Crocstar Media Ltd

Content design and content strategy consultancy

Crocstar is a content design, content strategy and content design training agency. Our content designers work to the GOV.UK design system supporting with the strategy, creation and training of comms and content for digital and cloud services. Since 2013, Crocstar has worked with every government organisation on GOV.UK.

Features

• Train your team to design content
• Make appropriate processes for content creation, maintenance and governance
• Create accessible content that meets user needs
• Content designers as a resource
• Content strategy for teams and organisations
• Creating content for policies, services and guidance
• Comms content and strategy

Benefits

• Content design knowledge and skills get embedded into the team
• Proper process ensures content creation is quicker and simpler
• Content that meets user needs reduces confusion and contact
• Content design resource speeds up content creation reducing cost
• Content strategy gets teams working efficiently together
• Content for policies, services and guidance reduces inaccuracy, improving outcomes
• Comms content and strategy increases compliance and reduces complaints

£450 to £1,050 a unit

• Education pricing available

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at christine@crocstar.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

844425012084367

Contact

Christine Cawthorne
07846651421
christine@crocstar.com

Planning

• Planning service: Yes
• How the planning service works: We help clients develop communication strategies encouraging adoption and implementation of new technologies and services, as part of digital transformation and change management programmes.; ; We plan for successful implementation of digital services, increasing adoption and compliance, reducing the support burden.; ; Previous clients include Rolls Royce, HMRC and the transition to GOV.UK.; ; For example, we created a communication and content strategy to help Rolls-Royce implement a £10 million customer relationship management (CRM) software system across the organisation.; ; Adoption from previously-used different platforms and systems was slow and sporadic, causing inefficiencies and inconsistencies and causing damage to relationships, potentially risking trust. ; ; Crocstar provided internal comms support to get buy-in across the different business areas and increase uptake. ; ; We:; ; - understood the user needs of the different stakeholders; - created a content strategy around CRM release dates and sector activity; - identified key stakeholders across the different business areas; - mapped out comms channels and frequency of communication; - created and distributed content designed to address pain points; - implemented knowledge-sharing processes; ; The result was that 2,000 Rolls-Royce staff were supported to adopt the new CRM at greater speed.
• Planning service works with specific services: No

Training

• Training service provided: Yes
• How the training service works: We’ve trained more than 6,000 people, including 2,500 in how to write for GOV.UK. We’re known for our content design training and can teach anyone - regardless of job title, industry or experience. ; ; We teach people to be better and more confident writers, related to cloud hosting and software services. Courses are tailored to the organisation and include practical elements to embed learning straightaway. Training is delivered online or in-house. ; ; Our training attendees report higher job satisfaction, better outcomes with their content and having more pride in their work. Organisations report an increase in staff skills, team collaboration and lower staff turnover, which contributes to loss of institutional memory and is expensive. ; ; We tailor all exercises in our courses to make them relevant to your organisation. Courses range from content design skills and content strategy to plain english and inclusion training. If you’d like to focus on a particular area, we adjust course content to suit your needs, can add elements from other courses, or will create something completely bespoke for you.
• Training is tied to specific services: No

Setup and migration

• Setup or migration service available: No

Quality assurance and performance testing

• Quality assurance and performance testing service: No

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Buyer hosting or software
• How the support service works: We provide content design, content strategy, comms strategy and training. ; ; Therefore we can support with:; 1. Sourcing people to create content for software and services.; 2. Developing the strategy for the new service with your team. ; 3. Training people to use the product, create the content and then develop the change management programme to transition the team to enable the adoption of the software.; ; We have extensive experience providing ongoing support for organisations and teams doing digital transformation projects. ; ; We can provide content designers to deliver content and training to support the launch of hosting or software services. We can also work with you to provide a comms strategy to enable ongoing support. ; ; Our support is typically developed by assessing the user needs for different stakeholder groups and providing the solution that is most appropriate. Support can be delivered in a variety of formats, for example it may be running an ongoing training programme or responding to ad-hoc technical queries - depending on the needs and budget of the organisation.

Service scope

• Service constraints: No

User support

• Email or online ticketing support: No
• Phone support: No
• Web chat support: No
• Support levels: N/A

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Security Clearance (SC)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  At Crocstar, we recognise the critical importance of addressing climate change and its far-reaching impacts on our planet and society. As stewards of creativity and communication, we believe in harnessing our talents to raise awareness, inspire action, and drive positive change.; Through our work, we strive to amplify messages that promote sustainability, environmental responsibility, and resilience. We understand that combating climate change requires collective effort across industries, disciplines, and communities. Therefore, we are committed to collaborating with clients who share our values and are dedicated to reducing their carbon footprint and environmental impact.; While we acknowledge the urgency of the climate crisis, we also recognise the complexity of the challenges ahead. As such, we approach our initiatives with a sense of pragmatism, seeking realistic and actionable solutions that balance environmental considerations with business objectives.; By integrating sustainable practices into our content design processes and advocating for meaningful change through our creative endeavours, we aim to contribute to a healthier, more sustainable future for generations to come.

  Covid-19 recovery

  As we transition into a post Covid-19 era, our focus remains on understanding the evolving needs of our clients. and supporting them. ; ; Our team has adapted in relation to Covid-19 recovery. We've used different technology to be able to work together and with our clients. From virtual collaborations to immersive digital training experiences, we've been adaptable with our ideas and flexible with our clients to deliver results.

  Tackling economic inequality

  At Crocstar, we are deeply committed to tackling inequality through our work with government bodies. We believe that every citizen deserves access to information and services, regardless of their background or circumstances. Through innovative content design strategies, we strive to bridge gaps, break down barriers, and promote inclusivity in all government communications. Our team is dedicated to designing content that is informative and engaging and tailored to reach diverse audiences, ensuring no one is left behind.

  Equal opportunity

  We are committed to creating content that serves the greater good and upholds the values of transparency, accessibility, and inclusivity. Through clear and concise communication, we aim to empower public sector organisations with impactful content design solutions. We also aim to empower people by providing them with the information they need to engage meaningfully with government services and policies. By prioritising the needs of diverse audiences and advocating for user-centric design principles, we bridge gaps in understanding and promote social equity. Our work is driven by a sense of responsibility to enhance the overall wellbeing of society. Our content designers are from a range of backgrounds and we recruit using EDI best practice, including removing names and ages from CVs.

  Wellbeing

  The wellbeing of staff is of utmost importance to Crocstar. We work to protect and encourage the health, safety and wellbeing of all employees, including physical health, mental health and positive relationships. Crocstar recognises that everyone’s personal development and work contributes to their overall wellbeing; at work. We aim to create a sense of belonging, and an environment and culture based on shared values, trust, recognising skills and encouraging personal development. Our policies are designed with people's sense of comfort and safety in mind, including the ability to work from home, take a mental health day when needed and using a range of ways and times to communicate in ways that meet people's preferences. Our flexi-time policy means people can work around other commitments and we encourage a healthy work-life balance.

Pricing

• Price: £450 to £1,050 a unit
• Discount for educational organisations: Yes

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at christine@crocstar.com. Tell them what format you need. It will help if you say what assistive technology you use.