THE WEB USABILITY PARTNERSHIP LIMITED

Personas

Personas help your organisation focus on users and their goals. They act as ‘stand ins’ for real users and guide decisions about cloud-based digital services aims, content, functionality and design. We use a combination of internal and external research methods to develop personas that are grounded in evidence and reality.

Features

• Qualitative research to identify representative users with shared goals
• Review of internal information on users, interviews with user-facing staff
• Research with users – depth interviews, ethnographic, focus groups
• Explore user goals, tasks, contexts, motivations, pain points
• Detailed analysis – matrix of user goals against user types
• Identify personas – groups of users with shared goals
• Draft personas developed describing representative demographics, contexts, motivations, goals
• Workshop with client to discuss and refine personas
• Final report with personas, guidelines on how to use personas
• Visualisations of personas to aid communications

Benefits

• Gain rich insight into users’ needs
• Helps client stakeholders to develop shared view of the users
• Help stakeholders to ‘walk in their users’ shoes
• Inform design, features and functionality development throughout Alpha/Beta/Live.
• Inform content development/management – what and how it is written
• Set priorities for development
• Demonstrate how developments deliver value to persona
• Improve the user experience, task success and brand perception

£600 to £1,050 a unit

• Education pricing available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@webusability.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

710372643157223

Contact

Lucy Collins
01249 444757
info@webusability.co.uk

Planning

• Planning service: Yes
• How the planning service works: Web Usability works closely with the client project manager throughout a project to ensure that the process and outcomes meet, or exceed, the client requirements; this enables Web Usability to keep the project manager advised of progress against plan and to be responsive to the project manager’s requirements if these change through the project. ; We tailor every project to the client’s needs and allocate resources accordingly; this would normally involve one of our directors, at least one of our user experience consultants and our recruitment manager. There will be a dedicated project manager. We work collaboratively with all our clients involving you in understanding the insight and co-creating outcomes for cloud-based digital services. All Web Usability consultants are experienced at managing projects from inception through to the project completion. Contacts are by email, telephone and face to face meetings as required. We follow the Government Service Manual.; At the start of the project Web Usability would hold a meeting with the client project manager to confirm:; • The objectives and desired outcomes of the project; • The research methodology; • The project timescales and milestones; • The respondent/tester profiles and numbers, and recruitment screener ; • Inputs required from the client
• Planning service works with specific services: No

Training

• Training service provided: No

Setup and migration

• Setup or migration service available: No

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We operate strict internal quality procedures in accordance with ISO20252:2019. We undertake all research activities in accordance with the Market Research Society (MRS) Code of Conduct and the User Experience Professionals Association (UXPA) code of conduct. We are DPA and GDPR compliant.; In order to ensure high quality work a Web Usability director independently reviews all elements of work undertaken by other staff or directors. Such reviews assess the quality of data collection (including sources and methodology), the quality and rigour of data analysis, the quality and relevance of external data used to inform and contextualise the analysis, the quality of any conclusions and recommendations, and how well the project outputs and outcomes meet the project brief and enable the client to proceed appropriately.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: No

Service scope

• Service constraints: None

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Email support offered 9–5 Monday to Friday, response normally within 24 hours.
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: We provide email and telephone support to help you implement our recommendations. Costs are dependent on the amount of support required.

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  Equal opportunity

  Equal opportunity

  Making the site easy to use and accessible, through relevant research, testing and auditing, will ensure that the site is usable by the broadest population of target user groups, irrespective of disability or digital competence.

Pricing

• Price: £600 to £1,050 a unit
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@webusability.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.