Merkle UK One Ltd

Conversion Rate Optimisation (CRO)

Merkle has industry-leading experience in both web analytics and Conversion Rate Optimization (CRO). This combination ensures that we are able to track and measure our CRO efforts, always understanding the impact on key KPIs. We are 107% more likely to generate impactful results through our experiments than industry standards.

Features

• A/B, multivariate, redirect, multipage tests
• Personalisation experiences
• Google Analytics audience targeting
• Simple WYSIWYG editor
• Bayesian statistics reporting methods

Benefits

• Quick and easy to build and test different webpage variations.
• Native integration with Google Analytics.
• HTML, CSS, JavaScript code editor to experiment with advanced changes.
• Deliver better, more personalised experiences to specific user segments.
• Understand how bespoke website changes impact user behaviour.

£850 to £1,950 a unit a day

• Education pricing available

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

921390725015914

Contact

David Spencer
+44 (0) 330 060 1813
david.spencer@merkle.com

Planning

• Planning service: Yes
• How the planning service works: Before initiating any CRO project, we benchmark the current site performance and measure the impact of experiments from that point. Our data-driven approach ensures that all tests are measured and analysed through both the A/B testing tool and, most importantly, the web analytics tool. Our data-driven approach means that each test is more impactful and, in turn, more likely to have a positive effect on key KPIs - we are 107% more likely to generate impactful results through our experiments than industry standards. Laying a solid foundation for any CRO project is paramount. At Merkle, we begin all CRO engagements by defining and mapping the business's goals. This exercise is led by the CRO specialist, who translates the business goals into optimisation goals using a KPI framework for visualization. These optimisation goals are based on your KPIs and website behaviour, analysing user flows, and key points of drop-off. Once the KPI framework is created, we calculate the correlation coefficient for each goal using the available analytics data. This provides a prioritisation roadmap for the defined goals, within which we understand each goal's impact on overall conversions and revenue.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Adobe Target
  • Optimizely X Web
  • Optimizely X Personalisation
  • Optimizely X Full-Stack
  • A/B Testing
  • Contentsquare

Training

• Training service provided: Yes
• How the training service works: We offer training to upskill your internal teams and help you with in-house delivery or expanding the set of people actively improving your customer experience. These training sessions are tailored to your requirements, covering areas including overall strategy, platform configuration, technical implementation, and personalisation. Typically, we run one-day training sessions on each of the above areas, although this will depend on the audience and level of complexity of the agenda, which can be agreed upon. The sessions are workshop-based wherever possible to ensure that any knowledge acquired is consolidated and can be practically applied. There will also be supporting slides provided for reference after the session. Training can be hosted onsite or at our London office, with the option to host remotely via Skype if needed, although we recommend face-to-face.
• Training is tied to specific services: Yes
• Services the training service works with: AB Tasty and Optimizely

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Our aim is to provide a best-practice implementation, integration, and configuration in your chosen optimisation tool. To that end, we provide anything from initial setup from scratch to integrations with web analytics tools or other qualitative tools (where available), as well as implementation setup for experiments.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Adobe Target
  • Optimizely X Web
  • Optimizely X Personalisation
  • Optimizely X Full-Stack
  • A/B Testing
  • Contentsquare

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: With all implementations we manage, a detailed test plan is prepared for quality assurance purposes. This enables us to efficiently manage our testing process across multiple testers and assists in internalising the process for your business if necessary. All experiments are tested in preview modes, as well as in production environments with QA cookies and/or testing query parameters. Tests are conducted on all major browsers by default, and on any specific devices relevant to your business upon request. To reduce the risk of human error, all tests are reviewed by another member of the testing team.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Buyer hosting or software
• How the support service works: Software:, Adobe Target, Optimizely X Web, Optimizely X Personalisation, Optimizely X Full-Stack and A/B Testing; Services: Strategy, Best Practice Tool Implementation & Integration, Insight Generation, Ideation, Experiment Implementation, Experiment QA, Results Analysis and Learning and Iterations ; Contact options: Email, phone, onsite

Service scope

• Service constraints: No.

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Within 24 hours, 09:00 - 17:30 weekdays.
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: We provide technical support to implement, integrate, and configure the platform and experiments. We also provide support to analyse and generate insights and experiment ideas from multiple data sources, including web analytics, qualitative tools, UX tools, etc.

