Spindogs Ltd

SEO Strategy & Training

Our SEO service uses best practice techniques to ensure continued growth and search success. Our activities include technical audits, keyword mapping, optimising site content, and implementing link augmentation strategies. Our team define clear objectives and develop realistic strategies to meet your SEO objectives.

Features

• Advanced SEO audit
• SEO strategy
• Keyword and competitor research
• Keyword analysis
• SEO migration strategy
• Proactive monitoring of SEO performance
• Content gaps and opportunities to improve SEO rankings
• On-page and off-page site optimisation
• Technical SEO
• Flexible SEO support packages and retainers

Benefits

• Generates leads, enquiries, and conversions
• Increased organic positioning
• Keyword content strategy
• Performance analysis
• Defined audience targeted
• Boosts website engagement
• Expert data analysis with professional SEO tools
• Stakeholder engagement
• Provides measurable and trackable outcomes
• SEO performance improvement and SEO benchmarking

£600 to £1,200 a unit a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at lgiles@spindogs.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

910879315850480

Contact

Liam Giles
02920480720
lgiles@spindogs.com

Service scope

• Software add-on or extension: Yes, but can also be used as a standalone service
• What software services is the service an extension to: Wider digital marketing activities. CMS development. Discovery. User journey and site mapping. Site audits. Content writing.
• Cloud deployment model:
  • Public cloud
  • Private cloud
  • Hybrid cloud
• Service constraints: The service is tailored to meet the user specifications
• System requirements: The system requirements will vary based on user designs.

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Phone Calls answered within 15 seconds Target - 90% ; ; Answer Phone messages given update within 4 working hours Target - 90% ; ; Emails sent to support@spindogs.com for general support queries will receive an update within 8 working hours Target - 90% ; ; Weekends are considered out of hours and have different response times. ; ; Out of hours services come at a separate cost to a standard support package.
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: None or don’t know
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Onsite support: No
• Support levels: The assistance provided for this service is tailored to each client's needs. An account manager is consistently assigned, and the level of support may vary depending on individual campaigns and client specifications. We aim to provide a flexible approach to accommodate potential fluctuations in requirements throughout the contract period.
• Support available to third parties: No

Onboarding and offboarding

• Getting started: Our Account Manager will schedule an initial discovery conversation to delineate your target audiences, their buying habits, market entry points, and preferred avenues.; Ideally, this session will involve various stakeholders and will define the most suitable activities and strategies to bolster your SEO.
• Service documentation: Yes
• Documentation formats:
  • PDF
  • Other
• Other documentation formats:
  • Word
  • Pitch
• End-of-contract data extraction: The client will possess all data and will thus be granted complete access to any data throughout the contract duration.
• End-of-contract process: The price of the contract is based on the amount of time we spend managing your SEO strategy.

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Safari
  • Opera
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: All digital marketing work on mobile devices.
• Service interface: No
• User support accessibility: WCAG 2.1 AAA
• API: No
• Customisation available: Yes
• Description of customisation: SEO services are bespoke to each and every client

Scaling

• Independence of resources: The resources will be agreed upon and assigned to the client thus negating any impact from other users.

Analytics

• Service usage metrics: Yes
• Metrics types: GA4 analytics will be tailored to suit each clients specific requirements.
• Reporting types:
  • Real-time dashboards
  • Regular reports

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: Up to Developed Vetting (DV)

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations:
  • United Kingdom
  • European Economic Area (EEA)
  • Other locations
• User control over data storage and processing locations: Yes
• Datacentre security standards: Complies with a recognised standard (for example CSA CCM version 3.0)
• Penetration testing frequency: At least once a year
• Penetration testing approach: Another external penetration testing organisation
• Protecting data at rest: Other
• Other data at rest protection approach: Backups are encrypted
• Data sanitisation process: No
• Equipment disposal approach: In-house destruction process

Data importing and exporting

• Data export approach: N/A
• Data export formats: Other
• Data import formats: Other

Data-in-transit protection

• Data protection between buyer and supplier networks:
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway
• Data protection within supplier network:
  • TLS (version 1.2 or above)
  • IPsec or TLS VPN gateway

Availability and resilience

• Guaranteed availability: Availability can be configured around the client requirements.
• Approach to resilience: Available on request
• Outage reporting: Email alerts sent to designated contacts.

