Cognizant Worldwide Limited

Cognizant CRM Marketing Automation Services

Marketing as a Service offered using our cloud based Enterprise Marketing Solution (using Salesforce.com and Adobe marketing platforms), that enables CMOs to Plan, Execute and Track Marketing Programs across channels, which offers the convenience and cost savings of a cloud platform.

Features

• Marketing process consulting
• Marketing Platform Implementation
• Personalised and relevant messaging/ offers to Customers
• Omni-channel marketing strategy
• Marketing Platform Assessment and selection
• Campaign Planning, Design, Launch, Execution and Performance Analysis
• Agency coordination
• Marketing Platform maintenance and support

Benefits

• Reduced marketing cost
• Improvement in Click-through rate
• Improvement in campaign turnaround time
• Higher offer acceptance conversion rates provided by better data
• Improved RoMI

£415 to £1,550 a unit a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at inquiryPSandHealth@cognizant.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

691583147706745

Contact

Frank Mcdade
+44 (0) 7711 588 127
inquiryPSandHealth@cognizant.com

Planning

• Planning service: Yes
• How the planning service works: We offer advisory services for Marketing Platform Assessment, selection and define Enterprise Marketing Roadmaps
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Salesforce.com
  • Marketing Cloud
  • Adobe Marketing Cloud

Training

• Training service provided: Yes
• How the training service works: Cognizant provide both Train-the-trainer and End user testing services for applications migrated on Force.com Platform. This can be in video, classroom, interactive e-learning modes.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Cognizant is able to provide specialist services around Migration Approach from both on-premise to cloud and cloud to cloud. We are having a large number of solution accelerators and templates to ensure the migration goes smoothly with minimum disruption.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Salesforce.com
  • Marketing Cloud
  • Adobe Marketing Cloud

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We provide end-to-end testing services as part of migration

Security testing

• Security services: Yes
• Security services type:
  • Security strategy
  • Security risk management
  • Security design
  • Cyber security consultancy
  • Security testing
  • Security incident management
  • Security audit services
• Certified security testers: Yes
• Security testing certifications:
  • GBEST
  • CREST
  • Tigerscheme
  • Cyber Scheme
  • Other
• Other security testing certifications: Certified Ethical Hacker (CEH)

Ongoing support

• Ongoing support service: No

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Based on SLAs agreed to meet your needs
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: WCAG 2.1 AA or EN 301 549
• Phone support: Yes
• Phone support availability: 24 hours, 7 days a week
• Web chat support: Yes, at an extra cost
• Web chat support availability: 24 hours, 7 days a week
• Web chat support accessibility standard: WCAG 2.1 AA or EN 301 549
• Web chat accessibility testing: Fully tested with a range of assistive technology users
• Support levels: Level 1,2 & 3

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Conforms to BS7858:2019
• Government security clearance: Up to Developed Vetting (DV)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: DNV Business Assurance
• ISO/IEC 27001 accreditation date: 02/07/2021
• What the ISO/IEC 27001 doesn’t cover: Certain locations of Cognizant are not in scope of the certification
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: No
• Cyber essentials plus: Yes
• Other security certifications: Yes
• Any other security certifications: ISO 22301 – Business Continuity Management System

Social Value

• Social Value:

  Social Value

  Fighting climate change

  Fighting climate change

  OUR SOCIAL VALUE COMMITMENT; We support and deliver across all identified areas of Social Value. We have provided the below as an example for Fighting Climate Change.; Our Social Value typically has two components:; 1-Reducing the greenhouse gas emissions of clients’ in house software development/support teams.; 2-Training technical teams in ways of working that reduce GHG emissions.; Below is dependent on the size/scope/length of the engagement:; ACTIONS WE WILL UNDERTAKE; • We typically start with a one-day workshop to 1) Define what sustainability is in terms of software development/support. 2) Agree what can be measured, monitored and improved. 3) Produce a comprehensive Social Value Plan outlining our actions.; • We use Cognizant's Carbon Footprint Calculator to measure and report on the IT team’s baseline emissions, using energy as a proxy. This data drives action planning and progress tracking.; • If appropriate, our specialists conduct in-depth assessments of existing services/ways of working and identify areas where environmental impacts can be reduced. This process aligns with the Greenhouse Gas Protocol Product Standard and ISO/IEC 21030 standards for software measurement. We will assess ideas such as 1) cloud migration (eg optimised scalability). 2) Cloud native design (eg microservices and containers). 3) Green software design (eg code that minimises resource usage); • If appropriate, we host workshops to discuss findings and agree changes in ways-of-working.; SUSTAINABILITY PRINCIPLES; We typically run sprints to test changes and measure improvements. We agree ways to integrate these techniques into business as usual.; EMBEDDING THE PRINCIPLES; We train client’s staff in the new ways of working by a blend of joint working, training sessions, and an on-line Sustainability Guide which will cover best practices for sustainable design, development, and operations. We periodically meet with the client to encourage continuous improvement through a blend of refresh training and challenge.

Pricing

• Price: £415 to £1,550 a unit a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at inquiryPSandHealth@cognizant.com. Tell them what format you need. It will help if you say what assistive technology you use.