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FireText Communications Limited

FireText UK Secure (Official) SMS, RCS, WhatsApp Messaging & Advanced Messaging

FireText provides a secure and user-friendly web platform for two-way SMS messaging, omnichannel API messaging, RCS, and WhatsApp. Our UK-based cloud platform is accredited to ISO27001, Cyber Essentials Plus and NHS DSP Toolkit standards. We undergo annual penetration testing by a CREST and NCSC CHECK accredited company.

Features

  • Send SMS messages from FireText's secure SMS service
  • Rich Communication Services (RCS) via our RCS platform
  • Send WhatsApp messages & receive WhatsApp messages
  • Advanced Messaging
  • Two-way messaging for inbound SMS & outbound SMS
  • UK-based data centres & Tier 1 direct UK routing
  • Omnichannel messaging platform with option for API messaging
  • Real-time delivery reports & user-friendly click reports
  • Communicate with end users from our easy-to-use messaging platform
  • Send international SMS messages & receive international SMS messages

Benefits

  • Send secure & reliable campaigns for peace of mind
  • Send timely reminders, reduce missed meetings & reduce missed appointments
  • Send personalised bulk SMS from our user-friendly web platform
  • Quick communication with easy-to-use web platform & user-friendly messaging platform
  • Deliver Carbon Neutral SMS & send sustainable SMS campaigns
  • Send time-critical information, share time-sensitive information & notify end users
  • Integrate with existing platforms for easily integrated messaging
  • Digital by Default SMS for cost-effective messaging
  • UK-based private cloud servers
  • Dedicated account manager & UK-based hand-holding support

Pricing

£0.05 to £0.05 a unit

  • Education pricing available
  • Free trial available

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at gcloud@firetext.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

6 7 8 9 8 6 7 0 1 0 4 8 5 5 4

Contact

FireText Communications Limited James Huff
Telephone: 0800 038 5522
Email: gcloud@firetext.co.uk

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Accurx, APPT Health, eConsult, e-shot, Firefish, Freshdesk, Forfront, HeroHealth, influence, integromat, iPlato, itris, Keap, Livi, Make, Microsoft Power Automate, Millcare (Dedalus), MJog, PATCHS, SmartSurvey, Syml Connect, Wellola, Zapier, Zendesk, Zoho.
Cloud deployment model
Private cloud
Service constraints
International SMS availability varies on a country-by-country basis, and even on a network-by-network basis within each country. There may be specific requirements in order for international SMS to be successful, and FireText will endeavour to provide the most accurate and up-to-date guidance available. For instance, some countries require pre-registration of service, and others require all messages to be sent from a local reply number.
System requirements
  • Requires internet connection
  • Access to a browser that supports TLS 1.2 or above
  • API requests must be made using TLS 1.2 or above
  • Web User Interface requires javascript to be enabled

User support

Email or online ticketing support
Email or online ticketing
Support response times
1 hour during normal office hours, 4 hours outside normal office hours. Normal office hours are Monday to Friday, 0900 to 1700 (excluding bank holidays).
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Onsite support
No
Support levels
FireText provides phone and email support during normal office hours, Monday to Friday, 0900 to 1700 (excluding bank holidays). This support includes hand-holding assistance for account management, features, billing, and any technical queries you may have. All support requests are escalated to the appropriate department internally. Technical account managers are available to provide support on standby. Outside of normal office hours, email support is available for emergency technical queries. These levels of support are available at no additional cost.
Support available to third parties
Yes

Onboarding and offboarding

Getting started
On-boarding is simple. Users can access the FireText platform via the web browser, and it is completely free of charge to set up an account. To get started, prospective users can visit www.firetext.co.uk/pricing/trial/gcloud to create an account. Creating an account requires first name, surname, organisation name and email address.

Once the account is verified, you can upload contacts immediately using a .csv file or by pasting them into the easy-to-use contact uploader.

Once you have SMS credits on the account, you can send messages straight away or schedule these for a later date. You can pay for credits and/or inbound SMS tools instantly using a debit or credit card, or by speaking with the support team, where credits can be added on receipt of a valid purchase order number. Costs are available in our pricing document.

The FireText team provide on-boarding support over emails or phone calls during our normal office hours of Monday to Friday, 0900 to 1700 (excluding bank holidays). We provide this at no additional cost.
Service documentation
Yes
Documentation formats
  • HTML
  • PDF
End-of-contract data extraction
As an account user, you can download data as a .csv file, including sent messages, received messages and contacts. You can also obfuscate account data on account closure by requesting this from FireText's support team. There are no additional costs for this.
End-of-contract process
Off-boarding is straightforward. You can utilise FireText platform for as many (or as few) SMS campaigns as you need. There are no long-term contracts.

