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The Foundation

User Persona Development

The Foundation uses organisational analysis, behavioural research and demographic information to define, test and refine user personas, including developing objectives, lifestyle, personality, user needs and objectives. These personas are then used to develop test routines, on which interfaces and functionality can be tested, measured and refined.

Features

  • Researching to discover users and why they engage
  • Discovering relevant behaviours, assumptions and expectations
  • Discovering themes & characteristics that are specific, relevant & universal
  • Organising elements into persona groups of target users
  • Naming and classifying each persona group and their characteristics
  • Separating primary, secondary & complementary categories
  • Developing descriptions of each persona background, motivations, expectations

Benefits

  • Understand primary user motivations and needs
  • Translate to use, consumption & purchasing decisions
  • Understand perceived obstacles or problems in your website
  • A vision throughout your organisation of who you are targeting
  • Insights to language, messages, imagery that users will respond to

Pricing

£600 to £840 a unit a day

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at rick@thefoundation.agency. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

6 8 3 7 7 7 5 4 0 0 8 5 4 3 2

Contact

The Foundation Rick McKee
Telephone: 028 9037 1010
Email: rick@thefoundation.agency

Planning

Planning service
Yes
How the planning service works
The Foundation has developed Momentum, creative planning & delivery methodology designed to meet organisational objectives. We take a deep dive into your world; go where you go; see what you see; explore your challenges; understand your vision for the future and work with you to create a plan with the power to get you there. We develop a robust strategy, going on to create effective rollout programmes for optimisation:
Early collaboration to challenge thinking and provide an aligned brief – engaging the right stakeholders on all sides.
Design to be informed by solid research, developing strategic directions based on insight and understanding.
Frequent check-ins to inform tactical and creative pathways – focusing on strategy and initial directions of travel.
Quality is key and underpinned by process – internal checkpoints to ensure all work is being reviewed by an experienced team.
Pretesting needs to be a consideration – real world feedback on proposed routes using testing extensively to get insights.
Master rollout but focus on driving longer term growth, proactively measuring impact and using regular sessions to bring more growth opportunities.
Reflection is key to learning; learning is key to growing – project reviews for every project to measure impact.
Planning service works with specific services
No

Training

Training service provided
No

Setup and migration

Setup or migration service available
No

Quality assurance and performance testing

Quality assurance and performance testing service
No

Security testing

Security services
No

Ongoing support

Ongoing support service
No

Service scope

Service constraints
Service available during office hours from Monday to Friday, or by exception as agreed.

User support

Email or online ticketing support
Email or online ticketing
Support response times
Responses during office hours, or by exception as agreed.
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
No
Support levels
As agreed during scoping.

Resellers

Supplier type
Not a reseller

Staff security

Staff security clearance
Staff screening not performed
Government security clearance
Up to Security Clearance (SC)

Standards and certifications

ISO/IEC 27001 certification
No
ISO 28000:2007 certification
No
CSA STAR certification
No
PCI certification
No
Cyber essentials
No
Cyber essentials plus
No
Other security certifications
No

Social Value

Social Value

Social Value

  • Fighting climate change
  • Wellbeing

Fighting climate change

The provision of this service will deliver against theme 3 ‘Fighting Climate Change’ with the intended outcome of establishing and maintaining effective stewardship of the environment. Specifically, we will make a commitment to:

Ensure compliance with environmental legislation and regulations.
Reduce waste by researching and implementing improved operating practices.
Ensure safe waste disposal.
Invest in the development of new products and processes to improve environmental impact.
Ensure suppliers continually adhere to our environmental and sustainability policies.
Promote use of recycled paper, and paper from certified sustainable forests (FSC & PEFC).
Openly communicate, and guide all employees to reduce our impact on the environment.
Systematically review our performance through audit, review and reporting.

We are accredited and work to the standards of ISO 9001 (Quality Management) and ISO 14001(Environmental Management) to guarantee that a quality, sustainable service is provided.

We achieved green level in the NI Environmental Benchmarking Survey and have formally committed to the Climate Action Pledge to work in collaboration with our stakeholders to collectively address the climate emergency.

We recognise ISO 26000 as a reference standard that provides us with guidance for the implementation of socially responsible behaviour that focuses on a commitment to drive our contribution across a range of relevant environmental issues including:

Delivering services in an environmentally sensitive manner (i.e., reducing greenhouse gas emissions through minimisation of transport related impacts/ the use of technology and forward planning).
Purchasing environmentally friendly materials (i.e., use of recycled paper, and for physical items ensuring sustainable route to printing and delivery is taken).
Energy efficiency measures (i.e., low energy office lighting, computers and monitors switched off every evening, heating off between May and September etc.).
Recycling measures and responsible waste disposal (i.e., policy of minimum waste upheld by all staff, hazardous waste removed by specialist licensed contractors).

Wellbeing

The provision of this service will deliver against theme 5 ‘Wellbeing’ with the intended outcome of implementing measures to improve the health and wellbeing of employees.

We support and enhance the physical health and mental/ emotional wellbeing of our workforce. Here’s some of the initiatives already implemented:

Hybrid working enables staff to work from home at least two days a week.
‘Winter Wellbeing’ gives staff two daylight hours of free time twice a month.
Regular staff development reviews ask our employees input on how the training budget is spent, and considers how we can increase skills/ efficiencies and how we can support individual career progression.
Our Employee Engagement team leads charity work and local contributions.
Our Health and Wellbeing Programme hosts regular workshops around areas of staff interest, arranged by our Health Champion.
A health cash plan allows employees to claim money back towards the cost of their essential healthcare, and gives them free access to valuable health and wellbeing services.
We installed a permanent office defibrillator and trained employees in basic first aid.
Two colleagues are trained Mental Health First Aiders.
Employees get two days paid leave annually for causes that matter to them personally.
The annual company summit gives our employees a voice and enables them to help shape the future of our company.

We use ‘Office Vibe’ to track how employees feel and to highlight issues or problems in an anonymous way. We have an overall employee engagement score of 75%.

We have an ‘open door’ policy and encourage staff to ask questions, raise concerns, and suggest improvements. We value everyone and their contribution. We communicate updates regularly, both by email and in person, while making sure that each and every employee knows they are in part responsible for why The Foundation works so well.

Pricing

Price
£600 to £840 a unit a day
Discount for educational organisations
No

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at rick@thefoundation.agency. Tell them what format you need. It will help if you say what assistive technology you use.