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  1. Digital Marketplace
  2. Lot 2: Cloud software
  3. PressArea Digital Asset Management (DAM) Press Centre Solution

PressArea Digital Asset Management (DAM) Press Centre Solution

A secure online digital asset management (DAM) and press centre platform for marketing and PR departments. Tools include press release creation and distribution (online+email), image, video and document asset distribution, press enquiry systems, bulk WeTransfer-like file sends, lines-to-take, social media integration, multi-language, and registered-users-only downloads.


  • Virtual Media Centre Press Office Content Management Digital Asset Management
  • Online Media Centre For Online and Email Press Release Distribution
  • Multimedia Asset (Video, Images, Document) Storage and Distribution
  • Integrated Media Database and Media Customer Relationship Management CRM
  • Press Enquiry Workflow Handling
  • Lines-To-Take Frequently Asked Question (FAQ) Creation and Distribution
  • Crisis Management, Lines to Take and Dark Site modules
  • File send facility for Images/Videos/Documents
  • Responsive Design For Mobile and Notepad Devices
  • Unlimited Users (Admin and Press)


  • Publish, distribute and track Press Releases from a shared platform
  • Integrated image library, video, document and PDF management
  • Real-time tracking of press release response and coverage
  • Incoming press enquiry module means you don't miss a deadline
  • CRM tools to optimise your media relations and track contacts
  • Manage and view communications from any device
  • Restrict and embargo press releases/images/videos
  • Restrict asset views/downloads depending on user type
  • Sites built to match brand guidelines
  • Switch to a reduced crisis management site In minutes


£700 to £1,900 a licence a month

  • Education pricing available
  • Free trial available

Service documents

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G-Cloud 13

Service ID

7 0 7 8 6 6 7 0 1 4 9 4 5 5 3


PressArea David Smith
Telephone: 0845 226 0435

Service scope

Software add-on or extension
Cloud deployment model
Private cloud
Service constraints
The service offers unlimited users (press and admin), storage for images, videos and documents up to 1TB (additional storage is charged on a stepped basis after this), outbound press release sending up to 1000 email sends per month (additional emails are charged on a stepped basis after this), unlimited training and support. Telephone support is 8-6 Mon-Fri.
System requirements
  • Admin users require a modern browser to access service
  • 2 megabits per second broadband internet connection is recommended

User support

Email or online ticketing support
Email or online ticketing
Support response times
Critical Issues - Telephone Hotline support for critical issues is available 24/7/365

For Non-critical issues - Phone support is offered Mon-Fri, 8am-8pm

Email response time within the hour Mon-Fri, 8am-8pm
Email response time within the hour Sat-Sun, 8am-5pm.

Outside of the above hours, the response time is the next day.
User can manage status and priority of support tickets
Phone support
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Onsite support
Support levels
A dedicated account manager is provided for each client.
Critical Issues - Telephone Hotline support for critical issues is available 24/7/365
For Non-critical issues - Phone support is offered Mon-Fri, 8am-8pm
Email response time within the hour Mon-Fri, 8am-8pm
Email response time within the hour Sat-Sun, 8am-5pm.
Outside of the above hours, the response time is the next day.

There is no extra charge for the above support level.
Support available to third parties

Onboarding and offboarding

Getting started
Initial training is provided which can either be onsite for 3-4 or more individuals, or via online/phone training. Any new staff joining will be eligible to receive free online training. Note - Onsite training outside of the M25 area will be charged for at £250 per 1/2 day.
Service documentation
Documentation formats
End-of-contract data extraction
We can arrange for data to be exported to any open file format at the end of the contract.
End-of-contract process
There are no end-of-contract costs. On termination, we will terminate access to the platform preventing further access to the services purchased.

We will extract the data as part of the service cost on exit.

If the buyer has specific needs then a custom service can be provided with a separate fee negotiated.

Using the service

Web browser interface
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
Application to install
Designed for use on mobile devices
Differences between the mobile and desktop service
None, the system uses responsive design so content is same as the desktop version.
Service interface
User support accessibility
None or don’t know
Description of service interface
A web portal allows users to upload edit and delete images/videos/documents/press releases add new users etc
Accessibility standards
None or don’t know
Description of accessibility
The service is designed to be as easy to use as possible and to follow the Web Content Accessibility Guidelines (WCAG) 2.0 guidelines. Portal is currently being redesigned and a new version will be available in 2023.
Accessibility testing
No testing has been done with assistive technology
Customisation available
Description of customisation
The service can be customised to the client's website to make the solution fit in with their current web look and feel. For examples of how we have customised the solution see and view the links to past and present sites. PressArea clients include British Airways/Heathrow/John Lewis/Waitrose/Iberia/London Luton Airport/DFS We won the Digital Impact Award
in 2020 and 2021 for our work on the Luton and DFS PressArea sites.


Independence of resources
The servers are constantly monitored to see that the service meets our agreed service levels. The service uses the CloudFlare worldwide Content Delivery Network to deliver images text and video worldwide.
Our system was real-world stress-tested by Thomas Cook going into administration. The worldwide interest - there were 200,000 customers abroad as well as thousands of media users - resulted in a huge traffic spike to their PressArea site. Additionally, another clients' .com site was unable to deliver any pages worldwide for a weekend, and our media centre was their only way of delivering content to their worldwide media network.


