Kin and Carta

AI-Driven UX Design and Build

Kin + Carta designs and optimises cloud interactive voice response (IVR) and AI solutions, AI interaction design and automated conversational interactions that customers can operate and maintain.


  • Planning, project goals and success criteria
  • User research and testing
  • As-is and To-be architecture definition
  • Telephony architecture design and recommendations
  • User and agent journey mapping
  • Training scripts
  • Iterative AI design, configuration and deployment
  • AI insight generation, agent assist, and knowledge base integration


  • User-centric AI design - research and testing
  • Fast iteration using low and high fidelity prototypes
  • Optimised conversational AI design
  • Responsive and personalised AI interactions
  • Scalable AI services
  • AI insights - conversation recording, NLP and sentiment analysis
  • Upskill staff in AI working together in an integrated team
  • Integrated with service design approach


£380.00 a unit a day

Service documents

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G-Cloud 13

Service ID

9 5 4 4 3 8 4 8 8 1 0 7 1 7 9


Kin and Carta James Davis
Telephone: 07914966898


Planning service
How the planning service works
We take a business and customer outcomes approach to understand the benefits and priorities for improving the existing product or service and for straight modernisation of existing services. We will research the business, market, customers and technology to understand the current-state, painpoints and opportunities for improvement.

We assess business operations, looking for efficiencies of services using technological and non-technological solutions. We assess the organisation's readiness and capabilities to adopt new practices and plan strategies for change and adoption.

We assess cloud hosting suppliers for best-fit, including multi-cloud approaches. We model these on costs, business benefits, features, existing organisational adoption and experience and a variety of other non-functional requirements, drawing up a comparable options matrix with recommendations.

We identify target state and prioritise a roadmap. We assess build/buy/modify and options that enable speed to value, whilst maintaining flexibility and reducing costs.

We run proof of concepts for architecturally risky considerations and plan further mitigation strategies.

We may be able to provide immediate cost-savings through recommendations on minor adjustments and configuration.

We will propose clear next-steps that will realise benefits quickly and rapidly validate a deeper cloud modernisation approach, usually delivering value and knowledge within 3 months.
Planning service works with specific services


Training service provided

Setup and migration

Setup or migration service available
How the setup or migration service works
During the discovery phase, we conduct a detailed analysis of the existing technology estate, relevant to the service being designed or modified. As requirements for the service emerge throughout the define phase, our team begin to deliver an evolutionary architecture strategy.

As part of this strategy, the team make recommendations on the to-be architecture and, where appropriate, develop a migration plan for existing services. Where existing cloud strategy is present, our team performs a detailed assessment and selection of cloud technologies and platforms, aligned with the long term needs and outcomes of the service.

During architecture elaboration, the team will consider the needs of dependent technology in context of the future plans for the service. We support a wide range of scenarios:

- Migration from legacy on-prem technology estates to cloud
- Migration between cloud services
- Modernisation and evolution of services currently hosted on cloud
- Multi-cloud deployments
- Migration to new hosting strategies such as containers, cloud-functions

We have deep experience and partnerships with Microsoft Azure, Google Cloud Platform, VMWare Tanzu and Amazon Web Services. They have led cloud infrastructure design, microservice modernisation, cloud native and DevOps practice transformations for some of the world's biggest enterprise organisations.
Setup or migration service is for specific cloud services

Quality assurance and performance testing

Quality assurance and performance testing service
How the quality assurance and performance testing works
We take an integrated approach to delivering quality. Every member of our cross-functional teams is involved - from Product Owners and Strategists to Designers, Developers and Testers. We believe quality requires high standards and attention to detail at every stage of delivery, and a range of tools and techniques. Throughout our iterative development process, we continuously apply a range of testing techniques and methodologies covering behavioural, functional, exploratory, regression, performance, security, usability and accessibility. These are applied on both a manual and automated basis. Test automation is not treated as a siloed discipline but a capability spread across engineers of all disciplines. This allows us to build automated tests in at the right level (unit, integration, snapshot, api, UI, performance and end to end) as we build software. We design our cloud based solutions on a principle of high observability, ensuring techniques such as automated logging, reporting and alerting are configured based on well defined KPIs.

Security testing

Security services
Security services type
  • Security strategy
  • Security design
  • Security testing
Certified security testers
Security testing certifications
  • Cyber Scheme

Ongoing support

Ongoing support service
Types of service supported
Hosting or software provided by a third-party organisation
How the support service works
As we work with your team to discover, define and develop your cloud products and services, considering the long-term plan for operation and support will be key in achieving its outcomes and meeting organisational service resilience standards. As the product or service evolves towards live, our team will work with your product and operational leaders to ensure that there is clarity in the desired operational KPIs, and the operational model through which it will run. This will inform a clear set of functional and non-functional requirements that ensure the service is built with resilience and operation in mind. We can play various roles in support; from advising on the appropriate operating model to ensure service resilience, training your existing support function, through to putting in place dedicated teams with well defined SLAs to execute on the model. We have a wealth of experience supporting cloud platforms and products, delivering high criticality support at 2nd and 3rd line, up to 24/7, using both in-team DevOps enabled support and dedicated service desks.

Service scope

Service constraints
There are no significant constraints within the context of this service offering.

User support

Email or online ticketing support
Phone support
Web chat support
Support levels
As this service is focused on consultancy, there is a continual level of close engagement with the client, typically on a daily basis. Whilst active on an engagement, our entire team will always be available for discussion and support activities.

Part of developing the ongoing support model for the service will include designing a provision for user support.


Supplier type
Reseller providing extra features and support
Organisation whose services are being resold
Microsoft Office, Dynamics, Azure, AWS, GCP, G-Suite, Optimizely, Full Story

Staff security

Staff security clearance
Other security clearance
Government security clearance
Up to Developed Vetting (DV)

Standards and certifications

ISO/IEC 27001 certification
ISO 28000:2007 certification
CSA STAR certification
PCI certification
Cyber essentials
Cyber essentials plus
Other security certifications

Social Value

Equal opportunity

Equal opportunity

Kin+Carta recognises that there are significant skills shortages in DDaT generally in the UK, across all geographies - in addition, the tech sector is not a diverse industry, with many underrepresented groups including women, people of colour, and those with a disability.

To help address this issue we launched a comprehensive IDEA (inclusion, diversity, equity and awareness) programme in July 2020, with the goal for our business to be as representative as the communities in which we work (London, Manchester, Liverpool and Edinburgh). This involved a review of our recruitment and progression processes and resulted in increased focus on hiring from underrepresented groups, and additional assistance with career development progression for underrepresented groups.

Through this contract, we would continue our efforts to address skills shortages and provide employment, development and progression opportunities for underrepresented groups in our sector, through offering work experience, our internship programme and skills development training. We currently have robust training programmes across our departments including on-the-job coaching, as well as initiatives such as women leadership and BAME accelerator programmes. In 2022, as part of the K&C Academy, we will be supporting a minimum of 10 funded technical apprenticeships. Our academy will train and educate new employees to become the developers and engineers of the future.

We will be implementing further programmes including:
- Junior talent accelerator programme, which sees junior talent from all backgrounds hired into the business and led through an intensive training programme;
- Multiple learning paths programme for more experienced people;
- Partner certification programmes in Google, Microsoft and Amazon;
- Leadership development including leadership team coaching.


£380.00 a unit a day
Discount for educational organisations

Service documents

Request an accessible format
If you use assistive technology (such as a screen reader) and need versions of these documents in a more accessible format, email the supplier at Tell them what format you need. It will help if you say what assistive technology you use.