Merkle UK One Ltd

Digital Analytics Consultancy

Digital analytics platforms enable a buyer to understand how their customers interact with their service platforms (website or app) and then take action to improve conversion rates and their customers' experiences. Merkle can provide all facets of digital analytics, including planning, platform onboarding and configuration, training, and insight generation.

Features

• Digital (website and app) analytics consulting
• Collaboration and design of measurement plans
• Design and implementation of tracking and reporting architecture
• Auditing digital analytics platforms
• Configuring digital analytics platforms
• Analysing digital analytics data and generating insights
• Providing digital analytics training

Benefits

• KPI reporting is based on robust, accurate data
• Effective measurement plans form the core of daily operational practices.
• Actionable insights are generated using best-in-class analysis methods
• Agency-derived learnings are shared with the buyer's internal teams
• Certified partners in Google Analytics and Adobe Analytics platforms.

£850 to £1,950 a unit a day

• Education pricing available

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

929079522452539

Contact

David Spencer
+44 (0) 330 060 1813
david.spencer@merkle.com

Planning

• Planning service: Yes
• How the planning service works: When setting up a digital analytics platform (for a website or app), we begin by setting up a series of conversations to review a buyer's core business objectives and break them down into measurable data points. Here we will consider both key performance indicators and any segmentation requirements needed to generate insights going forward. This process allows data collected in the future to be translated easily into actionable insights and ensures we have a complete picture of the requirements, preventing gaps in tracking later down the line.; ; Our approach then involves designing a tracking solution in the form of a 'matrix', detailing the specific user interactions to be tracked, any data points needed, and the tracking strategy we should utilise for each (e.g. Google Analytics Event tracking). The solution design will also include a document detailing any custom data that would require developer support to surface.; ; Once these documents have been generated, we can then either assist in helping with the in-house implementation process or deliver the solution ourselves.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • Google Analytics
  • Adobe Analytics
  • AppsFlyer
  • Tealium

Training

• Training service provided: Yes
• How the training service works: We offer training to upskill a buyer's internal teams and help them with in-house delivery or expand the set of people actively working with a digital analytics platform.; ; By establishing any specific aims or areas of interest beforehand, we can tailor the session to a buyer's requirements and be flexible regarding where the most time and energy is focused. However, a typical session will cover background and overview, platform configuration/customisation, and common analysis techniques. We can touch on technical implementation, if required, and there will be workshop elements throughout to ensure consolidation of learning. Supporting slides will also be provided for reference after the session.; ; Depending on the group's current and desired level of experience, we would usually recommend 1-2 days to build up a good working knowledge of the tool. Sessions are typically run from 10 AM-4 PM, or over multiple half days, and can be delivered in our London office or at your site.
• Training is tied to specific services: Yes
• Services the training service works with:
  • Google Analytics
  • Adobe Analytics

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: Our aim is to provide a best-practice implementation, integration, and configuration in your chosen digital analytics platform. To that end, we provide anything from an initial set-up from scratch to integrations with media platforms or Conversion Rate Optimisation tools (where available).; ; Implementations from scratch will involve activating the plans/solutions detailed within the planning section. Depending on the buyer's preference, we can either complete or support the following activities:; ; - Account architecture build; - Configuration of report settings (filters, conversion details, funnels, etc.); - Custom reporting; - Website or app tagging
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • Google Analytics
  • Adobe Analytics
  • Tealium
  • AppsFlyer

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: With all implementations, we ensure that a detailed test plan is made for quality assurance purposes. This allows us to easily manage our testing process across multiple testers and assists with in-housing the process for your business, if required.; ; All tracking is initially created and tested in draft, ensuring that it matches existing best practices. Additionally, core functional testing is conducted both before and after major tracking launches. Tests are run across multiple browsers by default and can be tailored to specific devices or environments relevant to your business upon request.; ; While the above activities are generally completed by reviewing network requests on a buyer's website/application, data is also monitored within the web analytics platform itself. This is done to ensure that the account configuration settings are working as expected and are not causing any data loss or corruption post-collection.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: Software: Google Analytics (360), Adobe Analytics, AppsFlyer, Branch, Kochava.; Services: Consulting (strategy), configuring (implementation), auditing (best practices), analysis (insight generation).; Contact options: Email, phone, onsite.

Service scope

• Service constraints: No.

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: Within 24 hours, 09:00 - 17:30 during weekdays.
• User can manage status and priority of support tickets: No
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: Support levels are flexible and bespoke, based on client requirements. Support costs are dependent on the hours required, as well as the seniority of the resource required for the account. Support is available from 9 am to 5:30 pm, Monday to Friday (excluding any UK public or bank holidays).

