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GENERATION DIGITAL LIMITED

Arcade – Interactive Demo & Product Storytelling Platform

Arcade is a product demo platform that allows go-to-market teams to create and share interactive, self-guided product tours using a no-code editor. It converts screen recordings into clickable demos and leverages AI for voiceovers and summaries, driving engagement and shortening sales cycles.

Features

  • No-code demo builder via browser extension or desktop app.
  • Interactive elements: hotspots, branching logic, clickable workflows.
  • Voiceovers, synthetic audio, captions in multiple languages.
  • Export as GIF, MP4 video, or embed via HTML link.
  • Custom branding and white-labeling (on paid tiers).
  • Viewer analytics: play rate, completion rate, engagement metrics.
  • Team collaboration & shared workspace support.
  • Multi-format recording: screen, camera, uploaded media, native apps.
  • Quick demo publishing — minutes from record to live demo.
  • Integration, distribution options: embed, link share, social/GTM tools.

Benefits

  • Speed — publish product demos in minutes
  • No coding or design needed
  • Scales content creation across teams
  • Increases engagement vs static videos or screenshots
  • Improves onboarding, training, and support materials
  • Supports sales conversion with interactive sales demos
  • Enables brand-consistent storytelling at scale
  • Saves design/engineering time and cost
  • Provides insight via viewer analytics
  • Flexible output: embed, video, GIF, link

Pricing

  • Free trial available

Service documents

Request an accessible format
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Framework

G-Cloud 15

Service ID

9 0 3 1 7 4 7 5 0 2 0 5 1 1 1

Contact

GENERATION DIGITAL LIMITED Thomas Sutton
Telephone: +44 020 3951 3986
Email: gcloud@gend.co

About your service

Service categories

Applications

Collaborative

Conferencing and virtual event

  • Web Conferencing Applications
  • Virtual Event Applications
Multi cloud support
No

Service scope

Software add-on or extension
Yes, but can also be used as a standalone service
What software services is the service an extension to
Arcade extends CRM (Salesforce), marketing automation (HubSpot), project management (Jira, Linear), and customer success platforms. It generates interactive product content that is tracked and consumed within these existing systems.
Cloud deployment model
Public cloud
Service constraints
The Free plan is limited to three published Arcades, includes an Arcade watermark, and lacks advanced analytics. Interactive demo creation requires a stable internet connection and browser extension. SSO and custom domains are restricted to the Enterprise plan. Content published publicly may be indexed by search engines.
System requirements
  • Requires a modern web browser
  • Requires Chrome extension or desktop app
  • Requires TLS 1.2+ encryption
  • Equires SSO integration setup for centralized user authentication
  • Requires no local software license beyond the browser itself.

User support

Email or online ticketing support
Yes
Support response times
We provide expedited support and aim to respond quickly to questions. Available during business hours Monday to Friday, we will respond to enquiries within one business day or twenty four hours from the date of the receiving the inquiry.
User can manage status and priority of support tickets
No
Phone support
Yes
Phone support availability
9 to 5 (UK time), Monday to Friday
Web chat support
Yes
Web chat support availability
9 to 5 (UK time), Monday to Friday
Web chat support accessibility standard
WCAG 2.2 AA
Web chat accessibility testing
None
Onsite support
Yes, at extra cost
Support levels
We provide the following support levels: Onboarding Customer success managers (CSMs): A dedicated partner familiar with your goals, helping you hit them with coaching, calls, and training. Professional services: Additional consulting sessions for on-site training, digital transformations, custom integrations, and more. Custom resources: From onboarding to feature tips, we can provide the right content at the right time to help answer your team’s questions and needs.
Support available to third parties
No
AI chatbot
No

