PushON

eCommerce Strategy, SEO support, Paid Media Support, Digital Marketing Services

Digital marketing strategy, market strategy planning, digital marketing services, digital marketing support, SEO (Organic Search) support, pay per click advertising,, Google Shopping, Facebook advertising, LinkedIN advertising, Instagram advertising, Tik Tok advertising, YouTube advertising, Amazon advertising, Programmatic advertising, GA4 support, Technical SEO, content strategy, data & analytics, CRO.

Features

• SEO (Organic Search): technical SEO, content strategy, keyword research backlinks
• Paid Media Management, Paid media Setup, Paid Media optimisation
• Google Shopping strategy, Google Shopping management, Google Shopping Optimisation
• Facebook marketing implementation, facebook marketing strategy Facebook support
• LinkedIN marketing implementation, LinkedIN strategy, LinkedIN support, LinkedIN optimisation
• Instagram marketing implementation, Instagram strategy, Instagram support, Instagram optimisation
• TikTok marketing implementation, TikTok strategy, TikTok support, TikTok optimisation
• GA4 training, GA4 implementation, GA4 audits, GA4 reporting, GA4 configuration
• Data driven strategies, analytics driven strategies, digital analytics advice
• Email marketing strategy, email automation strategy, Email marketing campaigns

Benefits

• Improve search engine ranking, drive website traffic
• Improving website visibility, website health, page speed and website performance
• Search engine ranking, website health, search results improvements, google improvements
• Personalised customer journey, improve customer journey, optimal customer journey
• Increase website expertise, improve website authority, improve website trustworthiness
• Understand purchase behaviour, personalised shopping experiences, customer segmentation
• Improved data insight, analysis and strategy, data-informed strategy
• Use See Think Do Care framework to drive marketing strategy
• Increased profitability, improve ROI, increase sales, online growth
• Social media advertising, keyword strategy, ad copy creation, marketplace advertising

£800 to £950 a user a day

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at steve.beckett@pushon.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

950268240059222

Contact

Steve Beckett
0161 8207628
steve.beckett@pushon.co.uk

Planning

• Planning service: Yes
• How the planning service works: Firstly our Technical Analysts will appraise your hosting requirement. We do this by looking at the number of websites you have, your turnover, Average Order Value, storage required, website traffic predictions, number of users, SKU/product numbers, number of orders, and website traffic during peak periods, so that we may formulate the most suitable licence and Cloud hosting solution for you. This is so that we may propose the most suitable hosting solution for you, one which is secure, performs well and guarantees uptime. The Cloud hosting is provided by Adobe as part of the Adobe Commerce platform solution, cloud hosting is provided as PAAS (Platform as a Service). This is scoped, planned, implemented and maintained by Adobe. This includes enterprise grade application & infrastructure dedicated triple redundant hosting (Azure or AWS), 24/7 support, PCI compliant cloud infrastructure, DDoS protection, Web Application Firewall, auto-application of security patches via ECE-Tools, New Relic, Fastly. Dedicated Adobe Account Management, storage, multistore capability, and uptime SLA guarantees.
• Planning service works with specific services: Yes
• Hosting or software services the planning service works with:
  • AWS hosting options
  • Cloud hosting via Adobe (as part of Adobe Commerce Cloud)
  • Azure hosting options
  • PCI Cloud Infrastructure
  • DDoS protection
  • Web application firewall
  • New Relic
  • Fastly

Training

• Training service provided: Yes
• How the training service works: As part of our Digital Cloud Marketing Services support, we can provide advice across paid media and SEO. This may be across GA4 setup and optimisation, SEO implementation through to managing your paid media accounts .
• Training is tied to specific services: Yes
• Services the training service works with:
  • SEO training
  • Paid Media Training
  • GA4 Training
  • Paid Social Training