Accounts can be closed upon request from users, or at the end of the call-off contract period.

The team provides off-boarding support over email and phone calls during our normal office hours of Monday to Friday, 0900 to 1700 (excluding bank holidays). We provide this at no additional cost.

As an account user, you can download data as a .csv file, including sent messages, received messages and contacts. You can also obfuscate account data on account closure by requesting this from FireText's support team. There are no additional costs for this.

Using the service

Web browser interface
Yes
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
Application to install
No
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
On both mobile and desktop, users can send and schedule messages to individuals and existing groups, review messages and campaigns that have been sent as well as delivery and click reports. On desktop, you can download data and upload CSV files. On mobile, you can download data but you cannot upload CSV files.
Service interface
Yes
User support accessibility
None or don’t know
Description of service interface
Users can access the FireText service via the easy-to-use web platform or developer API. You need to have access to the internet to be able to connect, and web pages are also mobile optimised.
Accessibility standards
None or don’t know
Description of accessibility
The FireText system has been built to run without the requirement for JavaScript in a lesser capacity. All images have clear alt tags. Text is used for all buttons and functions, and as such can be manipulated for a variety of cases using popular in-built and add-on browser functionality.
Accessibility testing
No formal testing.
API
Yes
What users can and can't do using the API
You must already have either a full or trial account with FireText to utilise the API. You can send and receive messages via the API, as well as check credits, manage contacts, schedule messages, access message reports, create sub accounts, transfer credits to sub accounts, add message templates, and manage keywords including adding forwarding rules. Authentication is via either username and password or via apiKey. API requests are supported using TLS 1.2 or above.
API documentation
Yes
API documentation formats
  • Open API (also known as Swagger)
  • HTML
  • PDF
  • Other
API sandbox or test environment
Yes
Customisation available
Yes
Description of customisation
FireText account managers can enable features on the web platform upon request. We can enable sub accounts, message templates, fixed SMS sender ID, international sending, country-specific contact validation, a branded URL shortener, restriction of data uploads and downloads, sharing of pooled credits between sub accounts, and sharing of suppression list with sub accounts. These features are enabled at no extra cost. International destinations (non-UK) are charged at 4 credits per SMS (160 GSM characters) for each recipient.

Users can integrate an existing or custom-made platform with FireText using the API.

There is also the option for Rich Communication Services (RCS), WhatsApp and Advanced Messaging.

Scaling

Independence of resources
HA Load balancers are present at each data centre. From here, it is possible to spread load across multiple servers to deliver services. FireText operates Ansible playbooks to allow for quick provisioning of additional servers, should our monitoring indicate failures or the need for additional resources.

Analytics

Service usage metrics
Yes
Metrics types
Delivery reports, click reports and credit usage.
Reporting types
  • API access
  • Real-time dashboards
  • Reports on request

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Conforms to BS7858:2019
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
  • United Kingdom
  • European Economic Area (EEA)
User control over data storage and processing locations
No
Datacentre security standards
Managed by a third party
Penetration testing frequency
At least once a year
Penetration testing approach
‘IT Health Check’ performed by a CHECK service provider
Protecting data at rest
  • Physical access control, complying with CSA CCM v3.0
  • Physical access control, complying with another standard
  • Encryption of all physical media
Data sanitisation process
Yes
Data sanitisation type
Deleted data can’t be directly accessed
Equipment disposal approach
A third-party destruction service

Data importing and exporting

Data export approach
You can download account data as a .csv file, including sent messages, received messages and contacts.
Data export formats
CSV
Data import formats
CSV

Data-in-transit protection

Data protection between buyer and supplier networks
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
Data protection within supplier network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
  • Other
Other protection within supplier network
FireText utilise firewalls and access controls to restrict communications between systems in our network.

Availability and resilience

Guaranteed availability
FireText will guarantee 99.9% monthly availability of the Services 24/7/365. Should the FireText SLA be violated and the customer has made a pre-purchase of SMS credits, the user can request a refund of any remaining credits.
Approach to resilience
We operate in multiple geographically separated data centres with multiple clusters within each data centre. More information is available on request.
Outage reporting
FireText use StatusPage for communication during outages. Users can view the StatusPage here: http://status.firetext.co.uk/ and can also subscribe via this page to receive updates via email.

