FEEL CREATED LIMITED
Digital Marketing Strategy & Channel Governance Advisory
We provide digital marketing strategy and channel governance advisory for public sector organisations. We help clarify audience needs, value propositions, messaging priorities and channel roles, ensuring communication efforts are coordinated and aligned to organisational goals. Our guidance supports clearer decision-making, stronger capability and more effective use of content channels.
Features
- Audience and stakeholder needs analysis
- Define channel strategy and roles across all marketing channels
- Messaging frameworks and value proposition development
- Governance models for campaigns, content and channel ownership
- KPI, measurement and attribution planning
- Support improving workflows across existing content, social and reporting tools
- Communication and content workflow mapping
- Channel risk assessment and prioritisation guidance
- Capability assessment for team skills and resourcing
- Roadmap outlining strategic marketing improvements
Benefits
- Clearer understanding of which channels to prioritise and why
- Stronger, more consistent messaging across teams and platforms
- Improved alignment between marketing activity and organisational goals
- Better decision-making through defined KPIs and measurement frameworks
- Reduced wasted effort through clear governance and workflows
- Greater confidence in planning campaigns and communications
- More effective use of existing marketing tools and data
- Enhanced capability within internal teams
- Clearer, evidence-informed strategic direction
- A structured roadmap that supports sustainable marketing improvement
Pricing
- Education pricing available
Service documents
Request an accessible format
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Framework
G-Cloud 15
Service ID
6 2 0 9 8 7 3 4 5 6 0 4 3 1 6
Contact
FEEL CREATED LIMITED
Ian Long
Telephone: 01924 802 185
Email: hello@feelcreated.com
About your service
- Service categories
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Cloud Support Services
Ongoing Support
- Reporting and proactive results analysis
- End user training coordination
- Other
Service scope
- Service constraints
- This service is delivered remotely, with on-site workshops available if required. We may need access to analytics insights, existing strategies, documentation, stakeholder groups and communication channels to provide accurate recommendations. Timelines may be influenced by availability for workshops, reviews and interviews. The service focuses on advisory strategy, governance, decision-making support and capability building; it does not include campaign execution, content creation, paid media management or operational marketing delivery. Any additional implementation or new tooling requirements can be scoped separately. We will highlight limitations early and agree the best way forward.
User support
- Email or online ticketing support
- Yes
- Support response times
-
Support is available by email and through our ticketing system, and we keep things straightforward so you can get help without any fuss. You can also raise a ticket directly from your website, which sends it straight to our team for assignment.
For urgent issues, we respond within 2 to 4 working hours. General questions are usually answered within one working day (Mon–Fri, 9am–5pm). If something serious happens out of hours, we provide an emergency contact. Weekend replies may take longer, but we won’t leave you stuck. - User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.2 AA
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
-
All support levels include access to our ticketing system, a named expert who understands your setup, and input from our technical specialists when needed. We also manage core WordPress and approved third-party plugin updates as standard to keep your site secure and up to date.
Core Support covers day-to-day queries and maintenance during the working week (Monday to Friday, 9am–5pm). It’s a good fit for organisations that need steady, reliable cover with clear response times.
Enhanced Support is designed for teams that want more hands-on help. You’ll receive quicker responses, priority access to technical specialists, support with content or accessibility updates, and a quarterly check-in to keep everything aligned.
Premium Support is the most comprehensive option. It includes extended cover, faster response and resolution times, an emergency out-of-hours contact for critical issues, monthly service reviews and a more proactive improvement approach throughout the year.
We can tailor any support level to suit your organisation and how you work. Costs depend on the chosen tier and agreed level of cover and are outlined in the pricing document.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Baseline Personnel Security Standard (BPSS)
Pricing
- Discount for educational organisations
- Yes
Architecture roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Lead technical architect | £763.00 | |
| Principal technical architect | £900.00 |
Data roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Data analyst | £590.00 | |
| Principal data analyst | £1,000.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Performance analyst | £590.00 | |
| Lead performance analyst | £763.00 |
Software development roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Frontend developer | £590.00 | |
| Lead frontend developer | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Developer | £590.00 | |
| Lead developer | £763.00 | |
| Principal developer - management | £1,000.00 |
User-centred design roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Content designer | £694.00 | |
| Head of content design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Content strategist | £694.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Graphic designer | £694.00 | |
| Head of graphic design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Interaction designer | £694.00 | |
| Head of interaction design | £763.00 |
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| User researcher | £694.00 | |
| Head of user research | £763.00 |
Non-mandatory Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2022 certification
- No
- ISO 9001 certification
- No
- Quality management systems (QMS)
- Yes
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Please provide your Cyber Essentials Certificate Number
- 0d20625a-5717-4004-8514-eefef8b6a97e
- Cyber essentials plus
- No
- Cyber Essentials Alternative
- None of the criteria
- Other security certifications
- No
Social value
- Section B - Commitment for Future: Delivery
-
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority
- New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
- New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
- Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
- Plans to engage the contract workforce in deciding the most important workplace issues to address
- Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
- Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
- Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
- Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
- Activities to cascade good practice on fair working conditions throughout the supply chain
- Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
- Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
- Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
- Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
- How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk
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Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.
- Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
- Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises
- Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
- Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
- Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
- Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
-
Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero
Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.
- Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
- Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
- Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it
-
Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 6: Employment and training: For those who face barriers to employment
- Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
- Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
- Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
- Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
- Working conditions which promote an inclusive working environment and promote retention and progression
- Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
- Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition
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Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.
- Understanding of the issues affecting the development of new skills by target cohort
- Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
- Understanding of issues relating to entering the contract workforce
- Creation of outreach activities to create a pipeline of employees for the future contract delivery
- Content of the outreach activity is designed to suit the target cohort
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Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.
Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.
- Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
- Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
- Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
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Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at hello@feelcreated.com.
Tell them what format you need. It will help if you say what assistive technology you use.