Service usage metrics
Metrics types
The service includes the ability to either use the clients own analytics or use the built-in Google Analytics and built-in email tracking provided by Campaign Monitor
Reporting types
  • Real-time dashboards
  • Reports on request


Supplier type
Not a reseller

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Data storage and processing locations
United Kingdom
User control over data storage and processing locations
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 3.0)
Penetration testing frequency
At least every 6 months
Penetration testing approach
‘IT Health Check’ performed by a Tigerscheme qualified provider or a CREST-approved service provider
Protecting data at rest
Physical access control, complying with SSAE-16 / ISAE 3402
Data sanitisation process
Data sanitisation type
Explicit overwriting of storage before reallocation
Equipment disposal approach
A third-party destruction service

Data importing and exporting

Data export approach
Much of the data from reports etc in the application can be exported in either CSV, Microsoft Excel or PDF file format directly from the application, any other data can be arranged to be exported by the business in a CSV or ODF file format
Data export formats
  • CSV
  • ODF
Data import formats
  • CSV
  • ODF

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway

Availability and resilience

Guaranteed availability
SLA is base on site uptime and produces a reduction in the next invoiceable month

Monthly Uptime % credit on following month
>99.9% 0%
99.9-99.6% 10%
99.6-99.4% 20%
99.4-99.2% 40%
<99.20% 60%

We have never had to pay out in the 20+ years we have been operating.
Approach to resilience
Full details are available on request
Key points of the infrastructure:
• Infrastructure has N+1 redundancy
• A layered architecture to provide performance, resilience and redundancy.
• Traffic is load balanced.
• External Content Delivery Network (CDN) delivers the majority of the traffic for static pages and frequently viewed images/videos/releases to a local cached version.
• Incorporates DRaaS solution based on Microsoft Azure platform
Outage reporting
Email alerts to clients. Reporting is managed internally via PressArea support staff.

Identity and authentication

User authentication needed
User authentication
  • Public key authentication (including by TLS client certificate)
  • Username or password
Access restrictions in management interfaces and support channels
Management interfaces and support channels require username and a strong password over an SSL encrypted channel and requires a Captcha to be completed correctly. Access is prevented after three failed attempts to login.

The most sensitive management areas of the platform such as the database are controlled through 2FA.

A security policy is in place to control access to the areas and only staff who need access are granted access.
Access restriction testing frequency
At least every 6 months
Management access authentication
  • 2-factor authentication
  • Username or password

Audit information for users

Access to user activity audit information
Users have access to real-time audit information
How long user audit data is stored for
Access to supplier activity audit information
Users receive audit information on a regular basis
How long supplier audit data is stored for
How long system logs are stored for

Standards and certifications

ISO/IEC 27001 certification
Who accredited the ISO/IEC 27001
Christopher L Schellman cert number 1874249-2
ISO/IEC 27001 accreditation date
What the ISO/IEC 27001 doesn’t cover
This is the ISO certificate for the Aptum Technologies Data Centre at Langstone Technology Park, Building 5000, Havant, PO9 1SA, United Kingdom
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Who accredited the PCI DSS certification
PCI DSS accreditation date
What the PCI DSS doesn’t cover
The PCI accreditation is Aptum Technologies (formerly Cogeco Peer 1) PCI certification, and it covers a shared responsibility in relation to PCI DSS, however the following requirements are out of scope its Attestation of Compliance; protect stored cardholder data, encrypted transmission of cardholder data across open, and public networks.
Cyber essentials
Cyber essentials plus
Other security certifications
Any other security certifications
  • ISO/IEC 27001:2013

Security governance

Named board-level person responsible for service security
Security governance certified
Security governance approach
Protecting our client's data is paramount. But we are a small business so we have a chosen a hosting partner Aptum Technologies (formerly Cogeco Peer1) who monitor and maintain the business infrastructure and security on a 365/24/7 basis.
Information security policies and processes
We are a small/micro business. We make sure data is secure and software is kept up to date with the latest security patches.

Operational security

Configuration and change management standard
Conforms to a recognised standard, for example CSA CCM v3.0 or SSAE-16 / ISAE 3402
Configuration and change management approach
All code and data changes are logged. Infrastructure changes are handled and tracked via our hosting partner Aptum Technologies (formerly Cogeco Peer1)
Vulnerability management type
Vulnerability management approach
Patches for the infrastructure are first checked for reliability and are then deployed. Security patches are applied as they appear.

We monitor sites like for details about potential threats
Protective monitoring type
Protective monitoring approach
The service is monitored 24/7 by Aptum Technologies (formerly Cogeco Peer1) and any potential compromises are flagged up within an hour. During working week 8-6 Mon-Fri we will respond within an hour. We have teams in India and US West coast who monitor the site outside of UK working hours enabling us to respond within a few hours during 6pm - 8am. Weekend response times are normally same day.
Incident management type
Conforms to a recognised standard, for example, CSA CCM v3.0 or ISO/IEC 27035:2011 or SSAE-16 / ISAE 3402
Incident management approach
Users report incidents by email or phone. Incident reports are provided by email to all affected parties.

Secure development

Approach to secure software development best practice
Conforms to a recognised standard, but self-assessed

Public sector networks

Connection to public sector networks

Social Value

Fighting climate change

Fighting climate change

We are a small business (7 employees) we try to do as much as we can to improve what we do towards climate change. We try to reduce our impact on the environment where we can. Our biggest change was from Feb 2020 when we moved to working 100% remotely thereby reducing emissions from commuting.
Covid-19 recovery

Covid-19 recovery

We are a small business (7 employees) and pre-covid we were working from home two days a week. We took the decision to close the office pre-covid and to move to working from home 5-days a week and this has made no change to the solution we provide.
Tackling economic inequality

Tackling economic inequality

We fully support tackling economic inequality.
Equal opportunity

Equal opportunity

We are a small business (7 employees) and we support equal opportunities for all.


We are a small business (7 employees) and we encourage staff to have a healthy work-life balance.


£700 to £1,900 a licence a month
Discount for educational organisations
Free trial available
Description of free trial
There are demo accounts available that provide access to the entire platform and all functionality to evaluate the platform

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.