Identity and authentication

User authentication needed
Yes
User authentication
  • 2-factor authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password
  • Other
Other user authentication
Users are authenticated through the web platform with a username and password. Through the API, users can be authenticated with a username and password or an apiKey. Additionally, 2-factor authentication can be enabled.
Access restrictions in management interfaces and support channels
FireText management enables access control for all members of staff, and manages permissions as required. Permissions are managed independently for interfaces as well as support channels. Access can be restricted at various levels, including complete or partial restriction.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Identity federation with existing provider (for example Google Apps)

Audit information for users

Access to user activity audit information
Users contact the support team to get audit information
How long user audit data is stored for
User-defined
Access to supplier activity audit information
Users contact the support team to get audit information
How long supplier audit data is stored for
At least 12 months
How long system logs are stored for
At least 12 months

Standards and certifications

ISO/IEC 27001 certification
Yes
Who accredited the ISO/IEC 27001
The British Assessment Bureau
ISO/IEC 27001 accreditation date
03/07/2023
What the ISO/IEC 27001 doesn’t cover
N/A
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Cyber essentials
Yes
Cyber essentials plus
Yes
Other security certifications
Yes
Any other security certifications
NHS DSP Toolkit

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
  • ISO/IEC 27001
  • Other
Other security governance standards
NHS DSP Toolkit, Cyber Essentials and Cyber Essentials Plus.
Information security policies and processes
As per FireText's ISMS Manual, management is committed to defining and establishing its ISMS policy. This includes, but is not limited to, defining objectives, the roles and responsibilities, approach to risk assessment, regular audits and continued improvements. Training is provided to all staff when they join, and at least on an annual basis. All staff can report directly to SIRO.

Operational security

Configuration and change management standard
Supplier-defined controls
Configuration and change management approach
FireText adopts a strict version control for all source code and configuration in order to investigate and rollback deployments as required. Maintenance of physical components is managed by an accredited data centre provider, and components are tracked using reporting tools such as Runscope and Opsgenie. All changes are assessed for security impact.
Vulnerability management type
Supplier-defined controls
Vulnerability management approach
FireText monitors and applies patches and updates when they become available. The infrastructure is designed with security as the priority. Any potential threats are mitigated through the design of the infrastructure, the servers and data centre configuration, and is re-enforced by external annual penetration testing by an approved third party security company. Threats are monitored via information provided by the National Cyber Security Centre.
Protective monitoring type
Supplier-defined controls
Protective monitoring approach
The FireText systems sit behind multiple layers of security. The technical team proactively monitor for abnormal activities and investigate any alerts triggered immediately. Should any incident occur, these would be communicated transparently to any impacted end user, with regular updates, following standard internal protocols.

We endeavour to respond to issues within 30 minutes. In the event of a disaster requiring restoration from backups, we aim to restore the data within 2 hours.
Incident management type
Supplier-defined controls
Incident management approach
Incidents are communicated with all customers, using StatusPage to communicate regular updates. This includes an initial report of the incident, the investigation into the incident, the status of the incident, right through to resolution. Incidents are followed up by a 'post-mortem' which details the incident. All of which are communicated instantly via email to subscribed customers. Users can report incidents through our normal support channels, those being email and phone.

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v3.0)

Public sector networks

Connection to public sector networks
No

Social Value

Social Value

Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

Fighting climate change

FireText is Carbon Neutral and committed to achieving Net Zero carbon emissions by 2030. FireText's dedicated Climate Champion works with the team and supply chain - including data centres and networks - to find opportunities to reduce carbon emissions and increase energy efficiency. Our key targets are to:

• Explore and implement more carbon-saving opportunities in FireText's supply chain

• Encourage our supply chain to create reporting mechanisms based on exact energy usage

• Conduct carbon reduction training for the team for work and home (from FireText's Carbon Literacy-approved Climate Champion)

• Explore further team activities that inspire positive change for the natural environment, e.g. tree-planting and beach cleans

• Inspire customers and businesses to reduce carbon footprints with marketing content and opportunities.

You can view our Environmental Statement on our website here: https://www.firetext.co.uk/environmental-statement

Covid-19 recovery

The transition from the ‘new normal’ in COVID-19 recovery continues, with FireText providing SMS communications for businesses, charities and sectors across the UK as SMS becomes one of the core communication tools for delivering vital messages.

As FireText continues to grow post-COVID-19, this has presented career opportunities in the local Cornish community, including recruiting for a new full-time role and taking on a local creative freelancer, specialising in graphic design.

FireText implements the 5 foundational principles of the Good Work Plan. Our directors invest time into understanding each team member’s individual needs to safeguard well-being and safety, as well as encouraging transparency to create job satisfaction. Fair pay is deeply valued, and FireText is accredited as a Living Wage Employer, ensuring employees’ needs are met amidst the cost of living crisis, as well as further rewarding merit.

Each team member is allocated 10 hours of Personal Professional Development, helping each individual thrive in their career and expand their skill set. This is regularly reviewed to ensure the team are getting the most out of training opportunities.

