NEWFOUND LTD
Startup Within
Startup Within helps public sector teams adopt a startup driven approach to delivering user-centred digital services. We provide specialist support across discovery, alpha, beta, and live phases, including product management, service design, delivery, user research, and technical architecture, enabling practical, agile, and sustainable outcomes.
Features
- User-centred discovery research identifying real needs, priorities, risks early.
- Service design for accessible, inclusive, end-to-end public services.
- Rapid prototyping and validation reducing delivery risk before major investment.
- Agile delivery support embedding product, delivery, and engineering best practice.
- Technical architecture advice aligned to GDS, DTAC, and standards.
- AI and emerging technology exploration for ethical, responsible public deployment.
- Data-informed decision-making using evidence, metrics, experimentation, and learning.
- Capability building through coaching, training, and embedded multidisciplinary delivery.
- Supplier selection support including requirements definition, evaluation, and assurance.
- Programme setup including governance, roadmaps, prioritisation, and delivery structures.
Benefits
- Reduces delivery risk through early validation, evidence, and iteration cycles.
- Accelerates time-to-live for new services using rapid prototyping methods approaches.
- Improves user outcomes by designing around real needs, accessibility principles.
- Builds internal capability through coaching, mentoring, and embedded multidisciplinary teams.
- Increases confidence in decisions using data, experimentation, and measurable evidence.
- Reduces wasted spend by prioritising highest-impact opportunities before large investments.
- Improves cross-team collaboration through shared goals, rituals, and transparent delivery.
- Ensures alignment with GDS standards, compliance requirements, and best practice.
- Strengthens stakeholder trust through clear communication, visibility, and demonstrable progress.
- Enables faster procurement decisions with clearer requirements, options, and evaluations.
Architecture roles
Business architect
| £1,200.00 |
|
Enterprise architect
| £1,150.00 |
|
Security architect
| £1,150.00 |
|
Solution architect
| £1,100.00 |
|
Technical architect
| £1,100.00 |
|
Chief digital and data roles
Chief data officer
| £1,250.00 |
|
Chief information security officer
| £1,250.00 |
|
Chief technology officer
| £1,300.00 |
|
Cyber security roles
Cyber security audit and assurance
| £1,050.00 |
|
Cyber security governance and risk management
| £1,100.00 |
|
Cyber security secure design
| £1,100.00 |
|
Data roles
Analytics engineer
| £950.00 |
|
Data governance manager
| £1,000.00 |
|
Machine learning engineer
| £1,100.00 |
|
IT operations roles
Business relationship manager
| £950.00 |
|
Change and release manager
| £950.00 |
|
Service transition manager
| £1,000.00 |
|
Product and delivery roles
Delivery manager
| £1,000.00 |
|
Digital portfolio manager
| £1,150.00 |
|
Product manager
| £1,050.00 |
|
Programme delivery manager
| £1,150.00 |
|
Software development roles
Development operations (DevOps) engineer
| £1,050.00 |
|
Software developer
| £950.00 |
|
User-centred design roles
Accessibility specialist
| £1,000.00 |
|
Content strategist
| £950.00 |
|
Interaction designer
| £950.00 |
|
Service designer
| £1,000.00 |
|
Non-mandatory Standards and certifications
-
ISO/IEC 27001 certification
-
No
-
ISO 28000:2022 certification
-
No
-
ISO 9001 certification
-
No
-
Quality management systems (QMS)
-
Yes
-
CSA STAR certification
-
No
-
PCI certification
-
No
-
Cyber essentials
-
No
-
Cyber Essentials Alternative
-
In relation to the services you do not have a current and valid Cyber Essentials certificate which has been awarded by one of the government approved Cyber Essentials accreditation bodies but you are working towards gaining it, and will be in a position to confirm that you have been awarded a current and valid Cyber Essentials certificate by one of the government approved accreditation bodies within 12 months of the date of award.
-
Cyber essentials plus
-
No
-
Cyber Essentials Alternative
-
In relation to the services you do not have a current and valid Cyber Essentials Plus certificate which has been awarded by one of the government approved Cyber Essentials accreditation bodies but you are working towards gaining it, and will be in a position to confirm that you have been awarded a current and valid Cyber Essentials Plus certificate by one of the government approved accreditation bodies within 12 months of the date of award.
-
Other security certifications
-
No
Social value
-
Section B - Commitment for Future: Delivery
-
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority
-
New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
-
Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
-
Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
-
Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
-
Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
-
Measures to support in-work progression to help people in the contract workforce, to move into higher paid work by developing new skills relevant to the contract
-
Support for the contract workforce by providing career advice, and providing opportunities for staff working on the contract with in-work progression career development into known skills shortages or high growth areas
-
Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
-
Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero
Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.
-
Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
-
Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
-
Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
-
Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
-
Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 6: Employment and training: For those who face barriers to employment
-
Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
-
Working conditions which promote an inclusive working environment and promote retention and progression
-
Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain
Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.
-
Understanding of the issues affecting the development of new skills by target cohort
-
Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
-
Understanding of issues relating to entering the contract workforce
-
Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.
Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.
-
Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
-
Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
-
Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
-
Actions to invest in the physical and mental health and wellbeing of the contract workforce
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at
philip@newfoundgroup.co.uk.
Tell them what format you need. It will help if you say what assistive technology you use.