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: Yes
• Who accredited the ISO/IEC 27001: DNV
• ISO/IEC 27001 accreditation date: 28/04/2024
• What the ISO/IEC 27001 doesn’t cover: There are no scope exclusions on the certificate, however the only control not on the scope is the outsourcing of development as everything is built in house.
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: Yes
• Who accredited the PCI DSS certification: Online Enterprises, dba Online Business Systems
• PCI DSS accreditation date: 20/11/2023
• What the PCI DSS doesn’t cover: 2.1.1 – Not Applicable - There are no wireless environments in scope for assessment; 2.6 – Not Applicable – Dentsu is not a shared hosting provider; 3.6 – Not Applicable - Dentsu does not share keys with its customers; 4.1.1 – Not Applicable - There are no wireless technologies in scope for assessment; 6.4.6 – Not Applicable – No significant change occurred within the past 12 months; 8.1.5 - There are no vendors providing remote management services to Dentsu; 8.5.1 - Dentsu does not have remote access to its customers’ premises
• Cyber essentials: Yes
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  Accelerating climate change and natural resource constraints, digital transformation and the continued rise of inequality are transforming the environment in which we live and work. By using the power of digital communications and marketing, we can address inequality, create opportunities and uncover solutions to society’s greatest challenges. We do this through our work with stakeholders and by sharing our knowledge and talent with the communities in which we operate. Our aim is to drive the delivery of the UN Sustainable Development Goals and to deliver social impact across the globe.; Dentsu’s Environmental Policy requires that suppliers comply with applicable environmental legislation, identify and manage environmental impacts to achieve best in class environmental performance, and ensure staff are aware of the environmental impacts of their work activities.; We have an Environmental strategy centered around three pillars: Sustainable World, Fair and Open Society and Digital for Good. These represent areas where dentsu’s uniquely positioned to drive change, leveraging our capability in data and technology, creativity and innovation. Our strategy is fuelled by our people, and success will depend on multi-stakeholder collaboration as well as innovating our own operating model. Our Social Impact Report reflects on the progress made against our 2020 targets and goals, and also sets out the biggest opportunities for growth from good as we look at the next ten years and pivot our focus to our new 2030 strategy.; We know that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future, and therefore we have committed to becoming a Net Zero emissions business by 2030. The radical decarbonisation of our business and value chain is only the first step – by raising awareness through our powerful work, we have also committed to helping 1 billion people make better, more sustainable choices.

  Equal opportunity

  Diversity, Equity and Inclusion (DEI) is firmly embedded in our company vision. Our global DEI principles outline our unwavering commitment to a diverse workforce that represents wider society and fostering inclusion and has been defined as a key competency for our employees in our behavioural framework. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.; Our people have created our seven DEI pillars (Gender, Ethnicity, Mental Health, Religion, Parent and Carer, Disability and LGBTQ+). Each group is made up of individuals from Merkle and each programme is sponsored by a member of the Merkle Executive Team. We are proud to have been recognised as industry leaders by the likes of Microsoft who named us the winner of Global Inclusive Marketing and Culture Partner Award in 2020.; We believe everyone has the right to feel included in their place of work, and able to be their authentic selves. We know that diversity and inclusion in the workplace – that is, diversity of thought, background and experience – is what drives creativity and innovation, which in turn lets us produce truly great work. Our goal is to make Merkle an inclusive, equitable workplace that is representative of the markets in which we operate, and where our differences are celebrated. We seek to educate and empower our colleagues and effect positive change within the wider industry – because the benefits of diversity in the workforce are too strong to ignore.

  Wellbeing

  Mental health has never been spoken about more candidly or frequently. Taboo still surrounds the topic, however, and many people feel unable or unwilling to talk about struggles with mental health in any setting, let alone a professional one. Work is a place where you spend a huge proportion of your week, and we believe it shouldn’t be somewhere that mental wellbeing is forgotten or put away in a box to be dealt with at another time. In fact, we believe quite the opposite. We seek to make Merkle a workplace with a formal support network for those struggling with, or affected by, mental health conditions, plus provide easy access to work mental health resources whenever they’re needed. By actively encouraging our senior leadership to speak openly about how mental health issues have affected them or those they love, we have seen an uptake in use of resources like our mental health first aiders. We raise awareness and educate the Merkle community on all conditions and their potential circumstances and aim to become a leading voice for change within corporate policy.; Dentsu has committed to three key areas of focus: flexibility and time off, upskilling and empowering managers, and support for home schoolers. All employees can access an array of support tools, including counselling, mental health first aiders, mindfulness platforms (inc. Headspace), three wellness days per year and a sickness policy that includes mental health leave.

Pricing

• Price: £850 to £1,950 a unit a day
• Discount for educational organisations: Yes

Service documents

• Pricing document

  ODT

• Skills Framework for the Information Age rate card

  ODT

• Service definition document

  ODT

• Terms and conditions

  ODT

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at david.spencer@merkle.com. Tell them what format you need. It will help if you say what assistive technology you use.