Onboarding and offboarding

Getting started
We provide a wide range of onboarding services for clients including: - Online training - Onsite training - Comprehensive user guides Etc.
Service documentation
Yes
Documentation formats
  • HTML
  • PDF
  • Other
Other documentation formats
  • Interactive guides
  • Video tutorials etc
End-of-contract data extraction
Users can export or download demos as MP4 video, GIFs, or embed codes; creatives (videos, assets) can be saved/exported before contract ends if using export feature. Because demos are hosted assets, users should download exports of important content before cancellation.
End-of-contract process
At the end of the contract licences can be renewed or terminated.
Documentation accessibility standard
WCAG 2.2 AA

Using the service

Web browser interface
Yes
Supported browsers
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
Application to install
Yes
Compatible operating systems
  • MacOS
  • Windows
  • ChromeOS
Designed for use on mobile devices
Yes
Differences between the mobile and desktop service
The Arcade Creator Studio is optimized for desktop browsers due to the precision needed for capturing and editing interactive elements. Demos created on the platform are fully responsive and viewable on mobile devices. Mobile access is limited to viewing and consuming the interactive content, not creating it.
Service interface
Yes
User support accessibility
None or don’t know
Description of service interface
The service interface is the Arcade Creator Studio Web Application, a browser-based canvas for building, editing, and publishing interactive demos. It is a persistent interface and is fully included with all active Arcade subscriptions.
Accessibility standards
None or don’t know
Description of accessibility
The platform is accessible via standard web browsers. Users can create, edit, and share demos. The AI-generated voiceovers and automatic captions enhance content accessibility for viewers. Formal compliance is not publicly certified, but the interface supports basic web accessibility features.
Accessibility testing
Specific, formal interface testing with users of assistive technology is not publicly documented. Our development lifecycle focuses on creating a high-performance, intuitive content creation tool. For UK public sector buyers requiring verifiable evidence of testing (e.g., with screen readers or alternative input devices), this information and detailed Voluntary Product Accessibility Templates (VPAT) can be requested and provided under a Non-Disclosure Agreement (NDA).
API
Yes
What users can and can't do using the API
The API supports programmatic management: users can retrieve demo metadata, link to specific versions, and export analytics data. Users can automate the embed process. The API is restricted from core functions such as demo creation, content editing, and billing management.
API documentation
Yes
API documentation formats
  • Open API (also known as Swagger)
  • HTML
  • PDF
  • Other
API sandbox or test environment
Yes
Customisation available
Yes
Description of customisation
What can be customised includes: demo content (steps, visuals, text), appearance (themes, custom branding), viewer paths (branching logic), and access controls (permissions). How users can customise is via the no-code web editor. Who can customise is limited to content creators and Workspace Administrators (for security/branding).

Scaling

Independence of resources
Arcade uses a multi-tenant architecture on GCP and AWS. Customer content and metadata are logically isolated. The service uses elastic scaling for demo processing and hosting, preventing traffic spikes from one customer's widely shared demo from impacting the performance of others.

Analytics

Service usage metrics
Yes
Metrics types
Arcade Growth and Enterprise tiers include analytics/insights: viewer engagement metrics, play rate, completion rate, click-through, user interaction analytics for demos.
Resource tagging
No
FOCUS resource tagging
No

Resellers

Supplier type
Reseller providing extra support
Organisation whose services are being resold
Arcade

Staff security

Staff security clearance
Other security clearance
Government security clearance
Baseline Personnel Security Standard (BPSS)

Asset protection

Knowledge of data storage and processing locations
Yes
Data storage and processing locations
Other locations
User control over data storage and processing locations
No
Datacentre security standards
Complies with a recognised standard (for example CSA CCM version 4.0)
Penetration testing frequency
At least once a year
Penetration testing approach
Another external penetration testing organisation
Protecting data at rest
Encryption of all physical media
Data sanitisation process
Yes
Equipment disposal approach
A third-party destruction service
Data sanitisation type
  • Deleted data can’t be directly accessed / Cryptographic Erasure
  • Data Erasure

