Structured Data (Schema Markup)
Specialist consultancy providing advanced structured data (schema markup) for SEO. We help public sector organisations improve search engine visibility, achieve Rich Results, and prepare for AI-driven search. Services include structured data technical auditing, custom JSON-LD markup, syntax validation, and collaborative implementation with existing development teams to ensure full Google compliance.
Features
- Bespoke structured data markup - Hand-coded, error-free schema markup creation
- Comprehensive Structured Data Audits - Reviewing existing implementation and gaps
- Rich Result Strategy - Appear for Rich Results in SERPs
- Entity Optimisation - Defining Organization, GovernmentService, and Department entities
- Knowledge Graph Optimisation - Improving brand presence in search panels
- Semantic Search Strategy - Connecting topics and entities for AI/LLMs
Benefits
- Increased Organic Visibility - Occupy more SERPs real-estate
- Higher Click-Through Rates (CTR) - Rich results attract more clicks
- AI Readiness - Helps AI models understand your content
- Improved Accessibility - Helps machines read and interpret website content
- Reduced Ambiguity - Disambiguates similar government departments or services
- Users Can Find Services More Easily
- Curbs Environmental Impact - Reduces website rendering, helping save energy
Pricing
- Education pricing available
Service documents
Request an accessible format
Framework
G-Cloud 15
Service ID
6 8 8 7 7 5 2 9 8 1 0 5 9 1 2
Contact
The Structured Data Company
Kelly Sheppard
Telephone: 01233 535034
Email: info@structureddata.co.uk
About your service
- Service categories
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Cloud Support Services
Set Up and Migration
- Data/information structure design
Service scope
- Service constraints
-
Support available remotely.
Service does not include implementation, which needs to be done by a developer. We will of course work with your developer on this as part of the framework.
User support
- Email or online ticketing support
- Yes
- Support response times
- Within 24 hours Monday - Friday.
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
-
Standard Project Support - Reactive & Time-Bound. Focused on resolving specific technical issues or answering immediate questions related to the contract deliverable (e.g. Schema validation failure, Search Console error review). Delivered via email, with responses during standard business hours. Included as part of ongoing packages and project basis for the duration of the contract only.
Ongoing Packages / Proactive Support - Ongoing & Strategic. Includes routine performance monitoring, monthly reporting, proactive error checking, and strategic planning based on search engine updates. Monthly scheduled call to discuss progress and next steps. Included as part of ongoing packages for the duration of the contract only.
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Conforms to BS7858:2019
- Government security clearance
- Baseline Personnel Security Standard (BPSS)
Pricing
- Discount for educational organisations
- Yes
Architecture roles
| Role level | UK Rate | Offshore Rate |
|---|---|---|
| Principal technical architect | £650.00 | £650.00 |
Non-mandatory Standards and certifications
- ISO/IEC 27001 certification
- No
- ISO 28000:2022 certification
- No
- ISO 9001 certification
- No
- Quality management systems (QMS)
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Please provide your Cyber Essentials Certificate Number
- 63299810-0d60-4e5d-a1a1-50f0f9fa8192
- Cyber essentials plus
- No
- Cyber Essentials Alternative
- None of the criteria
- Other security certifications
- No
Social value
- Section B - Commitment for Future: Delivery
-
-
Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.
Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises
- Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
-