We have a strong focus on community-led initiatives, with a goal to create a human connection between our team and the local community. With the economic impact of COVID-19 contributing to the Cost of Living Crisis, FireText continues to contribute monthly food bank donations to our local food bank. Every month, a member of the team delivers food and resources requested by the food bank, and supports people and families in times of need, while building rapport between our team and the wider local community. To both fight climate change and create more community-led initiatives, we would like to partake in more activities such as beach cleans. We will continue to explore further opportunities.

Tackling economic inequality

FireText has an open-door policy when it comes to employee professional development and organisational learning. Our weekly team catch-ups and away days allow for the whole team to support each other with professional development and wellbeing.

Our work experience and apprenticeship programs with local colleges have provided career and learning opportunities for individuals from different backgrounds. Our directors and team are also able to pass on their business knowledge to recruits joining the team, as well as allocated 10 hours of Personal Professional Development allocated to each team member.

FireText engages and collaborates with a diverse supply chain, such as establishing new partnerships and integrations with software providers across the UK.

We also work with the supply chain and partners to build resilience. As a Mobile Ecosystem Forum (MEF) signatory, we work with the forum to operate a business SMS code of conduct that protects people from receiving unwanted messages.

Information security is at the core of FireText’s offering, and we hold ISO27001:2017 and Cyber Essentials Plus accreditation. This is to protect users and recipients. A CREST and NCSC CHECK provider complete external penetration testing for FireText every year, which allows us to operate and maintain a business with security at the core of all of our operations. FireText's management team audits and reviews our key suppliers, and as part of our supplier procurement process, will ask any new suppliers to complete an environmental questionnaire.

As well as managing cyber security risks, FireText is committed to ensuring no modern slavery or human trafficking takes place across our business - including our supply chains.

FireText has assessed the risk of Slavery and Human Trafficking in the business and in our ongoing supply chain to be low. A Modern Slavery Statement is published on our website.

Equal opportunity

In line with our Equal Opportunities policy, FireText is committed to providing a working environment in which employees are able to realise their full potential and to contribute to its business success irrespective of their gender, race, disability, sexual orientation, marital status, part time status, age, religion or belief.

This is a key employment value to which all employees are expected to give their support. In order to create conditions in which this goal can be realised, FireText is committed to identifying and eliminating unlawful discriminatory practices, procedures and attitudes throughout FireText. FireText expects employees to support this commitment and to assist in its realisation in all possible ways.

Specifically, FireText aims to ensure that no employee or candidate is subject to unlawful discrimination, either directly or indirectly, on the grounds of gender, race (including colour, nationality or ethnic origin), disability, sexual orientation, marital status, part time status, age, religion or belief. This commitment applies to all aspects of employment, including:

• recruitment and selection, including advertisements, job descriptions, interview and
selection procedures
• training
• promotion and career development opportunities
• terms and conditions of employment, and access to employment related benefits and
facilities
• grievance handling and the application of disciplinary procedures; and
selection for redundancy.

Equal opportunities practice is developing constantly as social attitudes and legislation change. We will keep our policies under review and will implement changes where these could improve equality of opportunity.

This commitment applies to all FireText’s employment policies and procedures, not just those specifically connected with equal opportunities.

Wellbeing

FireText focuses on creating a comfortable, happy and open environment for the whole team. The directors invest in the physical and mental health of the team by creating this environment and arranging regular feedback sessions. Here, the FireText team is given the space and time to voice their needs and to raise any individual concerns they have. This atmosphere cannot be ‘measured’ or ‘processed’ but is nurtured to allow every individual to provide feedback on how they need to be supported in the workplace.

An action as a result of this is FireText’s new hybrid working structure. This includes a combination of office and remote working, allowing for a balance: space to concentrate on individual tasks at home, and time to spend working with the team.

As well as a great work-life balance, this open and honest environment is fostered in many ways: daily walks through across Falmouth University Campus, team away day adventures, monthly virtual quizzes and even team 10K runs.

As an Equal Opportunities Employer, FireText echoes this open environment in the recruitment process itself, ensuring that opportunities are accessible to individuals irrespective of their gender, race, disability, sexual orientation, marital status, part time status, age, religion or belief.

Pricing

Price
£0.05 to £0.05 a unit
Discount for educational organisations
Yes
Free trial available
Yes
Description of free trial
Users can set up a free trial account online to access to the full web platform. It can also be accessed via the API. Users receive 25 free trial SMS credits for testing, which expire after 30 days. Users can upload contacts, create groups and send SMS messages following verification.
Link to free trial
Www.firetext.co.uk/pricing/trial/gcloud

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at gcloud@firetext.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.