Data importing and exporting

Data export approach
Users export content directly from the editor as GIF, MP4 video, or embedded HTML/JavaScript. Analytics data (engagement, completion rates) can be exported via CSV/JSON reports or synchronized to integrated systems via API.
Data export formats
  • CSV
  • Other
Data import formats
Other

Data-in-transit protection

Data protection between buyer and supplier networks
TLS (version 1.2 or above)
Data protection within supplier network
TLS (version 1.2 or above)

Availability and resilience

Guaranteed availability
Arcade provides Service Level Agreements (SLAs) for its Enterprise plans. Customers are refunded via service credits in the event of validated downtime that falls below the guaranteed level, as defined in the Enterprise contract. Public availability is monitored in real-time via a status page.
Approach to resilience
The service is hosted on resilient cloud infrastructure and is deployed across multiple Availability Zones (AZs), with active redundancy. This ensures automatic failover with minimal disruption. Data reliability is maintained with daily and regional backups, ensuring service continuity.
Outage reporting
Outages and service incidents are reported via a public, real-time status page (dashboard). Enterprise customers receive proactive email alerts. Internal procedures ensure affected customers are notified promptly.

Identity and authentication

User authentication needed
Yes
User authentication
  • Multi-Factor Authentication (MFA)
  • Identity federation with existing provider (for example Google Apps)
  • Username or password
Access restrictions in management interfaces and support channels
Access is restricted using Mandatory Single Sign-On (SSO) and Multi-Factor Authentication (MFA). Role-Based Access Control (RBAC) limits access to content editing and analytics. Support channels require strong authentication to verify user identity before accessing sensitive information.
Access restriction testing frequency
At least once a year
Management access authentication
  • Multi-Factor Authentication (MFA)
  • Identity federation with existing provider (for example Google Apps)
  • Username or password

Audit information for users

Access to user activity audit information
Users have access to real-time audit information
How long user audit data is stored for
Between 1 month and 6 months
Access to supplier activity audit information
Users have access to real-time audit information
How long supplier audit data is stored for
Between 1 month and 6 months
How long system logs are stored for
Between 1 month and 6 months

Security governance

Named board-level person responsible for service security
Yes
Security governance certified
Yes
Security governance standards
  • ISO/IEC 27001
  • Other
Other security governance standards
Service Organization Control (SOC) 2 Type II

GDPR (Compliance framework)

CCPA (Compliance framework)
Information security policies and processes
Arcade maintains an Information Security Program aligned with SOC 2 Type II. Security governance is led by a CISO. Policies are enforced through mandatory security training, NDAs, and confidentiality agreements. Compliance is verified via internal and external audits.
Software Security Code of Practice
Yes

Operational security

Configuration and change management standard
Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
Configuration and change management approach
Changes are managed via controlled pipelines. Mandatory security impact assessments and peer reviews are conducted before deployment. Components are tracked in a secure system, and all changes are logged for complete auditability.
Vulnerability management type
Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
Vulnerability management approach
We assess threats via continuous scanning, third-party penetration tests, and a Security Research Program. Critical patches are deployed swiftly, following a rapid, risk-based emergency change process.
Protective monitoring type
Complies with a recognised standard, for example CSA CCM v4.0 or SSAE-18 / ISAE 3402
Protective monitoring approach
We utilize centralized logging and monitoring systems to track all platform activity. Compromises are identified via security rules and anomaly detection. The security team responds immediately, prioritizing rapid containment and investigation.
Incident management type
Complies with a recognised standard, for example, CSA CCM v4.0 or ISO/IEC 27035:2011 or SSAE-18 / ISAE 3402
Incident management approach
We maintain an Incident Response Plan with pre-defined playbooks. Users report incidents via the dedicated Support Portal. We notify affected customers promptly, providing incident reports detailing cause and remediation.
Post-quantum cryptography secure
No

Secure development

Approach to secure software development best practice
Independent review of processes (for example CESG CPA Build Standard, ISO/IEC 27034, ISO/IEC 27001 or CSA CCM v4.0)

Public sector networks

Connection to public sector networks
No

Pricing

Discount for educational organisations
No
Free trial available
Yes
Description of free trial
Arcade offers a Free Plan forever that includes core creation tools and basic analytics. It is limited to three published Arcades, includes a watermark, and lacks advanced features like analytics redaction and SSO.

