Merkle UK One Ltd
Media Reporting, Attribution, Forecasting and Scenario Planning
Merkle support media teams in understanding how different marketing channels are performing and what the optimal budget per channel looks like. This is visualised in an interface, and users can test out the different budget allocations to see how they deliver against the department's KPIs.
Features
- Media performance dashboards
- Media channel forecasts
- Digital attribution
- Budget allocation scenario planner
- Media performance insights: time lag, ad stock, channel combination effects
Benefits
- Better understanding of marketing performance
- Get more value from the performance of media
- Greater confidence in decision-making around marketing budgets
Pricing
£850 to £1,950 a unit a day
- Education pricing available
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at david.spencer@merkle.com.
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Framework
G-Cloud 14
Service ID
8 7 5 1 8 5 1 0 6 6 6 2 4 1 6
Contact
Merkle UK One Ltd
David Spencer
Telephone: +44 (0) 330 060 1813
Email: david.spencer@merkle.com
Planning
- Planning service
- Yes
- How the planning service works
- Merkle would help in understanding the requirements through a comprehensive discovery process. This would include an understanding of the data available to fulfil the request and how much time is needed to clean and ingest the data. We consult on the data refresh frequency and determine the holistic data requirements. We output to an interface that we would take the buyer's stakeholders through to ensure they understand and can interpret the data output.
- Planning service works with specific services
- Yes
- Hosting or software services the planning service works with
-
- Google Ads
- Search Ads 360 (SA360)
- Adobe Ad Cloud
- Display and Video 360 (DV360)
- YouTube
- Facebook / Instagram
- Google Analytics
- Datorama
- Tableau
- BigQuery
Training
- Training service provided
- Yes
- How the training service works
- Training is provided on the Google BigQuery platform and the SQL language. The sessions are flexible and tailored to the buyer's specific requirements. Sessions usually last one day and can be delivered in our London office or at the buyer's site. Likewise, we also offer training and workshops on digital attribution. These are focused on the buyer's specific requirements and toolsets and include both theory and practical exercises. We favor workshop-style sessions that allow us to delve into the data where possible. Sessions are half-day or full-day and can be delivered in our London or Edinburgh office, or at the buyer's site. We also offer measurement and KPI framework workshops to help identify the metrics to focus reporting and data visualisation on. We distinguish between business levers and optimisation metrics to help buyers understand the critical numbers to build reports around.
- Training is tied to specific services
- Yes
- Services the training service works with
-
- Google Analytics
- Campaign Manager
- Google BigQuery
- Google Data Studio
Setup and migration
- Setup or migration service available
- Yes
- How the setup or migration service works
-
We provide support with the following:
- Activation and configuration of GCP project
- Configuring BigQuery
- Identity access and management best practices
- Integrating Google Analytics and other data sources - Setup or migration service is for specific cloud services
- Yes
- List of supported services
-
- Google Ads
- Search Ads 360 (SA360)
- Adobe Ad Cloud
- Display and Video 360 (DV360)
- YouTube
- Facebook / Instagram
- Google Anatytics
- Datorama
- Tableau
- BigQuery
Quality assurance and performance testing
- Quality assurance and performance testing service
- Yes
- How the quality assurance and performance testing works
- Once a dashboard or media performance visualisation is configured, we run quality assurance checks against the input data to ensure that all data is accurate. We conduct thorough data validation between source data / child platforms and end dashboard.
Security testing
- Security services
- Yes
- Security services type
-
- Security strategy
- Security risk management
- Security design
- Cyber security consultancy
- Security incident management
- Security audit services
Ongoing support
- Ongoing support service
- Yes
- Types of service supported
- Hosting or software provided by a third-party organisation
- How the support service works
-
Software: Google Ads, Search Ads 360 (SA360), Adobe Ad Cloud, Display and Video 360 (DV360), YouTube, Facebook / Instagram, Google Analytics, Datorama, Tableau
BigQuery Services: Consulting (strategy), configuring (implementation), media reporting, attribution, budget forecasting, scenario planning and other data analyses (insight generation)
Contact options: Email, phone, onsite
Service scope
- Service constraints
- Service and support is provided through Monday to Friday 09:00 - 17:30, with emergency support over evenings and weekends.
User support
- Email or online ticketing support
- Email or online ticketing
- Support response times
- Within 24 hours, 09:00 - 17:30 on weekdays
- User can manage status and priority of support tickets
- No
- Phone support
- Yes
- Phone support availability
- 9 to 5 (UK time), Monday to Friday
- Web chat support
- No
- Support levels
- Support levels are flexible and bespoke based on client requirements. Support costs are dependent on the hours required as well as the seniority of the resource required on the account. Support is available from 9 am to 5:30 pm, Monday to Friday (excluding any UK public or bank holidays).
