Multi-Channel Strategy
Optimize your sales and distribution footprint with our Multi-Channel Strategy service. We align your marketing and sales channels to enhance customer outreach, streamline operations, and boost profitability.
Features
- Broadens market access through diversified channel strategies.
- Streamlines operations to reduce costs, improve margins.
- Rapidly adjusts strategies to exploit emerging market opportunities
- Integrates technology to enhance customer and data management.
- Provides consistent brand experience across all platforms.
- Leverages analytics for informed decision-making and improvements.
- Minimizes risk by diversifying sales and marketing channels.
- Enhances operational transparency with integrated data systems.
- Targets optimal customer segments for increased sales effectiveness.
- Reduces customer churn through improved engagement strategies.
Benefits
- Enhances digital presence to complement physical sales efforts.
- Optimizes inventory management across multiple distribution points.
- Uses data-driven insights to drive channel decisions.
- Provides seamless integration across all sales channels
- Implements ERP systems for improved operational efficiency.
- Synchronizes online and offline experiences for customers.
- Utilizes CRM tools to enhance customer relationship management.
- Analyzes and optimizes each channel for maximum performance.
Pricing
£250 a person a day
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 14
Service ID
6 4 7 6 6 0 2 4 2 6 2 8 1 0 9
Contact
Scrumconnect
Praveen Karadiguddi
Telephone: 07896206904
Email: sales@scrumconnect.com
Planning
- Planning service
- Yes
- How the planning service works
- The planning phase for Multi-Channel Strategy begins with a comprehensive analysis of your existing channel landscape, customer demographics, and market conditions. This strategic evaluation identifies key opportunities and challenges within current operations. We work collaboratively with your team to define clear objectives and develop a channel integration plan that aligns digital and physical sales platforms to optimize market reach and customer engagement. A detailed roadmap is then crafted, outlining the sequence of actions required to implement the multi-channel strategy, including timelines, resource allocations, and key performance indicators (KPIs) to monitor progress and success. This phase ensures a customized strategy that not only enhances channel performance but also drives consistent brand experience across all customer touchpoints.
- Planning service works with specific services
- No
Training
- Training service provided
- Yes
- How the training service works
- Training is essential to maximize the effectiveness of a new Multi-Channel Strategy. We provide comprehensive training programs designed to familiarize staff with the integrated systems and best practices for managing multiple channels. Training includes sessions on using new software tools, understanding data analytics for decision-making, and delivering consistent customer service across platforms. We also offer specialized workshops that focus on sales techniques unique to each channel. Post-implementation, we provide ongoing support and refresher courses to help staff adapt to system updates and evolving market conditions, ensuring the long-term success of the multi-channel strategy.
- Training is tied to specific services
- No
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
- Setting up a Multi-Channel Strategy involves integrating various sales and marketing channels into a cohesive system. This includes the deployment of necessary technological solutions such as CRM and ERP systems to ensure smooth data flow and accessibility across platforms. We coordinate the migration of data and processes from isolated channels into a unified framework, minimizing disruptions to ongoing operations. Our approach includes configuring online and offline channels to function synergistically, enhancing the customer journey. Proper setup ensures that all channels are optimized for user interaction, inventory management, and consistent branding, establishing a robust foundation for executing the multi-channel strategy.