Resellers

• Supplier type: Reseller providing extra features and support
• Organisation whose services are being resold: AB Tasty

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: DNV
• ISO/IEC 27001 accreditation date: 28/04/2024
• What the ISO/IEC 27001 doesn’t cover: There are no scope exclusions on the certificate, however the only control not on the scope is the outsourcing of development as everything is built in house.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: Yes
• Who accredited the PCI DSS certification: Online Enterprises, dba Online Business Systems
• PCI DSS accreditation date: 20/11/2023
• What the PCI DSS doesn’t cover: 2.1.1 – Not Applicable - There are no wireless environments in scope for assessment; 2.6 – Not Applicable – Dentsu is not a shared hosting provider; 3.6 – Not Applicable - Dentsu does not share keys with its customers; 4.1.1 – Not Applicable - There are no wireless technologies in scope for assessment; 6.4.6 – Not Applicable – No significant change occurred within the past 12 months; 8.1.5 - There are no vendors providing remote management services to Dentsu; 8.5.1 - Dentsu does not have remote access to its customers’ premises
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work. By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate. Our aim is to drive the delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.; Dentsu’s Environmental Policy requires that suppliers comply with applicable environmental legislation, identify and manage environmental impacts to achieve best in class environmental performance, and ensure staff are aware of the environmental impacts of their work activities.; We have an Environmental strategy centered around three pillars: Sustainable World, Fair and Open Society and Digital for Good. These represent areas where dentsu’s uniquely positioned to drive change, leveraging our capability in data and technology, creativity and innovation. Our strategy is fuelled by our people, and success will depend on multi-stakeholder collaboration as well as innovating our own operating model. Our Social Impact Report reflects on the progress made against our 2020 targets and goals, and also sets out the biggest opportunities for growth from good as we look at the next ten years and pivot our focus to our new 2030 strategy.; We know that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future, and therefore we have committed to becoming a Net Zero emissions business by 2030. The radical decarbonisation of our business and value chain is only the first step – by raising awareness through our powerful work, we have also committed to helping 1 billion people make better, more sustainable choices.

  Equal opportunity

  Diversity, Equity and Inclusion (DEI) is firmly embedded in our company vision. Our global DEI principles outline our unwavering commitment to a diverse workforce that represents wider society and fostering inclusion and has been defined as a key competency for our employees in our behavioural framework. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.; Our people have created our seven DEI pillars (Gender, Ethnicity, Mental Health, Religion, Parent and Carer, Disability and LGBTQ+). Each group is made up of individuals from Merkle and each programme is sponsored by a member of the Merkle Executive Team. We are proud to have been recognised as industry leaders by the likes of Microsoft who named us the winner of Global Inclusive Marketing and Culture Partner Award in 2020.; We believe everyone has the right to feel included in their place of work, and able to be their authentic selves. We know that diversity and inclusion in the workplace – that is, diversity of thought, background and experience – is what drives creativity and innovation, which in turn lets us produce truly great work. Our goal is to make Merkle an inclusive, equitable workplace that is representative of the markets in which we operate, and where our differences are celebrated. We seek to educate and empower our colleagues and effect positive change within the wider industry – because the benefits of diversity in the workforce are too strong to ignore.

  Wellbeing

  Mental health has never been spoken about more candidly or frequently. Taboo still surrounds the topic, however, and many people feel unable or unwilling to talk about struggles with mental health in any setting, let alone a professional one. Work is a place where you spend a huge proportion of your week, and we believe it shouldn’t be somewhere that mental wellbeing is forgotten or put away in a box to be dealt with at another time. In fact, we believe quite the opposite. We seek to make Merkle a workplace with a formal support network for those struggling with, or affected by, mental health conditions, plus provide easy access to work mental health resources whenever they’re needed. By actively encouraging our senior leadership to speak openly about how mental health issues have affected them or those they love, we have seen an uptake in use of resources like our mental health first aiders. We raise awareness and educate the Merkle community on all conditions and their potential circumstances and aim to become a leading voice for change within corporate policy.; Dentsu has committed to three key areas of focus: flexibility and time off, upskilling and empowering managers, and support for home schoolers. All employees can access an array of support tools, including counselling, mental health first aiders, mindfulness platforms (inc. Headspace), three wellness days per year and a sickness policy that includes mental health leave.

Pricing

• Price: £850 to £1,950 a unit a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.