Identity and authentication

• User authentication needed: Yes
• User authentication: Username or password
• Access restrictions in management interfaces and support channels: Resets only available directly to user via their email.
• Access restriction testing frequency: At least every 6 months
• Management access authentication: Username or password

Audit information for users

• Access to user activity audit information: Users contact the support team to get audit information
• How long user audit data is stored for: User-defined
• Access to supplier activity audit information: Users contact the support team to get audit information
• How long supplier audit data is stored for: User-defined
• How long system logs are stored for: User-defined

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: Yes
• Cyber essentials plus: Yes
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: Yes
• Security governance standards: Other
• Other security governance standards: Cyber Essentials Plus
• Information security policies and processes: We have developed a set of policies and standard operating procedures covering various aspects of Information security:; • Information Security Policy; • Hosting procedures & checks; • Business Continuity ; • Solution Monitoring and Support ; • Project Quality Management ; • Risk Assessment ; • Risk Management Policy ; • Customer Complaints process ; • Data protection (GDPR) Policy ; • Project Delivery process ; • Social Media Policy ; • Cyber Essentials certification ; We have defined roles and responsibilities for information security, with overall responsibility being held by a Director.

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: We use internal systems to manage change throughout a project life cycle. This shows a clear line of accountability and allows us to "track and trace" the impact of amendments to original requirements. Changes are notified to relevant stakeholders automatically (where possible) via emails/IM to ensure all parties are up to date.
• Vulnerability management type: Supplier-defined controls
• Vulnerability management approach: We monitor blogs and security announcements of the platforms we support (Umbraco, Wordpress, Kentico and Sitecore). Any critical / security vulnerabilities are assessed immediately and deployed if applicable. Timescales for deployment are dependent on the risk, with exploitable security issues taking highest priority. Our automated deployment processes ensures we can get patches onto live sites within hours or even minutes of any disclosure, if appropriate. We would always encourage clients to perform an independent penetration test of our solutions.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: We set up external uptime monitoring of sites we host to ensure that they are working as expected. In addition alerts for excessive CPU/memory/high response times are configured – any anomalies are investigated to ensure there has been no system compromise. Notifications are emailed to a group email address immediately and the support team will investigate if required.
• Incident management type: Supplier-defined controls
• Incident management approach: We categorise an incident in 5 levels: critical, urgent, priority, bug and support. Each level has differing response times and methods of reporting. Critical incidents must be reported over the phone, any other incident category can be reported over the phone or via email. Details of our SLA can be found in our Service definition document. Incident reports can be received on request from our support team.

Secure development

• Approach to secure software development best practice: Supplier-defined process

Public sector networks

• Connection to public sector networks: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Covid-19 recovery
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Our consultancy is dedicated to integrating sustainable practices into our projects to combat climate change. We implement energy-efficient solutions in our web designs and prioritise hosting services aligned with green energy initiatives. For instance, our project for United Welsh involved developing a website that supports green initiatives, including features that promote the organisation's environmental programs. This project not only highlighted our commitment to sustainability but also enhanced the client's ability to communicate their eco-friendly messages effectively. We have a defined Net Zero strategy in place within the business with scope 1,2 & 3 carbon impact reporting in place. We also practice rigorous recycling within our office and commit to complying with the Welsh business recycling law to recycle business waste. Wales is currently third in the world when it comes to recycling waste from households and we fully support Welsh businesses to align with this.

  Covid-19 recovery

  During the Covid-19 pandemic, we supported clients in adapting to new digital ways of working to ensure continuity and resilience. A significant project in this context was for Accent Housing, where we developed a comprehensive digital solution that facilitated remote interactions and services, ensuring that their operations could continue smoothly and safely during the pandemic. This platform has been crucial in helping them manage the challenges posed by Covid-19 and maintain excellent service delivery to their communities.

  Tackling economic inequality

  We strive to address economic inequality through our projects by creating digital solutions that provide equal access to resources and opportunities. A notable example is our work with Bromford Housing, where we developed an interactive website that includes employment support services for residents, providing them with access to job listings, training resources, and career advice, directly contributing to reducing economic disparities within the community.

  Equal opportunity

  Our commitment to equal opportunity is reflected in our project execution and internal policies. For Yorkshire Housing, we designed a website that ensures accessibility standards are met, making the digital space inclusive for all users, regardless of their physical abilities. This project underscores our dedication to promoting equal access to information and services through thoughtful, user-centric design.

  Wellbeing

  Our focus on wellbeing encompasses both our internal policies and the digital solutions we create for clients. We prioritise mental health and work-life balance for our employees, offering flexible working arrangements, wellness programs, and access to mental health resources. On the client side, we design user-friendly and accessible websites that enhance the user experience and contribute to overall well-being.

Pricing

• Price: £600 to £1,200 a unit a day
• Discount for educational organisations: No
• Free trial available: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at lgiles@spindogs.com. Tell them what format you need. It will help if you say what assistive technology you use.