- Setup or migration service is for specific cloud services
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
- Quality assurance in Multi-Channel Strategy is critical to ensure that all channels deliver a uniform customer experience and operate without glitches. Our QA process includes rigorous testing of the integration points between different channels to prevent data silos and ensure seamless communication across platforms. We conduct performance testing to verify that systems can handle anticipated loads, particularly during peak usage times. Security testing is also performed to protect customer data across all channels. By continuously monitoring system performance and quickly addressing any issues, we maintain high standards of quality and functionality, ensuring that each channel contributes positively to the overall strategy.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
- N/A
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- SLA Agreed with the client
- User can manage status and priority of support tickets
- Yes
- Online ticketing support accessibility
- WCAG 2.1 AAA
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- Yes, at an extra cost
- Web chat support availability
- 9 to 5 (UK time), 7 days a week
- Web chat support accessibility standard
- WCAG 2.1 AAA
- Web chat accessibility testing
- N/A
- Support levels
- Our support levels include onsite, email and telephone assistance for incident logging and end-user support/service requests. Our projects typically employ an account management structure as as part of our delivery, support and quality assurance processes.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Conforms to BS7858:2019
- Government security clearance
- Up to Developed Vetting (DV)
Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- Yes
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Covid-19 recovery
- Tackling economic inequality
- Equal opportunity
- Wellbeing
Fighting climate change
We are committed to further reducing our carbon footprint aiming to be carbon neutral by 2050, in line with the Climate Change Act 2008. Work from home; Our team are predominantly home based providing a reduction in emissions linked to travelling to and heating or powering the premises. IT Infrastructure: Scrumconnect has no on-premise server infrastructure with all our services being cloud based with AWS. AWS will be powered by 100% renewable energy by 2025. Cycle to work scheme: To reduce the carbon footprint of employees travelling to the premises we have an established cycle to work incentiveCovid-19 recovery
Scrumconnect are committed to providing tangible community benefits for the public sector and driving social change through programs recognised for delivering results for underrepresented and disadvantaged groups. Scrumconnect Cloud has recently launched Scrumconnect Academy, which aims to provide free training and mentorship to retrain people from industries affected by Covid19 to become cloud native experts (Candidates recently made redundant, unemployed individuals with outdated skills, disadvantaged youths, veterans and military spouses and disabled people). Scrumconnect Academy will aim to tackle the misrepresentation of women (make up 26% of tech roles) and Black, Asian or minority ethnic backgrounds (make up 15.2% of tech roles) by focusing recruitment on these underrepresented groups. Additionally, Scrumconnect run 'Get Certified Challenges' periodically where we organised free bootcamps and training materials with AWS to fund exams for those affected by Covid19Tackling economic inequality
We’ll Provide training/employment opportunities, for those facing barriers to employment and/or are from deprived areas through our various partnership organisations like Diversifying groups, Jobs With pride Support digital literacy through skills development/qualifications attainment/job creation initiatives e.g. 2x starters this month via T-Level apprenticeship program Address skills shortages in high-growth sectors (Tech/Digital/Data); providing educational advice/career development/job opportunities by volunteering and sponsored eventsEqual opportunity
We will: Ensure equitable treatment of employers, contractors and the communities integral to our value chain by implementing fair employment and equal pay practices Offer high-quality training and job creation initiatives specifically designed to empower individuals who face barriers to employment or come from deprived areas. Example: We welcomed two new starters via Disability Rights UK and in the past year we've seen more than 25% of our new hires originating from ethnic minority backgrounds via Diversifying groups Establish an inclusive work environment aided by our transparent HR policies that apply consistently from the recruitment process through promotion and compensation, benefiting both contractors and employees. Support digital literacy by actively promoting skills development, facilitating qualifications attainment, and launching initiatives that generate employment opportunitiesWellbeing
We have a certified mental health and wellness coach within Scrumconnect. We follow our commitment towards the 6 standards of Mental Health and ensure that our contractors/employees/Communities follow the same. We do a half yearly survey of staff engagement and bring in new policies/address needs based on the feedback. We conduct specific initiatives to promote healthy work environments. For e.g.: In times of COVID when people are connected remotely activities like virtual coffee mornings and community forums We have a well defined charter defining roles and responsibilities, job descriptions, work hours, flexible working options provided to every personnel as part of their onboarding process . Employee charter specific for this opportunity will be shared to clients prior to the start of the engagement.
Pricing
- Price
- £250 a person a day
- Discount for educational organisations
- Yes