Discount percentage by annual call-off contract value (excluding VAT)

Less than £250,000
0%
Between £250,000 and £500,000
5%
Between £500,001 and £1,000,000
10%
Between £1,000,001 and £2,500,000
10%
Between £2,500,001 and £5,000,000
15%
Over £5,000,001
20%

Non-mandatory Standards and certifications

ISO/IEC 27001 certification
No
ISO 28000:2022 certification
No
ISO 9001 certification
No
Quality management systems (QMS)
Yes
CSA STAR certification
No
PCI certification
No
Cyber essentials
No
Cyber Essentials Alternative
In relation to the services you do not have a current and valid Cyber Essentials certificate which has been awarded by one of the government approved Cyber Essentials accreditation bodies but you are working towards gaining it, and will be in a position to confirm that you have been awarded a current and valid Cyber Essentials certificate by one of the government approved accreditation bodies within 12 months of the date of award.
Cyber essentials plus
No
Cyber Essentials Alternative
In relation to the services you do not have a current and valid Cyber Essentials Plus certificate which has been awarded by one of the government approved Cyber Essentials accreditation bodies but you are working towards gaining it, and will be in a position to confirm that you have been awarded a current and valid Cyber Essentials Plus certificate by one of the government approved accreditation bodies within 12 months of the date of award.
Other security certifications
No

Social value

Section B - Commitment for Future: Delivery
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 1: Fair work: That offers fair wages and good working conditions. Help people get a job, stay in work, and progress in their careers, with good employment opportunities across the country. Notes: Where there is a large proportion of labour costs in the contract, commercial teams should consider MAC in Outcome 1 as a priority

    • New or retained jobs on the contract workforce in the relevant area that meet the criteria set out in MAC 1b, 1c and 1d
    • New apprenticeships on the contract workforce in the relevant area that meet the criteria set out in MAC 1b
    • Providing opportunities for, and measuring and monitoring of, staff workforce conditions over time, including employee engagement, involvement in decision-making and satisfaction and adapting to any changes in the results, with clear processes for acting on issues identified
    • Plans to engage the contract workforce in deciding the most important workplace issues to address
    • Ensuring new workers are informed of their right to join a trade union
    • Monitoring of employee engagement rates (by protected characteristic) and, where necessary, the development of actions to ensure all voices are heard across the diversity of the workforce
    • Employment contracts that reflect actual hours worked; steps taken to ensure employees understand their contracts and have the ability to review and adjust them if actual hours regularly exceed contracted hours
    • Activities that support an environment where staff are educated about, and feel empowered to, address their physical wellbeing
    • Activities that support an environment where staff are educated about and feel empowered to report and address bullying and harassment
    • Activities to cascade good practice on fair working conditions throughout the supply chain
    • Offer a pay and leave entitlement to all eligible staff who become kinship carers, ideally equivalent to statutory adoption pay and leave
    • Payment of more than the National Minimum Wage or National Living Wage (as appropriate) to the contract workforce
    • Monitoring and reporting of gender and ethnicity pay gaps and plans to address them where necessary
    • Entitlement to sick pay for the contract workforce, with provision in place for any staff who do not meet the earnings threshold for statutory sick pay, payment of sick pay from day one of absence and payment of staff on the contract workforce who are off sick a replacement income of 100% of their usual earnings for as long as possible
    • Plans for an appropriate income replacement policy for staff who are required to spend time away from work to care for a sick dependent or close relative
    • Understanding of in-work progression issues affecting the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Measures to support in-work progression to help people in the contract workforce, to move into higher paid work by developing new skills relevant to the contract
    • Support for the contract workforce by providing career advice, and providing opportunities for staff working on the contract with in-work progression career development into known skills shortages or high growth areas
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Volunteering opportunities for staff
    • Understanding of the modern slavery risks and issues affecting the market, industry, sector or country (of origin or of source) relevant to the contract, and the workforce in the supplier’s own organisation and those of its key subcontractors
    • Measures to identify, mitigate and manage modern slavery risks relating to the contract and how these will be implemented
    • Outline policies and practices to be applied to or put in place for the contract to mitigate and manage modern slavery risks, including: Pre-employment checks, recruitment practices. Workplace conditions, safeguarding plans and processes in place and regular monitoring with relevant groups considered, which may include sampling
    • How these flow down the supply chain and are monitored Illustrative examples include reporting, site visits, audits, etc.
    • How to ensure business decisions re: price/cost, short lead times, payment timescales do not create modern slavery risks in the supply chain
    • How the supplier will work with NGOs, trade unions or other businesses to address modern slavery risk
    • Means of influencing staff, suppliers, customers, communities and/or any other appropriate stakeholders with respect to modern slavery risks relating to the contract
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 2: Skills for growth: Supporting growth sectors and addressing skills gaps.