Setup and migration

• Setup or migration service available: Yes
• How the setup or migration service works: To migrate to Adobe's PaaS Adobe Commerce, PushON's technical team will conduct the following tasks:; 1) Review the current code base, to ensure that no modifications have been made directly to core code.; 2) Review what version of Adobe Commerce is currently being run, and whether it is a supported version.; 3) Review installed modules to ensure that they are compatible with Adobe Commerce Cloud.; 4) Review both database configuration and size, as well as media size.; 5) Review traffic and order levels for both current and future needs.; ; Once PushON has completed its review, it will propose a suitable hosting solution in partnership with Adobe.; ; Once the customer has agreed to the solutions being proposed: ; 1) Adobe will set up the environments for your website instance.; 2) PushON will migrate the modules, the database and media to the Cloud.; ; Should some modules not be compatible, PushON would quote for development work to re-purpose / re-build for the new instance.
• Setup or migration service is for specific cloud services: Yes
• List of supported services:
  • AWS
  • Azure
  • Cloud migration from on-premise hosting

Quality assurance and performance testing

• Quality assurance and performance testing service: Yes
• How the quality assurance and performance testing works: We have a QA quality assurance process for development services which includes smoke testing, regression testing, and re-testing. Clients have access to PushUp, which provides a unique environment for testing. Additional performance testing conducted through Adobe SWAT (Site Wide Analysis Tool) which is a proactive self-service tool and central repository that includes detailed system insights and recommendations to ensure the security and operability of your installation. It provides 24/7 real-time performance monitoring, reports, and advice to identify potential issues and better visibility into site health, safety, and application configurations.

Security testing

• Security services: No

Ongoing support

• Ongoing support service: Yes
• Types of service supported: Hosting or software provided by a third-party organisation
• How the support service works: As part of the Adobe Commerce platform solution, cloud hosting is provided as PAAS (Platform as a Service). This is scoped, planned, implemented and maintained by Adobe. This includes enterprise grade application & infrastructure dedicated triple redundant hosting (Azure or AWS), 24/7 support, PCI compliant cloud infrastructure, DDoS protection, Web Application Firewall, auto-application of security patches via ECE-Tools, New Relic, Fastly. Dedicated Adobe Account Management, storage, multistore capability, and uptime SLA guarantees. A recommended cloud hosting solution is proposed as part of the website build / migration.

Service scope

• Service constraints: Although cloud hosting is provided by Adobe third party, which in itself provides 24/7 365 support, PushON's hours of service are 9am-5pm Monday to Friday.

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: For Digital Cloud Marketing Services we provide support during working hours (9am-5pm) via email or telephone. The Client can contact our team members (Account Manager or SEO/Paid media consultant) for help with advice, issues and questions during the call-off-contract period. Time for support will be within our retained services, or you can buy additional time on a per day basis (please refer to SFIA rate card).
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: None or don’t know
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Support levels: PushON provides Digital Cloud Marketing Services support between 9am-5pm Monday-Friday. Initial contact would be made with your Account Manager / Digital Marketing Consultant. This support is included within the monthly retainer services, or you can buy additional time on a per day basis (please refer to SFIA rate card).

Resellers

• Supplier type: Reseller providing extra features and support
• Organisation whose services are being resold: Adobe Commerce

Staff security

• Staff security clearance: Staff screening not performed
• Government security clearance: Up to Baseline Personnel Security Standard (BPSS)

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: No
• Cyber essentials plus: No
• Other security certifications: No

Social Value

• Social Value:

  Social Value

  • Fighting climate change
  • Tackling economic inequality
  • Equal opportunity
  • Wellbeing

