificate Number: 8a9c17e9-f98a-48f4-ab3d-35d2513ffb51
• Cyber essentials plus: No
• Cyber Essentials Alternative: None of the criteria
• Other security certifications: No

Social value

• Section B - Commitment for Future: Delivery:

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority

    • New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
    • New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
    • Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
    • Plans to engage the contract workforce in deciding the most important workplace issues to address
    • Ensuring new workers are informed of their right to join a trade union
    • Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
    • Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
    • Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
    • Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
    • Activities to cascade good practice on fair working conditions throughout the supply chain
    • Offer a pay and leave entitlement to all eligible staff who become kinship carers, ideally equivalent to statutory adoption pay and leave
    • Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
    • Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
    • Entitlement to sick pay for the contract workforce, with provision in place for any staff who do not meet the earnings threshold for statutory sick pay, payment of sick pay from day one of absence and payment of staff on the contract workforce who are off sick a replacement income of 100% of their usual earnings for as long as possible
    • Plans for an appropriate income replacement policy for staff who are required to spend time away from work to care for a sick dependent or close relative
    • Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Measures to support in-work progression to help people in the contract workforce, to move into higher paid work by developing new skills relevant to the contract
    • Support for the contract workforce by providing career advice, and providing opportunities for staff working on the contract with in-work progression career development into known skills shortages or high growth areas
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Volunteering opportunities for staff
    • Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
    • Measures to identify, mitigate and manage modern slavery risks relating to the contract and how these will be implemented
    • Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
    • How these flow down the supply chain and are monitored Illustrative examples include reporting, site visits, audits, etc.
    • How to ensure business decisions re: price/cost, short lead times, payment timescales do not create modern slavery risks in the supply chain
    • How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk
    • Means of influencing staff, suppliers, customers, communities and/or any other appropriate stakeholders with respect to modern slavery risks relating to the contract

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.

    • Understanding of employment and relevant skills issues, and of the education and training issues relating to the contract. Illustrative examples: demographics, skills shortages, new opportunities in high growth sectors, geographic/local community and skills/employment challenges
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Activities to support relevant sector related skills growth and sustainability in the contract workforce. Illustrative examples: careers talks, curriculum support, literacy support, safety talks and volunteering
    • Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract

  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises

    • Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Plans for engaging a diverse range of businesses in engagement activities prior to appointing subcontractors (including activities prior to award of the main contract and during the contract term)
    • Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
    • Advertising of supply chain opportunities openly and to ensure they are accessible to a diverse range of businesses, including advertising all subcontracting opportunities on Contracts Finder
    • Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
    • Structuring of the supply chain selection process to ensure fairness (e.g. anti-corruption) and encourages participation by a diverse range of businesses, including with regard to new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutual
    • Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
    • Methods for engaging with different parts of the community (including the education system and charities representing the community) and how communities come together to inform decisions, strategy and projects to leave a positive legacy for future generations
    • Measures to involve local stakeholders and/or users in design (e.g. in the design of services, systems, products or buildings)
    • Plans for positive actions with community groups.
    • Measures for making facilities used in the delivery of the contract available for community groups, education or training
    • Measures to engage users and communities and build relationships to increase community integration build trust and influence how the contract is delivered
    • Plans to respond flexibly and adapt approaches to community engagement and initiatives
    • Support for community-led initiatives relevant to the contract. Illustrative examples: improving transport links; reducing loneliness; helping with English language proficiency; and facilitating social mixing among people with different backgrounds
    • Collaborating with anchor institutions and community groups to make facilities available for education, training or community events

  • Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero

    Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.

    • Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
    • Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it

  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 6: Employment and training: For those who face barriers to employment

    • Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
    • Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
    • Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
    • Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Collection of the views and expertise of disabled people and their representative organisations on successfully supporting disabled employees or applicants
    • Inclusive and accessible recruitment practices, and retention-focused activities, including those provided in the Guide for line managers on recruiting, managing and developing people with a disability or health condition
    • Introducing transparency to pay and reward processes
    • Offering a range of quality opportunities with routes of progression if appropriate, e.g. T Level industry placements, students supported into higher level apprenticeships.
    • Working conditions which promote an inclusive working environment and promote retention and progression
    • Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
    • Understanding of the issues affecting inequality in employment, skills and pay in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors. Measures to tackle inequality in employment, skills and pay in the contract workforce
    • Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition

  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.

    • Understanding of the issues affecting the development of new skills by target cohort
    • Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
    • Other measures to offer development opportunities for the target cohort(s) in the contract workforce
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
    • Understanding of issues relating to entering the contract workforce
    • Creation of outreach activities to create a pipeline of employees for the future contract delivery
    • Content of the outreach activity is designed to suit the target cohort
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort

  • Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.

    Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.

    • Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
    • Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
    • Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
    • Actions to invest in the physical and mental health and wellbeing of the contract workforce

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@campaignmaster.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.