THISISUS.DIGITAL LTD

Marketing

Digital marketing agency offering services and consultation in the areas of search engine marketing, pay per click advertising (PPC), social media marketing, online display advertising and online video advertising.

Features

• Formulating a paid search or paid social strategy
• Keyword identification and management
• Target audience identification and management
• Advertising campaign set up
• Website Tracking Setup vi GTM GA4
• Reporting with actionable insights
• User behaviour analysis
• Ad optimisations
• Implementation of Machine learning strategies
• Lead quality analysis

Benefits

• Grow user base
• Identify and reach new audiences
• Increase Brand Awareness
• Manage brand reputation
• Leverage Machine Learning
• Agile strategy

£600 a unit a month

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@thisisus.digital. Tell them what format you need. It will help if you say what assistive technology you use.

Framework

G-Cloud 14

Service ID

953837096860766

Contact

Richard Kearns
029 2169 0146
info@thisisus.digital

Service scope

• Software add-on or extension: Yes, but can also be used as a standalone service
• What software services is the service an extension to: Service an extension to Sales; creative, design and publishing; analytics and business intelligence
• Cloud deployment model: Public cloud
• Service constraints: Users of service need a website and advertising budget
• System requirements:
  • Advertising budget
  • Website

User support

• Email or online ticketing support: Email or online ticketing
• Support response times: 1 working day; ; We are available to answer emails at weekends in case of emergency. Contact will be with technical hands on account manager as opposed to sales rep/helpdesk.; ; Support comes as part of the service cost
• User can manage status and priority of support tickets: Yes
• Online ticketing support accessibility: None or don’t know
• Phone support: Yes
• Phone support availability: 9 to 5 (UK time), Monday to Friday
• Web chat support: No
• Onsite support: Yes, at extra cost
• Support levels: We are available to answer emails on all working days and weekends in case of emergency. We can be reached by phone on all working days and weekends in case of emergency. Service provides the option of a monthly performance call. Contact will be with technical hands on account manager as opposed to sales rep/helpdesk.; ; Support comes as part of the service cost
• Support available to third parties: No

Onboarding and offboarding

• Getting started: Users engage ThisIsUs.Digital for paid advertising service. Once brief is understood and agreed upon, we create a strategy followed by the build of advertising campaigns. After feedback, campaigns will be launched. Service takes place remotely
• Service documentation: No
• End-of-contract data extraction: Users will own advertising accounts e.g Google Ads, Facebook Ads etc from the beginning and only provide access to ThisIsUs.Digital manager accounts. Once contract ends, access for ThisIsUs.Digital can be removed from all platforms and the client will be able to access all data via their own login credentials
• End-of-contract process: The end of contract depends on what client intends to do going forward. Once notice period and instructions are given, these will be followed. The end of contract will include a full hand over and report on results; ; Included in contract:; Campaign Setup; Keyword and Audience targeting and implementation; Ad creation and optimisations; Campaign Management; Monthly Report; Monthly Call; Queries; ; At an additional cost; - website tracking; - image and video asset; - more frequent calls

Using the service

• Web browser interface: Yes
• Supported browsers:
  • Internet Explorer 11
  • Microsoft Edge
  • Firefox
  • Chrome
  • Opera
• Application to install: No
• Designed for use on mobile devices: Yes
• Differences between the mobile and desktop service: We are able to provide advertising to mobile and desktop devices. Advertising strategy may differ depending on device being targeted
• Service interface: No
• User support accessibility: None or don’t know
• API: No
• Customisation available: Yes
• Description of customisation: Advertising strategy is tailored to business need of client.; ; Users can have input into keywords, ads and audience targeting. Report template can be tailored to desired KPIs. Customisation will ideally come from client side rep

Scaling

• Independence of resources: Constraints other users have on new users is business capacity in terms of time and third party tools. We will only agree to work on a with a client if ThisIsUs.Digital has the capacity to provide marketing services to an exceptional standard.

Analytics

• Service usage metrics: Yes
• Metrics types: We provide performance metrics on agreed KPIs. For ad performance, this includes Impressions, Clicks, Click Through Rate, Conversions, Cost per conversion and Conversion Rate. More granularity can be provided if needed.; ; We also report on user behaviour on site with engagement metrics such as bounce rate, time on site etc.; ; A report template will be agreed upon prior to campaign launch
• Reporting types:
  • Real-time dashboards
  • Regular reports
  • Reports on request

Resellers

• Supplier type: Not a reseller

Staff security

• Staff security clearance: Other security clearance
• Government security clearance: Up to Developed Vetting (DV)