Resellers
- Supplier type
- Not a reseller
Staff security
- Staff security clearance
- Other security clearance
- Government security clearance
- Up to Baseline Personnel Security Standard (BPSS)
Standards and certifications
- ISO/IEC 27001 certification
- Yes
- Who accredited the ISO/IEC 27001
- DNV
- ISO/IEC 27001 accreditation date
- 28/04/2024
- What the ISO/IEC 27001 doesn’t cover
- There are no scope exclusions on the certificate, however the only control not on the scope is the outsourcing of development as everything is built in house.
- ISO 28000:2007 certification
- No
- CSA STAR certification
- No
- PCI certification
- Yes
- Who accredited the PCI DSS certification
- Online Enterprises, dba Online Business Systems
- PCI DSS accreditation date
- 20/11/2023
- What the PCI DSS doesn’t cover
- 2.1.1 – Not Applicable - There are no wireless environments in scope for assessment; 2.6 – Not Applicable – Dentsu is not a shared hosting provider; 3.6 – Not Applicable - Dentsu does not share keys with its customers; 4.1.1 – Not Applicable - There are no wireless technologies in scope for assessment; 6.4.6 – Not Applicable – No significant change occurred within the past 12 months; 8.1.5 - There are no vendors providing remote management services to Dentsu; 8.5.1 - Dentsu does not have remote access to its customers’ premises
- Cyber essentials
- Yes
- Cyber essentials plus
- No
- Other security certifications
- No
Social Value
- Social Value
-
Social Value
- Fighting climate change
- Equal opportunity
- Wellbeing
Fighting climate change
Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work. By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate. Our aim is to drive the delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.
Dentsu’s Environmental Policy requires that suppliers comply with applicable environmental legislation, identify and manage environmental impacts to achieve best in class environmental performance, and ensure staff are aware of the environmental impacts of their work activities.
We have an Environmental strategy centered around three pillars: Sustainable World, Fair and Open Society and Digital for Good. These represent areas where dentsu’s uniquely positioned to drive change, leveraging our capability in data and technology, creativity and innovation. Our strategy is fuelled by our people, and success will depend on multi-stakeholder collaboration as well as innovating our own operating model. Our Social Impact Report reflects on the progress made against our 2020 targets and goals, and also sets out the biggest opportunities for growth from good as we look at the next ten years and pivot our focus to our new 2030 strategy.
We know that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future, and therefore we have committed to becoming a Net Zero emissions business by 2030. The radical decarbonisation of our business and value chain is only the first step – by raising awareness through our powerful work, we have also committed to helping 1 billion people make better, more sustainable choices.Equal opportunity
Diversity, Equity and Inclusion (DEI) is firmly embedded in our company vision. Our global DEI principles outline our unwavering commitment to a diverse workforce that represents wider society and fostering inclusion and has been defined as a key competency for our employees in our behavioural framework. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.
Our people have created our seven DEI pillars (Gender, Ethnicity, Mental Health, Religion, Parent and Carer, Disability and LGBTQ+). Each group is made up of individuals from Merkle and each programme is sponsored by a member of the Merkle Executive Team. We are proud to have been recognised as industry leaders by the likes of Microsoft who named us the winner of Global Inclusive Marketing and Culture Partner Award in 2020.
We believe everyone has the right to feel included in their place of work, and able to be their authentic selves. We know that diversity and inclusion in the workplace – that is, diversity of thought, background and experience – is what drives creativity and innovation, which in turn lets us produce truly great work. Our goal is to make Merkle an inclusive, equitable workplace that is representative of the markets in which we operate, and where our differences are celebrated. We seek to educate and empower our colleagues and effect positive change within the wider industry – because the benefits of diversity in the workforce are too strong to ignore.Wellbeing
Mental health has never been spoken about more candidly or frequently. Taboo still surrounds the topic, however, and many people feel unable or unwilling to talk about struggles with mental health in any setting, let alone a professional one. Work is a place where you spend a huge proportion of your week, and we believe it shouldn’t be somewhere that mental wellbeing is forgotten or put away in a box to be dealt with at another time. In fact, we believe quite the opposite. We seek to make Merkle a workplace with a formal support network for those struggling with, or affected by, mental health conditions, plus provide easy access to work mental health resources whenever they’re needed. By actively encouraging our senior leadership to speak openly about how mental health issues have affected them or those they love, we have seen an uptake in use of resources like our mental health first aiders. We raise awareness and educate the Merkle community on all conditions and their potential circumstances and aim to become a leading voice for change within corporate policy.
Dentsu has committed to three key areas of focus: flexibility and time off, upskilling and empowering managers, and support for home schoolers. All employees can access an array of support tools, including counselling, mental health first aiders, mindfulness platforms (inc. Headspace), three wellness days per year and a sickness policy that includes mental health leave.
Pricing
- Price
- £850 to £1,950 a unit a day
- Discount for educational organisations
- Yes
Service documents
Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format,
email the supplier at david.spencer@merkle.com.
Tell them what format you need. It will help if you say what assistive technology you use.