  Fighting climate change

  PushON works primarily remotely as a business since the COVID pandemic, minimising trips into the office and associated costs, and thus offsetting carbon emissions. Business meetings are always appraised against whether they need to be in-person or whether they can be held as effectively remotely. If they need to be in person, we will always look to use public transport as a first option rather than by car. We are committed to managing both our own greenhouse gas emissions and carbon footprint, and our association with any and all other entities and individuals who have environmental impact and influence, be they suppliers, customers, shareholders, government bodies, associations, institutions or other stakeholders. If we’re adding to the pollution of any of these during the performance of our business duties, we need to take responsible action to avoid, mitigate and manage these impacts. We are committed to supporting the circular economy and to playing out part in ensuring the efficient and responsible use and disposal of resources. We expect staff to make conscious efforts to consider reusing, repurposing, repairing and/or recycling items where it is prudent and responsible to do so. Regards waste management from bins, to food, to paper, we aim to conduct our business consciously and deliberately in less traditionally wasteful ways. We expect staff to evaluate what waste what can you reduce or avoid altogether, as you go out about your contracted duties.

  Tackling economic inequality

  In our efforts to tackling economic inequality, we strive to build long-lasting and fair partnerships with suppliers and emphasise that our selection of those suppliers is based on not only expertise, but also business behaviour, values, accreditations and certification that meet the criteria required of them. Our policy of selection is not predicated on cost alone. We regularly appraise our suppliers to asses whether they have breached / failed to demonstrate good practise and commitments to equality, slavery, and behaviour towards their employees. Any contracts signed with suppliers will be triaged on having suitable clauses relating to equality, security, and employment policies.; We have training budgets for all our employees for personal and professional development whether it be certifications, training courses, coaching / mentorship / leadership training to give them equal opportunity to thrive in our business. Our industry (software and marketing) dictates that we must continually assess and improve our technologies, processes, either internally or via third-parties to maintain our competitiveness and innovation. We assign time for R&D purposes within the business to ensure this evolution.

  Equal opportunity

  We're committed to diversity, equity and inclusion in our business practices and daily treatment of each other (including in ensuring fairness, open- mindedness, tolerance and respect for gender, ethnicity, age, disability, etc of all individuals). Everyone is entitled to fair pay, working hours and conditions and equal rights to opportunities. Human rights (e.g. the rights to clean working conditions, to freedom of speech and expression, freedom of assembly, of identity, and the right to join unions). We will uphold all human rights relevant to our business activities. We expect all of our suppliers to share a similarly uncompromising commitment to the same levels of compliance we set out. As a condition of our trading relationship, any supplier to our business will be asked to confirm to our designated anti-slavery officer that they comply with all relevant legal obligations and industry best practices applicable to their business, including those relating to modern slavery. In addition to this statement of self-certification, we will also ask for specific confirmation that our suppliers do not, in any part or aspect of their business, or business relationships, engage in slavery, forced labour or servitude, child labour, or human trafficking.; We will take action to terminate existing contracts with, and to pursue appropriate legal remedies against, any suppliers who we subsequently discover to have been operating in breach of this policy.

  Wellbeing

  Ensuring constant occupational health and safety, which covers: physical health and safety of our workers and those with whom we come into contact while performing contracted duties, physiological health and safety of our workers and those with whom we each and all come into contact while carrying out our contracted duties (e.g. ensuring that those working in stressful positions or roles exposed to violence are adequately protected, supported and supervised). We're committed to upholding and monitoring the wellbeing of all those covered by our policy and to ensuring that behaviours, practices or processes that could negatively impact employee wellbeing are identified, eradicated and, if necessary, sanctioned and proactively prevented from recurring. ; We offer staff an Employment Assistance Scheme, private healthcare benefits, which include access to mental wellbeing helplines, help with legal and financial matters, and more. We offer staff time off to conduct charity work. Managers meet regularly with staff where wellbeing is discussed. We train staff and run courses on wellbeing using external psychologists.

Pricing

• Price: £800 to £950 a user a day
• Discount for educational organisations: No

Service documents

• Pricing document

  PDF

• Skills Framework for the Information Age rate card

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at steve.beckett@pushon.co.uk. Tell them what format you need. It will help if you say what assistive technology you use.