Asset protection

• Knowledge of data storage and processing locations: Yes
• Data storage and processing locations: Other locations
• User control over data storage and processing locations: No
• Datacentre security standards: Managed by a third party
• Penetration testing frequency: Never
• Protecting data at rest:
  • Physical access control, complying with SSAE-16 / ISAE 3402
  • Other
• Other data at rest protection approach: All data is hosted and stored on advertising platforms e.g. Google, Bing, Facebook, LinkedIn. We in turn place the correct access controls on accounts for these platforms. Best practice recommended by platforms are followed
• Data sanitisation process: No
• Equipment disposal approach: A third-party destruction service

Data importing and exporting

• Data export approach: All platforms use possess the ability to export data to Microsoft Excel. As client will own accounts, they will have ability to do so easily
• Data export formats: CSV
• Data import formats: CSV

Data-in-transit protection

• Data protection between buyer and supplier networks: Other
• Other protection between networks: Data will be contained in the advertising platforms where there are access controls. Only those granted access will be able to access data.
• Data protection within supplier network: Other
• Other protection within supplier network: Data is protected through access controls on advertising platforms. Users are given the appropriate access

Availability and resilience

• Guaranteed availability: Available via email/phone on working days Mon-Fri 9-5.; Available at weekends and Bank holidays for emergencies; We commit to responding to queries within 24 hours
• Approach to resilience: All data is in Advertisers platforms e.g. Google, Facebook, Bing, LinkedIn. Appropriate access levels are granted. All accounts have 2 step verification in line with best practice
• Outage reporting: Service outage occurs when advertising platforms experience problems or clients website is down. We receive email and platform alerts when this is the case. We also have account managers at platforms for support here. Regular data health checks also assist

Identity and authentication

• User authentication needed: No
• Access restrictions in management interfaces and support channels: Accounts can only be accessed if granted access so this excludes irrelevant parties being able to view private data. Only one account from our business is granted access to client's advertising platform account ensuring others can not see private data
• Access restriction testing frequency: At least once a year
• Management access authentication:
  • 2-factor authentication
  • Username or password

Audit information for users

• Access to user activity audit information: No audit information available
• Access to supplier activity audit information: Users have access to real-time audit information
• How long supplier audit data is stored for: At least 12 months
• How long system logs are stored for: At least 12 months

Standards and certifications

• ISO/IEC 27001 certification: No
• ISO 28000:2007 certification: No
• CSA STAR certification: No
• PCI certification: No
• Cyber essentials: No
• Cyber essentials plus: No
• Other security certifications: No

Security governance

• Named board-level person responsible for service security: Yes
• Security governance certified: No
• Security governance approach: We comply with all security policies outlined by advertising platforms used. We adhere to required industry standards.
• Information security policies and processes: We comply with the policies of advertising platforms used and their best practices. We adhere to required industry standards.

Operational security

• Configuration and change management standard: Supplier-defined controls
• Configuration and change management approach: Changes that occur in our service are changes to advertising campaigns. Ad copy is signed off by both the agency and the client. Visual assets also follow the same process.; ; Changes are logged in change logs provided by the platforms
• Vulnerability management type: Undisclosed
• Vulnerability management approach: Threats to the service include platform violation warnings, ad disapprovals, automated bid strategies being inappropriate, matching to irrelevant audiences, tracking failure. Accounts are monitored on a daily basis (including weekends) with key metrics sense checked. Any large discrepancies from the norm are investigated immediately with the relevant parties contacted.
• Protective monitoring type: Supplier-defined controls
• Protective monitoring approach: Through daily account checks, alerts from implemented Google scripts that detect discrepancies from the norm and email alerts from advertising platforms, risks are analysed and acted on accordingly. This may be contacting the relevant advertising platform or the client if it is a fix required at their end. Incidents are responded to immediately
• Incident management type: Supplier-defined controls
• Incident management approach: Incident occurs, threat and impact are assessed, fixes are applied in the short term to reduce further risk, relevant contact made to resolve issue

Secure development

• Approach to secure software development best practice: Supplier-defined process

Public sector networks

• Connection to public sector networks: No

Social Value

• Social Value:

  Social Value

  Fighting climate change

  Fighting climate change

  Digital marketing reduces the need for the use of paper. Furthermore, as service can be used remotely, there is less impact on the environment through transport emissions.; ; We have committed to a green growth pledge with the support of business wales

Pricing

• Price: £600 a unit a month
• Discount for educational organisations: No
• Free trial available: No

Service documents

• Pricing document

  PDF

• Service definition document

  PDF

• Terms and conditions

  PDF

Request an accessible format

If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at info@thisisus.digital. Tell them what format you need. It will help if you say what assistive technology you use.