Zaizi Limited
User Research
Zaizi’s user research capabilities cover all quantitative and qualitative research methods across the full software delivery lifecycle for both desktop and app products. Our researchers work effectively in agile team, brining actionable insights on user needs, goals, motivations and sentiments, communicating findings at various levels to diverse audiences
Features
- Contextual research to understand the problem through ethnographic observation
- Qualitative methods including interviews, contextual research, usability, accessibility, guerilla
- Quantitative methods including surveys, A/B testing and web analytics
- Collaborative user researchers embedded in agile teams
- In-depth interviews and workshops to understand user needs and motivations
- Create personas/empathy maps to bring your users to life
- Form user journeys/user stories to aid understanding
Benefits
- Mitigates risk by aligning products and services with validated needs
- Identifies features that improve user experience and satisfaction
- Eliminates under-performing ideas early
- Solves real user problems
- Supports designers to make evidence-based product design decisions
- Range of methodologies allows a flexible approach to user research
- Enhance current processes with a user centred approach
Pricing
£450 to £1,600 a unit a day
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at sales@zaizi.com.
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Framework
G-Cloud 14
Service ID
7 4 0 3 0 1 1 7 6 6 5 2 7 9 5
Contact
Zaizi Limited
Andrew Hawkins
Telephone: 0203 582 8330
Email: sales@zaizi.com
Planning
- Planning service
- Yes
- How the planning service works
-
We use user research to that create a user-centred culture, de-risk delivery and maximise the outcome’s
effectiveness.
Our user researchers conduct user various methods to understand the behaviour of users in their natural environment. This includes observations, in-depth interviews with users and stakeholders to understand the problems users face.
Researchers establish user needs, personas and user journey maps, that help delivery teams to understand the users of the service they are building or maintaining.
Usability testing helps ensure that the functionality the team implements meets real user needs and behaviours. Our researchers utilise a range of testing techniques such as remote or face to face usability testing as well as pop-up or guerilla research depending on the requirements of the project and stage of the service or product lifecycle.
We also create mockups, wireframes and prototypes to get fast, actionable feedback from the business and from users. Later on, we monitor analytics from the Live or Beta service (including A/B and multivariate testing techniques) and continue testing with users to get detailed feedback, and to continue making refinements throughout delivery and live - Planning service works with specific services
- No
Training
- Training service provided
- Yes
- How the training service works
-
We can provide training on GDS User Research and have experience in up-skilling / knowledge transfer to our clients on Agile ways of working. We can provide coaching and consultancy to teams engaged in service design, with particular emphasis on user-centred design and agile methods applied to the service design process.
We have found the best training for your teams is through hands on working with us as ‘one team’ with reinforcement through coaching and workshops. - Training is tied to specific services
- No
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
-
To set up the service, we will identify users, identify goals and motivations, user journeys, service constraints though engagement and workshops.
We'll provide recommendations, and report our findings on how to move forward. - Setup or migration service is for specific cloud services
- No
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
-
We use success measures agreed with you to assess performance, quality and value for money. We'll agree these during the empathise phase.
We use regular retrospectives and client feedback to ensure we are delivering quality.
Security testing
- Security services
- No
Ongoing support
- Ongoing support service
- No
Service scope
- Service constraints
- NA
User support
- Email or online ticketing support
- No
- Phone support
- No
- Web chat support
- No
- Support levels
- NA
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Conforms to BS7858:2019
- Government security clearance
- Up to Developed Vetting (DV)
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- Qualitas Veritas
- ISO/IEC 27001 accreditation date
- 4/11/21
- What the ISO/IEC 27001 doesn’t cover
- NA
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- No
- Cyber essentials
- Yes
- Cyber essentials plus
- Yes
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Tackling economic inequality
- Equal opportunity
Tackling economic inequality
Zaizi is committed to tackling Economic Inequality through our core purpose to realise the potential of our staff, customers, and fellow citizens:
We contribute to the levelling up agenda through our hybrid working policy with hubs in London, Bristol, Manchester, Sheffield, and Newcastle.
We’ve partnered with the Future Frontiers Programme for our staff to mentor school students from deprived areas.
Signatories to the Armed Forces Covenant, we recruit ex-forces colleagues with DV clearance and train them in digital capability. We provide Reservists full pay when they are on training.
Our full-time Organisational Coach, works with our staff to create a mind-set for positive change, enabling all to achieve their goals and thrive at work.
Furthermore, we’ve created a multi-stream approach to recruitment and retention. Board level KPIs measure our impact across multiple facets including reach. This ensures we can resource projects to support the Levelling Up agenda, actively recruiting across the UK.
We actively encourage and support those from economically disadvantaged areas and agree KPI’s with our G-Cloud clients for target inclusion rates.
We work with our apprenticeship providers Founders & Coders & Makers Academy to source candidates from diverse backgrounds. To date we’ve onboarded 12 apprentices including refugees, return to work mums and career changers such as primary school teachers.
We recruit nationally in the UK, enabling people to work from anywhere in the UK, enabling remote working as an opportunity to tap into areas traditionally less digitally aware using a variety of techniques to engage in different ways.
We use projects to help us upskill apprenticeships, graduates and people looking to change careers. For example, one client contract has enabled us to on-board and train over 15 apprentices, graduates and junior staff.Equal opportunity
An ethnic minority owned business, our purpose is to realise the potential of our staff, customers, and fellow citizens through equal opportunity. Through the provision of our G-cloud services continually expand our commitment. Example measures include:
37% of our workforce are women (industry average is 26%). Target 50% by 2027.
48.5% of the workforce identify as non-White (industry average is 15.2%).
Board level KPIs measure our impact across multiple facets, such as gender, age, ethnicity, religion, gender / sexual orientation, maternity / paternity, and reach.
We actively encourage and support Women, BAME and those from economically disadvantaged groups, agreeing targets with G-cloud clients.
All our job adverts carry the following description: “Studies show that women and Black, Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So, if you’re excited about this role but your experience doesn’t align perfectly with the job description, we’d love you to still apply. You might just be the perfect person for this role, or another role here at Zaizi.” We ensure we post all jobs on women only job boards as well as other forums.
We work with our apprenticeship providers to source candidates from diverse backgrounds, including refugees, return to work mums and career changers such as primary school teachers.
We offer flexible and part-time work to enable working mums to pursue a career with us and publish pay bands for all vacancies that we advertise for transparency, ensuring we do not disproportionately negatively impact those from under-represented groups in our industry.
We are disability confident committed and aim to become a disability confident employer, making necessary adjustments for people with physical and mental disabilities.
We have women in our board, management and senior roles providing role models for others and attracting more women.
Pricing
- Price
- £450 to £1,600 a unit a day
- Discount for educational organisations
- No
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at sales@zaizi.com.
Tell them what format you need. It will help if you say what assistive technology you use.