    • Understanding of employment and relevant skills issues, and of the education and training issues relating to the contract. Illustrative examples: demographics, skills shortages, new opportunities in high growth sectors, geographic/local community and skills/employment challenges
    • Support for educational attainment relevant to the contract, including training schemes that address skills gaps and result in recognised qualifications
    • Activities to support relevant sector related skills growth and sustainability in the contract workforce. Illustrative examples: careers talks, curriculum support, literacy support, safety talks and volunteering
    • Delivery of apprenticeships, supported internships and T Level industry placement opportunities (Level 2, 3 and 4+) in relation to the contract
  • Mission: Kick start economic growth. To secure the highest sustained growth in the G7 - with good jobs and productivity growth in every part of the country making everyone, not just a few, better off.

    Policy Outcome 3: Resilient, innovative and flexible supply chains: Support economic growth through enabling resilient businesses, opportunities for small businesses and voluntary, community and social enterprises

    • Understanding of the types of businesses in the market and the level of participation by new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Activities to identify opportunities to open up sub-contracts under the prime contract to a diverse range of businesses, including new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutuals
    • Plans for engaging a diverse range of businesses in engagement activities prior to appointing subcontractors (including activities prior to award of the main contract and during the contract term)
    • Activities that demonstrate a collaborative way to work with a diverse range of businesses as part of the supply chain
    • Advertising of supply chain opportunities openly and to ensure they are accessible to a diverse range of businesses, including advertising all subcontracting opportunities on Contracts Finder
    • Ensuring accessibility to contracting and subcontracting opportunities for disabled business owners and employees
    • Structuring of the supply chain selection process to ensure fairness (e.g. anti-corruption) and encourages participation by a diverse range of businesses, including with regard to new businesses, entrepreneurs, start-ups, SMEs, VCSEs and mutual
    • Understanding of local demographics, needs and opportunities for the co-design of the goods, services and works to be delivered under the contract
    • Methods for engaging with different parts of the community (including the education system and charities representing the community) and how communities come together to inform decisions, strategy and projects to leave a positive legacy for future generations
    • Measures to involve local stakeholders and/or users in design (e.g. in the design of services, systems, products or buildings)
    • Plans for positive actions with community groups.
    • Measures for making facilities used in the delivery of the contract available for community groups, education or training
    • Measures to engage users and communities and build relationships to increase community integration build trust and influence how the contract is delivered
    • Plans to respond flexibly and adapt approaches to community engagement and initiatives
    • Support for community-led initiatives relevant to the contract. Illustrative examples: improving transport links; reducing loneliness; helping with English language proficiency; and facilitating social mixing among people with different backgrounds
    • Collaborating with anchor institutions and community groups to make facilities available for education, training or community events
  • Mission: Make Britain a clean energy superpower: To cut bills, create jobs and deliver security with cheaper, zero-carbon electricity by 2030, accelerating to net zero

    Policy Outcome 4: Sustainable procurement practices: Reducing carbon footprints, minimising waste, and promoting the use of clean energy and green technologies.

    • Understanding of opportunities for additional environmental benefits delivery in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Collaborative ways of working with the supply chain to deliver additional environmental benefits in the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Delivery of additional environmental benefits through the performance of the contract, including working towards net zero carbon emissions and use of clean energy and green technologies
    • Understanding of how to influence staff, suppliers, customers, communities and/or any other appropriate stakeholders through the delivery of the contract to support climate and nature protection and improvement
    • Activities to reconnect people with the environment and increase awareness of ways to protect and enhance it
  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 6: Employment and training: For those who face barriers to employment

    • Understanding of employment and skills issues, and of the skills and employment shortages of high growth sectors relating to the contract
    • Creation of employment opportunities particularly for those who face barriers to employment, such as prison leavers, care leavers and/or who are located in deprived areas, and for people in industries with known skills shortages or in high growth sectors
    • Delivery of training schemes and programmes to address any identified skills gaps and under-representation in the workforce for the contract (e.g. prison leavers, care leavers, kinship carers, disabled people)
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
    • Understanding of the issues affecting the representation of disabled people in the workforce in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors
    • Collection of the views and expertise of disabled people and their representative organisations on successfully supporting disabled employees or applicants
    • Inclusive and accessible recruitment practices, and retention-focused activities, including those provided in the Guide for line managers on recruiting, managing and developing people with a disability or health condition
    • Introducing transparency to pay and reward processes
    • Offering a range of quality opportunities with routes of progression if appropriate, e.g. T Level industry placements, students supported into higher level apprenticeships.
    • Working conditions which promote an inclusive working environment and promote retention and progression
    • Other measures to provide equality of opportunity for disabled people and those with health conditions into employment, including becoming a Disability Confident employer and inclusion of supported businesses in the contract supply chain
    • Understanding of the issues affecting inequality in employment, skills and pay in the market, industry or sector relevant to the contract, and in the supplier’s own organisation and those of its key sub-contractors. Measures to tackle inequality in employment, skills and pay in the contract workforce
    • Inclusive and accessible development practices, including guidance for line managers on recruiting, managing and developing people with a disability or health condition
  • Mission: Break down barriers to opportunity: By reforming our childcare and education systems, to make sure there is no class ceiling on the ambitions of young people in Britain

    Policy Outcome 7: Creating a pipeline of opportunities: For the contract workforce, reducing barriers to entry for under-represented groups.

    • Understanding of the issues affecting the development of new skills by target cohort
    • Understanding of the underlying factors affecting improvements to reduce barriers to entry and training schemes for the target cohort(s) related to the contract workforce
    • Other measures to offer development opportunities for the target cohort(s) in the contract workforce
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
    • Understanding of issues relating to entering the contract workforce
    • Creation of outreach activities to create a pipeline of employees for the future contract delivery
    • Content of the outreach activity is designed to suit the target cohort
    • Advertising, promotional and outreach activities designed to raise awareness of the offer to reach the target cohort
  • Mission: Build an NHS fit for the future: That is there when people need it; with fewer lives lost to the biggest killers; in a fairer Britain, where everyone lives well for longer.

    Policy Outcome 8: Increasing productivity through physical and mental wellbeing: In the supply chain and communities in the relevant area.

    • Understanding of issues relating to health and wellbeing, including physical and mental health, in the contract workforce
    • Understanding barriers to access to health and social care services or employment opportunities e.g. digital inclusion
    • Inclusive and accessible recruitment practices, development practices and retention policies that support-focused activities including those provided in the Guide for line managers on recruiting, managing and developing which support people with a disability or health condition
    • Actions to invest in the physical and mental health and wellbeing of the contract workforce

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at gcloud@gend.co. Tell them what format you need. It will help if you say what assistive technology you use.